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7 Reasons Why Social Media Marketing is Necessary for Small Businesses [GUEST POST]

7 Reasons Why Social Media Marketing is Necessary for Small Businesses [GUEST POST]

Whether you sell your products and services to consumers or other businesses, social media is a central part of any digital marketing initiative you can create. Indeed, available statistics indicate that social media marketing records a 100% higher conversion rate than similar initiatives in outbound marketing. Therefore, any business that wants to make headway in the 21st-century marketplace must design a social media marketing plan.

Ask any marketer; he will tell you that failure to invest in marketing on social media will affect many other areas of the business including search engine optimization. Some companies use social media for brand awareness, others use it as the primary way of conversing with their customers. Still, other businesses use social media as their primary method of selling their goods and services.

For small businesses, all these purposes make sense. You should, therefore, do everything in your power to make the most of your social media audience. The following are seven reasons why you should consider social media marketing for your small business.

Related: Top Influencers Weigh In: Social Media’s (Measurable) Impact on Sales

 

#1 Social media will lead to real relationship building

Social media will lead to real relationship building

Social networking sites provide an ideal platform to grow a fan base of loyal customers. Employ social media best practices and experience exponential growth in the number of potential customers who engage with you on both the web and offline. View social media is a platform to grow customer relationships where you get to interact with people who love your products and services, get direct feedback from them and solve the issues they face when trying to make online purchases from your brand.

As you grow your following organically with tools like Social Growr, you get the opportunity to read posts, tweets and status updates from people who love your organization. This information can help you better understand your target market so that you can improve your product offerings.

A review of your fan base can help you identify the types of things they buy, the things they do on holiday, the types of posts that get their attention enough to share with their friends, the websites they frequently interact with, etc. With such incredible insights, refining your products to better satisfy these customer’s satisfaction becomes quite easy. Such a relationship is extremely valuable.

Additionally, you can use social media to reach out and connect with businesses that offer complementary products and services. You can talk to these businesses about a content marketing partnership that would benefit both brands. Furthermore, social media is the perfect place to connect with influencers, journalists and thought leaders in your industry. Truth be told, many lasting working relationships have been forged on social media and helped initially unknown brands become household names.

Related: 7 Amazing Ways “Social Media” Can Build Your Business Email Subscribers

 

#2 Social media can reduce your overall marketing costs

Social media can reduce your overall marketing costs

Over the years, it has become clear to many organizations that social media is one of today’s most cost-effective method of digital marketing. A social media marketing strategy is also relatively easy to construct compared to other digital marketing plans. What’s more, you can start a marketing campaign with a small budget and increase it as you acquire more leads and conversions. Most social media platforms will allow you to super-target your audience based on keywords, interests, and demographics.

Open up the line of communication between business owner & millions of potential customers

In a world without social media, it would be extremely difficult to get your product or service in front of potential customers across the globe. Social media gives you access to an international market, allowing you to focus your efforts on the parts of the world most interested in your brand and the goods and services it offers.

Related: Cutting Marketing Spend: When It Works (and When it Doesn’t)

 

#3 Social media ads allow targeting and retargeting

Social media ads allow targeting and retargeting

A target without clear target market wastes resources. Social media sites allow for highly customized ads where you can target an audience, serve ads, and later retarget the portion of that audience that did not convert in your first ad campaign. On Facebook, for instance, you can target users based on their location, their purchase history, pages they follow and even their level of education.

Related: How Behavioral Targeting Can Help You Achieve Your Bottom Line

 

#4 Customer service on social media is going to take over

Customer service on social media is going to take over

It is already happening: many firms today are using social networking sites to communicate with their customers. Indeed, many organizations have moved their customer service and support to social media sites like Twitter and Facebook. Customer support is now a big part of Social media marketing, especially for service-based enterprises and companies whose primary consumer base is young.

In America for example, available statistics indicate that 59% of social media users believe social networking sites have made it easier to get customer support from the businesses from which they buy. This improved accessibility further solidifies your brand as a serious player in your industry.

Related: How to Provide Effective Customer Service via Twitter?

 

#5 Social media posts can be used to drive targeted traffic

Social media posts can be used to drive targeted traffic

Take your time and craft a landing page that has the potential to convert handsomely if you can find some highly targeted traffic, then use social media to drive this traffic. It is not uncommon to find some well-placed posts on social sites like Reddit and Stumbleupon drives hundreds or even thousands of visitors to a single page on a website in a day or two.

Related: How to Use SEO To Influence B2B Buyers On Social Media

 

#6 A strong social media presence builds brand loyalty

A strong social media presence builds brand loyalty

Did you know that having a strong social media presence is directly proportional to having loyal customers? Without a doubt, brands that actively maintain their pages on social sites have a more loyal customer base. This is because of personalized interactions between the business and the customer, leading to growing trust and increased confidence in the products on offer.

 

#7 Social media marketing will get you more sales

Social media marketing will get you more sales

Ultimately, a social media marketing plan’s effectiveness is measured based on its ability to deliver sales for a business. What’s more, the numbers back this claim: 70% of marketers who sell products and services directly to consumers say they have acquired new customers through social media. By interacting with potential customers on a regular basis, you prepare them for the possibility of buying your products whenever the need to buy such a product arises. Moreover, social platforms allow you to offer your customers with incentives to buy your good services, like coupons and free stuff.

Related: 5 Methods that Will Help Increase Conversion Rates Using Social Media

 

Author’s Bio

Marquis

Marquis is a writer, social media manager, and SEO content marketer.  She currently lives on the coast of Ecuador, working remotely as a freelancer. Her primary focus is on building online visibility of new, up and coming brand, particularly brands that promote health and wellness. She lives a nomadic lifestyle, though is originally from California.

 

 

Learn More about social media marketing on The Savvy Marketer’s Blog!

Subscribe to our newsletter and

Grab a copy of our Latest B2B Marketing Ebook. It’s FREE!

Add us on WhatsApp +65 8232 2417

 

 

Grab a copy of our FREE EBOOK, The Ultimate Lead Generation Kit Ebook! Updated with links to the best and latest techniques that will help generate quality sales leads for your business

The-Ultimate-Lead-Generation-Kit-to-Jumpstart-Your-Business-2018-Edition

7 Reasons Why Social Media Marketing is Necessary for Small Businesses [GUEST POST]

7 Reasons Why Social Media Marketing is Necessary for Small Businesses [GUEST POST]

Whether you sell your products and services to consumers or other businesses, social media is a central part of any digital marketing initiative you can create. Indeed, available statistics indicate that social media marketing records a 100% higher conversion rate than similar initiatives in outbound marketing. Therefore, any business that wants to make headway in the 21st-century marketplace must design a social media marketing plan.

Ask any marketer; he will tell you that failure to invest in marketing on social media will affect many other areas of the business including search engine optimization. Some companies use social media for brand awareness, others use it as the primary way of conversing with their customers. Still, other businesses use social media as their primary method of selling their goods and services.

For small businesses, all these purposes make sense. You should, therefore, do everything in your power to make the most of your social media audience. The following are seven reasons why you should consider social media marketing for your small business.

Related: Top Influencers Weigh In: Social Media’s (Measurable) Impact on Sales

 

#1 Social media will lead to real relationship building

Social media will lead to real relationship building

Social networking sites provide an ideal platform to grow a fan base of loyal customers. Employ social media best practices and experience exponential growth in the number of potential customers who engage with you on both the web and offline. View social media is a platform to grow customer relationships where you get to interact with people who love your products and services, get direct feedback from them and solve the issues they face when trying to make online purchases from your brand.

As you grow your following organically with tools like Social Growr, you get the opportunity to read posts, tweets and status updates from people who love your organization. This information can help you better understand your target market so that you can improve your product offerings.

A review of your fan base can help you identify the types of things they buy, the things they do on holiday, the types of posts that get their attention enough to share with their friends, the websites they frequently interact with, etc. With such incredible insights, refining your products to better satisfy these customer’s satisfaction becomes quite easy. Such a relationship is extremely valuable.

Additionally, you can use social media to reach out and connect with businesses that offer complementary products and services. You can talk to these businesses about a content marketing partnership that would benefit both brands. Furthermore, social media is the perfect place to connect with influencers, journalists and thought leaders in your industry. Truth be told, many lasting working relationships have been forged on social media and helped initially unknown brands become household names.

Related: 7 Amazing Ways “Social Media” Can Build Your Business Email Subscribers

 

#2 Social media can reduce your overall marketing costs

Social media can reduce your overall marketing costs

Over the years, it has become clear to many organizations that social media is one of today’s most cost-effective method of digital marketing. A social media marketing strategy is also relatively easy to construct compared to other digital marketing plans. What’s more, you can start a marketing campaign with a small budget and increase it as you acquire more leads and conversions. Most social media platforms will allow you to super-target your audience based on keywords, interests, and demographics.

Open up the line of communication between business owner & millions of potential customers

In a world without social media, it would be extremely difficult to get your product or service in front of potential customers across the globe. Social media gives you access to an international market, allowing you to focus your efforts on the parts of the world most interested in your brand and the goods and services it offers.

Related: Cutting Marketing Spend: When It Works (and When it Doesn’t)

 

#3 Social media ads allow targeting and retargeting

Social media ads allow targeting and retargeting

A target without clear target market wastes resources. Social media sites allow for highly customized ads where you can target an audience, serve ads, and later retarget the portion of that audience that did not convert in your first ad campaign. On Facebook, for instance, you can target users based on their location, their purchase history, pages they follow and even their level of education.

Related: How Behavioral Targeting Can Help You Achieve Your Bottom Line

 

#4 Customer service on social media is going to take over

Customer service on social media is going to take over

It is already happening: many firms today are using social networking sites to communicate with their customers. Indeed, many organizations have moved their customer service and support to social media sites like Twitter and Facebook. Customer support is now a big part of Social media marketing, especially for service-based enterprises and companies whose primary consumer base is young.

In America for example, available statistics indicate that 59% of social media users believe social networking sites have made it easier to get customer support from the businesses from which they buy. This improved accessibility further solidifies your brand as a serious player in your industry.

Related: How to Provide Effective Customer Service via Twitter?

 

#5 Social media posts can be used to drive targeted traffic

Social media posts can be used to drive targeted traffic

Take your time and craft a landing page that has the potential to convert handsomely if you can find some highly targeted traffic, then use social media to drive this traffic. It is not uncommon to find some well-placed posts on social sites like Reddit and Stumbleupon drives hundreds or even thousands of visitors to a single page on a website in a day or two.

Related: How to Use SEO To Influence B2B Buyers On Social Media

 

#6 A strong social media presence builds brand loyalty

A strong social media presence builds brand loyalty

Did you know that having a strong social media presence is directly proportional to having loyal customers? Without a doubt, brands that actively maintain their pages on social sites have a more loyal customer base. This is because of personalized interactions between the business and the customer, leading to growing trust and increased confidence in the products on offer.

 

#7 Social media marketing will get you more sales

Social media marketing will get you more sales

Ultimately, a social media marketing plan’s effectiveness is measured based on its ability to deliver sales for a business. What’s more, the numbers back this claim: 70% of marketers who sell products and services directly to consumers say they have acquired new customers through social media. By interacting with potential customers on a regular basis, you prepare them for the possibility of buying your products whenever the need to buy such a product arises. Moreover, social platforms allow you to offer your customers with incentives to buy your good services, like coupons and free stuff.

Related: 5 Methods that Will Help Increase Conversion Rates Using Social Media

 

Author’s Bio

Marquis

Marquis is a writer, social media manager, and SEO content marketer.  She currently lives on the coast of Ecuador, working remotely as a freelancer. Her primary focus is on building online visibility of new, up and coming brand, particularly brands that promote health and wellness. She lives a nomadic lifestyle, though is originally from California.

 

 

Learn More about social media marketing on The Savvy Marketer’s Blog!

Subscribe to our newsletter and

Grab a copy of our Latest B2B Marketing Ebook. It’s FREE!

Add us on WhatsApp +65 8232 2417

 

 

Grab a copy of our FREE EBOOK, The Ultimate Lead Generation Kit Ebook! Updated with links to the best and latest techniques that will help generate quality sales leads for your business

The-Ultimate-Lead-Generation-Kit-to-Jumpstart-Your-Business-2018-Edition

Guide to Writing Social Media Posts When Promoting Your App

Guide to Writing Social Media Posts When Promoting Your App

When launching an app for iOS, Android, or another marketplace, a great social media outreach strategy is a necessity. In 2014, 88% of all marketing professionals were using Social Media Marketing (SMM) to promote their products, and that number was anticipated to keep rising. With the modern nature of application development for smart devices, this means of promotion is especially important. Before you formulate your SMM plan, read this advice to help spark creativity and enhance your promotion tactics.

Have You Created Diverse and Powerful Content?

Before your promotions even begin, you need to be utilizing content across various media. A standalone blog or a YouTube account with no website generally isn’t enough. People learn and are captured in various ways. So, blog, create infographics, compile slideshows, upload videos about your app. Make sure everything you create is powerful, interlinked, and shareable.

The study Digital WOM: Motivating and Engaging Millennials with Shareable Content, shows that Millennials seem to follow businesses mostly on Instagram, and then Facebook and Twitter.   And the majority of them have accounts on Facebook.

When determining whether your content is shareable, keep these platforms at the forefront of your mind. If, for some reason, you are not targeting Millennials with your app, you should be able to do some research to find out where your target demographic is spending their time.

Is your content shareable on Instagram? Can you somehow make it more inviting this way? Try throwing hints into your writing, saying things like, “I took a screenshot of this and sent it to my sister who loves X.” The little things will make a world of difference.

This is Why You Should Always Keep Influencers in Mind

Do you know a well-known online businessman or popular writer you can approach to share for you? Can you somehow organically grab the attention of a leader in your niche? If so, you should always focus attention on this. Once an influencer shares your promotional app materials, all of their followers will see it, and the chance of it going viral is immediately increased.

Kevin Allocca, YouTube Trends Manager, had this to say in his TED talk about Why Videos Go Viral. You will see from it thatfinding an authority or influencer to share web content is the key to successful promotions. Never leave it out of your app outreach strategy.

 

Universal and Mandatory Advice for All Social Media Platforms

Create incentives for users to share your stuff.

Run a contest or offer a free download to those who share. You’ve seen those social media posts that say, “Like, share, and comment for a chance to win.” Those posts work for creating engagement. It’s a great way to generate new leads, gain new followers, and earn credibility in many social media platforms’ algorithms. The more important you are, the more they will want to show off your content. Engagement is the gauge if importance in this case.

Get your ‘FREE’ Lead Generation Ebooks From 3 Best Brands now!

Provide lots of opportunities to share within the app.

Sharing should be easy. If your user can’t make it happen with a click or two, they won’t do it. So, set the app up with tools that seamlessly connect people to their social profiles. Do the same on pages with promotional content. This ensures ease of shareability and increases the likelihood of your content getting seen by the masses.

Involve users by sharing their photos

…and encourage users to use them with screenshots of your app or while using it for some real life purpose. When they do, share their photos with your followers. Be sure to tag them and caption with a personalized message. This will instill a sense of appreciation in your users and facilitate an introduction to your app from their followers.

Use hashtags and trends often on all platforms.

Guide to Writing Social Media Posts When Promoting Your App

Create your own #hashtags and use those that are trending as well. When you do this, users can click through the links to see recent posts from all users on the same topic. You can use original hashtags when you are encouraging your users to share their photos and trending hashtags for most other types of shares.

 

App Promotion Tips for The Most Popular Social Platforms

 

Using Facebook to Promote Your App

  • Create posts that are related to the app, but not about the app – Facebook users want to see information that provides them with value that they can share with their personal networks. They will not generally be sharing blatant ads with this crowd.
  • Connect with influencers – Follow the influencers in your niche. Mention these people in your posts. Comment on their posts by providing valuable information so they and others on their page will like your pages and send you friend requests.

Related: A List of Social Influencers You’ll Surely Love

App Outreach Best Practices on Twitter

  • Mention influencers to reach them in your tweets – If you place a period in front of the @ before a fellow tweeter’s username, the post becomes visible to their followers as well (do this: “.@android” rather than this: “@android” for optimum visibility). The number mistake in twitter.
  • Use Twitter Cards to boost your app visibility – Twitter Cards help drive engagement and downloads, and allow you the ability to measure the results of your cards with internal analytics.

Google+ is Not Dead
Google+ arguably has the power to give your posts more targeted authority in the search algorithms, and followers will often be notified, by default, of new posts, so don’t ignore this platform. Also, by default, followers will receive notification of your new posts via gmail. This is still a viable traffic source.

Related: A plus for your brand: Generating leads with Google+

No More Personal Networking on Instagram

  • Show videos/ images of real people – Instagram’s visual platform makes it easy for people to share personal photos. The Instagram audience likes to see images that make them feel personally connected to a brand. Share office photos and even get more personal if you dare. Nikki in marketing had a new baby? Share a picture of him on your profile.
  • Update followers with progress on projects – as you come to interesting points in your project phases, share real-time photos of the progress. Get creative with this portion.

Summary

So, you’re not just sharing a link to your new app all over the web. You need to have shareable content created to help you promote. Use the social platforms that your niche is most likely to be on in the ways that are best suited for those platforms. Integrate this into your next SMM strategy and your app outreach will be a success.

 

Author bio: Eva Creerson is a content marketing manager at Master Papers writing company. She is constantly exploring new ways to craft outstanding content and promote it. She is also a social media enthusiast.

 

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