Posts

Social Listening: The Power to Gain Business Insights and Increase Sales

Most people do not listen with the intent to understand; they listen with the intent to reply.

¬ Stephen Covey

 

The quote mentioned above pretty much sums up how we view listening to others. The same goes true for many businesses. Thus, it is not a surprise how many companies fail because they fail to understand their customers.

As a B2B company, you don’t have to walk this path, but you can start honing your social listening skills. When you begin to do that, you won’t have to wonder what went wrong with your market research. Instead, you will gain more business insights and understand your customers more.

 

The Science of Social Listening

Social listening is more of a science than art because it includes analytics, metrics, and actionable insights. Despite these elements, however, it is not as complicated as it might look or sound. In fact, Stephen Covey’s quote above can also be the best definition of social listening.

When you listen, you don’t just monitor or reply to all incoming questions or comments about your brand. Instead, you listen so you can analyze and reflect on all the data you get from different social conversations.

As you ‘meditate’ upon this information, you gain more insight which you can utilize for your overall strategy.

 

Here’s an example of how this works:

 

A digital marketing company has been experiencing a high demand for their services both from old and new clients. These clients also left a lot of positive reviews on different social media platforms and forums.

However, that happy tune began to change after a few months. First, only very few customers started posting negative comments. Because the numbers were insignificant, it did not raise any alarm. However, as the days went by, the trickle of complaints became a deluge.

If you look at it on a general level, it will be easy to conclude that the whole team has a problem and end up with a solution that won’t address the solution. However, if you look at what the people are saying in the comments of your various social media site, you will realize what precisely is your problem. Then, you can apply a more specific solution.

Related: Leverage Social Media’s Influence to Reach More Targeted Customers

 

How Can You Utilize Social Listening for Your Business?

Now that you understand what social listening is, the real challenge is how to utilize its power for your business fully. Let’s take a closer look at various ways you can make it work for you.

 

Create New Marketing Campaigns

When you listen, you can gain better business insights and identify new opportunities straight from the marketplace. You can use that information to create a more effective and relevant strategy.

One company that used social listening to its advantage was the lingerie company, Adore Me, for their #SelfLoveNote contest. It all started with customers who were inquiring about modeling opportunities in the company. Instead of answering those replies directly, they launched a competition to find the new model for their brand.

They asked fans to create a video of them lip syncing a love song and post it on Instagram with the hashtag #SelfLoveNotes. The winner would receive a modeling contract with the company, cash price, and an all-expense paid trip to New York.

Related: Understanding Multi-channel, Cross-channel and Omnichannel Marketing

 

Improve Customer Experience

You will face different sets of challenges and obstacles that could have a significant effect on your customer experience. The more significant challenge, however, is how you can distinguish whether a problem is a large issue or just an isolated incident. Social listening will help you identify which is which, allowing you to focus on the more significant trends rather than a one-off issue.

One company that applied this was GoPro for their Hero4 model. Many of the features in the GoPro Hero4 came from customer suggestions and feedback of the Hero3+. The company put all of them into consideration and used it as an inspiration for their succeeding models.

 

Make Strategic Decisions

Innovation requires market research. Combine that with social listening, and you have two winning punches. You can see this in action with the GoPro example in the previous point. With social listening, you will be able to find:

  • The products/features that your customers like or dislike
  • The kind of products they want
  • The products that are highly in demand

Related: 5 Important Decisions for Every Entrepreneur

 

Key Takeaway

Social listening gives you a better understanding of what your clients want. To get most out of it, closely follow what people are saying about your brand. Don’t just focus on the apparent trends but the subtle ones as well. Most of all, make listening to a habit at every level in your business.

 

Author Bio:

Rebecca Matias

Rebecca Matias is a Business Development Manager at Callbox. She is a proactive marketer who is willing to share her passion, leadership principles and craft in marketing. Follow Rebecca on Twitter, Facebook, and Google+.

 

 

Gain insight into information drawn from Callbox past campaigns

Try out our new My Industry Insights tool

Try out the 'My Industry Insights' Tool

Ready to talk? Contact us 

or Dial 888.810.7464 | WhatsApp +65 8232 2417

 

 

Grab a copy of our FREE EBOOK, Targeted B2B Marketing: Guide, Checklists, and Worksheets! A comprehensive guide to targeted marketing to help organizations get in front of the right people at the right time through the right channels with the right message to influence a purchase.

Download Targeted B2B Marketing Guide, Checklists and Worksheets [Free eBook] CTA

Capture More B2B Sales Leads with Multi-Channel Marketing

Everyone is in the business of growing leads; even the most straightforward marketing campaign is integrated with the lead generation process. When you’re in charge of selling a particular industry, service, or product, then chances are you would have already come across lead generation.

However, in today’s day and age, lead generation has grown into a dynamic process that can be accomplished using different channels and strategies. This article focuses on developing B2B leads with the use of multi-channel marketing, and utilizing all the latest advancements that we have.

Check out how you can improve your lead generation marketing campaign with these tips and latest developments in multi-channel lead generation.

 

#1 Do Not Forget The Power of Content Marketing

Content marketing is one of the most influential tools that you have at your disposal because let’s face it; nobody likes have a fully-fledged advertisement hitting them square in the face. Content marketing focuses on the added value that you can give a potential customer of your business.

How do you utilize content marketing? Simple really. Your business will be in a particular industry so publish content that is relevant to that industry instead of your product or service itself. This will add more value to what your customers are seeing, and it will make it seem like you are both an authority on particular topics, and that you care about the industry as much as you care about profits.

There are plenty of ways that you can do this, publish infographics, disseminate newsletters, produce relevant share worthy articles on social media, publish white papers or research reports, and even hold webinars.

The possibilities of using content marketing to promote your B2B operations are endless.

Here’s a pro tip: Don’t focus on the current web properties that you currently have. Some companies have been launching micro-sites that give out advice and are said to be useful lead generation mediums in the long run.

Related: Ultimate Guide for Content Marketing

Channel effectiveness during early/later stages of the sales funnel:

Early
0%
Later
0%

Related: How to Write Content that Gets Read and Shared

#2 How Does Your Social Media Presence Look Like?

Do not think of this as your primary venue for developing leads for your B2B business, but rather the casual quasi-formal face that your business shows to the world. Some people will react to how a company functions “casually” on social media.

Using the social media perspective, this is an excellent way for you to show another side of the company, reach potential customers, and keep them engaged.

Do not be afraid to engage with people on your social media networks because other people are watching, too. This is a chance for you to show the other side of the company and push your conversion rate.

Of course, we can never negate the fact that you can also publish adverts on your social media platforms. However, keep them to promotions, nobody likes a lot of advertising.

 

Channel effectiveness during early/later stages of the sales funnel:

Early
0%
Later
0%

Related: Leverage Social Media’s Influence to Reach More Targeted Customers

#3 We Know Email is Old School, But Are You Using It?

Ask almost any marketer that has led a B2B lead generation campaign and probably the first thing they will tell you about is their proper email marketing campaigns. However, it has now gone beyond getting a list of prospective customers’ emails and hitting bulk send.

We are now in an age where everyone demands things that are custom fit to their needs. That means even emails have to be crafted to specific target audiences within your intended market to maximize its potential.

Systems that link with your customer relationship campaigns are now the norm in any business, and they help create a somewhat automated way of performing lead generation.

It might seem daunting to create a custom campaign for each segment with a customized email, but the software is already there. We’re talking about being able to do A/B tests, change the wordings of emails based on the receiver, track email opens and conversions, and have canned follow up automatically scheduled.

With all this innovation, it would certainly make no sense at all if we weren’t going to utilize the tools that we have today fully.

Automation is critical here, in fact, if you don’t believe us, there are a lot of companies who have doubled and even tripled their revenue with automation. That means more staff-hours saved and cost per sale reduced.

Bonus Tip: Use the email lead generation marketing channel to promote your content marketing campaigns, too, if given a chance!

 

Channel effectiveness during early/later stages of the sales funnel:

Early
0%
Later
0%

Related: Marketing and Transactional Emails: How to Leverage Both [VIDEO]

 

So there you have it, three different focuses of a multi-channel marketing plan that anyone can utilize in their B2B lead generation campaign.

We have officially entered the days where we cannot escape from multifaceted strategies in outreach that each serves a unique purpose, and with the rise of data collection and analysis, as well automation methods. There is no knowing where the dynamic world of lead generation can lead us in the future.

 

Leverage Social Media’s Influence to Reach More Targeted Customers

Leverage Social Media's Influence to Reach More Targeted Customers

There is no doubt that in today’s world we are always almost connected. Social media has formed an extension of the ways that we connect with people, and its reach has been truly incredible.

With the latest developments in the ways we used social media, it has also revolutionized how Internet marketing has functioned. 2018 comes with its own little nifty tricks in the world of social media and marketing.

In this article, we’ll take a quick look at how we can reach our target audiences utilizing the full power of social media. We will also be looking at what some experts are predicting this year.

So sit back and relax, you’re in for a treat.

 

The Chatbot

Gone are the days where we’d have to hire additional personnel to man our customer service chat rooms. Just when we thought that having live chat was an advanced way to communicate with your clients think again, bots will now interact with our loyal customers.

This is the problem, as companies continue to scale, so does the amount of inquiries, questions, and concerns that their customers have. Usually, it’s just the same questions phrased in different ways. Chatbots make it easier for companies to respond rapidly and minimize customer service costs.

However, it is not just big companies that are using chatbots, even small and medium enterprises can benefit from bots. In fact, nowadays, bot builders have become more prominent and easily accessible.

Related: B2B Chatbots and How This Tech Can Improve Your Conversions

 

Beware of Big Brother

Well, not necessarily, but expect a little more moderation this 2018 in social media than what we had the years before. We have seen many heads start paving way for ways to moderate the content that we post.

Not that it matters if you aren’t doing something indubitably detrimental to society, but it does make things a little more interesting. It’s worth keeping an eye out for nevertheless.

 

We Are Going To Go Live

Remember when YouTube offered live streams and Facebook followed? Remember how many people went gaga over Facebook live? Well almost everyone is on board with the fact that it’s going to be even bigger this year.

The driving force is really simple: technology is improving in so many ways possible and so are the devices that are in our pockets. Better video processing capabilities, better Internet connections, and of course better devices.

As marketers, we have to be prepared to keep up with the “going live” trend and find ways to utilize it to our benefit. People this year want to be in the “now” and what better way to do it by doing it live.

 

The Different Digital Realities

Enter dog ears, yes, you read that right. Remember when the most popular thing over at Snapchat was the dog ear and tongue filter? Everyone from Kylie Jenner to your grandparents was trying it out.  However, little do people understand the marketing potential of augmented reality in marketing.

Major brands are getting a feel for it pushing for their brands to be included in some of the filters on Snapchat, and not before long, we should expect more people to get in on the action again. It helps get you thinking about the other possible implications of augmented reality in digital marketing strategies and increasing your outreach.

Related: 5 Marketing Technologies to Invest In 2018

 

The Effect of Generation Z

A lot of digital marketers agree than Generation Z will be responsible for the next trends that we see on social media. However, did you also know that this works the other way, too? If you want to influence Generation Z, the only way to get to them is through social media – well the more effective way.

If your company wants to prepare for the next batch of customers it aims to target and possibly convert, then you have to start tailor-fitting campaigns for Generation Z, many will be starting their careers very, very soon and that’s a lot of spending power that can be harnessed.

 

Social Listening is a Thing

Any good system needs a feedback system. No matter how good your systems are they are only as good if you can adapt to the people that are interacting with them. This is why brands are now paying attention to your conversations to discover who their markets really are.

This will work wonders for content and outreach because instead of trial and errors and endless A/B experiments, you can now have real data that you can use for swifter testing and implementation.

Related: Social Listening: The Power to Gain Business Insights and Increase Sales

 

2018 is going to be a very interesting year indeed. Digital marketing is now growing on levels that we have not seen before and outreach is becoming more personal. Keeping in mind these techniques, there is no saying what we can collectively achieve in the near future. Stay tuned for more.

 

Author Bio:

Judy Caroll

Judy Caroll is a marketing executive at Callbox. She is a blogger, online marketer and loves to share with you the best stuff in sales and marketing. Follow Judy on Twitter and Google+.

 

 

Check out our recently published Client Success Story!

Outbound Campaign Fast-tracks Inbound Results for Business Travel Platform [CASE STUDY]

Try out our new Data Preview Tool for a breakdown of our targeted data list!

Talk to an Expert or Dial 888.810.7464

Add us on WhatsApp +65 8232 2417

 

 

Grab a copy of our FREE EBOOK, Targeted B2B Marketing: Guide, Checklists, and Worksheets! A comprehensive guide to targeted marketing to help organizations get in front of the right people at the right time through the right channels with the right message to influence a purchase.

Download Targeted B2B Marketing Guide, Checklists and Worksheets [Free eBook] CTA

Social Listening: The Power to Gain Business Insights and Increase Sales

Most people do not listen with the intent to understand; they listen with the intent to reply.

¬ Stephen Covey

 

The quote mentioned above pretty much sums up how we view listening to others. The same goes true for many businesses. Thus, it is not a surprise how many companies fail because they fail to understand their customers.

As a B2B company, you don’t have to walk this path, but you can start honing your social listening skills. When you begin to do that, you won’t have to wonder what went wrong with your market research. Instead, you will gain more business insights and understand your customers more.

 

The Science of Social Listening

Social listening is more of a science than art because it includes analytics, metrics, and actionable insights. Despite these elements, however, it is not as complicated as it might look or sound. In fact, Stephen Covey’s quote above can also be the best definition of social listening.

When you listen, you don’t just monitor or reply to all incoming questions or comments about your brand. Instead, you listen so you can analyze and reflect on all the data you get from different social conversations.

As you ‘meditate’ upon this information, you gain more insight which you can utilize for your overall strategy.

 

Here’s an example of how this works:

 

A digital marketing company has been experiencing a high demand for their services both from old and new clients. These clients also left a lot of positive reviews on different social media platforms and forums.

However, that happy tune began to change after a few months. First, only very few customers started posting negative comments. Because the numbers were insignificant, it did not raise any alarm. However, as the days went by, the trickle of complaints became a deluge.

If you look at it on a general level, it will be easy to conclude that the whole team has a problem and end up with a solution that won’t address the solution. However, if you look at what the people are saying in the comments of your various social media site, you will realize what precisely is your problem. Then, you can apply a more specific solution.

Related: Leverage Social Media’s Influence to Reach More Targeted Customers

 

How Can You Utilize Social Listening for Your Business?

Now that you understand what social listening is, the real challenge is how to utilize its power for your business fully. Let’s take a closer look at various ways you can make it work for you.

 

Create New Marketing Campaigns

When you listen, you can gain better business insights and identify new opportunities straight from the marketplace. You can use that information to create a more effective and relevant strategy.

One company that used social listening to its advantage was the lingerie company, Adore Me, for their #SelfLoveNote contest. It all started with customers who were inquiring about modeling opportunities in the company. Instead of answering those replies directly, they launched a competition to find the new model for their brand.

They asked fans to create a video of them lip syncing a love song and post it on Instagram with the hashtag #SelfLoveNotes. The winner would receive a modeling contract with the company, cash price, and an all-expense paid trip to New York.

Related: Understanding Multi-channel, Cross-channel and Omnichannel Marketing

 

Improve Customer Experience

You will face different sets of challenges and obstacles that could have a significant effect on your customer experience. The more significant challenge, however, is how you can distinguish whether a problem is a large issue or just an isolated incident. Social listening will help you identify which is which, allowing you to focus on the more significant trends rather than a one-off issue.

One company that applied this was GoPro for their Hero4 model. Many of the features in the GoPro Hero4 came from customer suggestions and feedback of the Hero3+. The company put all of them into consideration and used it as an inspiration for their succeeding models.

 

Make Strategic Decisions

Innovation requires market research. Combine that with social listening, and you have two winning punches. You can see this in action with the GoPro example in the previous point. With social listening, you will be able to find:

  • The products/features that your customers like or dislike
  • The kind of products they want
  • The products that are highly in demand

Related: 5 Important Decisions for Every Entrepreneur

 

Key Takeaway

Social listening gives you a better understanding of what your clients want. To get most out of it, closely follow what people are saying about your brand. Don’t just focus on the apparent trends but the subtle ones as well. Most of all, make listening to a habit at every level in your business.

 

Author Bio:

Rebecca Matias

Rebecca Matias is a Business Development Manager at Callbox. She is a proactive marketer who is willing to share her passion, leadership principles and craft in marketing. Follow Rebecca on Twitter, Facebook, and Google+.

 

 

Gain insight into information drawn from Callbox past campaigns

Try out our new My Industry Insights tool

Try out the 'My Industry Insights' Tool

Ready to talk? Contact us 

or Dial 888.810.7464 | WhatsApp +65 8232 2417

 

 

Grab a copy of our FREE EBOOK, Targeted B2B Marketing: Guide, Checklists, and Worksheets! A comprehensive guide to targeted marketing to help organizations get in front of the right people at the right time through the right channels with the right message to influence a purchase.

Download Targeted B2B Marketing Guide, Checklists and Worksheets [Free eBook] CTA

Capture More B2B Sales Leads with Multi-Channel Marketing

Everyone is in the business of growing leads; even the most straightforward marketing campaign is integrated with the lead generation process. When you’re in charge of selling a particular industry, service, or product, then chances are you would have already come across lead generation.

However, in today’s day and age, lead generation has grown into a dynamic process that can be accomplished using different channels and strategies. This article focuses on developing B2B leads with the use of multi-channel marketing, and utilizing all the latest advancements that we have.

Check out how you can improve your lead generation marketing campaign with these tips and latest developments in multi-channel lead generation.

 

#1 Do Not Forget The Power of Content Marketing

Content marketing is one of the most influential tools that you have at your disposal because let’s face it; nobody likes have a fully-fledged advertisement hitting them square in the face. Content marketing focuses on the added value that you can give a potential customer of your business.

How do you utilize content marketing? Simple really. Your business will be in a particular industry so publish content that is relevant to that industry instead of your product or service itself. This will add more value to what your customers are seeing, and it will make it seem like you are both an authority on particular topics, and that you care about the industry as much as you care about profits.

There are plenty of ways that you can do this, publish infographics, disseminate newsletters, produce relevant share worthy articles on social media, publish white papers or research reports, and even hold webinars.

The possibilities of using content marketing to promote your B2B operations are endless.

Here’s a pro tip: Don’t focus on the current web properties that you currently have. Some companies have been launching micro-sites that give out advice and are said to be useful lead generation mediums in the long run.

Related: Ultimate Guide for Content Marketing

Channel effectiveness during early/later stages of the sales funnel:

Early
0%
Later
0%

Related: How to Write Content that Gets Read and Shared

#2 How Does Your Social Media Presence Look Like?

Do not think of this as your primary venue for developing leads for your B2B business, but rather the casual quasi-formal face that your business shows to the world. Some people will react to how a company functions “casually” on social media.

Using the social media perspective, this is an excellent way for you to show another side of the company, reach potential customers, and keep them engaged.

Do not be afraid to engage with people on your social media networks because other people are watching, too. This is a chance for you to show the other side of the company and push your conversion rate.

Of course, we can never negate the fact that you can also publish adverts on your social media platforms. However, keep them to promotions, nobody likes a lot of advertising.

 

Channel effectiveness during early/later stages of the sales funnel:

Early
0%
Later
0%

Related: Leverage Social Media’s Influence to Reach More Targeted Customers

#3 We Know Email is Old School, But Are You Using It?

Ask almost any marketer that has led a B2B lead generation campaign and probably the first thing they will tell you about is their proper email marketing campaigns. However, it has now gone beyond getting a list of prospective customers’ emails and hitting bulk send.

We are now in an age where everyone demands things that are custom fit to their needs. That means even emails have to be crafted to specific target audiences within your intended market to maximize its potential.

Systems that link with your customer relationship campaigns are now the norm in any business, and they help create a somewhat automated way of performing lead generation.

It might seem daunting to create a custom campaign for each segment with a customized email, but the software is already there. We’re talking about being able to do A/B tests, change the wordings of emails based on the receiver, track email opens and conversions, and have canned follow up automatically scheduled.

With all this innovation, it would certainly make no sense at all if we weren’t going to utilize the tools that we have today fully.

Automation is critical here, in fact, if you don’t believe us, there are a lot of companies who have doubled and even tripled their revenue with automation. That means more staff-hours saved and cost per sale reduced.

Bonus Tip: Use the email lead generation marketing channel to promote your content marketing campaigns, too, if given a chance!

 

Channel effectiveness during early/later stages of the sales funnel:

Early
0%
Later
0%

Related: Marketing and Transactional Emails: How to Leverage Both [VIDEO]

 

So there you have it, three different focuses of a multi-channel marketing plan that anyone can utilize in their B2B lead generation campaign.

We have officially entered the days where we cannot escape from multifaceted strategies in outreach that each serves a unique purpose, and with the rise of data collection and analysis, as well automation methods. There is no knowing where the dynamic world of lead generation can lead us in the future.

 

Leverage Social Media’s Influence to Reach More Targeted Customers

Leverage Social Media's Influence to Reach More Targeted Customers

There is no doubt that in today’s world we are always almost connected. Social media has formed an extension of the ways that we connect with people, and its reach has been truly incredible.

With the latest developments in the ways we used social media, it has also revolutionized how Internet marketing has functioned. 2018 comes with its own little nifty tricks in the world of social media and marketing.

In this article, we’ll take a quick look at how we can reach our target audiences utilizing the full power of social media. We will also be looking at what some experts are predicting this year.

So sit back and relax, you’re in for a treat.

 

The Chatbot

Gone are the days where we’d have to hire additional personnel to man our customer service chat rooms. Just when we thought that having live chat was an advanced way to communicate with your clients think again, bots will now interact with our loyal customers.

This is the problem, as companies continue to scale, so does the amount of inquiries, questions, and concerns that their customers have. Usually, it’s just the same questions phrased in different ways. Chatbots make it easier for companies to respond rapidly and minimize customer service costs.

However, it is not just big companies that are using chatbots, even small and medium enterprises can benefit from bots. In fact, nowadays, bot builders have become more prominent and easily accessible.

Related: B2B Chatbots and How This Tech Can Improve Your Conversions

 

Beware of Big Brother

Well, not necessarily, but expect a little more moderation this 2018 in social media than what we had the years before. We have seen many heads start paving way for ways to moderate the content that we post.

Not that it matters if you aren’t doing something indubitably detrimental to society, but it does make things a little more interesting. It’s worth keeping an eye out for nevertheless.

 

We Are Going To Go Live

Remember when YouTube offered live streams and Facebook followed? Remember how many people went gaga over Facebook live? Well almost everyone is on board with the fact that it’s going to be even bigger this year.

The driving force is really simple: technology is improving in so many ways possible and so are the devices that are in our pockets. Better video processing capabilities, better Internet connections, and of course better devices.

As marketers, we have to be prepared to keep up with the “going live” trend and find ways to utilize it to our benefit. People this year want to be in the “now” and what better way to do it by doing it live.

 

The Different Digital Realities

Enter dog ears, yes, you read that right. Remember when the most popular thing over at Snapchat was the dog ear and tongue filter? Everyone from Kylie Jenner to your grandparents was trying it out.  However, little do people understand the marketing potential of augmented reality in marketing.

Major brands are getting a feel for it pushing for their brands to be included in some of the filters on Snapchat, and not before long, we should expect more people to get in on the action again. It helps get you thinking about the other possible implications of augmented reality in digital marketing strategies and increasing your outreach.

Related: 5 Marketing Technologies to Invest In 2018

 

The Effect of Generation Z

A lot of digital marketers agree than Generation Z will be responsible for the next trends that we see on social media. However, did you also know that this works the other way, too? If you want to influence Generation Z, the only way to get to them is through social media – well the more effective way.

If your company wants to prepare for the next batch of customers it aims to target and possibly convert, then you have to start tailor-fitting campaigns for Generation Z, many will be starting their careers very, very soon and that’s a lot of spending power that can be harnessed.

 

Social Listening is a Thing

Any good system needs a feedback system. No matter how good your systems are they are only as good if you can adapt to the people that are interacting with them. This is why brands are now paying attention to your conversations to discover who their markets really are.

This will work wonders for content and outreach because instead of trial and errors and endless A/B experiments, you can now have real data that you can use for swifter testing and implementation.

Related: Social Listening: The Power to Gain Business Insights and Increase Sales

 

2018 is going to be a very interesting year indeed. Digital marketing is now growing on levels that we have not seen before and outreach is becoming more personal. Keeping in mind these techniques, there is no saying what we can collectively achieve in the near future. Stay tuned for more.

 

Author Bio:

Judy Caroll

Judy Caroll is a marketing executive at Callbox. She is a blogger, online marketer and loves to share with you the best stuff in sales and marketing. Follow Judy on Twitter and Google+.

 

 

Check out our recently published Client Success Story!

Outbound Campaign Fast-tracks Inbound Results for Business Travel Platform [CASE STUDY]

Try out our new Data Preview Tool for a breakdown of our targeted data list!

Talk to an Expert or Dial 888.810.7464

Add us on WhatsApp +65 8232 2417

 

 

Grab a copy of our FREE EBOOK, Targeted B2B Marketing: Guide, Checklists, and Worksheets! A comprehensive guide to targeted marketing to help organizations get in front of the right people at the right time through the right channels with the right message to influence a purchase.

Download Targeted B2B Marketing Guide, Checklists and Worksheets [Free eBook] CTA

7 Reasons Why Social Media Marketing is Necessary for Small Businesses [GUEST POST]

7 Reasons Why Social Media Marketing is Necessary for Small Businesses [GUEST POST]

Whether you sell your products and services to consumers or other businesses, social media is a central part of any digital marketing initiative you can create. Indeed, available statistics indicate that social media marketing records a 100% higher conversion rate than similar initiatives in outbound marketing. Therefore, any business that wants to make headway in the 21st-century marketplace must design a social media marketing plan.

Ask any marketer; he will tell you that failure to invest in marketing on social media will affect many other areas of the business including search engine optimization. Some companies use social media for brand awareness, others use it as the primary way of conversing with their customers. Still, other businesses use social media as their primary method of selling their goods and services.

For small businesses, all these purposes make sense. You should, therefore, do everything in your power to make the most of your social media audience. The following are seven reasons why you should consider social media marketing for your small business.

Related: Top Influencers Weigh In: Social Media’s (Measurable) Impact on Sales

 

#1 Social media will lead to real relationship building

Social media will lead to real relationship building

Social networking sites provide an ideal platform to grow a fan base of loyal customers. Employ social media best practices and experience exponential growth in the number of potential customers who engage with you on both the web and offline. View social media is a platform to grow customer relationships where you get to interact with people who love your products and services, get direct feedback from them and solve the issues they face when trying to make online purchases from your brand.

As you grow your following organically with tools like Social Growr, you get the opportunity to read posts, tweets and status updates from people who love your organization. This information can help you better understand your target market so that you can improve your product offerings.

A review of your fan base can help you identify the types of things they buy, the things they do on holiday, the types of posts that get their attention enough to share with their friends, the websites they frequently interact with, etc. With such incredible insights, refining your products to better satisfy these customer’s satisfaction becomes quite easy. Such a relationship is extremely valuable.

Additionally, you can use social media to reach out and connect with businesses that offer complementary products and services. You can talk to these businesses about a content marketing partnership that would benefit both brands. Furthermore, social media is the perfect place to connect with influencers, journalists and thought leaders in your industry. Truth be told, many lasting working relationships have been forged on social media and helped initially unknown brands become household names.

Related: 7 Amazing Ways “Social Media” Can Build Your Business Email Subscribers

 

#2 Social media can reduce your overall marketing costs

Social media can reduce your overall marketing costs

Over the years, it has become clear to many organizations that social media is one of today’s most cost-effective method of digital marketing. A social media marketing strategy is also relatively easy to construct compared to other digital marketing plans. What’s more, you can start a marketing campaign with a small budget and increase it as you acquire more leads and conversions. Most social media platforms will allow you to super-target your audience based on keywords, interests, and demographics.

Open up the line of communication between business owner & millions of potential customers

In a world without social media, it would be extremely difficult to get your product or service in front of potential customers across the globe. Social media gives you access to an international market, allowing you to focus your efforts on the parts of the world most interested in your brand and the goods and services it offers.

Related: Cutting Marketing Spend: When It Works (and When it Doesn’t)

 

#3 Social media ads allow targeting and retargeting

Social media ads allow targeting and retargeting

A target without clear target market wastes resources. Social media sites allow for highly customized ads where you can target an audience, serve ads, and later retarget the portion of that audience that did not convert in your first ad campaign. On Facebook, for instance, you can target users based on their location, their purchase history, pages they follow and even their level of education.

Related: How Behavioral Targeting Can Help You Achieve Your Bottom Line

 

#4 Customer service on social media is going to take over

Customer service on social media is going to take over

It is already happening: many firms today are using social networking sites to communicate with their customers. Indeed, many organizations have moved their customer service and support to social media sites like Twitter and Facebook. Customer support is now a big part of Social media marketing, especially for service-based enterprises and companies whose primary consumer base is young.

In America for example, available statistics indicate that 59% of social media users believe social networking sites have made it easier to get customer support from the businesses from which they buy. This improved accessibility further solidifies your brand as a serious player in your industry.

Related: How to Provide Effective Customer Service via Twitter?

 

#5 Social media posts can be used to drive targeted traffic

Social media posts can be used to drive targeted traffic

Take your time and craft a landing page that has the potential to convert handsomely if you can find some highly targeted traffic, then use social media to drive this traffic. It is not uncommon to find some well-placed posts on social sites like Reddit and Stumbleupon drives hundreds or even thousands of visitors to a single page on a website in a day or two.

Related: How to Use SEO To Influence B2B Buyers On Social Media

 

#6 A strong social media presence builds brand loyalty

A strong social media presence builds brand loyalty

Did you know that having a strong social media presence is directly proportional to having loyal customers? Without a doubt, brands that actively maintain their pages on social sites have a more loyal customer base. This is because of personalized interactions between the business and the customer, leading to growing trust and increased confidence in the products on offer.

 

#7 Social media marketing will get you more sales

Social media marketing will get you more sales

Ultimately, a social media marketing plan’s effectiveness is measured based on its ability to deliver sales for a business. What’s more, the numbers back this claim: 70% of marketers who sell products and services directly to consumers say they have acquired new customers through social media. By interacting with potential customers on a regular basis, you prepare them for the possibility of buying your products whenever the need to buy such a product arises. Moreover, social platforms allow you to offer your customers with incentives to buy your good services, like coupons and free stuff.

Related: 5 Methods that Will Help Increase Conversion Rates Using Social Media

 

Author’s Bio

Marquis

Marquis is a writer, social media manager, and SEO content marketer.  She currently lives on the coast of Ecuador, working remotely as a freelancer. Her primary focus is on building online visibility of new, up and coming brand, particularly brands that promote health and wellness. She lives a nomadic lifestyle, though is originally from California.

 

 

Learn More about social media marketing on The Savvy Marketer’s Blog!

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