Posts

Capture More B2B Sales Leads with Multi-Channel Marketing

Everyone is in the business of growing leads; even the most straightforward marketing campaign is integrated with the lead generation process. When you’re in charge of selling a particular industry, service, or product, then chances are you would have already come across lead generation.

However, in today’s day and age, lead generation has grown into a dynamic process that can be accomplished using different channels and strategies. This article focuses on developing B2B leads with the use of multi-channel marketing, and utilizing all the latest advancements that we have.

Check out how you can improve your lead generation marketing campaign with these tips and latest developments in multi-channel lead generation.

 

#1 Do Not Forget The Power of Content Marketing

Content marketing is one of the most influential tools that you have at your disposal because let’s face it; nobody likes have a fully-fledged advertisement hitting them square in the face. Content marketing focuses on the added value that you can give a potential customer of your business.

How do you utilize content marketing? Simple really. Your business will be in a particular industry so publish content that is relevant to that industry instead of your product or service itself. This will add more value to what your customers are seeing, and it will make it seem like you are both an authority on particular topics, and that you care about the industry as much as you care about profits.

There are plenty of ways that you can do this, publish infographics, disseminate newsletters, produce relevant share worthy articles on social media, publish white papers or research reports, and even hold webinars.

The possibilities of using content marketing to promote your B2B operations are endless.

Here’s a pro tip: Don’t focus on the current web properties that you currently have. Some companies have been launching micro-sites that give out advice and are said to be useful lead generation mediums in the long run.

Related: Ultimate Guide for Content Marketing

Channel effectiveness during early/later stages of the sales funnel:

Early
0%
Later
0%

Related: How to Write Content that Gets Read and Shared

#2 How Does Your Social Media Presence Look Like?

Do not think of this as your primary venue for developing leads for your B2B business, but rather the casual quasi-formal face that your business shows to the world. Some people will react to how a company functions “casually” on social media.

Using the social media perspective, this is an excellent way for you to show another side of the company, reach potential customers, and keep them engaged.

Do not be afraid to engage with people on your social media networks because other people are watching, too. This is a chance for you to show the other side of the company and push your conversion rate.

Of course, we can never negate the fact that you can also publish adverts on your social media platforms. However, keep them to promotions, nobody likes a lot of advertising.

 

Channel effectiveness during early/later stages of the sales funnel:

Early
0%
Later
0%

Related: Leverage Social Media’s Influence to Reach More Targeted Customers

#3 We Know Email is Old School, But Are You Using It?

Ask almost any marketer that has led a B2B lead generation campaign and probably the first thing they will tell you about is their proper email marketing campaigns. However, it has now gone beyond getting a list of prospective customers’ emails and hitting bulk send.

We are now in an age where everyone demands things that are custom fit to their needs. That means even emails have to be crafted to specific target audiences within your intended market to maximize its potential.

Systems that link with your customer relationship campaigns are now the norm in any business, and they help create a somewhat automated way of performing lead generation.

It might seem daunting to create a custom campaign for each segment with a customized email, but the software is already there. We’re talking about being able to do A/B tests, change the wordings of emails based on the receiver, track email opens and conversions, and have canned follow up automatically scheduled.

With all this innovation, it would certainly make no sense at all if we weren’t going to utilize the tools that we have today fully.

Automation is critical here, in fact, if you don’t believe us, there are a lot of companies who have doubled and even tripled their revenue with automation. That means more staff-hours saved and cost per sale reduced.

Bonus Tip: Use the email lead generation marketing channel to promote your content marketing campaigns, too, if given a chance!

 

Channel effectiveness during early/later stages of the sales funnel:

Early
0%
Later
0%

Related: Marketing and Transactional Emails: How to Leverage Both [VIDEO]

 

So there you have it, three different focuses of a multi-channel marketing plan that anyone can utilize in their B2B lead generation campaign.

We have officially entered the days where we cannot escape from multifaceted strategies in outreach that each serves a unique purpose, and with the rise of data collection and analysis, as well automation methods. There is no knowing where the dynamic world of lead generation can lead us in the future.

 

Why Writing Is the Most Important Thing in SMM [GUEST POST]

Why Writing Is the Mo Important Thing in SMM

Social media gather hundreds of millions of users each day, which made them a powerful marketing tool in the last decade. Marketers are constantly struggling to find new models of content creation in order to reach more consumers and generate new conversions. Doing so, they often turn to multimedia and put an emphasis on images and video content.

Related: Better Content Means Better Leads: Make the Most Out of Your Content

While social network analysis proves that such formats are flooding the Internet, it is now getting critical to emphasize the importance of writing as one of the key elements of content creation. But we will go beyond that and show you what makes writing by far the most important thing in social media marketing.

 

Never Neglect the Value of Social Media Writing

If you are doing your best to create interesting content but still don’t generate enough leads, it is about time to see what is wrong with your strategy. Most people forget one simple thing in that regard – bad writing skills are one of the basic reasons why followers don’t react to your social media posts.

This is why you need to master this skill and improve your social media content in general. But our aim here is not to teach you how to write. Our job is to explain to you why writing is the most important aspect of social media marketing. Let’s check it out.

 

Social media marketing needs a well-written story

You may ace a few social network posts using video or GIFs but the fact remains that this type of content still must be aligned with your overall marketing strategy. In order to achieve this, you need to integrate an entire content and let it follow one vision and one story which reveal the values that your brand represents. Since users are always eager to see a well-designed story, your job is to write it.

Create a scenario which allows readers to go beyond the actual purpose of your product and let them identify with the brand. Doing so, you will establish an emotional connection between the customer and the brand – and that is the precondition of long-term success. But this is also impossible to achieve if you are not a great writer.

Related: The Five Elements of Quality Content (According to an End-user)

 

Show a human side of the business

Writing enables you to show a human aspect of the business and thrill target audience with excellent customer service. You need to write a story about how you helped a buyer to understand, choose, buy, and use the product. It is the basic idea of word-of-mouth marketing as consumers tend to trust human stories much more than the brand’s promotional messages. In that regard, you need to make a series of compelling stories coming from your actual employees.

They ought to explain what makes them feel great about their jobs and reveal little details which prove that your company is better than others. At the same time, you need customer testimonials to prove the same point. With this method, you also get an outstanding word-of-mouth marketing tool. But the thing that makes it even better is that you don’t even have to write it yourself because some of your happy customers will be glad to do it for you. 

Related: Inspiring Marketing Quotes: How to Tell a Good Story

 

Social networks need text

Who says that social networks don’t need words anymore? While it is true that video content, images, and GIFs are the latest trend, we also noticed recently that more and more marketers are once again turning to copywriters to boost their campaigns.

Related: How to write content that gets read and shared

For instance, Twitter is based on creative writing but you have to be extremely talented to attract new followers using not more than 140 characters. This is the reason why only the most original and prolific marketers have the potential to grab the attention of wider audiences.

Additionally, a lot of Instagram users are not writing extended photo descriptions to make their posts more appealing. Some marketers even made an experiment and proved that Instagram posts with longer descriptions proved to be great because stories and in-depth explanations are what keep people engaged.

Related: 10 Killer Instagram Marketing Tips for Entrepreneurs

 

Even videos are impossible without a good story

If you think that the picture is worth a thousand words, you would probably say that motion picture is even more valuable. However, there is a good story behind every successful video you create. It is impossible to record a video if you don’t write a good scenario prior to the execution. After all, it’s not the video itself that makes people laugh or cry or smile. Instead, it is the story that hides behind it all.

Related: Stick to these Three S’s for Creating Viral Video Content

 

Bloggers rule the business world

Blog posts are a mandatory aspect of every social media campaign. They provide customers with better product descriptions and allow them to learn everything about the brand before making a purchase. That’s why you cannot find a serious company without its own blog page nowadays. It adds value to their services, generates new leads, and skyrockets conversions.

Related: How To Utilize A High-quality Blog As A Springboard To Success

Bearing this in mind, it is not surprising to see that blog posts are actually getting longer than ever before. While it is acceptable to write short blog posts on some occasions, a study found that the highest ranking articles on Google consist of almost 2.5 thousand words.

This figure is completely opposite to the common notion that nobody wants to read content anymore. Or to put it differently – the figure proves that such claims are simply not true. Therefore, embrace blogging as part of your social media marketing and you’ll realize soon enough that good writing pays off.

Related: Top 5 Content Ideas to Inject in your Blog [INFOGRAPHIC]

 

Everybody’s writing these days

The last – but not the least important – thing which proves that writing plays a key role in social media marketing is the fact that everybody is a writer these days. How come? Well, we all write posts or comments, and we all write reviews or analysis. Whenever a user writes something, you have to pay attention to the comment and answer it as soon as possible. Writing is the customers’ way to express opinions about the brands or products and it makes this activity the most important thing in social media marketing.  

 

Conclusion

Most marketers believe that video and photo content can bring them more than enough leads to maintain positive sales results in the long run. However, they don’t realize that successful social media marketing is impossible without some good writing.

In this article, we described the reasons that make writing the most important element of social media marketing. Feel free to read it once again and let us know in comments whether you agree with our opinion and why.

Related: Top Influencers Weigh In: Social Media’s (Measurable) Impact on Sales

 

 

Julie Petersen Julie Petersen is a blog writer and a teacherShe works on the best essay writing service 2017 and shares her experience about blogging and writing.

 

 

 

 

Learn More about social media marketing on The Savvy Marketer’s Blog!

Subscribe to our newsletter and

Grab a copy of our Latest B2B Marketing Ebook. It’s FREE!

 

 

Grab a copy of our FREE EBOOK, Why You Should Bet Your Money on Digital Marketing (And Win)! We brainstormed ideas, analyzed data, and interpreted recent developments vis-à-vis previous trends before coming up with a realistic view of this year’s marketing trends.Why You Should Bet Your Money on Digital Marketing (And Win)

Capture More B2B Sales Leads with Multi-Channel Marketing

Everyone is in the business of growing leads; even the most straightforward marketing campaign is integrated with the lead generation process. When you’re in charge of selling a particular industry, service, or product, then chances are you would have already come across lead generation.

However, in today’s day and age, lead generation has grown into a dynamic process that can be accomplished using different channels and strategies. This article focuses on developing B2B leads with the use of multi-channel marketing, and utilizing all the latest advancements that we have.

Check out how you can improve your lead generation marketing campaign with these tips and latest developments in multi-channel lead generation.

 

#1 Do Not Forget The Power of Content Marketing

Content marketing is one of the most influential tools that you have at your disposal because let’s face it; nobody likes have a fully-fledged advertisement hitting them square in the face. Content marketing focuses on the added value that you can give a potential customer of your business.

How do you utilize content marketing? Simple really. Your business will be in a particular industry so publish content that is relevant to that industry instead of your product or service itself. This will add more value to what your customers are seeing, and it will make it seem like you are both an authority on particular topics, and that you care about the industry as much as you care about profits.

There are plenty of ways that you can do this, publish infographics, disseminate newsletters, produce relevant share worthy articles on social media, publish white papers or research reports, and even hold webinars.

The possibilities of using content marketing to promote your B2B operations are endless.

Here’s a pro tip: Don’t focus on the current web properties that you currently have. Some companies have been launching micro-sites that give out advice and are said to be useful lead generation mediums in the long run.

Related: Ultimate Guide for Content Marketing

Channel effectiveness during early/later stages of the sales funnel:

Early
0%
Later
0%

Related: How to Write Content that Gets Read and Shared

#2 How Does Your Social Media Presence Look Like?

Do not think of this as your primary venue for developing leads for your B2B business, but rather the casual quasi-formal face that your business shows to the world. Some people will react to how a company functions “casually” on social media.

Using the social media perspective, this is an excellent way for you to show another side of the company, reach potential customers, and keep them engaged.

Do not be afraid to engage with people on your social media networks because other people are watching, too. This is a chance for you to show the other side of the company and push your conversion rate.

Of course, we can never negate the fact that you can also publish adverts on your social media platforms. However, keep them to promotions, nobody likes a lot of advertising.

 

Channel effectiveness during early/later stages of the sales funnel:

Early
0%
Later
0%

Related: Leverage Social Media’s Influence to Reach More Targeted Customers

#3 We Know Email is Old School, But Are You Using It?

Ask almost any marketer that has led a B2B lead generation campaign and probably the first thing they will tell you about is their proper email marketing campaigns. However, it has now gone beyond getting a list of prospective customers’ emails and hitting bulk send.

We are now in an age where everyone demands things that are custom fit to their needs. That means even emails have to be crafted to specific target audiences within your intended market to maximize its potential.

Systems that link with your customer relationship campaigns are now the norm in any business, and they help create a somewhat automated way of performing lead generation.

It might seem daunting to create a custom campaign for each segment with a customized email, but the software is already there. We’re talking about being able to do A/B tests, change the wordings of emails based on the receiver, track email opens and conversions, and have canned follow up automatically scheduled.

With all this innovation, it would certainly make no sense at all if we weren’t going to utilize the tools that we have today fully.

Automation is critical here, in fact, if you don’t believe us, there are a lot of companies who have doubled and even tripled their revenue with automation. That means more staff-hours saved and cost per sale reduced.

Bonus Tip: Use the email lead generation marketing channel to promote your content marketing campaigns, too, if given a chance!

 

Channel effectiveness during early/later stages of the sales funnel:

Early
0%
Later
0%

Related: Marketing and Transactional Emails: How to Leverage Both [VIDEO]

 

So there you have it, three different focuses of a multi-channel marketing plan that anyone can utilize in their B2B lead generation campaign.

We have officially entered the days where we cannot escape from multifaceted strategies in outreach that each serves a unique purpose, and with the rise of data collection and analysis, as well automation methods. There is no knowing where the dynamic world of lead generation can lead us in the future.

 

Why Writing Is the Most Important Thing in SMM [GUEST POST]

Why Writing Is the Mo Important Thing in SMM

Social media gather hundreds of millions of users each day, which made them a powerful marketing tool in the last decade. Marketers are constantly struggling to find new models of content creation in order to reach more consumers and generate new conversions. Doing so, they often turn to multimedia and put an emphasis on images and video content.

Related: Better Content Means Better Leads: Make the Most Out of Your Content

While social network analysis proves that such formats are flooding the Internet, it is now getting critical to emphasize the importance of writing as one of the key elements of content creation. But we will go beyond that and show you what makes writing by far the most important thing in social media marketing.

 

Never Neglect the Value of Social Media Writing

If you are doing your best to create interesting content but still don’t generate enough leads, it is about time to see what is wrong with your strategy. Most people forget one simple thing in that regard – bad writing skills are one of the basic reasons why followers don’t react to your social media posts.

This is why you need to master this skill and improve your social media content in general. But our aim here is not to teach you how to write. Our job is to explain to you why writing is the most important aspect of social media marketing. Let’s check it out.

 

Social media marketing needs a well-written story

You may ace a few social network posts using video or GIFs but the fact remains that this type of content still must be aligned with your overall marketing strategy. In order to achieve this, you need to integrate an entire content and let it follow one vision and one story which reveal the values that your brand represents. Since users are always eager to see a well-designed story, your job is to write it.

Create a scenario which allows readers to go beyond the actual purpose of your product and let them identify with the brand. Doing so, you will establish an emotional connection between the customer and the brand – and that is the precondition of long-term success. But this is also impossible to achieve if you are not a great writer.

Related: The Five Elements of Quality Content (According to an End-user)

 

Show a human side of the business

Writing enables you to show a human aspect of the business and thrill target audience with excellent customer service. You need to write a story about how you helped a buyer to understand, choose, buy, and use the product. It is the basic idea of word-of-mouth marketing as consumers tend to trust human stories much more than the brand’s promotional messages. In that regard, you need to make a series of compelling stories coming from your actual employees.

They ought to explain what makes them feel great about their jobs and reveal little details which prove that your company is better than others. At the same time, you need customer testimonials to prove the same point. With this method, you also get an outstanding word-of-mouth marketing tool. But the thing that makes it even better is that you don’t even have to write it yourself because some of your happy customers will be glad to do it for you. 

Related: Inspiring Marketing Quotes: How to Tell a Good Story

 

Social networks need text

Who says that social networks don’t need words anymore? While it is true that video content, images, and GIFs are the latest trend, we also noticed recently that more and more marketers are once again turning to copywriters to boost their campaigns.

Related: How to write content that gets read and shared

For instance, Twitter is based on creative writing but you have to be extremely talented to attract new followers using not more than 140 characters. This is the reason why only the most original and prolific marketers have the potential to grab the attention of wider audiences.

Additionally, a lot of Instagram users are not writing extended photo descriptions to make their posts more appealing. Some marketers even made an experiment and proved that Instagram posts with longer descriptions proved to be great because stories and in-depth explanations are what keep people engaged.

Related: 10 Killer Instagram Marketing Tips for Entrepreneurs

 

Even videos are impossible without a good story

If you think that the picture is worth a thousand words, you would probably say that motion picture is even more valuable. However, there is a good story behind every successful video you create. It is impossible to record a video if you don’t write a good scenario prior to the execution. After all, it’s not the video itself that makes people laugh or cry or smile. Instead, it is the story that hides behind it all.

Related: Stick to these Three S’s for Creating Viral Video Content

 

Bloggers rule the business world

Blog posts are a mandatory aspect of every social media campaign. They provide customers with better product descriptions and allow them to learn everything about the brand before making a purchase. That’s why you cannot find a serious company without its own blog page nowadays. It adds value to their services, generates new leads, and skyrockets conversions.

Related: How To Utilize A High-quality Blog As A Springboard To Success

Bearing this in mind, it is not surprising to see that blog posts are actually getting longer than ever before. While it is acceptable to write short blog posts on some occasions, a study found that the highest ranking articles on Google consist of almost 2.5 thousand words.

This figure is completely opposite to the common notion that nobody wants to read content anymore. Or to put it differently – the figure proves that such claims are simply not true. Therefore, embrace blogging as part of your social media marketing and you’ll realize soon enough that good writing pays off.

Related: Top 5 Content Ideas to Inject in your Blog [INFOGRAPHIC]

 

Everybody’s writing these days

The last – but not the least important – thing which proves that writing plays a key role in social media marketing is the fact that everybody is a writer these days. How come? Well, we all write posts or comments, and we all write reviews or analysis. Whenever a user writes something, you have to pay attention to the comment and answer it as soon as possible. Writing is the customers’ way to express opinions about the brands or products and it makes this activity the most important thing in social media marketing.  

 

Conclusion

Most marketers believe that video and photo content can bring them more than enough leads to maintain positive sales results in the long run. However, they don’t realize that successful social media marketing is impossible without some good writing.

In this article, we described the reasons that make writing the most important element of social media marketing. Feel free to read it once again and let us know in comments whether you agree with our opinion and why.

Related: Top Influencers Weigh In: Social Media’s (Measurable) Impact on Sales

 

 

Julie Petersen Julie Petersen is a blog writer and a teacherShe works on the best essay writing service 2017 and shares her experience about blogging and writing.

 

 

 

 

Learn More about social media marketing on The Savvy Marketer’s Blog!

Subscribe to our newsletter and

Grab a copy of our Latest B2B Marketing Ebook. It’s FREE!

 

 

Grab a copy of our FREE EBOOK, Why You Should Bet Your Money on Digital Marketing (And Win)! We brainstormed ideas, analyzed data, and interpreted recent developments vis-à-vis previous trends before coming up with a realistic view of this year’s marketing trends.Why You Should Bet Your Money on Digital Marketing (And Win)

Social Media Promotion as an Effective Tool for Financial Services Marketing

Social Media Promotion as an Effective Tool for Financial Services Marketing

Businesses today are seeking for savvy solutions to manage specific functions. In terms of managing their finances, merchant service companies and investment banking firms need low cost solutions in terms of processing and organizing a large amount of data.

These activities can be properly handled by competent B2B financial services firms. But they too face a separate dilemma of selling their offers to the right decision-makers. Lead generation tools are essential in this sense, but modern marketing demands the use of social media platforms.

It might sound strange to you as a solutions-provider for the world of financial services. Social media after all is the least favorable communication channel for audience nurturing. But recent studies point out sites like LinkedIn supply a high traffic of B2B financial leads. This is supported by the 91 percent of marketers.

Along with lead generation telemarketing activities, social media marketing can be utilized to enhance audience engagement experiences and provide a good flow of revenue for your organization.

Questions is: Should you Spend Heavy on Social Media Marketing?

If you are certain that social media is profitable, you might want to consider these tips for effectively promoting your brand of financial services via online platforms.

Leverage your identity.

The identity of your organization as well as the products that it sells speaks a lot about your position within the industry. Dig deeper and find compelling information about your products which you can leverage for brand awareness.

Tip1: Add some sauce in your storytelling.

Diversify your content.

Being complacent with blog articles in your content marketing could not get you anywhere. Although, blog articles are effective informational materials, they lack the ability of visual content in terms of driving up web traffic. It is thus essential to have a diverse combination of both written and visual content for a well-balanced B2B campaign.

Tip2: Use varieties of  rich content on social media.

Promote your offers.

Do you have an idea in mind? Perhaps, about a promo that could improve your partners’ financial experiences? If you have such an idea in mind, then feel free to execute it via your social media accounts, particularly Twitter and Google Plus. Prior to this, however, it is important to make sure the idea sits well with the SMART framework.

Tip3: Plan out social media strategy before kicking off your campaign.

Create and curate.

Content curation is a great way to search for better ideas to enhance your marketing strategies. Taking cues from shareable content featured in Storify, you can have a better view of what the whole financial services sector is talking about. As a result, you can provide clear-cut lead generation strategies focusing on the appropriate decision-makers.

 

To say that social media does not do much for financial solutions providers is an understatement. It can in fact pose higher conversion rates when it is entrusted to a competent lead generation and appointment setting company that knows the financial industry at the back of its hand.

 


 

Author Bio:

Judy Caroll

Judy Caroll is a marketing executive at Callbox. She is a blogger, online marketer and loves to share with you the best stuff in sales and marketing. Follow Judy on Twitter and Google+.

Get some help in finding new clients for your financial services. Let our Marketing Consultant assist you, get free consultation today!

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Should you Spend Heavy on Social Media Marketing?

Should you Spend Heavy on Social Media Marketing

Social media marketing, or SMM, is perhaps the best method to get one’s marketing message through. Both B2C and B2B companies are making it an essential part of their appointment setting and lead generation program.

And given several conditions such as the prevalence of digital channels and innovations in mobile technology, SMM has become a necessity for business survival. So much so that companies are spending a great deal in optimizing and creating their SMM platforms.

A report from the Wall Street Journal has found that SMM spending will experience a steady upsurge next year. Quoting a recent research paper from Duke University, the report says that spending will increase at least 11% in 2015 and 21% in the next five years. The report also states that expenditures in traditional advertising would “contract” by 3.6%.

 

It’s obvious. Digital marketing methods are slowly taking the place of television, radio and newspapers in terms of stimulating brand awareness. But can we see this as a positive development?

It might seem inevitable that SMM would supersede traditional advertising, but we cannot ignore its negative implications. Certain factors need to be taken into account before a social media lead generation campaign is realized.

ROI tracking.

The most compelling challenge to SMM is tracking its impact on one’s sales pipeline. The same Duke University report says that only 15% of marketers can effectively measure their SMM campaignOnly 15% of marketers can effectively measure their SMM campaign through quantitative approaches. Furthermore, only 40% were able to gauge their campaigns based on qualitative rubrics.Only 40% were able to gauge their campaigns based on qualitative rubrics. The reasons are numerous as they are complex: fluctuating marketing trends, shifting buyer behaviors and preferences, big data management, etc.

Related: Before Hitting that Button, Is your Social Media Post Tuned Correctly?

Spending on infrastructure.

Despite such projections however, analysts still see a rise in SMM budgets. A bulk of this will be dedicated to establishing vital lead management infrastructure. Spending in this instance will go to much needed upgrades and installing marketing automation software. Despite these activities however, marketers will still encounter the problem of ROI tracking. Unless an effective approach to this issue is realized, marketers will have to bear with inconsistent information about their online lead generation program.

Related: The Elements of an Effective B2B Lead Management Structure

What’s the prescription?

The only remedy at this point would be to focus on spending on quality manpower. Competencies in the field of B2B digital marketing are as good as having up-to-date marketing systems. Moreover, employing the services of a proficient B2B outsourcing company can also be a practical option, especially when you want to handle different audience interaction channels simultaneously.

 

 Why B2B Social Media Marketing Still Deserves Attention

Why B2B Social Media Marketing Still Deserves Attention

 

B2B Online Marketing: Creating a Stronger Impact on Social Media

B2B Online Marketing- Creating a Stronger Impact on Social Media

A decade ago, when people search for companies and names on Google (or Yahoo!, if that was your thing), the first search results page would usually show a bunch of corporate websites, its affiliates, and maybe a Manta.com profile.

Today, aside from those things, the sites that will most likely return after a search would be Facebook, Twitter, LinkedIn or Google+ profiles. Social media has become an integral part of everyone’s online experience, which used to be somewhat intrinsically suited for private networking, but is now conquering the business sector as well.

And it’s continuing to evolve every second.

It’s no longer just about putting up a profile and posting relevant content here and there. Social media sites are now the most widely used communication highway between businesses and their customers (the B2C sphere) and also between fellow businesses selling services and software.

Hence, if your business has these social media accounts, you might as well make use of it in a way that it strengthens your online presence, which will eventually lead to more lead opportunities. Here’s how:

  1. Be discerning. Combine your original point of view with curated postings from other respected sources in your industry. Don’t bombard your audience, but be creative and post at regular intervals.

  2. Be engaging. Make it a rule to be accessible to your audience. Interact with them and have real conversations — don’t just post your news of the day.

  3. Find your niche. You can be a generalist as it pertains to your company and post about anything and everything. Better still, find a specific topic that resonates and focus on that. Own a subject and work to become a go-to source.

  4. Spend your time wisely. Set aside time as you lead up to your launch to connect with potential customers on social media.

  5. Embrace each platform’s culture. Every social-media portal encourages a unique voice. Make sure your content reflects that. If you’re unsure, listen for a while, you’ll catch on quickly

Source: 5 Keys to Increasing Your Influence on Social Media

Making the most out of Google + Circles: A Key to Effective Marketing

Making the most out of Google + Circles - A Key to Effective Marketing

A lot of businesses today are getting into Google+, but are they really realizing its maximum potential as a lead generation tool?

Google has bestowed a gift to the marketing community in the form of its highly efficient social networking and content platform. In fact, it is so multi-functional that marketers, even after quite some time, are still discovering new ways to utilize Google+ in any business-productive means they could find.

In an article posted on his website, Marvin Shervington, business consultant and marketing psychologist, shares a whole new method of using Google+ which he calls Circlecentric Marketing. The principle primarily revolves around moving the relationships a company or brand has with their fans/existing customers toward the centre of nested, or concentric, circles.

Similar to movement down a sales funnel, through every interaction, people can be moved from an outer circle toward an inner circle, hence deepening the psychological relationship and in essence moving them to a point where there can be a ‘sales conversation’.

According to Shervington, there are five ‘levels’ of Circles:

Circle 1 – outer circle

This happens when the ‘follow’ button is pressed, and means people have put you into their circles and will receive content in their stream.

Circle 2

Once someone ‘follows’, the brand can also see who has circled them and can then circle back – in turn, they will see they’ve been circled. They can also research on the person’s profile to see what other circles to add them to as well. If for instance someone was key target audience, then adding them to a circle where one can communicate more intimately may be an appropriate next step.

Circles 3 a/b/c

Here we’re categorizing the different nature of interactions for different people. Using circle management techniques, a person can be made to feel more and more listened to e.g. +1ing their posts a) every time they post (have them on notify) b) daily c) weekly etc

So instead of just expecting people to relate and engage with your content, you step outside of that to engage on their content. Pay special attention to your active engagers and return the favor.

Circle 4

Private community – this content is not seen on the web, and can lead to an increased level of intimacy. This could be a small, select group of people that you engage with at the high e.g. private posts, increased one-to-one engagement and exclusive offers etc.

Circle 5 – Inner Circle

Either form of community could have an inner circle where the individual can be invited to events, including hangouts and hangouts-on-air. The value of this is huge.

If you are a business, wouldn’t you like to get face-to-face with your customers for 30 minutes?
The nature of the Inner Circle will be determined by your business, but ultimately, this is where the magic really happens.

Read the full article at: Google Plus for Business – Circlecentric Marketing

 

Elementary, my dear Watson: The Sherlock Holmes methodology in social media marketing

Elementary, my dear Watson - The Sherlock Holmes methodology in social media marketing

He may be just a work of fiction, but the cultural and forensic influence of Sherlock Holmes is bigger than Big Ben itself. His eccentric personality and game-changing methods of detection has animated the imaginations of mystery-solving enthusiasts for more than a century now, continuing to relive his legacy in all forms of media including theater, television, radio, comic books, and more recently, on the big screen.

Holmes is the personification of logical thinking. His theories apply to almost anything we do in our daily lives, and they have been a yardstick for personal and social discoveries made through organizing one’s line of thought.

“I cannot live without brain-work. What else is there to live for?” he once said.

There’s no better way of understanding your audience in social media marketing than to employ the services of the great Sherlock Holmes:

1. Be scientific.
“Data! Data! Data!” he cried impatiently. “I cannot make bricks without clay.”Social media marketing is not like talking to people in the flesh. You don’t get to see people’s reactions or listen to them express their sentiments. Mostly what you deal with are online behavioral responses – typically in the form of numbers and other statistical data. These are stuff that your audience doesn’t directly give to you; rather you have to extract them yourself. To do this, you need to have a system that can convert their responses into something that you could measure and use. It’s disreputable to assume things without the proof of data. As Sherlock once put it, “I never guess. It is a shocking habit —destructive to the logical faculty.”

2. Pay attention to small details.
‘It has long been an axiom of mine that the little things are infinitely the most important.’
 Holmes can immediately tell where you’ve been or what you do for a living, without you uttering even a single word, by just looking at certain parts of your skin or clothing. Being scientific doesn’t mean you only look at the big scores. Similarly, there are things in social media behavior that don’t need to be measured just to play a significant importance, like your choice of words, the colors in your website, or the length of your blog post. You’d be surprised to know how much impact these small details could cause.

3. Observe your surroundings.
“The world is full of obvious things which nobody by any chance ever observes.”
 As marketers continue to scour the internet, they usually stumble upon things that they’ve never thought of putting to good use before. Sometimes they also see what other marketers are doing and they ask, “Why didn’t I think of that?” Every day, we see a lot of things but we never take time to find out how we can exploit them to our advantage. Sherlock clearly pointed out to Watson: “You see, but you do not observe. The distinction is clear.”

Top 3 Mistakes B2B Companies Need to Avoid in Social Media Marketing

Everyone today is adopting social media.  Be it a start-up business or a huge B2B company. Everyone likes to jump on the wagon to have their brands felt on social networks. Unfortunately, like other marketing channels out there, social media, is still not without its own set of growing pains.  Most businesses today commit critical and costly mistakes when setting up their social media marketing campaign.  So to help you, I’d like to discuss the top 3 mistakes in social media marketing and ways you can avoid them so you can get the biggest return for your marketing investment.

  • Treating social media asanother promotional channel.”  Have you ever been to a party and met someone who constantly talked about themselves?  It’s a complete turn off really.  Marketing in social media is very similar when done the wrong way.  There’s more important thing you can do than just getting out of the sandbox and shouting into the open air your product or service.  Engage with your audience.  Listen to them.  When you jump into conversations, and interact with people in your network, you are building relationships and creating an opportunity for your B2B company to generate business leads and sales.
  • Lacking in perseverance.  You will be successful in social media not because you are the best-looking and the most talented.  Successful social media marketers are those that have the determination and perseverance to work hard and continue in spite of the challenges.  It’s as simple as someone else who might had the opportunity to be successful, yet they gave up and you did not.  Social media can make a big impact in your business (especially in B2B lead generation and appointment setting) but like anything, you need to have the perseverance and determination to make it successful.  Just want to share this quotation from a post on Facebook, “When you feel like giving up, remember why you held on for so long.”
  • Not knowing the right social network for your business. Just because your friends are on Facebook , Pinterest, or Twitter , does not mean you have to.  You have to figure out what social network works well and what does not for your company.  For some companies, these social networks are not right for their business, and you can waste a lot of time on them too.  If you offer products, then I suggest you use Pinterest, but if you look to reach out to B2B companies, LinkedIn and Facebook would be great.

The above are three of the most common mistakes today but there are a lot more so you need to figure them out and find ways to avoid them.

Is Social Media Strategy Killing Your Website?

Before social media dominated the world of marketing, it started as a convenient way for marketers to generate sales leads and keep in touch with prospects. However, what used to be a place where prospects can have a glimpse of a brand or company has also now become a platform where they turn into customers even before they visit a website. In fact, nowadays, more and more advertizers are using social media sites such as Facebook for calls-to-action such as to sign-up to a newsletter or even purchase a product.

But most of the time, social media function as they are supposed to – attract and engage potential sales leads who might get interested to visit your site. What is alarming however the fact that in some companies, the exact opposite happens: While their social activity increases, their website traffic drops or remains unchanged.

Here’s how you can keep social media marketing from killing your website and have the best of both worlds in your business lead generation campaign:

Create real content for your website.

Emphasis on the value of real website content has increased significantly these days. By real content I mean, relevant to your target audience – something that you would want to recommend, share, or bookmark. Does it have to be great? No. However, it has to be original and not just a reference to other content for the purpose of getting more backlinks and higher rankings on Google.

Never push your products on Social Media sites.

Your website is the best place for you to do that. Social media sites such as Facebook, Twitter, Google+, and LinkedIn were never meant to be used to sell products. Use them to promote your main website in order to increase its popularity, drive traffic, and enhance its value in the search engines.

Use social media for sales lead generation, not branding.

The purpose of social media is to create an engaging community where you can motivate prospects to visit your site. When it comes to establishing a strong, recognizable brand, nothing beats having a corporate website. Never try to do it using your Facebook page. Rather, use your social engagements to drive traffic to your site where you have better chances to convert qualified sales leads.