How to Use Social Media for a Crowdfunding Campaign [GUEST POST]

Today, anyone can run a crowdfunding campaign thanks to the internet. More specifically, people’s connections on social media allow friends, family, colleagues and associates to support each other’s funding efforts.

Whether you have an invention you’d like to turn into reality or a charity or event you’re raising money for, a good crowdfunding campaign starts with mining your social media gold.

But how can you make the most of your social media contacts in order to achieve your funding goal?

Here are some top tips to successful crowdfunding through social media:

Assess your Social Media Situation

Which platform do you tend to use the most? Facebook, Twitter, LinkedIn? Which one are you most comfortable using? Which one is most relevant to the project you’re trying to fund? Which of your contacts do you expect to be most willing to help out? If you have time, begin expanding your contacts base before you start your campaign.

Get Organized

Crowdfunding can involve a lot of unexpected twists and turns and you want to make sure that you have your core strategy set before you get started. Plan and outline your social media posts, videos, and texts and create a posting schedule before you launch your campaign. This will give you more time to focus on responding to followers and donors and analyzing your success as the campaign progresses.

Use a Hashtag

A hashtag has several benefits. They allow you to track the progress and spread of your campaign. Using a hashtag also allows others to share your campaign easily. You can ask or request your followers to use the hashtag when they repost. Make sure your hashtag is relevant to the project or event you’re trying to fund.

Related: Promoting your Events Like a Pro: Use Hashtag!

Consider Starting a Facebook Page for your Project

That way, you can post information that’s specific to your campaign without interfering with your personal page. People who are truly interested in your project can have a place to post, share and comment as the project develops. It also gives you a platform to share information with your supporters about how things are progressing. A great benefit of a Facebook page is its Insights section where you can track how many people you’re reaching and break down the demographics of your followers.

Featured: The ‘BEST TWEET AWARD’ in Marketing Goes To?!

Twitter Round Up: And The 'BEST TWEET AWARD' in Marketing Goes To!

Don’t Be afraid to Use LinkedIn

Though you may have fewer contacts on LinkedIn than on Facebook, the possibility of drawing the attention of potential funders may be greater on LinkedIn than on other platforms. Just make sure you follow LinkedIn rules or you’ll get busted.

You can reach out to professionals with similar businesses or goals who may be interested in helping with funding.

Related: Update your LinkedIn Profile for a Better Lead Generation

Post frequently

Generating interest in your campaign is just the first step. After you’ve earned yourself some followers, your responsibility is to keep them engaged. With the amount of traffic on Facebook and Twitter today, it’s important to post several times a day. You don’t know who will see your posts or when people check their Newsfeed. So make sure to post periodically throughout the day in order to reach a greater number of people. It’s important to give frequent updates so that people know how things are going.

Have you reached a milestone? Are you halfway to your funding goal? How much more do you need in order to reach your goal? Break down some statistics: If 1,000 people gave $5 each, we’re at our goal. How many people do you know who can spare $5 for this charity event?

Don’t Just Talk About Money

In fact, only about 20% of your campaign should mention finances. The rest should be informative about the project.  Give them facts and research to continue generating conversation and interest. If you’re running a charity event, you may want to profile an individual who will benefit from the money for the event. If you’ve created an app or invented something, explain why it’s important and how it will benefit people.

Say Thank You

Be sure to recognize all the support you get. Whether it’s sharing or donating, make sure to say Thank You for your support for everyone who’s involved. Consider all the different events and projects people are presented with on a constant basis. Thank them for going the extra mile to support yours.

Analyze your Progress

If you’ve posted on several different platforms, make sure you track your progress on each of them. Look for shares and reposts on Facebook and mentions and retweets on Twitter. If there are glaring differences between your success on each of them, see what you need to tweak in order to increase your success on the one that’s lagging.

A successful crowdfunding campaign is one that’s well-organized and includes frequent updates and posts on social media. Don’t forget to say Thank You to the donors who helped you meet your goals.

Don’t miss out! Check these Social Media Influencers, you’ll surely love to follow them!

Update your LinkedIn Profile for a Better Lead Generation

There is no doubt that LinkedIn is an important social media tool for B2B lead generation.

Companies of all sizes and belonging to any industry find the platform to be an excellent source for qualified leads. Identifying and locating potential clients is just a matter of looking at their profiles to determine whether they correspond to certain requirements.

No doubt, profiles fill up an indispensable role in the forming of professional and profitable relationships. These relationships will depend on how a company carries its online image. Components as simple as a headline greatly impact the way other users view you and (in an indirect fashion) affect revenue acquisition.

When you are selling industry specific products, you will have to make sure that your LinkedIn profile is in top shape. For Alastair Kane, Zayo Group VP for Europe, developing a highly effective LinkedIn presence includes these seven essentials as mentioned in his article for

Update your LinkedIn Profile for a Better Lead Generation

Your name.

On your personal profile, make sure you give your professional name, not a nickname. You may also want to consider adding qualifications (PhD, BSc etc) if relevant.

Dig Deeper: 8 Brilliant Ways To Get Your LinkedIn Account Restricted/Suspended

Your professional headline.

This is where you should add your job title. Make sure this is as specific as possible, and uses keywords representative of your expertise. This section will show alongside your name in LinkedIn comments, news feeds and on search so it’s important to keep it accurate.


This section just requires a postal code, and allows you to pick your location. You can also select an industry to appear alongside.

Dig Deeper: Here are 15 LinkedIn Marketing Tips to get you by

Profile Picture.

As LinkedIn is a professional site, a businesslike picture, good quality and ideally a headshot should be used. Remember, a profile with a photo is 11 times more likely to be viewed.


Add in your relevant experience, education and current role. You don’t have give too much detail, but acknowledging these can help.

Dig Deeper: How to Create a LinkedIn Cover Photo Using Canva

Contact information.

If a potential lead wants to get in touch, they’ll need as much information as you can give them! Complete as many contact fields (phone, social, contact email, site links) as possible. Make sure these details are professional – don’t hand out your personal number unless you really want to.

Public profile link.

Your public profile link is customizable, can help you appear better in search and makes your profile easy to share and use. Edit it to create your own.

Grab a copy of our FREE EBOOK, The Ultimate Lead Generation Kit Ebook! Updated with links to the best and latest techniques that will help generate quality sales leads for your business
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Create a Nifty Social Media Image for B2B Lead Generation with these Tips

The whole point of B2B lead generation is to acquire prospects efficiently. These people are essential as they constitute your future clientele. They are a source of revenue and are thus essential for the growth and maintenance of your company.

And this is why many marketers are making a great deal out of it, investing on facilities and manpower for lead management. Then again, real results can only be gained by first knowing the most effective marketing platforms.

Now, in this day and age, traditional outdoor marketing methods might still be as attractive as before. But social media has proven itself to be a potent force counter to what some B2B lead generation marketers say. The trick here is to leverage social platforms in the way that suits B2B intentions.

As we all know, B2B lead generation is tricky in that one is hard-pressed to find appealing content tailored for business executives and managers. Besides this, marketing messages that can outdo the competition should be crafted in terms of generating demands for certain types of products or services.

It’s a mind-boggling task that requires a good sense of knowing one’s way around the social media world. The following tips can serve as starting points to a better social media lead generation.

Tell the market you exist

No doubt that social media is not suited for B2B lead generation functions. But if you do it appropriately, then you might just be able to raise awareness to your product. Having an online social profile can help boost traffic to your company website.

Diversify your content

People have a natural tendency to always want more. On top of that, they want something else that hasn’t been offered yet. They are more attracted by new information, so it would be best to give it to them via your LinkedIn blog or Twitter account.

Repost and Repeat

No one likes repetition any more than potential customers. In the case of B2B decision makers, delivering a company message successively within a certain timeframe brings out the effectiveness of your lead generation campaign. One should consider though that repetition has both its merits and its limits. It would help if you take the latter into account.

But even if you master these three techniques for B2B lead generation, there are still numerous complications to encounter. These can be easily surmounted by having a reliable B2B partner by your side to manage your social media marketing operations for you.

Is Social Media as a Lead Generation Tool Overrated?

If you are a marketer and you don’t consider social media an effective lead generation tool, then you are either misled or insane for ignoring the internet’s vast capabilities.

Social media has stitched itself in the fabric of human culture way back in the 90’s. Almost every aspect of modern human life is digitalized; from renting movies to paying bills, every action is made easy by IT innovations. And it is not surprising that personal and professional communication benefit from the internet as well.

Business processes and decisions are mainly influenced by communication. And it is through social media that most B2B transactions are undertaken. A Forrester study revealed that at least 85% of marketing execs say that social media is important.

Marketers also do not neglect the use of social media as a means to generate high profile B2B leads and provide solutions to other companies. Indeed, a majority of companies from various industries have already established a firm presence online. Numerous blog articles can attest to this.

But one is tempted to ask: For how long will social media thrive as a potent lead generation tool? Will it ever wane?

Despite all the praise it procures, social media is an overrated marketing tool – at least to some. This is elucidated by the fact that an over-reliance of social channels as counter-effective. This is mainly due to the belief among most marketers that once you have a social campaign, you’re fine.  In reality however, social media tools are limited only by its function of giving you a space online. They simply have nothing to do about your image through the use of online gimmicks and content.

In addition, competition over a big slice of the online audience is fiercer than ever. Given that nearly 100% of your industry has already made established an online presence, you are compelled to devise and invest in better social media content to optimize your lead generation.

These points seem to demonstrate that social marketing isn’t as effective as it used to. But this doesn’t mean your company Facebook and LinkedIn profiles have become irrelevant in lead generation and management. Regardless of social media being increasingly commonplace, one can always employ effective multichannel marketing systems for better sales results. Social media isn’t entirely singled out from the equation as it can also help in lead nurturing.

As to the question of social media waning as a marketing tool, time can only tell. For now, it is wise to make use of the existing advantages that social media has in its sleeves.


Search and Social: Integrating Two Giant B2B Marketing Channels

Social media and search engine optimization are both offspring of information technology evolution that had helped us develop many areas of our lives.  In the business world, they both revolutionized the context of B2B marketing by introducing new and efficient strategies.

Social networking has created a comprehensive virtual environment that allows people around the globe to converse. It revolutionized our involvement to the global trend.

Search engine optimization, on the other hand, is the method of creating intervention on the organic stream of data searches of search engines. The search results are ranked depending on what the engine considers as the most relevant based on the inputted keywords.

It is apparent how these two advancements, as individual units, have changed how businesses operate around the world. Now, imagine what they can do if we integrate their functions to work as one.

Today, branding became more dependent on social recommendation and web interactions to emphasize product visibility and integrity. Because of this, marketers’ focal points should be on increasing product presence, thru search engine optimization, and increasing product integrity, thru social media.

Social integrity affects search ranking

The search system algorithms of search engines are intervened by social interactions. The trends within the social networks affect the ranking of web contents in the search result listings.

Social has integrated search

Socials have built-in search function that uses same algorithms as search engines. This will provide digital marketers the opportunity to maximize the features of social media. For instance, YouTube, with more than one billion users, has the most used search function; SEO makes it easier for the users to view the videos they wanted.

Effective customer service

Customer satisfaction is the one of the highest form of marketing success. Twitter’s optimized auto-tagging of relevant tweets is just an example of combined search and social that improves customer service.

For example, whenever customers’ tweets that his internet is not working; twitter will filter these relevant tweets so that it can be auto-generated in the twitter feed of customer’s internet provider. Search and social approach is an effective way of connecting to the needs of every customer.

Better promotion

A Nielsen study shows that 67% and 43% of consumers will buy new products that are learned from active search and social media, respectively. In launching a product, making the potential customer understand the key features of that product is a big advantage. Marketers’ digital promotion should also be done outside of their websites using quality content that are made specifically for the target market of a certain product.

Doubled results

Companies that optimize the search and social features gets doubled results in lead generation, conversion rates, and click-based revenue. Moreover, the combination of the two focuses on each channel separately, but the effect complements each other.

The search and social approach in modern marketing is a combination of proven schemes; this makes the integrity of the approach indisputable in crafting an edge on modern marketing. Marketers should grab this opportunity to dominate the harsh market competition.


Why Social Media is no longer a Hype

Why Social Media is no longer a Hype

The needs of the netizens have evolved through time. It’s not just about treating Google as the number resource station but treating social media as an important component of life. It’s becoming a life’s requirement and funny that humans prioritized this kind of technology over their ‘real’ needs.

Social media had greatly affected our way of thinking and flooded the world with new born narcissists. With all these social media trends, did it ever cross your mind if do Eskimos tweet?

Here’s Do Eskimos Tweet? A Rare Insight on Global Social Media Useby my colleague Belinda Summers, Business Development Consultant of Callbox, in her guest post at Social Media Hat Blog.

Can your tweets actually reach Alaska?Here it is.

The idea of social media becoming “out of fashion” anytime in the future is just unthinkable. The internet has become a separate, yet ironically incorporated, world of its own, and within it spawned a self-sufficient social media community. They go hand in hand – as soon as the web will be able to penetrate all corners of the world, so will social media.

That can sometimes leave you wondering how other countries are taking a bite of this enormous power.

Cultures may differ, but when it comes right down to being social animals, everyone has the same blood running though their thought-sharing, people-stalking and attention-seeking veins. Only a handful of social networking sites have really captured the essence of a cyber society, and the monopoly has been consistent for at least the last 5 years.

Facebook: King of the hill

Bosnia. They don’t have roads, but they have Facebook?” – The Social Network.

A comprehensive July 2013 whitepaper by eMarketer, dubbed The Global Social Network Landscape: A Country-by-Country Guide to Social Network Usage consolidated a heap of social media statistics. It declared that social networking giant Facebook is practically taking charge of the planet except for China and Russia (the former has banned the site since 2009, while the latter supports a homegrown social site).

While it would be impractical to measure the reign of Facebook without taking into account a country’s population (in which case Monaco would top the list with 117.98% of its total Internet-using population already on Facebook), it can still be quite apparent which nation is the biggest fan of the social networking site.

As of May 2013: Among countries which have more than 100 million people, Indonesia leads the pack with 92.9% of its netizens already on Facebook, followed by Mexico with 91.58% and the Philippines with 88.96%. The United States ranks fourth with 67.71%.

China, which has the world’s largest population, only has 0.12% of its people using Facebook (again, because of the social media ban). On Twitter, however, it’s an entirely different story…

Twitter is still strong despite the numbers, even (and especially) in China in May 2013 declared that China, despite its mandatory outlawing of the site, is the most active Twitter country in the world. While this is definitely affected by the country’s huge population (1.3 billion and counting), it is still a feat considering that they’re not even allowed to use the site. Chinese people have reportedly been using third-party sites to gain access and still keep tweeting despite the prohibition.

GlobalWebIndex, on the other hand, had a different vantage point to offer. In April 2013 they conducted a study of Twitter usage per country based on growth, comparing it to 2012 statistics. The results put Indonesia on top with a 44.20% growth from last year. Rounding up the top 10 (in rank, from #2) are Saudi Arabia, Singapore, US, Russia, Australia, France, Malaysia, Argentina and the Philippines.

Google+ has dethroned Twitter from the number 2 spot earlier in 2013, (and eventually YouTube bumped it into 4th place) but that doesn’t remove the micro-blogging site out of its social media reign.  Its continuing presence in the social lifestyle of prominent people keeps it place in the minds of their millions of followers, and it is unlikely that Twitter will lose ground.

The gang’s all here

While Google+ and YouTube battle it out for 2nd place worldwide, LinkedIn and Pinterest are also on the move. The top 5 are likely to hold their positions for the next few years, but don’t take it to the bank just yet – the unpredictability of social media has proven to be faithful through the years.

And it seems everybody feels that social networking has been a part of human lifestyle for ages when in fact in only came out in a bang about 10 years ago. Looking at how technology is exponentially evolving by the minute, 10 years can only be likened to a newborn child’s first week; there’s still so much more in store.

It’s no longer just a fad.

On the business side, what all this means is the word “investment”. Knowing the respective power of each of the sites, the logical step would be to carefully evaluate which site will best represent a brand in the social media world. For every business there’s an influential site waiting to be tapped.

And by the way, in case you were wondering: Eskimos do tweet.

Facebook, Twitter and LinkedIn: B2B’s Social Media Triathlon

Facebook, Twitter and LinkedIn - B2B’s Social Media Triathlon

Online marketing experts say there’s really no single-channel approach to social media marketing.

According to them, there must be consistent presence across multiple platforms – at least two, in particular – and it must be a combination that maximizes the odds of attracting prospects.

When B2B lead generation and social media got married in the last decade, the marketing frontrunner was Facebook and Twitter, and then came the second wave composed of Google+, LinkedIn, and Pinterest. So what is the winning combination? Well, if you’re going for a strong integration of exposure, interaction, accuracy and depth, your big three would be Facebook, Twitter and LinkedIn. It’s the optimum choice to ensure your way to the lead generation finish line, much like a triathlon – 3 separate efforts towards one goal. And here’s why:

It’s true that Facebook is more valuable in the Business-to-Consumer (B2C) game, but even B2B marketers could not deny that no other social networking site has as much impact. Facebook’s role in the lead generation trio is exposure. In conquering a community of buyers and business potentials, you’ve got to start somewhere, and your first goal would be to bare your product or service to the world. Create a business page, attract fans, and engage them. Once that is established, cue the second and third legs of your scheme.

What Twitter brings to the table is real-time interaction and expansion. If Facebook is able to give you brand awareness through hundreds or thousands of fans, Twitter can bring millions into the mix, if done effectively. B2B lead generation is much efficient when businesses can incorporate strategic keywords and hashtags in their interactions to allow people to search and filter specific fields. It’s also much easier to position call-to-action links and content that lead back to your site, thus generating favorable traffic that’s already target-oriented. Of course, it also brings about retweeting influencers so your followers (and you) could gain access to streams of insights and industry nuggets.

And now with LinkedIn, it’s strictly business. More than 80% of B2B marketers have accounts, and you can add depth and accuracy to your targeting by encouraging interaction. Optimize your business profile page to attract interested parties to your products or services with direct links to your company website and sales team contact information. Prospects can easily assess your credibility and relevance by just merely looking at your page, evaluating endorsements, and checking your background.

Naturally, you can always add more platforms to the combination, depending on specific demographics you want to touch, or certain branding tactics you want to employ. The key is to find the right balance, make sure each part has its own function, and keep all eyes on that white ribbon at the finish line.

Four Signs your Business Needs to Socialize – and Fast

Some companies want to stay true to their roots – they seem to have the difficulty to embrace an entirely new era of ways in which they market their business.

No one has the right to hold it against them.

As a matter of fact, surveys indicate that while employing the same, traditional methods they’ve had since the birth of their companies, they still reflect a positive growth in both their financial status and social presence. However, there are times when a company is no longer reaping the fruits of their beloved methods, and that’s the time they would want to open up their world into new opportunities.

These are the indications that your company might need a marketing strategy overhaul and summon social media to the rescue:

1.  Your business is not approachable.

Virtually every website nowadays (or at least the ones who were put up after 2008) includes a mandatory “Follow us on Twitter” or “Like us on Facebook” link on their pages. It has become so customary that people would actually look for these links on a website as a means of “bookmarking” them whenever they find something useful in it. Now imagine your potential clients not finding these links on your website and settling with an “Email Us” or worse, “Contact Us” link instead. You would even wonder why they even ended up on your website in the first place, since your website link is nowhere to be found on social networking sites. If your business is unknown in cyberworld, it might as well be unknown in the real world.

2. Your business needs to cut back on marketing allocations.

After a million years when you finally realize that your other marketing strategies (events, TV/radio ads, and magazines) don’t work like they used to, you would also realize that you’ve spent money that you didn’t earn back. This leads you to minimize expenses and resort to a medium that is essentially free and much more effective: social media.

3. Your employees are active social media users.

You’ll notice it when everyone seems to be talking about the latest office gossip except you. What better way to make use of their “addiction” than to put up social networking accounts for your business and have them maintain a strong presence online?

4. You want to know what’s going on out there.

The strongest sign for you to decide if your business needs to be social is when you yourself feel the urge to hop in the bandwagon. You can’t help but be curious with the possibilities of taking the plunge and getting the attention you’ve longed to get. You see your competitors marshalling a huge following on Twitter and you sit there wondering what things you could do with such power. That itself is already a calling for you to at least consider it.

The good thing about all this is that it’s risk-free. Once you’ve finally decided to engage in social media marketing and, after a few months, you’ve realized that it’s not working out as planned, you can always give it up and go back to your comfort zone. Maybe it’s not for everybody, but it sure is worth a try.

A Dose of Quintessential Online Marketing Statistics to Further Fuel Today’s Social Media Hype

If you’re a company that’s watching from the sidelines while the street is being paraded on by all the other companies in the neighborhood that had hopped into the social media bandwagon, you can’t help but wonder if you should, too. Sure, you may have a fully-functional website and a Facebook page with a full-length account of your company’s history, but does that uplift your exposure and sales?

Then what you need is a front row seat in this game-changing revolution, but first you need to know what’s going on out there, and maybe you’ll discover why everyone is on it. Here are some statistical facts generated by Hubspot, a marketing software service company based in Cambridge, Massachusetts, that could make believers out of doubters:

    • They surveyed hundreds of businesses from various industries in 2012, and 62% of them said their company will blog in 2013. Apparently they just could not ignore its power any longer, and putting up a blog is a safe, initial action towards being fully active online.
    • For those who were already blogging since 2012, 42% of them said they gained at least one new customer out of it. Customers prefer to read blogs instead of reading directly from company websites, so companies use that transition to effectively introduce their brand. (Here’s more:82% of them blog daily, which gains more customers than the 57%, who blog only monthly.)
    • 9% of them said they have a full time SEO expert and 10% said they assigned a dedicated marketer whose task is solely on content marketing, which is already a huge step especially for middle-sized companies.
    • 79% of them reported good return of investment (ROI) which is attributed to blogging.
    • 52% of them generated leads from Facebook, 43% from LinkedIn, and 36% from Twitter in 2013. And Google+, who entered the scene just recently, is starting to gain traction and currently generated leads for 15% of the companies surveyed.
    • 74% of them said Facebook will play a major role in their Lead Generation strategy in 2013. That also means they will invest money, workforce and time on maximizing their Facebook presence.
    • The social media marketing budget allocation for each company grew 9% from 2012, which now comprises 23% of all of their marketing allocations in 2013. Along with this growth is their faith on social media to return their investment by generating leads and more business opportunities.
    • 21% of the companies surveyed said that social media has become an important key to their company’s success over the past 6 months. This realization is rooted from the sudden surge in their company’s recognition, which is always as important as generating revenue and accomplishing goals.

Actively engaging a company in the world of social media is a major, critical decision, because if done the wrong way, this move can destroy a company’s reputation forever just as fast as it can fortify it. Just like any business maneuver, social media marketing must be premeditated painstakingly, and it wouldn’t hurt to seek assistance from the experts.

Facebook Fatigue: Why Marketers Should Not Be Frightened

If the report released by social media monitoring firm Social Bakers in Australia is of any indication, then we are about to see social media juggernaut Facebook reach the peak of its greatness. Next stage we will be seeing might be its decline. Even the figures are not good in North America and Europe, according to Professor Larry Neale, social media marketing expert at the Queensland University of Technology Business School. This raises questions for those of us in the lead generation business and the future of generating sales leads using the social media environment. But it is not as bad as you think it is.

To tell you the truth, social media is not the sole way to generate B2B leads from your market. And this might not actually be the best method at all. As far as B2B appointment setting is concerned, the results through Facebook and Twitter can be sketchy at best. We can attribute it to the very nature of social networks (interaction, engagement, trendy, youth-oriented). Considering that we are focus on B2B marketing, whose age range is mostly beyond the 18-34 segments, then investing in other communication tools would be best. For example, telemarketing and email still a viable and advisable means to contact business executives and managers.

So, should marketers be scared over this development? Not at all. This is just a reminder of how quick market trends change. For a B2B lead generation campaign to be successful, we, as marketers, should know when to push forward with new strategies, or fall back to tried and tested methods.

Communicate Well And Start Generating Qualified B2B Leads

One of the nice things about our current business environment are the availability of ready information, both on the customer and the provider sides. With the explosion of social media and other information sites, information is right at your fingertips. While this can be a great help for your lead generation campaign, this can also act as a double-edged sword. Too much information can turn away potential B2B leads, but too little can also cause them to look for other sources. How will you achieve your B2B appointment setting aims, then? The key here would be context. You have to properly set up the expectations of your prospects.

Using shock tactics can be a good idea, but you must remember to keep things under control. By no means should you employ tactics that might offend them, put a stain on your image, or ruin your credibility. There are many ways to get the attention of your prospects. For example, you can use B2B telemarketing services. This can help you identify potential sales leads and help you be more effective in reaching out to them. Still, the main point here would be your communication skills. You need to know what to say, when to say it, and for whom your message is for. That will be the most crucial point that you should consider when planning your lead generation campaign.

It is all about you and your message. So, if you want to be effective in your B2B lead generation efforts, you might want to take a look at your sales pitch.

How Can Telemarketing Help Social Media Marketing?

The marketing landscape is constantly changing. What may seem to be a sure-fire marketing tactic may not be an appropriate method today. And the lead generation tools we scoff at in the past may be the latest aid we need for the modern market. Such is the case with social media. Nowadays, companies and marketers are touting this mediums ability to generate sales leads, as well as engage customers in meaningful conversations. But is that enough? Will social media be the answer all marketers are looking for? Can it replace the other marketing tools that are currently used today? Or will it be a marketing fad that will fade in time? There are just too many questions that has to be answered.

We must first understand what social media is all about. Social media is a marketing strategy that uses social media networks like Twitter, Facebook, Pinterest, etc. The aim here is to increase the online presence of the company, encouraging more customer engagement and conversation. While this is very effective in increasing the awareness of the market, it is just that – increasing market awareness. Social media, for all the things it can do and achieve, is still not that effective in generating qualified B2B leads. Remember the Pepsi Refresh campaign? It is a major advertising campaign used by the company to hype up its social responsibility and presence to the market., and look at what it got the company into. From being second to Coke, Pepsi slid down to the third spot. What made it more painful was the new second place: Diet Coke. Considering the millions spent on this social marketing campaign, you can tell that this was a real sales disaster. This is certainly something that you do not wish to happen.

In order for social media marketing to effectively generate more sales leads, you need another marketing tool to assist. It can come in many forms, but it seems like the best methods are the most disruptive in nature. In other words, these are marketing methods that actively and aggressively get in touch with prospects and help you with the task. Among the most preferred methods employed would be telemarketing. Yes, you would probably be complaining that this is an old (if not a negative) means of engaging prospects to buy or sign up to our offer. But in terms of effectiveness, when paired with social media marketing, you will see better results in terms of appointment setting success.

What does it tell you about social media and lead generation? For one, it tells you that social media, as a marketing tactic, cannot bring sales leads on its own. You can spend a lot of money in your social media campaign, but just like the case with Pepsi, it might not be a bright idea. In order for it to be effective, you need to combine it with other marketing tools, like professional telemarketing services. Whether done in-house or through outsourcing, it will give you the right results.