When you’re planning on having a telemarketing campaign to generate as much b2b sales leads for your business as possible, you have to make sure that you’ve covered the most important factors of making your telemarketing campaign a success.
One of the most important equipments you will need to have a productive and profitable telemarketing campaign is to have a really good telemarketing script. Every telemarketing campaign needs to have its own telemarketing script. Recycling a previous script is possible, but you have to alter the content so that it is not recognizable as a recycled script at all. Here are a few more things to remember when choosing or writing your telemarketing script for your new business to business telemarketing campaign.
- While it’s alright to recycle, ideally, the script needs to be completely new and originally written for your current telemarketing campaign. This helps to ensure that the script really expresses the benefits of your products and services. A generalized script will do nothing to help convert your prospective sales leads, and patching up an existing script often turns out to be sounding just as that: patchy.
- To facilitate the natural delivery of telemarketing scripts, this must be written in a free-flowing way of speech. But it mustn’t be too casual or else the leads and gatekeepers would think you’re only calling to chat on the phone. Make it professional sounding, but never too technical or haughty. Write it like how you want to tell your friends about your new product or service. If you want your telemarketers to sound natural when cold calling, you have to start with your telemarketing script.
- Write your telemarketing script for your target market. Write responses with all the potential questions they may have, don’t just talk about what you want them to know about your offer. Yes, you can say that you have a 30% discount for those who purchase through your telemarketers, but before you get to this, you have to make them believe that your product solves their problem first. Present to them as the provider of a viable solution, and mention the discount as an added bonus; not the other way around because no matter how large the discount you offer, if your b2b sales leads don’t find your offer beneficial to them, they wouldn’t buy it.
- Have professional b2b telemarketers practice your script until the delivery comes natural to them. Give them room to improvise (especially when a client asks a question or mentions something not included in the script), but for the most part, require them to stick to the telemarketing script. There’s an important reason why it was made, and this is why they must use it.