“It is one of the most beautiful compensations in life, that no man can sincerely try to help another without helping himself.” ― Ralph Waldo Emerson
It’s no wonder why organizations like Forbes would go out of its way to honor companies who have outstanding reputation in terms of corporate social responsibility. This kind of thing inspires us to look beyond our business goals and do our shares in helping society become a better place.
This year Forbes released a list of the world’s most ethical companies based on a study conducted by Ethisphere, where businesses from over 100 countries and 36 industries were surveyed. The list honors those companies who have exhibited high social and ethical standards. The list includes 138 organizations.
Let’s take a look at how 3 of these honoraries have shifted their focus on helping more than selling:
Empowering the world: General Electric (GE) – This company has gained recognition by virtue of its efforts to promote sustainable energy. Their most recent effort is the “FlexEfficiency 50” power plant, which uses wind and solar power and is targeted to provide energy to at least 600,000 homes, and that’s just in an area in Northern France. GE has already succeeded in providing electricity to 55 million people in the UK by use of renewable energy.
Starbucks for the youth– This global coffee hub is more than just a staple beverage; it is also a global advocate for youth empowerment. Through its Youth Action Grants, Starbucks affianced 53,736 young people in certain parts of the US to take actions that benefit their communities. They also financed education initiatives in China and Guatemala and offered grants in local communities. Starbucks also has a multimillion-dollar commitment to support clean-water initiatives in Kenya, Ethiopia, Indonesia and India.
Changing the game: T-Mobile – It may rank behind bigger giants such as AT&T, Verizon and Sprint, but T-Mobile is the first and only telecommunications services provider that was brave and empathetic enough to break the norm and focus on their customers’ needs. Their revolutionary move to eliminate service contracts (no more 2-year deals and unsubscribe fees) shocked their competitors but was delightfully received by the masses. It was a financial risk that T-Mobile took, but their efforts to provide “true” service were reciprocated with admiration and respect from the people who mattered most.