Before Hitting that Button, Is your Social Media Post Tuned Correctly?

 Before Hitting that Button, Is your Social Media Post Tuned Correctly

It’s time for some new insights about B2B social media marketing. For this post, we will be understanding how to create an effective, uh, social media post!

But first, a prelude. For some marketers in the B2B field, social media is only valuable for consumer-based businesses. Though they have several reasons to back this observation, they couldn’t simply ignore the opportunities they can acquire from social media.

It is clear that  consumers require only a short period of exposure to social media messages before making a purchase. But when it comes down to engaging businesses, we are seeing a wider gap between the initial exposure and the purchase. succinctly sums it up: “Most B2B enterprises have a smaller customer base but larger price point than B2C companies. Additionally, the sales lead time is longer on average for B2B than B2C businesses. B2B customers need more information, nurturing, support and trust-factors to encourage a single sale. B2B customers and prospects use multiple channels for research: websites, forums, Linkedin, seminars, conferences, whitepapers, surveys, Twitter, third-party data, customer feedback, their own peers, etc., to make decisions.”

B2B companies particularly rely on these social media platforms in generating B2B leads and also for nurturing them in the long run up until they form a decision to make a purchase or grant a contract. B2B leads depend as much on social media posts as consumers. And like consumers, they react positively toward messages that resonate well with their immediate needs.

For this, you will have to make sure that your social media posts have all the right ingredients:

Research your past posts

Take time to analyze your published Facebook statuses, blog articles and Tweets. Try to identify the types and structures of posts that successfully secured the most number of shares and likes and see if you can replicate their successes in your future posts.

On Hootsuite: The Beginner’s Guide to Social Media Metrics: Engagement

 Always have visual content handy

According to Twitter, adding an image URL to your Tweets increases re-Tweets by 35%. Our advice: Make sure you partner up your bits of marketing wisdom with an effective meme, a graphic, or a stock photo in step with your Tweet’s content.

Related Post: B2B Lead Generation By The Numbers Some Stuff You Need to Know

Is the post answer a specific question?

To increase your engagement rates, it is imperative to create posts not for the sake of getting publicity, but for the sake of addressing a certain issue.  This enhances your online position and your image as a thought leader of your respective industry, thereby increasing your social media networks.    

Bonus Tips from Danny Brown! In his article, If You Want to Build Engagement, Build Your Learning First and Never Stop Learning.

Aside from that, your main goal is to be one of those social media sensation like Peg Fitspatrick or Guy Kawasaki but how? There’s a slim chance to become an influencer if you just sit there and watch. Connect and engage with one of them.

Cream of the Social Crop: A List Social Media Influencers to follow on Twitter

Cream of the Social Crop: A List Social Media Influencers to follow on Twitter

YouTube for Lead Generation: Go or No?

Since 2004, YouTube has been an internet powerhouse, and with the numbers to go with the prestige. In a July post by Digital Media Ramblings, YouTube has at least 1 billion people actively accessing the site and with a staggering 4 billion video views per day, making it a goldmine for B2B marketers.

But going beyond these succulent statistics, will it still be wise to use YouTube for lead generation?

There is never denying that social media is a powerful marketing tool, but not essentially so. There are limits to what you can do in astronomic social media communities such as in YouTube.

Before taking the initial steps towards a video-based campaign, take note of the following considerations featured in an entry by Magnet Video:

Blocking. Business executives have strict policies on the use of social media during work. Employees are said to slip in a few minutes of updating statuses and watching PewDiePie during work, thus interfering with productivity and forcing executives to limit or ban social media access. It is uncertain whether you have delivered your message to your intended demographic effectively.

Issues with Streaming Performance. We all have experienced it while watching a YouTube video: The grey bar desperately trying to outpace the red bar in a race to satisfy your need for the latest Eminem music video. Buffering issues can be frustrating, especially to video-based B2B marketing campaigns.  And they can also be irksome to prospective customers, who will immediately leave the page if the buffering paces like a turtle with a hangover. So, reliability-wise, there is really no guarantee of higher conversion rates.

Limited Customer Support. When issues arise, customer support is there to help. But with YouTube, you can’t expect solutions to arrive in just a snap of your fingers. The cost-efficiency that it provides proves advantageous. But when things get a little hectic, you are bound to find the solutions yourself, which of course may cost you a little extra.

Branding.  Big and small businesses may find YouTube helpful in promoting their brand through thumbnails. These small sized clickable images direct the users to the video player. Often, the thumbnail presents a snapshot of the video to be watched. YouTube now allows users to upload custom thumbnails (the company logo for example), giving your brand the exposure it deserves.

Use of External Links. YouTube has also allowed users to provide their videos with links to associated websites. A recent innovation that helps marketers, the scheme seems susceptible to drawbacks. For one, customers may find the embedded links distracting. YouTube has given them the option of closing the annotations or retaining them throughout the duration of the video.

As it seems, creating a video-based lead generation campaign can be pretty challenging. But the real score in order to realize your campaign goals is content. You may need to churn out compelling videos with respect to making effective calls to action and providing you community with clear solutions that can maintain retention.

Source: 5 Reasons B2B Marketers Should Avoid YouTube for Video Lead Generation Campaigns

Instagram for insta-leads? Why not?

Instagram for insta-leads? Why not?

The internet has fostered a global community within 25 years.

And with the existence of social media platforms, this community has turned into a barter pit for ideas, personalities, interests, and moments.

Photos have played a great part in the social vibrancy of the new media. And with the introduction of image-sharing app Instagram, businesses can use them to meet B2B marketing goals.

Using Instagram for lead generation gets you far and perhaps ahead of the competition, and here’s how to make the most out of this nifty app.

Product Promotion. Whatever you are selling, you can be surprised at how much exposure your products can get through the app. Post photos of latest company updates, including concept designs and teasers for upcoming offers. Play with your market’s imaginations and tinker with their curiosity.

PR Campaigns. Loyal customers would like to know more about what their favorite companies’ are up to. An active enterprise disproves the notion that marketing is all talk and less walk. Give prospects something to follow up on. Show off company events like trade shows and CSR initiatives and they may just be willing to follow up for a possible partnership.

Interact with other Companies. Social media wants you to become, well, more social. And Instagram, with its ability to create communities, doesn’t fall short of that. As a matter of fact, it can be a highly advantageous endeavor to interact with other brands by liking their posts. This does not entirely mean you are going out of your own territory. Instead, it allows for brand exposure, which is a staple in demand generation.

Show Off your Staff. Customers need to know that companies do not run like dull and emotionless machines. Behind every successful lead generation campaigns is, in fact, a diverse array of individuals with skills, expertise, talents and emotions, all of which are very crucial to realize B2B marketing goals. The contributions of your employees are crucial to giving your brand a humanistic side. So, go for company gimmicks like group selfies and workplace pictorials.

#Brand. Branding is a powerful customer retention tool, and the way you present your brand to your audience determines the difference between campaign success and failure. With Instagram, you are exposing your brand to other communities through the hashtag function, which you can also use to gauge company keyword mentions.

A picture is worth a thousand words. Instagram is thus a compelling tool for lead generation and if you know how to wield it well enough, you earn more than just a thousand followers.

B2B Online Marketing: Creating a Stronger Impact on Social Media

A decade ago, when people search for companies and names on Google (or Yahoo!, if that was your thing), the first search results page would usually show a bunch of corporate websites, its affiliates, and maybe a profile.

Today, aside from those things, the sites that will most likely return after a search would be Facebook, Twitter, LinkedIn or Google+ profiles. Social media has become an integral part of everyone’s online experience, which used to be somewhat intrinsically suited for private networking, but is now conquering the business sector as well.

And it’s continuing to evolve every second.

It’s no longer just about putting up a profile and posting relevant content here and there. Social media sites are now the most widely used communication highway between businesses and their customers (the B2C sphere) and also between fellow businesses selling services and software.

Hence, if your business has these social media accounts, you might as well make use of it in a way that it strengthens your online presence, which will eventually lead to more lead opportunities. Here’s how:

  1. Be discerning. Combine your original point of view with curated postings from other respected sources in your industry. Don’t bombard your audience, but be creative and post at regular intervals.

  2. Be engaging. Make it a rule to be accessible to your audience. Interact with them and have real conversations — don’t just post your news of the day.

  3. Find your niche. You can be a generalist as it pertains to your company and post about anything and everything. Better still, find a specific topic that resonates and focus on that. Own a subject and work to become a go-to source.

  4. Spend your time wisely. Set aside time as you lead up to your launch to connect with potential customers on social media.

  5. Embrace each platform’s culture. Every social-media portal encourages a unique voice. Make sure your content reflects that. If you’re unsure, listen for a while, you’ll catch on quickly

Source: 5 Keys to Increasing Your Influence on Social Media

A few insights from the 2014 Social Media Marketing Industry Report

A few insights from the 2014 Social Media Marketing Industry Report

Among the available marketing channels today, social media is the most polarizing subject.

It’s so strange that some people actually invest a lot of time and resources on social media marketing activities while, at the back of their minds, they don’t really have a firm grasp on how social media is able to return a measurable form of success.

That’s why marketers are always on the lookout for the latest report on the status of social media as a marketing channel. Businesses would want to know if other people are still placing their bets on social media as much as they were a year or two ago.

Fortunately, the guys over at Social Media Examiner released their 2014 industry report on Social Media Marketing, and here are some of the key takeaways:

  • 92% of marketers say social media is important for their business (up from 86%)

  • 58% of marketers say original written content is the most important form of content

  • 68% of marketers plan on increasing their use of blogging

  • 61% of marketers plan to increase Google+ activities in 2014

  • 6% of marketers are podcasting and 21% plan to increase podcasting activity

  • Facebook and LinkedIn are the two most important social networks for marketers

  • 64% of marketers plan on increasing their use of LinkedIn

It seems that everything’s pointing upwards when talking about plans on pumping up social media marketing efforts. Naturally, this could only mean that marketers are very satisfied by the things social media is bringing to the table. What exactly are these ‘things’?

  • 92% of marketers say social media brings about increased exposure

  • 80% of marketers say it increases traffic

  • 72% of marketers believe social media develops loyal fans

  • 71% of marketers say social media provides marketplace insight

  • 66% of marketers say social media generates leads

  • 61% of marketers say it improves search rankings

These findings practically answer most of marketers’ questions on the strength of social media as a marketing channel. Most notably, 66% of marketers are actually able to generate leads from social media, which should be a sigh of relief for social media doubters.

Lastly, which of the social media platforms are mostly used by B2B marketers? The results are not at all surprising:

  • 33% LinkedIn

  • 31% Facebook

  • 16% Twitter

  • 11% Blogging

  • 3% Google+

  • 3% YouTube

View the entire downloadable report at 2014 Social Media Marketing Industry Report

6 Reasons Why Social Media is a Powerful Marketing Channel [INFOGRAPHIC]

There are several good reasons why we should reconsider social media in our marketing campaign. It’s not just because everybody’s doing it; rather, there’s so much more to discover and to gain when taking your business to the social world.

It’s free. And we’ve already established before that there are more pros than cons in social media.

With the right social media awareness, social media can bring wonders to your lead generation efforts:

6 Reasons Why Social Media is a Powerful Marketing Channel

Twitter Lead Generation Cards – Its Impact In Marketing

It seems like Twitter is adding a new weapon for social media marketers looking for new sales leads. Called the Twitter Lead Generation Cards, this new feature enables users to share their emails with the brands that they tweet. It basically works as a landing page, but using the Twitter network as the frame. This can provide companies with an additional source of information to aid their lead generation efforts. And one of the most important data that a marketer will need comes from a customer’s email address.

In the world of social media marketing, getting your customers to provide your personal (but necessary) information can be near hard. Unless you have a strong relationship with your customers, not to mention a reliable online network to anchor your interactions with, then your appointment setting team will have a hard time. With Twitter’s newest feature for marketers, the task has become much easier. All that remains is for you to integrate this feature seamlessly into your overall B2B leads efforts.

Mind you, do not assume that you have to rely solely on Twitter now. You also need to step up your marketing efforts in all mediums that you are utilizing. If you send emails, improve on it. If you have a telemarketing team, work closely with them. Social media marketing is just one part of a total marketing campaign. You have to work with everything you have if you want to succeed in lead generation. And that is a fact you need to accept.


Ultimate Lead Generation Kit to Jumpstart your Business [2020 Edition]

The Ultimate Lead Generation Kit eBook Cover

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