Client Success Story
Integrated Campaign for UKs Leading Workflow Automation Solution [CASE STUDY]

Integrated Campaign for UK’s Leading Workflow Automation Solution

Sales Leads
Software (Enterprise Workflow Application and Automation Solutions
London, UK
London, UK
Campaign Type
Lead Generation, Appointment Setting, Event Marketing, Call-to-Invite
Target Location
London, UK
Target Industries
Target Contacts
CEOs, CIOs, CFOs, and Finance, Operations Managers, IT Managers, ICT, HOD ITs, IT Directors

The Client

The Client is a leading provider of enterprise workflow applications software and automation solutions that help increase efficiency and simplify business processes through process-driven applications. Based in London, UK, the Client serves a stable of more than 1500 corporate clients in 40 countries, with over 1 million users worldwide.

The Challenge

The Client was seeking to drive attendees to its Microsoft SharePoint Seminar in London. Its immediate goal was to produce high quality sign-ups. However, the overall objective was to generate and deliver to its inside sales team sales resources that are fully-qualified and with near-term requirement for the products it offers.

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