Conversations over the phone between telemarketers and potential clients are the bloodline of B2B lead generation campaigns.
Despite the rising prominence of web-based marketing channels (blogging, social media, email), as well as the limitations of certain telemarketing laws and the Do Not Call registry, telemarketing is still very well alive and reliable.
But business transactions aren’t the sole purpose of telemarketing. These conversations can also foster clientele ties that, albeit not readily profitable, may be the foundation of future business relationships.
Not all phone conversations have to be aimed at setting appointments or closing sales. They can also serve as entry points in positioning your business within a prospect’s “circle of trust”. This is a valuable investment that could come in handy when the right time comes.
The customer service element
If a current correspondence with a prospect is not likely to bear fruits anytime soon, telemarketers can always wear their customer services badges instead and manifest a genuine willingness to help.
If you have the resources, allot a considerable amount of time and effort to exhaust all means for a client, and see if anything could be worked out. It may or may not be necessarily consequential to your bottom line, but why pass on the chance to make a difference?
Building a reputation of passion, one call at a time
Prospects are always in the lookout for businesses that understand their situation and are willing to resolve it. Sometimes, we get to bump into these prospects, yet we fail to establish a partnership because of reasons beyond our control.
Still, it helps to be regarded as a company that is worth considering and could’ve been a perfect match to their needs. Having that reputation in a prospect’s mind is an asset, and it could lead to more doors being opened.
Spreading the vibe
Satisfied clients tend to be generous when it comes to giving praise and spreading the word among their network of business people. But most of the time, satisfaction is not only measured by being able to meet the desired numbers and producing targeted results.
The quality of the output and the manner by which they were carried out are also important indicators of success in the client’s perspective. Their emotional satisfaction can be powerful enough to compel them to refer you to their friends with utmost confidence that you can deliver.
That is a level of esteem that most marketers can only dream of, and telemarketing can give your business that rare ticket.