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5 Points To Consider Before Using Location-Based Marketing For Lead Generation

Location-based marketing is definitely an effective sales lead generation tool and a fast-rising star among b2c and b2b marketers. It’s no surprise why location-based marketing has become so popular, and why location-based apps are clamoring to gain the top spot for app of choice. As more and more transactions are completed through mobile devices on the go, these applications need to be able to provide fast and secure data processing for the businesses and consumers that depend on them. However, compared to established traditional lead generation marketing strategies such as cold calling, email marketing, paid advertising and direct mail whose pros and cons have already been clearly defined, a relatively new lead generation strategy using location-based marketing is still waiting to be thoroughly explored.

Here are a few important points that b2c and b2b marketers should consider before using location-based marketing and location-based services to find their business leads:
1. Data security.

As with any business tool that handles sensitive data such as sales lead contact information, ensuring security is of prime concern. If businesses are to use this marketing strategy for their lead generation, they should be able to provide reliable assurance that will put to rest…

2. Client privacy issues.

As with the first concern above, your business leads will also be concerned with their personal data security. Location-based services are often cited for secretly sharing user information without informing a user. For b2b marketers to truly understand the benefits and disadvantages of this new way to generate b2b leads, they must get past the…

3. Learning Curve.

To be able to use location-based services properly, as with any new marketing strategy, b2c and b2b marketers must take time to learn more than the basics of the marketing strategy to be able to implement it properly. However, marketer knowledge is not the only concern, they must also measure…

4. User knowledge/adoption.

Unlike strategies such as telemarketing, email marketing, advertisements and other traditional marketing, location-based marketing requires a specific action from prospective business and sales leads that not all may be familiar with. Aside from the requirement that business leads “check in”, this marketing strategy also requires a lead to have an android or iOS mobile phone to do so. While not everyone is equipped with these devices, the popularity of this technology can still lead a business to viral status, which brings us to the issue of…

5. Getting past the initial hype.

A truly effective sales and b2b lead generation strategy does not require hype to be able to attract enough leads. It must be easily sustainable and able to deliver long-term results for the businesses using it.

21 Location-Based Marketing Strategies To Improve Lead Generation

As the competition for b2b leads and sales leads becomes more fierce, you will need more capable weapons to help your business remain competitive. As discussed in the previous posts, location-based marketing is one of the rising stars among these marketing strategies.

There are so many things you can do to make location-based marketing an effective lead generation tool. So if you want to test the waters and get a feel of whether this marketing strategy is the best for you, here are 21 methods on how you can do better local marketing to get those much needed leads.

1. Encourage check-ins whenever you sponsor conventions, seminars, trade shows, and other events.

2. Use various analytics apps to measure your engagement with visitors to your establishment.

3. Offer incentives for people who check in at your place.

4. Use location-specific tags for your blog posts such as the name of your state, city, or town.

5. Spread awareness by creating real badges that your sales and business leads can wear or carry as a sign that they’ve checked in at your place.

6. Offer discount coupons for those who achieve a certain number of check-ins.

7. Submit your complete contact info on online directories for all search engines so that you are more visible.

8. Remember the 7 F’s (fun, fame, friends, flirt, fancying, following & freebies) when trying to improve engagement with your business location.

9. Use mobile marketing in conjunction with location-based offers.

10. Partner with relevant third-party establishments that your business leads frequent and promote your products there.

11. Make your company or business website mobile-friendly.

12. When telemarketing, check to see if location-specific products, services or promotions help increase interest and sales rate.

13. Utilize location-specific keywords on pay-per-click campaigns for businesses in the repair, consultation, food service, and similar industries.

14. Monitor tweets and reviews or tips sent from or about your business location.

15.Use SEO to optimize your website and blogs by adding specific locations to meta tags and meta titles.

16. Don’t just wait for your clients to drop tips at your place, encourage your employees to give tips for your business prospects and sales leads.

17. Host location-based games at your place such as sharing the best photo taken at your office or who can hold the mayor title for the longest duration.

18. To further increase your visibility, connect to popular spots and venues in the city by mentioning these in your blog posts and in the directions on how to get to your office.

19. Get yourself and your team to master at least one location-based app such as Foursquare, Yelp, Gowalla, etc.

20. Reward the client who achieves the “Mayor” badge for your business location with a special discount or even a special feature blog post.

21. Acknowledge your Twitter, Facebook and other social media evangelists who share their check-ins to their friends on other social networks.

How To Start An Interesting Blog For Your Small Business

This week, we’re going to tackle the basics of how to set up your own blog for your business. A good blog will attract quality sales leads using your content and can eventually become the main lead generation channel of your business.

Every day, there are about 2 blogs created every second around the world, and a significant percentage of these blogs are by beginners. Due to the popularity of online entrepreneurship, most of these blogs are probably connected to a company website from a fledgeling business, much like yours. If you really want to make a significant dent in your target niche, then you have to make sure that your company blog will be able to attract your sales leads. To help your businesses get better returns for your efforts on blogging, we have provided here the essential tips on how to start a company blog from scratch.

The best way to start a blog is by using available free platforms for blogging, the most popular of which are WordPress and Blogger. Both platforms have their own strengths; Blogger, being affiliated with Google, allows for faster integration with Google-owned business tools while WordPress, being a bit more for professionals, offers more customizability for your blog. Using free hosting sites such as these will save you from the expense of purchasing the services of a hosting company. If you have funds set aside for you blog however, you can make use of a self-hosted WordPress blog for a few dollars, the cheapest web hosting service being about $3-$4 a month.

After you’ve selected a good blogging platform, it’s now time to create the design of your blog. A free hosted blog provides free templates from which you can choose and easily apply to your site. A self-hosted blog will let you create a more customized blog or, if you want, you can hire a web designer to design your blogsite for you from scratch. This is the best choice if you want to integrate your blog design to that of your website.

The important things to consider about design are:

  • It should be user friendly – you don’t want your sales leads to have a hard time finding previous or recent posts on your blog, much the the RSS button.
  • The colors should be appealing to the eyes and, ideally, reflect the colors from your website.
  • It would be best if you have a responsive design for your blog so that the template automatically adjusts when your leads view your blog through their mobile devices.
  • All elements of the site should load quickly so that your readers won’t bounce off, so as much as possible, keep flash designs to a minimum.
  • Integrate good SEO tactics like using meta and title tags in the framework of your blog to make it search engine friendly.

Do not forget to include a call to action on your blog. A splash page which instructs your viewers to sign up for newsletters will allow you to easily add them to your business list in case you have to email them or need your telemarketer to call them about product updates.

The next post will be all about what to write on your blog, what your posts are about, and how to make these easily searchable through search engines.

Why Fishing For Sales Leads Has Become More Difficult

These days, sales lead generation is no longer like fishing, putting bait at the end of a hook and then waiting for the fish to bite. No, the fishermen (i.e. sales people) no longer have fishing rods, they have baskets. All they do now is wait for the fish to jump out of the water and land in their baskets. That is, IF they jump out of the water.

The new generation of marketers, no matter how technologically acquainted they may be, still fall behind their digital native clients. While they are using social media to spread their presence online, their sales leads are using the internet to research the nitty-gritty facts about their  company that they are desperately trying to hide.

These generation C clients are united, informed, aggressive and highly discerning. They easily perceive even the slightest hint of marketing effort as a ploy to rid them of their hard-earned money, and are quick to guard themselves. Because these clients have all the means to get what they want, they are now the major factors that drive the direction of company marketing efforts. More coordinated consumer communities have even shown that they can “alter” the product of a company on a whim. This is best represented by the Mass Effect 3 controversy when hundreds of gamers showed their distaste for the trilogy’s ending by filing a complaint with the  Federal Trade Commission, harassing an employee of BioWare (Mass Effects’ developer), and sending cupcakes to the company’s main office as a mockery of the game’s ending. The company eventually responded by stating the release of a cinematic epilogue to expand the game’s ending by the summer of 2012.

Would this upheaval been possible had this occurred years before the internet became a household necessity? Certainly, social media and the internet played a huge part in this consumer “rebellion”. Had they not been connected through the world wide web, their sentiments would not have reached other disgruntled gamers and led to their controversial actions.

How can lead generation firms and marketers avoid a similar fate with their otherwise unsatisfied sales leads? Though social media is a tool used by their sales leads to express dissatisfaction, marketers and lead generating companies can use this same tool to appeal to their emotions. By seeking the approval of their peers and using social media as a “word-of-mouth” channel, companies can substantially lower the guard of their sales leads so that they are more receptive to efforts by lead generation firms. When their target leads see that their peers approve of a product or service, they will be more likely to jump on the same wagon. When that happens, sales people need to be ready to catch them with their baskets.

Utilize Your Comment Box Wisely!

There is a high chance that your company is using a popular social media channel for sales and marketing purposes. That is all well and good. But are you really using this marketing tool to its best capacity?

Social media channels are seen by most marketers today as an excellent tool for sales lead generation and especially for advertisement purposes. Websites like Facebook and Twitter allow your customers to “share” and “retweet” your announcements and promos, providing you with a larger audience and letting your followers feel like they are a part of your company. But this is not the only way your customers will interact with you through your Facebook or Twitter account.

Social media presence is seen by active online consumers as a way to communicate directly to you. When your target market is unsatisfied with the service or product you have provided, they will not hesitate to post a comment on your account’s wall stating their dissatisfaction for all the world to see. You might think that regulating which comments appear on your wall would be the easiest answer. Well, it can be. Except there is a better way to deal with such expressions of opinion.

These comments can be a great way for your company to show how much you care for your customers. This functionality of social media is often neglected by marketers, which leads to a large percentage of disgruntled consumers. Why not leave those unsightly comments that appear on your company’s social media wall and instead focus on finding a remedy for the stimulus which instigated the comment? Then, post the solution or answer as a reply to that initial comment, rather than just leaving a “please contact our support hotline” message. People will see this as a sign that your company actually has a live social media presence. Not just one of those fan pages created to advertise a brand and then left to collect dust in cyberspace.

Companies who respond to user queries and issues are more likely to retain their customers, and having solutions handed to them directly will provide better satisfaction for your customers. A satisfied customer will not think twice about referring your brand to his or her friends and relatives, inadvertently becoming your brand evangelists and providing great chances of generating more sales leads for your company. Additionally, when others encounter the same problem, they can check your social media wall and find the answer there. This would lead to a good chance of people “sharing” or “retweeting” your solution, which equates to more publicity for your company.

These discussions and queries can be also used by your company for optimization of products and services and future marketing decisions. The multinational corporation, Dell, is already taking advantage of this strategy, so why shouldn’t you?