It’s a great time to be a B2B marketer. Although the way that things are evolving can be worrying at times, the fact remains that the changing marketing landscape also brings with it real opportunities and improvements, not just risks and challenges.
Even if around 65% of B2B marketers today feel more stressed-out than ever (with 53% reporting having too much on their plate), there’s plenty of reasons that make marketers feel really thankful:
- Marketing teams can now reliably prove ROI and revenue contribution.
- Marketers now own a bigger share of the customer journey.
- We’re moving closer and closer toward marketing’s Holy Grail: reaching the right people at the right time with the right message.
- It’s now easier to track and test strategies.
- There’s now more resources and support to help us become better marketers.
These are, of course, what we’re collectively grateful for as B2B marketers. The Callbox team also wanted to know the specific things that marketers genuinely appreciate as individuals.
So, in honor of Thanksgiving, we reach out to top B2B marketers and ask them about developments in their professional and personal lives that they believe their future selves will be thankful for. Here’s what they shared:
Tim Hughes
Tim Hughes, CEO and founder of the world’s top social media management consultancy Digital Leadership Associates, weighs in with his thoughts on how his team is helping shape a better marketing future for all of us.
For Tim, leading a passionate group of experts that proactively contribute to how marketing moves forward is the biggest thing he’s thankful for:
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Jan Gordon
As the founder of marketing resource platform Curatti and a top content marketing influencer, Jan Gordon adds some pretty interesting points to our Thanksgiving roundup.
Most of the things that make Jan thankful lie outside of business, which many of you will probably agree with—especially once you let her concluding remark sink in.
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Related: Influencer Interview Series: Jan Barbosa Marries Content Marketing
Reginald Chan
Reginald Chan is a leading online marketing expert that helps marketers optimize engagement and conversions. As an avid blogger and SEO enthusiast, he offers up a stimulating take on our Thanksgiving question.
Reginald says that it’s the chance to try hard and do his best that his future self will thank him for later. As we sit back and relax for Thanksgiving, Reginald’s thoughts on hard work serve as great points to ponder on:
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Jan Barbosa
Brand ambassador and thought leader Jan Barbosa chimed in on our expert roundup with a thought-provoking answer that most modern B2B marketers can relate to.
That’s because the vast majority of today’s marketing professionals (53%) say they have too much to do and too little time to get things done. Jan mentions it’s actually time that he and his future self will be grateful about, and we couldn’t agree more:
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Read Interview: Influencer Interview Series: Jan Barbosa Marries Content Marketing
John White
With his roles as CMO at Social Marketing Solutions and columnist for Inc. Magazine, John White clearly stands at the forefront of marketing today. But there’s one often-overlooked thing that John really appreciates.
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Mike Allton
As Brand Evangelist for social media management tool agorapulse.com, Mike Allton is keenly aware of the value of genuine connections with people.
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Read Interview: Influencer Interview Series: Mike Allton Wears The Social Media Hat
Kim Reynolds
Kim is one of the leading thought leaders in the social media space today. She wears many hats including Marketing Manager for Social Media Examiner and an independent digital strategist. This puts her right in front of the biggest marketing trends.
No wonder that she thinks her future self will be grateful for augmented reality. As marketers, we’re already starting to see AR’s potential for enhancing engagement. Once this technology matures, it’s going to be an indispensable tool in our arsenal.
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Sarah Arrow
Content Strategist Sarah Arrow adds an interesting and timely take to our Thanksgiving-themed expert roundup. Sarah’s role as a content marketing coach at Sarkeymedia.com gives her a unique vantage point for appreciating the value of customers in shaping marketing success.
As we all know, marketing continues to become more customer-centric and less brand- or product-centric. Marketers who understand this and act accordingly will be very grateful for taking this route.
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Conclusion: We all have a lot of things in our careers and personal life that may not mean much today, but will be the reasons for our gratefulness someday. Now, it’s your turn. What are some upcoming things that you think your future self will be thankful for?
