It used to be a world where one does everything necessary to survive and does not depend on someone else. But now, one notion is becoming more apparent: that almost every undertaking in our lives can be done for us instead of doing it ourselves. Most people pay other people to clean their homes, to cook their food, and to wash their clothes. Even with important things like taking care of their children or managing their finances, some still depend on other people.
Why? Because it saves them a lot of resources. And when we say resources, we mean energy, time, and money.
It’s the basic concept of outsourced telemarketing, and contrary to popular belief, this is NOT just a recent fashion. The outset of firms specializing in lead generation and appointment setting had started following the birth of telemarketing itself. More particularly, the dawn of Business-to-Business (B2B) telemarketing has paved the way to a more methodical way of drawing trade, pushing companies to farm out their sales campaigns to the experts.
Saving energy. Back during the premature ages of telemarketing, a company would simply delegate several internal people from their marketing department to “cold-call” potential clients. Eventually, however, demands would escalate and companies would need to hire additional people to do their bidding. This also means getting more people to train new hires, supervise their work and monitor their performance. Not to mention the hassle of legally complying with several requirements and policies of the telemarketing industry. Whereas, the company can just hand the job over to an external telemarketing firm and sit pretty while waiting for sales leads and appointments.
Saving time. Although the initial process of scouting for a good telemarketing firm can be time-consuming, the investment pays off in the form of being able to dictate the duration of a campaign and as to how soon the results are to be delivered. Professional telemarketers are usually given sufficient time to learn about the product/services they are campaigning for, but it is definitely not as lengthy as training a fresh batch of internal new hires. The agents in these outside firms already know the fundamentals of telemarketing by heart and can efficiently become skilled at a shorter duration.
Saving money. Less cost means more profit – it can’t get any simpler than that. A company that takes its telemarketing campaigns rather close to the chest cannot do away with spending money: equipment, office space, electricity, phone lines, communication costs, and more damagingly, additional people on the payroll. However, this is not to say that outsourced telemarketing is cheap – getting a good provider actually necessitates a large chunk of dough. But investing in quick and reliable service rather than high-maintenance assets (computers, phones, offices require preservation; hardware/software can become obsolete, etc) would prove to have more benefits and is less risky, financially.
It’s not a mystery as to why most of the world’s successful companies are into outsourcing their telemarketing efforts. No matter how you look at it, it’s a win-win situation, and the most important thing is that it serves its purpose. After all, it’s all about bringing potential clients closer and it does just that – only more efficiently.