I can’t wait to pick up David Kushner’s newest book The Players Ball. It tells the story of the bitter rivalry between two of the leading figures during the worldwide web’s early days, which eventually shaped the digital world as we know it today.
More interestingly, though, the book also (incidentally) sheds some light on the murky origins behind many of the things that we marketers know by heart today—display ads, PPC, paid subscriptions, online revenue models, conversion funnels, etc.—despite not strictly being a marketing book per se.
But if you’re looking for a great addition to your summer reading list that’s marketing-related, we got you covered. The Callbox team hand-picked seven titles from our marketing library. These free eBooks are perfect for expanding your marketing knowledge while enjoying a relaxing and thought-filled summer day.
Take your pick from this selection of Callbox’s in-depth and in-demand B2B marketing eBooks and whitepapers:
ABM Telemarketing Scripts for Cold Calling Key Software Personas
With more and more B2B marketers adopting ABM strategies, an increasing number of companies are now looking for handy resources to help them succeed at account-based marketing.
With this eBook, we wanted to equip marketers with the tools, tips, and tactics that help them effectively handle two key areas of ABM programs: phone outreach and persona targeting.
This resource includes:
- Actual call scripts tailored for different personas in a typical software purchase process
- Complete examples of buyer persona profiles for each decision maker role
- Step-by-step guides and actionable tips for phone outreach
By the Numbers: Marketing Stats that Drive Top B2B Industries in 2019
It’s certainly not news that the B2B marketing landscape is rapidly changing. But these changes impact each industry differently, and marketers need to take these differences into account.
That’s why late last year, we released the first edition of our industry insights compilation that covered nine key B2B verticals:
- Cyber Security Software
- B2B FinTech
- IT Managed Storage
- Cloud Solutions
- Advertising / Marketing Agency
- Management Consulting
- Manufacturing and Distribution
The eBook takes a deep dive into the trends and developments reshaping each of these industries. It also provides research-backed strategies and tactics to help marketers keep up with these changes.
Grab your copy here.
Targeted B2B Marketing Handbook: Guide, Checklists and Worksheets
With the onward march of data and technology, achieving the Holy Grail of marketing (to reach the right people in the right places at the right time with the right message) is finally close at hand, right?
Not exactly. A huge percentage of marketers still find it difficult to target, segment, and personalize their campaigns and strategies to match what B2B buyers want.
We published this free resource to help B2B marketers lay the foundations of a fully functioning targeted marketing program. The eBook is packed with step-by-step guides, handy checklists, ready-to-use templates, and hands-on worksheets that cover the four key areas of a targeted marketing strategy:
- Identifying and classifying potential buyers that have the biggest impact in the sales process
- Aligning the sales funnel with customers’ buying journey
- Finding the right combination of marketing channels for engaging prospects
- Mapping content/messaging strategy to relevant stages of the customers’ purchase process
40 B2B Sales Email Templates for Every Situation
Although not exactly an in-depth whitepaper, this downloadable resource is still a great way to learn from B2B email copies and templates that generated actual results.
To put together this compilation, We scoured the web for examples of effective B2B sales email copies backed by solid KPIs like opens, CTRs, reply rates, conversions, spam complaints, unsubscribes, etc. We also made sure that the template collection covers a wide range of B2B use cases:
- Cold outreach
- Lead nurturing and engagement
Download your copy of the 40 B2B Sales Email Templates for Every Situation eBook now!
Ultimate Lead Generation Kit to Jumpstart your Business
This eBook is both an excellent primer and refresher on modern lead generation. We prepared this eBook with the needs of marketers getting started in lead generation in mind, as well as crafting it as a resource to fill any gaps about lead generation that more experienced marketers tend to have.
With Callbox’s Ultimate Lead Generation Kit, you’ll learn what matters in finding, identifying, and qualifying B2B leads:
- End-to-end mastery of modern lead generation process, from setting objectives to monitoring results
- Thorough understanding of each key marketing channel used in lead generation today
- Practical strategies to integrate people, process, and platforms needed in lead generation
Weeding Out Junk Leads with Predictive Lead Scoring
More and more B2B marketers are turning to predictive lead scoring algorithms to help them prioritize and nurture leads better. Compared to traditional lead scoring techniques, predictive lead scoring paints a clearer and more precise picture of where leads are in their buying journey.
But adopting predictive lead scoring systems can be daunting to many marketers. This technology needs a number of requirements in place to properly work.
That’s where this eBook comes in handy. This resource gives a detailed introduction and implementation guide for marketers looking to leverage predictive lead scoring technologies:
- What lead scoring is and why it matters
- Choosing between traditional vs. predictive lead scoring
- How predictive lead scoring works
- Things to keep in mind when choosing and using predictive lead scoring systems
Grab your copy of the Weeding Out Junk Leads with Predictive Lead Scoring eBook now!
150+ Software/Tech Marketing Stats to Help You Plan for 2019
Your marketing plan is only as robust enough as the data points that support it. That’s why you need solid data and stats to serve as basis for your planning assumptions and forecasts.
That’s what we wanted to achieve with the 2019 edition of our 150+ Software/Tech Marketing Stats eBook. This free resource rounds up essential trends and developments driving B2B technology marketing today.
But this eBook is more than just a compilation of data points. It includes analysis and insights to help you make better marketing decisions:
- Overall IT/software marketing trends
- Developments for each essential channel in tech marketing
- IT/software decision makers’ buying behavior, content preferences, and buyer profiles
- Comparison of different IT/software marketing strategies
Whitepapers and eBooks are great ways to gain in-depth knowledge of marketing topics. While it can be hard to keep up with information from an avalanche of blog posts, infographics, and videos, eBooks provide a comprehensive and detailed treatment of a topic, which is what we need to learn something for the long term. So, happy reading!