Marketing Menu for ITBiz: Why Telemarketing Should Be the Main Dish

Marketing Menu for ITBiz: Why Telemarketing Should Be the Main Dish

A colleague of mine said that pristine sushi is his choice when dinning out in restaurants, while soulful Italian cooking would be a nice option to consider.

Sounds interestingly tasty…

Sales and Marketing come in many different media forms and strategies, but all have a single objective which is to promote and sell a brand. As an avid marketing critic, only a few brands could steal my hesitant attention – those brands that convey a clear message, able to draw my interest and bring about a personalized approach that could tap on my sublime mind.

Broadcast, Print and the Web are highly recommended promotional media outlets and have gained reputation on effectiveness.

But what’s in Telemarketing that still, many businesses like IT & Software companies keep coming back to?

Let me give you 3 important reasons:


Time and Effort

Maximized Time and Effort

With telemarketing, dissemination of information about products or services is delivered to the target prospect or customer at a specific timing. The time of the day in your target location and the assumed availability of the prospect are considered before an agent make an outbound call. Prospected clients would not remember a word from a calling spiel, neither recall which company is represented, if they were called during their busiest hours. It is advised to speak with prospects at their most convenient schedule, for which a telemarketer will be able to clearly convey the message to them, and chances of gaining interest is at its peak.

Related Post: B2B Telemarketing Tip: How to leave Effective Voicemail Messages


Target driven

No spilled beans. The campaign data base tops the priority list of the required materials before a campaign run. The data base is carefully filtered with reference to the business targets like location, industry, company size and revenue. Unlike other media marketing channels where brand promotion maybe spread to a broad audience but untargeted, telemarketing will deliver the product or service to the right audience at the right time.


Custom your Approach

Custom-tailor Approach

“Need” is identified. The product or service being offered is exactly what the prospect needs for his business to grow. The brand’s value proposition will address every pain point of the business – a stimulus for gaining interest for the prospect to see and learn, or even experience the stated benefits. Although budget and time frame maybe factors that could setback target results, the Lead Nurturing Process would then be the best recourse to scale up sales impact. It’s a fact that customers would easily consider highly advertised and recommended brands but strongly-founded, reputable ones will never cease the market.

Related Post: Lights. Camera. Appointment! Developing an Award-Winning Call Script

 Maybe I’d try Sushi Nakazawa in New York soon, but I crave for Peking duck – crispy on the outside and tender in the middle, which comes with crab and scallop-laced fried rice, that I would enjoy during late night or early morning dinning, so I’m heading back to my all time favorite Chinese food hub – Decoy!