With the ever-changing world of B2B marketing, companies from all industries are starting to realize the importance and immense impact that live webinars have. More specifically in the sales department. It’s no secret that digital events have become one of the most effective tactics in reaching out and engaging customers – present and future. With the webinar’s increasing popularity, it opens doors of endless opportunities for your prospects to learn from you and your competitors. Get detailed information, tips, and tricks on how to maximize and make your webinar stand out from the crowd.
Charmaine Española is Callbox’s Creative Director. She has more than 14 years of experience in B2B marketing, specializing in content marketing, graphic design, SEO, digital marketing, and brand strategy.
Charmaine oversees Callbox’s content production operations and digital marketing campaigns. She leads the planning and execution of branding initiatives and creative strategy. Charmaine also consults with Callbox’s clients on improving their outbound and inbound sales prospecting strategies.
As Callbox’s Creative Director, Charmaine has implemented a number of programs and campaigns that expanded the company’s reach, enhanced Callbox’s brand, and established the agency’s reputation in the B2B industry.
Here’s what you can learn:
- Making your virtual event real and stand out
- Learning all the essentials you need to carry out when hosting webinars
- How you can best use marketing automation to drive registrations, attendance, and conversions
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