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Case Study

Gym Software Firm Gets Pipeline in Shape After 3-Month Callbox Program

Client

  • Software
  • USA
  • HQ: USA

Target Market

  • USA & Canada
  • Gyms, Fitness Facilities, Health Clubs, Wellness Centers
  • Fitness Club Owner, Fitness Center Manager, Fitness Director, Gym General Manager, Operations Manager, Assistant Manager
66
Sales Appointments
549
Follow-ups
80
Requests for Information

The Client

The Client develops and provides membership management software designed for fitness clubs and wellness centers. The company targets gym facilities of all sizes, as well as single-location and multi-site fitness chains throughout the United States and Canada.

The Challenge

The Client offers a very competitive fitness club management platform that handles operations, memberships, sales, and back office processes. But the market for this type of software in North America is also highly saturated, with more than 50 major vendors operating in the same segments as the Client.

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