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Search Marketing for Dummies: Stuff you might not know about SEO

Stuff You Dont Know About SEO

We know the essence of search engine optimization and how it is used in marketing and in other fields. By definition, it is the intervention of the visibility of a website or other web contents to increase its ranking in the search results listings. But if you think it’s as simple as that, think again.

Here are some things you need know about search engine optimization:

It isn’t just about keywords

Bombarding web contents with keywords will not guarantee a rank increase in search results listing. This is because Google uses a new search algorithm called Hummingbird. This search algorithm enables Google to reassess particular web contents semantically. It does not only define every keyword but on how it was used in a sentence. To address this, digital marketers should create quality contents that define the keyword and use it in the way its sheer definition will be emphasized.

It isn’t just about You

If you think you have done enough on SEO to lead the search results listings, you are wrong. Just as how the logic behind SEO changes, so does the players in this game. Just like you, they can use SEO to promote their products and they keep on learning the best ways of E-marketing. Innovation in this field never stops; find new ways to further improve product promotion, lead generation, and customer satisfaction.

It’s about the entire Web

One mistake of most digital marketers is that they only focus their E-marketing strategies on their company website and forgot the other 1 billion websites within the web network. Use SEO not only with the on-site contents, but also with other web channels like social media, video sharing sites, blogs, and more.

It’s also about Social Media

SEO and social media integration is an advanced E-marketing strategy that uses the features of both for a doubled result. Social media has been used as a factor in SEO processes. Digitals marketers have been using social media functions in virtually linking their products and services to its target market to build social integrity.

It’s about Google

Among search engines, Google is the biggest with more than 3.5 billion searches per day. Focus on Google’s search engine optimization standards. Moreover, Google’s search algorithm constantly progresses and is getting intelligent based on the shifting trends and user activities; so you have to adapt to this changes to keep you on-track.

It’s about Quality Content

As mentioned, strengthening online presence through SEO is not solely dependent on the number a keyword that was used but on how it was used. In Ascend2’s “SEO Marketing Benchmark Summary” Report, creating a quality content is the most effective SEO tactic, though it is also the most difficult to implement. Focus on the strengths and features of your company; make clear, interesting, and influential.

Search engine optimization is more than what we think it is.  It offers more useful functions, use this as a competitive advantage to lead not only the search result listing but in the entire modern marketing.

Source : http://www.business2community.com/infographics/top-8-surprising-seo-facts-know-infographic-0965850?utm_source=B2C&utm_medium=Trending-Widget 

On-Page SEO: The Essential Blogging Checklist

On-Page SEO- The Essential Blogging Checklist

When was the last time you’ve ran a check on your blog? Perhaps you’ve been so caught up with figuring out why nothing’s working that you’ve forgotten to evaluate whether certain elements are present in the first place.

For a lead generation blog to be effective, it must be firing on all cylinders. It’s not just about the quality of the content. It’s also about other technical aspects that help make your blog a complete package. That’s the essence of assessing and improving on-page SEO.

Now’s your chance to give your blog the ultimate test. OnlineMarketingInsitute.com offers this comprehensive checklist for lead generation blogging. Go over the list and see how your efforts fare:

Your page title is key. While the content itself is the most important element on the page, the title comes in a close second.

Use the meta description. The meta description is a block of text that offers a great opportunity to sell the page contents and alert users that this is what they were looking for.

Check the URL. Make sure the URL is relevant to the page and also correct (i.e., no spelling mistakes or inaccuracies).

Keywords in the content. You can make good content into great, highly effective content with the use of keywords. It’s important to make sure that they read like they are occurring organically in the text, otherwise the whole thing will feel clumsy.

High-level header tags. The H1 tag is a powerful tool, so don’t overuse it. Use one per page so you don’t confuse search engines (at the top preferably) and use it to describe exactly what your page is about.

The right images. Images must be used in the right format, such as JPEGs for higher quality images (save in Photoshop at less than 60 percent resolution to avoid slow page load times as a rule of the thumb), GIFs for those images with fewer colors, and PNG format for graphics.

Descriptive alt tags. Use alt tags to communicate to search engines what the image is about, which will help with your SEO. Make it descriptive, as this is what will pop up if the image does not load.

Blog categories. Chronologically ordered blog archives give nothing to a user and don’t encourage browsing. Using blog categories instead helps the reader find what she is looking for more quickly.

Forge internal links. You can increase the effectiveness of your blog for your site as a whole by hyperlinking to other pages on your site that are relevant. Use keyword-rich, branded, and normal anchor text to do this.

Claim authorship. Claiming authorship of content and linking it to a Google+ account offers another degree of visibility and will make the effectiveness of that one piece of content stretch even further. In addition, author rank is predicted to become even more relevant as Google continues to understand the authority of each publisher.

Read the full post at Blogging: An On-Page SEO Checklist

 

If you’re an SEO Marketer, Google+ should be your BFF

If you’re an SEO Marketer, Google+ should be your BFF

Google+ is a great platform for sharing content and making connections with relevant people in your industry. But this up and coming social media site is not only for content distribution and lead generation – it’s also one of the biggest SEO tools.

The mere fact that online marketers have been for years trying to crack the mystery of getting found on Google is already a plus point for its brainchild that is Google+. An optimized Google+ page can do wonders for your SEO.

This excerpt from OnlineMarketingInstitute.com tells us how exactly Google+ can improve your search marketing efforts:

1.  Your pages can rank well in search. Having a claimed and optimized profile on Google+, along with updated content, can help your business get discovered on the search engine results page. In addition, your optimized Google+ Local page can perform well in local search.

2. Google+ drives personalized map results. As users search Google Maps, add places to their “favorites,” and leave reviews, Google Maps will start to suggest similar or complimentary local businesses they might enjoy. This means the more active you are on Google+ as a business, the more opportunities you have to influence local search results by boosting positive fan engagement.

3. Social signals may impact your website’s visibility. While there is no definitive proof that social signals like +1s can do anything to boost your page or your website’s visibility on search engines, some studies have noticed a correlation between these signals and your site’s position on the search engine results page. That’s because these virtual “props” on your social media content can tell Google that your content is relevant and authoritative.

4. Positive reviews help you stand out. Reviews for your business on your linked Google+ and Google+ Local page are extremely valuable because they appear along with your map listing on the search results page. But, nobody wants one-star reviews prominently feature on their web presence. So, ask happy customers to leave you positive, thoughtful reviews to make sure consumers new to your business see great things about you and want to visit your website or contact you to do business.

5. Google authorship boosts your site relevance. Authorship is a feature of Google+ that lets you link content you publish on another domain directly to your personal Google+ profile. When you do this, your Google+ profile picture will appear directly next to content you have written in the search results, emphasizing your content and helping increase clicks to it. This is great for building your personal brand, which can help you build credibility for your business by establishing yourself as the expert in your field.

Read the full article at http://www.onlinemarketinginstitute.org/blog/2014/05/5-reasons-your-seo-strategy-needs-google/#sthash.4Kkn6S4W.dpuf

Marketing Crash Course: What is Negative SEO (and How to Fight It)

Marketing Crash Course: What is Negative SEO (and How to Fight It)

Google has won. It has made life more difficult for SEO marketers, especially in terms of gunning for that coveted first page rank. Aside from the seemingly endless releases of new algorithms, Google has also made quality content as king.

As marketers scrimmage against the pressures of search marketing, they resort to strategy modifications and re-assessment of goals. Others, however, have found “other” ways to keep themselves in the game. These ways, although generally frowned upon by the online society, are becoming prevalent.

This is called “negative SEO”. What is it exactly, and how can you protect yourself from it?

Below is everything you need to know, from a post at KissMetrics.com:

What is Negative SEO?

Negative SEO refers to the practice of using black hat and unethical techniques to sabotage a competitor’s rankings in search engines. Negative SEO attacks can take a number of different forms:

  • Hacking your website
  • Building hundreds or thousands of spammy links to your website
  • Copying your content and distributing it all over the internet
  • Pointing links to your website using keywords like Viagra, poker online, and many others
  • Creating fake social profiles and ruining your reputation online
  • Removing the best backlinks your website has

How to Combat Negative SEO Against Your Website

If you notice that someone has started a negative SEO campaign against your company, here’s what you can do:

1. Create a List with the Backlinks You Should Remove

Check the links to your website that were recently created, and choose the bad ones, so you can try to remove them. Add tags to your bad links. Check these manually and decide which ones are hurting your rankings, and try to remove them.

2. Try to Remove the Bad Links

After identifying the backlinks you should remove, contact the webmaster of the website and request that your link be removed. If you can’t find any contact page, use Whois.com/whois to find a contact email address.

Add the root domain of the website you are trying to contact and look for “Registrant email.”

If your link is not removed and you don’t get an answer, either, you can contact the company that’s hosting the website and ask them to remove the spammy links. Most hosting companies will help you and remove the links.

Check who is hosting the website on WhoIsHostingThis.com.

3. Create a Disavow List

You can use the Google Disavow Tool if you have received a manual penalty. So, if none of the above methods worked, create a disavow list that you can later submit to Google Webmaster Tools.

Read the full post at How to Protect Your Website from Negative SEO