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Case Study

Leading Industrial Automation Resource Integrates ABM Campaign, Boosts Growth

Client

  • Industrial Automation Software
  • USA
  • HQ: CA, USA

Target Market

  • USA (focus on Pacific states)
  • Water, Wastewater Treatment, Life Sciences (medical device & pharma) production, Upstream O&G, F&B, CPG, Industrial Materials Handling, Power & Energy and Design Build firms, Mining, Construction, Manufacturing, Transportation & Utilities, Public Sector
  • SCADA Manager, SCADA Director, Engineering Manager, Engineering Director, VP of Engineering, Operation, Director, Maintenance Director
68
Sales Qualified Leads
104
Marketing Qualified
664
Profiles Completed
904
Social Media Connections

The Client

The Client is a trusted resource in providing control system guidance, design, implementation and support, delivering reliable, high quality control systems solutions and integrations tailored to the specific needs of each of its clients.

The Challenge

The Client continues to invest in innovative technologies that will help them achieve profitability and growth, and overcome business roadblocks and complex market demands. A large chunk of this effort is focused on engaging multi-channel marketing solutions to boost productivity and sales. 

In this campaign, the Client hopes to reach more potential clients, and uncover pain points and upcoming needs on data gathering and analyzing which their SCADA software would be best at.

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