Way back before SMS was created – perhaps, even long before mobile devices saturated the telecommunications market – people were faced with the innumerable drudges of daily life and still had the face to accept a telemarketing call from a guy selling insurance.
Those were the days when lead generation telemarketing, even at its earliest form, was simpler and friendlier. Forward to the technological sophistry of the modern age, mentioning the word “telemarketing” is like trying to conduct a ritual to summon an undead demon.
Indeed, some businesses would state that telemarketing is not the same effective business tool it once was. We owe this to the proliferation of mobile devices and the continuing appeal of online marketing. Some would even say that generating qualified sales leads is not anymore practical compared to an email marketing campaign.
However one puts it though, numerous institutions still regard outbound calling as a relevant marketing channel – at least to B2B buyers.
Unlike regular consumers, B2B buyers prioritize sincerity and immediacy. They are companies in want of solutions that can either provide greater profitability or streamline important process that can otherwise be difficult to manage. Hence, they depend on direct communication as basis in employing the right solutions-provider.
On the part of a solutions-provider such as yourself, you will need to present your products in a way that could keep potential clients listening. This means you will definitely learn how the ways of conducting cold calls without boring or even scaring potential buyers away.
So, when you think you are already apt in B2B lead generation telemarketing, think again. Maybe you will need to follow these nifty rules to revive telemarketing’s power
Don’t just unleash a bunch of flowery words about your product. Talk about how it can help secure revenue and realize specific goals.
Tone down a little on aggressiveness. You are putting your name on the line, and becoming too insistent won’t help you secure a sale.
Don’t be pretentious.
You are not calling a friend or a family member. You are calling someone in need of surefire solutions, so it could easier for you to say something awkward.
In short: Be professional when handling prospects.
Dig Deeper: The Problem With Telemarketing Today
Focus and don’t fumble.
The prospect of gaining a sale is tempting enough to get you through a five-minute conversation with a prospect, who might even consider your proposals for a sales appointment.