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Influencer Interview with The “Return on Relationship” Expert: Ted Rubin

Influencer Interview with The “Return on Relationship” Expert: Ted Rubin

There’s an African proverb that says, “If you want to go fast, go alone. If you want to go far, go with others.”

Works in real life, works better in business.

See, while everybody loves fast, business is a marathon, and what matters is finishing the race — not starting with a bang (and finishing with a whimper, or not at all). It follows that the stronger your relationships are, the farther you’ll go. It’s a pretty simple idea, but there’s somebody who can reduce it to its simplest term.   

Just ask Ted Rubin, (who actually doesn’t need an introduction but I’m doing it anyway for the benefit of the 0.01% of you guys who don’t know him) acting CMO of Brand Innovators and one of the most popular and loved social marketing strategists in the history of social marketing strategizing. Really, he’s a legend in his own right.

In this episode of our Influencer Interview Series, he talks about the value of relationships in marketing, millennials, and the evolution of marketing. And of course, his wild socks.

The Savvy Marketer: You’re the most outspoken and passionate proponent of the importance of “relationships” in marketing. Tell us how the concept came about. Was there an epiphany, or was it the product of experience?

Ted Rubin: I have always been a relationship guy, built them wherever I was, and took them wherever I went. Over time as digital developed and social scaled I realized we are at an incredibly important time in the evolution of “relationship commerce” (buying from people you know and trust). This is the time when our actions will decide if “relationship commerce” ends up as simply a phrase on a list of buzz words, or becomes an effective – and meaningful — way of doing business worldwide.

The deciding factor will be whether or not enough brands and marketers are willing to go beyond just talking about relationships… to actually building and sustaining those relationships with consumers, peers, employees, and others in their social graph.

How many of us believe in the business value of relationships enough to put in the effort required to turn a one-time contact into an ongoing meaningful interaction?  How many of us even believe that “business value” and “authentic relationships” even belong in the same sentence?? I do, because I have seen this play out time and time again.

As CMO of e.l.f. Cosmetics (EyesLipsFace.com) from 2008-2010, I pioneered a program to develop and utilize blogger relationships to exponentially increase and sustain the e.l.f. brand visibility, and because of the blogger energy, talent, and networks,  the program provided the e.l.f. brand with a unique approach toward not just beauty, but also accessibility, interactivity and consumer engagement. At that time, the jury was still out on the business value of social media, but the success of this program confirmed for e.l.f. (and a few other previously skeptical businesses) that building relationships with consumers is absolutely of value to the company.

That e.l.f. experience is what formed my ROR (Return on Relationship™) philosophy, and with each conference I attend, each new interaction I have with bloggers and consumers, and all the stories I hear and see about the impact of social media in influencing purchases… I see confirmation that it really is all about relationships. 

The key to continued success for any brand/retailer/etailer is building relationships and identifying with the customer. – Ted Rubin tweet this

 

Related: Building Tremendous Credibility and Make Clients Refer You


TSM: Investing on “relationships” isn’t like you’re reinventing the wheel as far as marketing goes, but why is it so appealing and effective at the same time?

TR: Relationships are the new currencytweet this not because this is something new, but because now anyone can do it 24/7 without ever leaving their home.


TSM: Social media is working wonders in marketing. Do you see it being the great equalizer in the foreseeable future? Or is it already slowly leveling the playing field?

TR: Welcome to the ‘Age of Influence,’ where anyone can build an audience and effect change, advocate brands, build relationships and make a difference.


TSM: What are the challenges in social media marketing today?

TR: It’s hard work and brands and marketing departments do not like that you cannot simply lock and load our plan, and then execute. In today social marketing world, it is a constantly evolving process.


TSM: How do you incorporate “return on relationship” in content marketing?

TR: Let’s say, in my humble opinion, Conversation is the best Content… and conversation is at the heart of Return on Relationship. A brand that steps up its engagement game could not only protect its organic reach, but also find a significant competitive advantage. We all love when someone listens to us. When your fans hear from you, their excitement will spread along with your reach and reputation.

Related: SOCIAL INFLUENCERS: The Powers-That-Be


TSM: From politics to pop culture to business, it seems that millennials have a significant impact. Are millennials really that big of a factor in marketing goals?

TR: Depending on where you get your marketing advice, or if you pay any attention at marketing conferences or just about every marketing newsletter, you might be reading a lot about a newly discovered species called “Millennials.” We’re not sure what planet they came from, why they’re here, or what they plan to do with all of the shiny, high-tech gadgets that they’re constantly staring at. We just know that there are a lot of them, they seem to have disposable income, and we’d really like them to spend some of that income at our businesses. It’s just too bad that we don’t have any data or historical insight that might help us better understand the strange new creatures living among us.

If that sounds ridiculous, it should. Marketing will always evolve with the trends and technology of the times, but the core qualities of good business appeal to customers regardless of their generation tweet this (or their planet of origin). So lighten up… Millennials are not that scary! They’re human, like you and me.

There’s no doubt that Millennials, as a group tend to rely on social channels, research, reviews and each other when making a purchasing decision. The thing is, so does everyone else who owns a smartphone and has friends. How you connect matters, but it’s really just an introduction. The most important thing is how you treat them after you’ve made the initial connection.


TSM: You’ve been around for quite some time and have earned the respect of the industry. How has marketing evolved in the past decade in terms of the best practices? What direction is it headed in the next couple of years?

TR: Things ARE changing. Traditional advertising certainly isn’t extinct, but there is simply too much noise out there, and people are sick of it. They’re shutting out the blast advertising that has crept into every aspect of their lives and centering in on the things they truly care about—friends, family, personal interests and need, and social connections. You need to take a step back and study this shift in order to take advantage of it.

For brands, that doesn’t mean you can simply move your blast advertising campaigns into social channels. You actually have to make real conversation with real people and help them get what they want. That means knowing your prospects well enough to understand what they want. It also means creating content that’s helpful, entertaining, educational, or all of the above—content that helps them make a decision; content they want to share with friends.

Related: You Can’t Hit Two Birds with One Stone: Creating Content for Demand Gen & Lead Gen

Smart brands have noticed that we’re moving to a “connection economy,” and they are producing ongoing content that meets the new search “relevancy” standards. They’ve studied their audiences, listened to their social conversations, and have developed plans to use that content in their social profiles to emotionally connect to their audiences and encourage conversation. When it resonates, it gets shared and receives comments and likes, which makes that brand more visible.

What it all boils down to is that in the new world of content marketing, the Content “IS” the Ad. Sharing, conversation, and emotionally connected content will be the ads of the future. tweet this Instead of thinking in terms of “Convince and Convert,” start thinking in terms of “Converse and Convert.” tweet this Helpful content gives your customers reasons to stay engaged—not just react—and also increases brand advocacy.tweet this

So start thinking like a publisher because the more relevant, helpful content you create, the better you can drive engagement. And as my Return on Relationship (‪#‎RonR) formula illustrates…

Content drives Engagement, Engagement drives Advocacy, and Advocacy correlates directly to Increased Sales. #‎NoLetUp! tweet this


TSM: What’s the deal with the socks? Are they some sort of lucky charm (do you even believe in them?) or you just love them like that?

TR: The “sock thing” started as a happy coincidence, more or less, but it ultimately confirmed much of what I believe about marketing. I’ve long enjoyed wearing wild, vibrant socks, and I would show my latest pair off at speaking engagements on occasion or simply sit with my feet up where people could see them.

Photo credit: tedrubin.com

Photo credit: tedrubin.com

After one such engagement a few years ago, Sandy Jenney, a blogger friend whom I like and respect, asked to take a photo of me and my socks, and I was happy to oblige. She posted the photo to Twitter, as did I, then went about my business.

When I returned to Twitter, my feed was jumping—people loved the socks, especially the bloggers attending the conference and those following the conference via social media. They were sending me pictures of their crazy socks. They asked where I found mine and offered sock-shopping tips for when I visited their city. The next day rolled around, and my socks were still a hot topic. Yesterday’s socks were great, but what pair is Ted wearing today?

These days, my social connections get a little worried when I haven’t posted a sock picture in a few days (#tedsockie), and I’m as likely to be asked about my socks by a CMO or CEO as I am by an online acquaintance. Most people are willing, or even anxious, to join in on a sock photo—my socked feet next to theirs—and let me share it with the sock-loving public.

 

Ted Rubin

Ted is a leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist and Acting CMO of Brand Innovators and in March 2009 started publicly using and evangelizing the term ROR: Return on Relationship™.

 

 

Check out! Influencer Interview with The Modern Marketer: Matt Heinz

Influencer Interview with The Modern Marketer: Matt Heinz

We are in the search for our next influencer interviewee,

we would love to read your suggestions. Comment below!

 

Learn more sales and marketing tips on The Savvy Marketer’s Blog

 

How to Handle The 5 Common Sales Objections in IT Selling
Marketing Troubleshooting: What To Do When A Campaign Goes Wrong
Selling Software and Services: A Short Guide to SaaS Marketing

Influencer Interview with The “Return on Relationship” Expert: Ted Rubin

Influencer Interview with The “Return on Relationship” Expert: Ted Rubin

There’s an African proverb that says, “If you want to go fast, go alone. If you want to go far, go with others.”

Works in real life, works better in business.

See, while everybody loves fast, business is a marathon, and what matters is finishing the race — not starting with a bang (and finishing with a whimper, or not at all). It follows that the stronger your relationships are, the farther you’ll go. It’s a pretty simple idea, but there’s somebody who can reduce it to its simplest term.   

Just ask Ted Rubin, (who actually doesn’t need an introduction but I’m doing it anyway for the benefit of the 0.01% of you guys who don’t know him) acting CMO of Brand Innovators and one of the most popular and loved social marketing strategists in the history of social marketing strategizing. Really, he’s a legend in his own right.

In this episode of our Influencer Interview Series, he talks about the value of relationships in marketing, millennials, and the evolution of marketing. And of course, his wild socks.

The Savvy Marketer: You’re the most outspoken and passionate proponent of the importance of “relationships” in marketing. Tell us how the concept came about. Was there an epiphany, or was it the product of experience?

Ted Rubin: I have always been a relationship guy, built them wherever I was, and took them wherever I went. Over time as digital developed and social scaled I realized we are at an incredibly important time in the evolution of “relationship commerce” (buying from people you know and trust). This is the time when our actions will decide if “relationship commerce” ends up as simply a phrase on a list of buzz words, or becomes an effective – and meaningful — way of doing business worldwide.

The deciding factor will be whether or not enough brands and marketers are willing to go beyond just talking about relationships… to actually building and sustaining those relationships with consumers, peers, employees, and others in their social graph.

How many of us believe in the business value of relationships enough to put in the effort required to turn a one-time contact into an ongoing meaningful interaction?  How many of us even believe that “business value” and “authentic relationships” even belong in the same sentence?? I do, because I have seen this play out time and time again.

As CMO of e.l.f. Cosmetics (EyesLipsFace.com) from 2008-2010, I pioneered a program to develop and utilize blogger relationships to exponentially increase and sustain the e.l.f. brand visibility, and because of the blogger energy, talent, and networks,  the program provided the e.l.f. brand with a unique approach toward not just beauty, but also accessibility, interactivity and consumer engagement. At that time, the jury was still out on the business value of social media, but the success of this program confirmed for e.l.f. (and a few other previously skeptical businesses) that building relationships with consumers is absolutely of value to the company.

That e.l.f. experience is what formed my ROR (Return on Relationship™) philosophy, and with each conference I attend, each new interaction I have with bloggers and consumers, and all the stories I hear and see about the impact of social media in influencing purchases… I see confirmation that it really is all about relationships. 

The key to continued success for any brand/retailer/etailer is building relationships and identifying with the customer. – Ted Rubin tweet this

 

Related: Building Tremendous Credibility and Make Clients Refer You


TSM: Investing on “relationships” isn’t like you’re reinventing the wheel as far as marketing goes, but why is it so appealing and effective at the same time?

TR: Relationships are the new currencytweet this not because this is something new, but because now anyone can do it 24/7 without ever leaving their home.


TSM: Social media is working wonders in marketing. Do you see it being the great equalizer in the foreseeable future? Or is it already slowly leveling the playing field?

TR: Welcome to the ‘Age of Influence,’ where anyone can build an audience and effect change, advocate brands, build relationships and make a difference.


TSM: What are the challenges in social media marketing today?

TR: It’s hard work and brands and marketing departments do not like that you cannot simply lock and load our plan, and then execute. In today social marketing world, it is a constantly evolving process.


TSM: How do you incorporate “return on relationship” in content marketing?

TR: Let’s say, in my humble opinion, Conversation is the best Content… and conversation is at the heart of Return on Relationship. A brand that steps up its engagement game could not only protect its organic reach, but also find a significant competitive advantage. We all love when someone listens to us. When your fans hear from you, their excitement will spread along with your reach and reputation.

Related: SOCIAL INFLUENCERS: The Powers-That-Be


TSM: From politics to pop culture to business, it seems that millennials have a significant impact. Are millennials really that big of a factor in marketing goals?

TR: Depending on where you get your marketing advice, or if you pay any attention at marketing conferences or just about every marketing newsletter, you might be reading a lot about a newly discovered species called “Millennials.” We’re not sure what planet they came from, why they’re here, or what they plan to do with all of the shiny, high-tech gadgets that they’re constantly staring at. We just know that there are a lot of them, they seem to have disposable income, and we’d really like them to spend some of that income at our businesses. It’s just too bad that we don’t have any data or historical insight that might help us better understand the strange new creatures living among us.

If that sounds ridiculous, it should. Marketing will always evolve with the trends and technology of the times, but the core qualities of good business appeal to customers regardless of their generation tweet this (or their planet of origin). So lighten up… Millennials are not that scary! They’re human, like you and me.

There’s no doubt that Millennials, as a group tend to rely on social channels, research, reviews and each other when making a purchasing decision. The thing is, so does everyone else who owns a smartphone and has friends. How you connect matters, but it’s really just an introduction. The most important thing is how you treat them after you’ve made the initial connection.


TSM: You’ve been around for quite some time and have earned the respect of the industry. How has marketing evolved in the past decade in terms of the best practices? What direction is it headed in the next couple of years?

TR: Things ARE changing. Traditional advertising certainly isn’t extinct, but there is simply too much noise out there, and people are sick of it. They’re shutting out the blast advertising that has crept into every aspect of their lives and centering in on the things they truly care about—friends, family, personal interests and need, and social connections. You need to take a step back and study this shift in order to take advantage of it.

For brands, that doesn’t mean you can simply move your blast advertising campaigns into social channels. You actually have to make real conversation with real people and help them get what they want. That means knowing your prospects well enough to understand what they want. It also means creating content that’s helpful, entertaining, educational, or all of the above—content that helps them make a decision; content they want to share with friends.

Related: You Can’t Hit Two Birds with One Stone: Creating Content for Demand Gen & Lead Gen

Smart brands have noticed that we’re moving to a “connection economy,” and they are producing ongoing content that meets the new search “relevancy” standards. They’ve studied their audiences, listened to their social conversations, and have developed plans to use that content in their social profiles to emotionally connect to their audiences and encourage conversation. When it resonates, it gets shared and receives comments and likes, which makes that brand more visible.

What it all boils down to is that in the new world of content marketing, the Content “IS” the Ad. Sharing, conversation, and emotionally connected content will be the ads of the future. tweet this Instead of thinking in terms of “Convince and Convert,” start thinking in terms of “Converse and Convert.” tweet this Helpful content gives your customers reasons to stay engaged—not just react—and also increases brand advocacy.tweet this

So start thinking like a publisher because the more relevant, helpful content you create, the better you can drive engagement. And as my Return on Relationship (‪#‎RonR) formula illustrates…

Content drives Engagement, Engagement drives Advocacy, and Advocacy correlates directly to Increased Sales. #‎NoLetUp! tweet this


TSM: What’s the deal with the socks? Are they some sort of lucky charm (do you even believe in them?) or you just love them like that?

TR: The “sock thing” started as a happy coincidence, more or less, but it ultimately confirmed much of what I believe about marketing. I’ve long enjoyed wearing wild, vibrant socks, and I would show my latest pair off at speaking engagements on occasion or simply sit with my feet up where people could see them.

Photo credit: tedrubin.com

Photo credit: tedrubin.com

After one such engagement a few years ago, Sandy Jenney, a blogger friend whom I like and respect, asked to take a photo of me and my socks, and I was happy to oblige. She posted the photo to Twitter, as did I, then went about my business.

When I returned to Twitter, my feed was jumping—people loved the socks, especially the bloggers attending the conference and those following the conference via social media. They were sending me pictures of their crazy socks. They asked where I found mine and offered sock-shopping tips for when I visited their city. The next day rolled around, and my socks were still a hot topic. Yesterday’s socks were great, but what pair is Ted wearing today?

These days, my social connections get a little worried when I haven’t posted a sock picture in a few days (#tedsockie), and I’m as likely to be asked about my socks by a CMO or CEO as I am by an online acquaintance. Most people are willing, or even anxious, to join in on a sock photo—my socked feet next to theirs—and let me share it with the sock-loving public.

 

Ted Rubin

Ted is a leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist and Acting CMO of Brand Innovators and in March 2009 started publicly using and evangelizing the term ROR: Return on Relationship™.

 

 

Check out! Influencer Interview with The Modern Marketer: Matt Heinz

Influencer Interview with The Modern Marketer: Matt Heinz

We are in the search for our next influencer interviewee,

we would love to read your suggestions. Comment below!

 

Learn more sales and marketing tips on The Savvy Marketer’s Blog

 

How to Handle The 5 Common Sales Objections in IT Selling
Marketing Troubleshooting: What To Do When A Campaign Goes Wrong
Selling Software and Services: A Short Guide to SaaS Marketing

SOCIAL INFLUENCERS: The Powers-That-Be [Slides]

Social Influencers The powers that be

Just for fun, I wanted to list some of the more popular social media influencers and thought leaders and find their nearest superhero counterparts. While I found it exciting and would allow me to stray – even just for a bit – from the usually serious stuff, I was faced with a conundrum: which superhero group will I compare these people to?

DC? Marvel? Will it be an eclectic mix that will also include some characters from Japanese manga (who gets to be Goku?)? The questions are endless.

I was leaning towards Marvel since I have always been more of a Marvel fan than anything else, when I asked myself: What makes a superhero, well, super?

Many people would say it’s the power to do things that go far beyond the skills of normal humans. You know, like self-regeneration, being invisible, flying, and dodging bullets. The problem with this is, it discounts an entire category of heroes – those without ingrained powers. But then again, there are some people (outside of Bruce Wayne and Tony Stark) who, despite not having super powers, still have a huge impact not only in the lives of people but in society in general.

I mean, if you can convince people to think along your line of thinking or lead them to make a critical decision that affects the lives of thousands of others, then you must be the superhero-kind-of-powerful, right?

So I conceded to my inner self. These people may not fly or shape-shift or move things with their minds, but individually (and metaphorically), they move other people.

Collectively, they shake the world. They are the world of marketing’s powers-that-be.   


Disclaimer:

These influencers are categorized according to perceived strengths, weaknesses, and other intangibles only the writer understands. The “weakness” part is supposed to be a joke – it is not  meant to poke fun at any person on the list. More importantly, the opinions are of the writer’s himself and does not represent that of his company.


If you look at the numbers, social influencers don’t need any more attention. Between them, there are already millions of followers who view their original, enticing digital content, which in turn help shape consumers’ purchasing decisions. Imagine how much cash they move!

But, we mortals can never have too much of a good thing, so we bring them back.
Some are fixtures in the pantheon of the gods of digital marketing, while some are beginning to establish themselves as the heirs to the thrones. And because it’s more fun to look at them in a different light – that is, as people with preternatural powers – we decided to present them to you, superhero-style, complete with strengths and weaknesses. And mottos, for good measure. Have fun!

Featuring Ted Rubin, Mike Alton, Peg Fitzpatrick, Reginald Chan, Jason Amunwa and more… 

Transcription:

Ted Rubin

Ted is a leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist and Acting CMO of Brand Innovators

What I think: Guy’s reliable, speaks about trust a lot (must be trustworthy), has a lot of wisdom (comes with age, remember?), very experienced in the industry, very approachable

Weakness: Age – maybe he’s reached his peak?

Philosophy: If you want people to rely on you—in business and in life—you need to be reliable. 

Motto: Relationships depend on trust, and the little things matter.

Catch him at: @TedRubin | www.tedrubin.com/blog

 

Jason Amunwa

Jason is a marketing strategist, designer and WordPress zealot at JaffyDesigns. Also an improv comedian. And sci-fi lover. And videogame connoisseur.

What I think: Respected marketing strategist, can create awesome content sliders in minutes with no code, gets inspiration while taking a shower, very funny (says you’re 77% likely to laugh when you see his face)

Weakness:  The lethal combo of sci-fi and videogames

Philosophy:  If we think something that we’ve learned might be helpful, we’ll share it.

Motto: I’m really curious about the performance of things.

Catch him at: @King_Jaffy

 Related: Social Media Promotion as an Effective Tool for Financial Services Marketing

 

John Paul Aguiar

John Paul is an internet entrepreneur: a pro blogger and social media consultant and trainer specializing in blog marketing and Twitter marketing.

What I think: Clever guy (learned everything to do with Marketing online and Social Media — before it was called that), very engaging, always replies to tweets/messages, knows hustle more than anybody

Weakness: Too focused on blogging (with the soaring popularity of podcasts and vlogging, he might consider expanding his territory)

Philosophy: Keep it simple.  

Motto: No BS.

Catch him at: @JohnAguiar

 

Sean Gardner 

Sean is co-founder of the pioneering, Huffington Post “Twitter Powerhouses Series”, which has interviewed hundreds of people in diverse fields. Formerly of Apple, Inc. and Microsoft, Sean has delivered results for multi-national corporations, non-profits and small businesses, and has been a ghost writer and new media manager for celebrities. He is an influential voice in the social media conversation.

What I think: really influential (#1 spot in Forbes’ The Top 50 Social Media Power Influencers in 2013), great at branding, digital storytelling, has tons of experience through his travels

Weakness: not sure whether it was POTUS who followed him back on twitter or a White House intern

Philosophy: connect people to help them produce the greatest possible impact for bettering humanity

Motto: Dream big. (According to a Huff Post article, the first person he followed on Twitter was POTUS.)

Catch him at: @2morrowknight

Related: 5 Social Media Trends for Businesses in 2016

 

Pam Moore

Pam is the CEO of Marketing Nutz, a full service digital marketing, social media and experiential branding agency serving entrepreneurs. She is also a keynote speaker, trainer, consultant, and  author.

What I think: in-demand keynote speaker, very active consultant, entrepreneur and speaker on social media strategy, very strong social media influence

Weakness: 50% (marketing) nuts

Philosophy: It takes nuts be great at marketing.

Motto: Hire the nut!

Catch her at:  @pammktgnut

 

Kim Garst

Kim is the Founder and CEO of Boom! Social, a personal branding and social media business consulting firm. She is the author of “The Quick and Easy Guide to Branding Your Business and Creating Massive Sales with Pinterest”.

What I Think: expert at personal branding and social media business consulting, authentic, amazing woman (being able to juggle all these while being named one of the Top 200 Leading Moms in Business is nothing short of amazing)  

Weakness: hockey

Philosophy: People buy from people they know, like and trust and social media is the greatest tool I have EVER seen at building those three things at lightning speed and at that scale.

Motto: We are different, entirely different!

Catch her at:  @kimgarst

 

Peg Fitzpatrick

Peg is a popular social media speaker, trainer and, social media author. She’s co-author of The Art of Social Media: Power Tips for Power Users. 

What I Think: quasi-omnipresent (she’s almost everywhere!), visual marketer, worked with the best brands and made them even better

Weakness: when you’re everywhere, you tend to spread yourself too thin

Philosophy: I’m an innovative idea girl that follows through and gets the job done. 

Motto: Social media is my career, not just a hobby.

Catch her at: @PegFitzpatrick

 

Reginald Chan

Reginald is the founder of Social Media Rush. Professional Writer | Top Social Media Influencer & Blogger – Content Wizard & Entrepreneur 

What I Think: one of the fast-rising upstarts in the social media and marketing industries, grandmaster in social and content marketing (according to him), hardcore writer (also according to him)

Weakness: coffee

Philosophy: Time flies and trends are changing.

Motto: Blogging is not dead yet. 

Catch him at: @Reginald_Chan

 

Adrienne Smith

Adrienne Smith A respected blogger who became an “Engagement Superstar”, a self-confessed people person. She just recently retired from blogging, but still regularly updates her blogging course, “How to Build a Blog Community”.

What I think: genuine, very grounded, believes in creating her own sphere of influence and it has worked positively for her

Weakness: Too nice in a dog-eat-dog industry

Philosophy: Give and give and give without asking for anything in return.

Motto: What you put out into the world will come back to you.

Catch her at: @AdrienneSmith40

 

Jeff Bullas

Jeff is a social media marketing blogger, keynote speaker, digital strategist, consultant and bestselling author. His blog which is found at jeffbullas.com is about all things to do with social media, content and digital marketing.

What I think: very good at what he does, respected in the industry, consistently voted no. 1 content marketing influencer

Weakness: List of achievements is too long!

Philosophy: To assist business in “getting found online” in a digital world and making you visible and successful on a crowded web.

Motto: Win at business and life in a digital world.

Catch him at: @jeffbullas

 

Mike Allton

Mike Allton is the CEO of The Social Media Hat. He is a leading blogging and social media consultant.

What I Think: mad blogging skills, impressive Hootsuite experience, teaches a holistic approach to content marketing, a veteran on websites and the internet

Weakness: Doesn’t follow me on Twitter (too bad for you)

Philosophy: If you prefer to wear your social media hat for you, I’m here to help.

Motto: When your social media hat is one hat too many, come to The Social media Hat.

Catch him at: @mike_allton

 

Want to Become one of these experts? Learn more about marketing. Go check out The Savvy Marketer’s Blog!

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