Integrated Campaign for UK’s Leading Workflow Automation Solution
Client
- Software (Enterprise Workflow Application and Automation Solutions
- London, UK
- HQ: London, UK
Target Market
- London, UK
- Any
- CEOs, CIOs, CFOs, and Finance, Operations Managers, IT Managers, ICT, HOD ITs, IT Directors
The Client
The Client is a leading provider of enterprise workflow applications software and automation solutions that help increase efficiency and simplify business processes through process-driven applications. Based in London, UK, the Client serves a stable of more than 1500 corporate clients in 40 countries, with over 1 million users worldwide.
The Challenge
The Client was seeking to drive attendees to its Microsoft SharePoint Seminar in London. Its immediate goal was to produce high quality sign-ups. However, the overall objective was to generate and deliver to its inside sales team sales resources that are fully-qualified and with near-term requirement for the products it offers.
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