When a company allocates part of its resources to fund an internal telemarketing campaign for its goods or services, the basic concerns are, of course, how much it will cost and how soon the deadlines would be. But there are more pressing questions involved, such as: Will there be enough people to carry out the task? Will these people be fit in representing the company? How will the leads and appointments be qualified?
In short, the question is: Can the team do the job?
These issues of flexibility and competence are two of the forces that push a company to outsource its telemarketing agenda.It was previously discussed how outsourcing can save energy, time and money and this time it will also prove to be a wise move towards input and output quality. This can help in weighing the factors that benefit the company in terms of deciding whether or not outsourcing is the best way to go.
In the lead generation and appointment setting industry, to be flexible means being able to adapt to the demands of the campaign, and being able to resolve setbacks during the actual run of the tasks. Outsourced firms have dedicated teams that would work on a particular project, and this includes team leaders, coaches and quality specialists. Usually, there are pre-established systems in monitoring the progress of the campaign, as well as contingency action plans for unforeseen circumstances, such as being understaffed – a regular issue that a company’s internal staff cannot easily address unless they contract out. Outsourced teams are more efficient because of their wide familiarity of the trade and also because they treat the campaign as if it was their own, for the results also tell how effective their run has become
Flexibility also means being acquainted with fresh ideas and approaches in telemarketing. While a company may already be comfortable in terms of their common practices and methods, an outsourced firm boasts the possibility of better techniques that can uplift the operation at par with the best in the business.
Meanwhile, competence is a bit more of an abstract objective, but it is one strong reason why outsourcing beats in-sourcing, because of the fact that outsourced firms nurture a pool of telemarketing specialists. They exist for the sole purpose of telemarketing and they know the art by heart. They constantly with updated with the current trends and tools used in their jobs, and they know a lot of things that regular marketing people may not.
Think of them as well-oiled machines – all they need is to have the raw material be put inside them so they can process it and turn it into quality products.
The good part in working with outsourced firms is for the employer-company to have the ability to control the flow of the show, which will be discussed in another article. Through effective communication and cooperation, the firm’s superb talents combined with the employer’s virtues and goals can be a fruitful partnership to last.