How To Turn Memes Into An Engine Of Telemarketing

How To Turn Memes Into An Engine Of Telemarketing

What does Rebecca Black, The Grumpy Cat, The Dancing Baby, and Oreos have in common? These are media subjects that have become memes in the online world. Internet memes are, without doubt, powerful enough to capture the fleeting attention of millions of people. And this is the very power that marketers wish to harness in their lead generation efforts. Imagine, a single image grabbing the attention of millions of people (the I Can Haz Cheeseburger meme, for example, garnered half a billion views in one year). Such numbers are an attractive source of sales leads for your business. And if we could use that interest to attract prospects, would that not make our telemarketing efforts easier to do?

So how do you make memes work for your appointment setting campaign?

To start with, you need to be updated with the latest pop culture. After all, memes are the products of popular topics, or probably just any topic that gets the attention of people. Second, you need to examine your own products and service, identifying key characteristics in it that can be meme-worthy. Last point is to be prepared. There are a lot of trending topics that can come up in the internet, and you have to be ready to use them to your advantage. For example, if you are a manufacturer of non-stick frying pans, and a video of an ice skater dancing awkwardly on ice goes viral, you can use that to promote your business and generate B2B leads better. Interested prospects can either click on the link added on your meme, or research more about the source of the meme (basically, it is you).

Just keep alert and let your creative juices working overtime. That will help you with your memes and telemarketing.

Do You Wanna Know a Secret?

Outbound Telemarketing Tips using Song Titles from The Beatles

Do you wanna know a secret? Outbound Telemarketing Tips using Song Titles from The Beatles

Not counting the unpublished ones, the legendary catalogue of songs by The Beatles contain so many timeless tracks which imprints on world culture can never be faded out. These songs tackle almost all aspects of life, either literally or implied, and are often referenced to by countless writers, speakers and fellow musicians who just want to spread whatever message they have to convey.

Even in outbound telemarketing and lead generation, The Beatles’ songs can serve as a mystical guide to success just by their titles alone; you can create a long-lasting (and easy to remember) mantra for yourself to realize your maximum potential in achieving your sales goals.

Create your own, or take your pick:

Hello, Goodbye – Everything around the communications technology has evolved, but the basic greeting and closing of a phone call remains the same: “hello” and “goodbye” represents both the front and rear ends of a prospective client’s notion towards you as a telemarketer. While a good opening creates positive opportunities, a better ending leaves behind a more long-lasting impression that can be critical for future transactions.

Eight Days a Week – Any endeavor requires dedication. Sales leads don’t just fall down from the skies into your hands. They have to be scouted, qualified, cultivated, nurtured, and most of all, valued. It takes patience and perseverance, and at the end of the day, all efforts – productive or not – will be all worth it.

A Hard Day’s Night – Not all efforts are fruitful, though. There are times when things don’t get rolling, but the important thing is to have a common vision of improvement. After a long day of struggles and difficulties, everyone must take part in knowing what the weaknesses were, and what to do about them.

Let it Be – A professional telemarketer can easily spot the difference between a dead-end prospect and a fruit that’s not yet fully ripened. If things don’t go as planned, there’s no point in pushing things to the limit. Sometimes, you have to let things unfold by themselves so real opportunities can present itself when the right moment comes.

Can’t Buy Me LoveBusiness-to-business telemarketing may sound serious and stern, but still, it all boils down to human relationships. Not everything is measured by how much profit each one would make. It’s also about reputation, integrity, and caring about the clients.

With a Little Help from my Friends – Telemarketing may essentially be a one-on-one conversation, but the entire lead generation campaign is a team game. The collective efforts of the telemarketers, team leaders, quality assurance specialists and researchers bring about the success of any sales operation.

Here Comes the Sun – When the mother ship arrives, don’t twist and shout yet. Everything should not only be about celebrating the success. Find out why you succeeded, and find out how you can improve more. That way you can gain something more important than success: consistency.

There are literally hundreds more in their catalogue that can be learned from. You can use your favorite tunes or explore the unpopular ones. You’d know why their songs are so precious – their messages are universal, certainly not only in outbound telemarketing and lead Generation, but here, there, and everywhere.

Telemarketing Lessons From The NBA Play-offs

Telemarketing Lessons From The NBA Play-offs

With all eye focused on the NBA Finals, perhaps this is a good time to also discuss about the implications it has in the future of the game. Not only that, it might be worthy of study, for all aspects of our lives, even business and marketing are no exceptions. To be honest, you might learn a thing or two here that can help manage your lead generation operations. Even if you have to take a page out of sports, if it can help improve your ability in generating more qualified sales leads, then you should do so. Now, what lessons can you glean from this?

First off, you have to consider tactics. Yes, even in a job as regular as appointment setting, you still have to make plans. Just like in a basketball game, you need to know who you are playing against, where you will play your game, as well as the kind of game play that you will display. Convert these concepts into business terms, and you have a fairly good idea where to start.

Secondly, you should also think about your people. Different people have different styles or strengths, so their game might look different. Just make sure that they are all heading to the right direction. For example, if someone is good in telemarketing, then use him to get in touch with prospects on the phone.

Lastly, make sure you deliver. The NBA achieved its current level of popularity because it delivers what basketball fans demand. It is the same way with your business. If you want B2B leads to continue coming in, you need to make sure that you deliver what you promise to those you currently have. This will build up goodwill, as well as create a positive perception of you and your business.

Now, who said you cannot learn anything in basketball, anyway?

3 Branding Mistakes In Lead Generation

Branding practically means everything in business. This is the face and soul of your company. Your brand will also influence your effectiveness in lead generation campaigns. It is the first thing that prospective B2B leads will hear from you, and it has to be one that will stick to their minds the most. Of course, in the quest for creating memorable brands, many entrepreneurs often make the mistake of producing catchy names. Later, these turn out to be huge headaches, reducing their ability to effectively generate sales leads from the market. You should not make the same mistake. So, how should you go about it?

  1. Research – you might have come up with a catchy brand, but you may not be the first one. To avoid legal, and costly, arguments with rights owners, you should research the existence of the name. Check the internet or the patent office; see if your brand name is there already.
  2. Applicability – some entrepreneurs create brands that work well in only a small area. If you have plans of expanding, or using broad marketing mediums like telemarketing, it is best that you create a brand that anyone will understand or remember better.
  3. Relatedness – this part may be a bit tricky, but the rule of thumb here is to use a brand that is related to your business. If you insist on doing different, then fine, go ahead, you got nothing to lose. But you have to make sure you can connect your brand to your business properly come appointment setting time.

Simple enough, right? But these are sure to help you avoid lead generation troubles associated with branding.


7 Habits Of Successful Telemarketers: No. 7 – They Are Humble Enough

7 Habits Of Successful Telemarketers: No. 7 – They Are Humble Enough

If there is also a quality that you have to emulate from successful telemarketing representatives, then it has to be their humility. Even the best among men can make a mistake, but it takes exceptional people to admit that they did. But that is the secret for a successful relationship building with potential B2B leads. It is good to really be knowledgeable about your business, but you cannot really have everything at your fingertips. In case you are lacking, admit to your short-comings and make sure that you get back to your lead generation prospects once you have what they need.

It is not that hard to imagine just how difficult it is to be honest and simply admit that you have made a mistake, or fail to deliver. That is bad news for business. And it is only natural that you would try to deny it or make excuses for it. Now that would be much worse.

Also, it does not really hurt if you ask help from others, especially if those people are much more knowledgeable than you in terms of business and market experience. Yes, you might look stupid at the start, but once you got things right, you will also look right.

Another thing, remember that appointment setting requires some level of negotiations, so be prepared to give some compromises to your prospective sales leads.

True, being humble and really willing to help your prospects can help you be more successful in your lead generation campaign.


7 Habits Of Successful Telemarketers: No. 6 – They Know How To Sell

7 Habits Of Successful Telemarketers: No. 6 – They Know How To Sell

Of course, not all successful telemarketers possess the same qualities. There will be some who would be different from others, in terms of how they conduct their lead generation campaign or the kind of sales leads they wish to generate. Still, the one common tie that connects them all is this: they can sell. And when it comes to selling, they are actually very good at it. Despite the negative perception of the term ‘selling’ in the minds of a lot of people, there are things we do that actually possess the nature of selling, not to mention these are the very things that we can emulate for ourselves.

For example, good sellers can explain their side properly. You do not have to actually sell something, but the mere fact that you can get your ideas across other people is actually a very good habit. Also, good sellers are excellent listeners. This is something you will need in your appointment setting process, since you will definitely be making some negotiations at this point. Another quality of selling that you can follow is the act of compromise. No one can have everything in this world, and that is the same thing with business. You have to adjust to the needs of your prospects before you get them to become B2B leads.

There are other qualities is selling that you can emulate from successful marketers, and you can learn these along the way. Anyway, if you actually deliver what you promise, your telemarketing campaign would be more successful in the end.

7 Habits Of Successful Telemarketers: No. 1 – They Have No Back-ups

7 Habits Of Successful Telemarketers: No. 2 – They Work

7 Habits Of Successful Telemarketers: No. 3 – Go Against The Flow

7 Habits Of Successful Telemarketers: No. 4 – Aiming High

7 Habits Of Successful Telemarketers: No. 5 – Never Stopping

7 Habits Of Successful Telemarketers: No. 5 – Never Stopping

7 Habits Of Successful Telemarketers: No. 5 – Never Stopping

Another habit of excellent lead generation specialists is with regards to momentum. Once they have started their work, rarely will you see them stop. If they did, they would probably be switching gears or improving their offer, which would translate to better sales leads. A good marketer would be content with the success of their current campaign. An excellent one would try to find more ways to improve and make more money. This is a habit that will surely bring you more benefits in terms of B2B leads generated. But the question here is this: how will you go about it?

First, you need to actually start something. No matter how good you are in getting the telemarketing job done, if you did make any effort to actually do something, then nothing will come out of your efforts at all.

Second, try shutting off all distractions during your work. Be it your cell phone or emails coming in, once you are in the middle of your work, you should only concentrate in what you are doing. Answering all your emails (which will never end) or looking at your phone (which can pretty much be all the time) will not only waste your time, but will also reduce your productivity.

And lastly, look to do better. A hallmark of successful appointment setting campaigns is the constant improvements done to maximize impact on the audience.

Do these things, and you can be sure to be successful in your overall lead generation campaign.


7 Habits Of Successful Telemarketers: No. 1 – They Have No Back-ups

7 Habits Of Successful Telemarketers: No. 2 – They Work

7 Habits Of Successful Telemarketers: No. 3 – Go Against The Flow

7 Habits Of Successful Telemarketers: No. 4 – Aiming High

7 Habits Of Successful Telemarketers: No. 4 – Aiming High

7 Habits Of Successful Telemarketers: No. 4 – Aiming High

The mark of an excellent telemarketing representative also consists of having a high aim. That is an essential part of a successful lead generation process. After all, having a goal can concretize your efforts, helping you maintain your pacing. Of course, when it comes to goals, you need to know what exactly it should be. Setting your sales leads aims too high will lead you to fail, while setting them too low will also cause you to be mediocre. In this case, you need to remember a few important points.

One, it must be a personal goal. Sure, you should follow the general aim of your marketing team, but if you do not put a personal intent in it, then you will lose steam in the long run. You have to make your aims your very own.

Second, it must be feasible. As I have mentioned earlier, your aim will determine the success of your campaign. So, if you set your appointment setting goals too high, you might not be able to reach it, discouraging you. Set it too low, and you will not be able to shine.

Lastly, it must also be measurable. You need to quantify the success or failure of your campaign, which means you need to conduct it through a measurable medium. For example, you can use telemarketing. It is very affordable, and it can reach a lot more prospects in a single day. Plus, you can measure it, too.

Follow these, and you can aim high in your lead generation campaign.


7 Habits Of Successful Telemarketers: No. 1 – They Have No Back-ups

7 Habits Of Successful Telemarketers: No. 2 – They Work

7 Habits Of Successful Telemarketers: No. 3 – Go Against The Flow

7 Habits Of Successful Telemarketers: No. 2 – They Work

7 Habits Of Successful Telemarketers #2  They Work

Another habit of very successful telemarketing representatives is that they actually do some work. Unlike the average worker, these marketers really do their best when they are in the production floor. This could best explain their ability to generate a lot of sales leads at the end of the day. A little productiveness can be a real benefit for those involved in B2B leads generation. And usually, the ones that work a lot during their shift tends to finish their job earliest. You can do that too. All you need is to follow these simple tips:

  1. No phones – turn off your phones when you are already in your work station. Unless someone needs to contact you by phone, there is no need for it in the usual run of the day. Besides, if your phone receives a call, it can create a nasty feedback with your telemarketing equipment.
  2. No emails – checking emails is good, but doing that all the time will just waste your time. You can just open it at the start of the shift, and then check in again before the day ends. That would be enough to tell you if there are any tasks to be done.
  3. No gossip – really, that should be the last thing you should be doing, since it wastes a good amount of your time, not to mention giving you useless information. Better concentrate with your own lead generation work, which is a better idea.

Really, just do these things, and your appointment setting campaign will be all right.

Telemarketing Lessons From Pope Benedict XVI’s Resignation

Sometimes, you just have to learn when to stop, no matter what precedents dictate. This is something that you can learn from Pope Benedict XVI’s resignation as Pope. After a tradition that spanned centuries, the pope has decided that enough is enough, that he going nowhere in his leadership, which compelled him to resign. What does it say about your lead generation campaign? Sometimes, you just have to know when to admit defeat. This is a necessary act if you want to generate qualified B2B leads. But that should not really be the end of it all. Actually, like the way Benedict XVI did, you should learn when to step aside and let more qualified people generate the sales leads for you.

This is the reason for outsourced telemarketing firms to come about. You have to accept the fact that you cannot do everything. There are some things that you are the best at, but there is also a lot of other stuff that you need to leave to the experts. Take, for example, appointment setting. This is a phase in generating sales leads where a lot of negotiations is involved – one where you might not be very good at. In this case, it is best to ask help from those experienced with this kind of work. In this way, you can concentrate more on what you handle best: your business.

There are a lot of outsourced lead generation firms that can help you. Just like Pope Benedict XVI, stepping down or stepping aside is not the end. Better choices can be available.


7 Habits Of Successful Telemarketers: No. 1 – They Have No Back-ups

Successful Telemarketers - No  Back-ups

One of the most important components of a successful lead generation campaign would be the people leading the frontlines. They are the ones responsible in generating qualified B2B leads, so they have to be the very best in the business. There are different kinds of successful people, with qualities that made them so. You can be one of such people, provided that you know how to actually pull it off. You see, the secret to a successful appointment setting process lies in your business habits. Developing these would be to your advantage. Now, let us discuss one of these points: having no back-up plans.

Back-up plans are good. It provides you with a fall back platform in case your initial lead generation plan fails. While this can give you some breathing space as you plan your next marketing move, a disappointing trend has been developing among many marketers, especially those in telemarketing – they always depend on the back-up plan. Because of this, they end up slacking off or slowing down in their work, which translates to a reduction in sales leads production. Truly, if you want to be at your lead generation best, you should work like you have no back-up plan. Having such a mindset will compel you to do your best at the initial business campaign.

A lot of successful telemarketers have done that in the past. Besides, in this fast-paced business environment, creating a back-up plan can be an unnecessary burden. Better give you best at the first try, so you have fewer problems to think about.

Improve Sales Through Lead Generation

Your office phone isn’t ringing as much as it used to, but that doesn’t mean that your company needs to start closing its doors. You (or your salespeople) just need to get back to prospecting and lead generation.

Getting your business and services out there to the public is more important now than ever. Thanks to the recession, people are more careful about where and when they spend their money. Waiting for your target customers to turn themselves into leads is a noble effort, but it’s largely a waste of your time.  It’s your job to let them know what you offer, because they’ll never know otherwise if they need it or not.

By prospecting for potential sales leads yourself, you have a better control of the pace of your sales process. It’s not the most enjoyable part of being in business, but it’s definitely the most crucial. There are plenty of methods you can use to help with your prospecting. You could start sending more emails, if you haven’t already. Look into joining trade shows, and even television advertising if you can afford it. If you feel like doing it the cheap and old-fashioned way, you can always grab the nearest phone book or search on Google. You can even hire professional telemarketers to do the cold-calling for you, or you might opt to go straight to a reliable telemarketing company for your telemarketing needs. All these methods have their advantages and disadvantages, but the important thing is you get your products and services noticed by the right people.