About to say goodbye to July and hello August! And also, hello to the second half of the year!
Time flies insanely fast! And it feels as if we have just finished shovelling up the last snow piles of March when summer comes along with that glorious burst of sun. An exaggeration, yes. But really, who can ever ignore the fact that we’re just months away from the end of the year.
This, of course, signals a handful of brands in the B2B industry to increase their efforts and hit those statistical goals for the year.
As a service to B2B companies, we have compiled some of the most important and inspiring quotes to instill a bit of motivation as we tread the second half of 2015.
The question is, “is the world different now?”
For Seth Godin, success can only be achieved by adapting to one’s surroundings. In other words, marketers shouldn’t be contented with a certain strategy or approach if it works because one thing’s for sure: they can’t work all the time. As buyer perceptions change as drastically as search engine algorithms, marketing has to sing with current tunes for it to stay productive.
Related Post: The Times are A-Changin’, and your Marketing Strategy Should Too
Follow Seth on Twitter:
Seth’s Blog: What is your art? http://t.co/IdnnAMpAUR
— Seth Godin (@ThisIsSethsBlog) July 28, 2015
Standing out from the pack takes innovation and Creativity. Create experiences for your customers that are worth posting and reposting to Instagram. And Twitter. And Facebook. And Tumblr. And SnapChat. – Jackie Huba What Jackie wants to say is that if you want to engage people on the long run, set out and plant yourself on this new and popular thing called social media. A simple daily tweet containing 140 characters worth of relevant marketing advice gives the impression that you are all in for educating your market rather than make money off of it – which is of course a good thing. Related Post: Why B2B Social Media Marketing Still Deserves Attention Follow Jackie on Twitter:
Going viral is not a strategy. http://t.co/TwMBo7b0Fq Preach!! — Jackie Huba (@jackiehuba) July 20, 2015
“Often, B2B content is written to represent the company. Swell. Except your audience is most likely your customer base and prospects. To that end, write your posts with your customer’s usage in mind.”
Value marketing should be everyone’s favorite term because when it comes down to getting customers to buy a certain product, it is important to speak to them about the product’s consistency to specific concerns (better cybersecurity and business productivity, for instance).
Content production that focuses primarily on such needs is an important to getting high quality leads that sales can approve of.
Follow Chris on Twitter:
Feel like you don’t fit in? Like sometimes you’re too passionate for your own good? – http://t.co/e0ysbzQQpp
— Chris Brogan (@chrisbrogan) April 23, 2014
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