Telemarketing is iPhone 5, Teleprospecting is Sony Xperia Z

Say what now?

It’s an analogy, in case you were too shocked to notice, but it’s the kind of likening that‘s easily relatable, since everyone seems to go gaga over the latest trends in mobile technology.

So why is the title of this post written that way? Here’s the thing: iPhones are popular, and yet technically, Sony Xperia Z is the more logical choice.

Yes. Xperia Z outclasses the iPhone5 in all the important categories:

                                Xperia Z                      iPhone5

Camera:               13.1 MP                                8 MP

CPU:                      Quadcore 1.5 GHz            Dual core 1.3 GHz

Screen:                  5.0 inches                           4.0 inches

Battery life:        550 hours                            225 hours

Get the picture? So why do people choose iPhones over Xperia phones? It’s because iPhones have become the standard, but not all people know that they can do better. Just like in marketing; people already know what telemarketing is and how it works, without knowing that teleprospecting is the better, more comprehensive approach out there.

Telemarketing versus Teleprospecting

Teleprospecting is the evolution of what has been a traditional definition of telemarketing. It’s like an upgrade – a more feature-packed approach to dealing with prospects with more emphasis on focus and results.

Just like how the iPhone5 and Xperia Z were compared, let’s break down the differences between telemarketing and teleprospecting:

One size fits all vs. case-to-case. Telemarketers have the luxury of using general scripts and call flows for all their cold calls. Teleprospectors base their methods on whoever they’re talking to and whatever they’ve found out about that person. They thrive on real conversations and personal relationships.

Cold vs. lukewarm. Telemarketers call numbers off a list of prospects in an industry and doesn’t really put much effort on delving deeper into company profiles prior to the call. On the other hand, a teleprospector gets information from an extensive pipeline and does research to know more about the prospect beforehand.

Appointments vs. conversion. After cold-calling, telemarketers would then submit their appointments to inside sales for them to close the deal. But when prospectors pass on appointments, the deal is halfway done. It’s like the hardest part of the process – the part where rapport is established and trust is earned – has already been overcome.

As you can see, teleprospecting is essentially the same basic concepts as of telemarketing, and MORE. But the concept of teleprospecting is just beginning to attract attention, while iPhones are already an established brand in the market. Be that as it may be, it goes to show that the majority isn’t always right.