Like a Rolling Stone: a Mick Jagger approach to Outbound Telemarketing

Like a Rolling Stone - a Mick Jagger approach to Outbound Telemarketing

If someone talks about how those British blokes invaded America through rock and roll during the 60’s, you don’t just think about The Beatles – you also think about The Rolling Stones.

The Stones were a symbol of youth revolt during a time when society was drenched with countless controversies on race, religion, war and drugs. Their songs became a battle-cry for people who just want get away from it all and focus on one important necessity: survival of the fittest.

Borrowing some of their famous song lines, perhaps you can get a better perspective on outbound telemarketing when you’ve got the “moves like Jagger”:

“You can’t always get what you want, but if you try sometime you just might find, you get what you need.” ( You Can’t Always Get What You Want, 1969)

It’s rather self-explanatory, but if you put it into context, it just talks about finding something useful out of failure. Sometimes, getting that dreaded “no” from a prospect only means there’s something else much more constructive coming your way.

“Let us walk, before they make us run.” (Before They Make Me Run, 1978)

The ironic thing about telemarketing is that despite of how much we rely on identifying “common objections” and work our way through “suggested scripts”, we can never truly predict how a call is going to transpire. There’s really no better way of gaining expertise other than having to learn everything through experience.

“We all need someone we can bleed on, and if you want it, you can bleed on me.”  (Let It Bleed, 1970)

You can look at this in two ways. First, it means that telemarketers can promote collaboration by voicing out their difficulties and challenges to their support group, namely their team leaders and colleagues. It could also mean that telemarketers can encourage prospects to confide in them expressing their desires and aspirations for their companies. Bottom line: a telemarketer should thrive on human communication.

“I’ll fade away and not have to face the facts, it’s not easy facing up when your whole world is black.” (Paint It, Black, 1966)

Although we can’t do away with totally ignoring our human emotions, we also have the obligation to put a distinction between personal and occupational life. Sometimes we do encounter bumps on the road, and that’s something we really cannot control. What we could control, though, is how we perceive these events. If we let them affect how we perform our obligations, it diminishes our sense of duty.

“Time waits for no one and it won’t wait for me.” (Time Waits For No One, 1974)

The most devastating disease in the telemarketing business: procrastination. This does not only impinge on the company’s well-being due to lost opportunities, but it’s also infectious, and it promotes the lack of dedication. In an industry that survives on “hunting” for revenue, procrastination is a terminal illness.