What do the most successful companies have in common? It’s not so much that they are of one mind when it comes to acquiring B2B sales leads, but they all share the same goal: increased revenue.
Hence, they resort to boosting their sales process in order to come up with high opportunity appointments. There are tons of blog articles and other informational materials that purport to help them in that aspect. But confronted by a noxious volume of sales tips and strategies to consider, they just can’t find the right springboard for your campaign.
For that matter, we’ve handpicked a few important insights from the web that point to the right track in revenue growth.
If there’s one part of your sales arm that needs a good flexing, it’s your personnel. Their job is to engage potential clients who need all the pressure they can get to consider a purchase. Fostering a healthy working environment for your team allows them to collaborate on the best possible ways to get prospects to say that resounding yes. “While it’s good to foster a healthy sense of competition, be sure to promote a team mentality, by rewarding more than just the top performers, and by inspiring confidence in the entire team’s capabilities,” says Velocity CEO Nick Hedges.
— Nick Hedges (@Nick_Hedges) February 16, 2015
In this sense, Results Paid Marketing President Aaron Bouren conveys the importance of knowing your strengths as a salesperson. It is not in many cases that up-to-date lead management systems contribute to an improvement in revenue. It’s not necessarily the case because competency and expertise in making telemarketing calls define the actual conversion of a prospect into a paying customer. In spite of having the best in terms of marketing-sales infrastructure, the lack of conversational proficiency in your telemarketing can turn away rather than net opportunities. Want to improve your sales calls? Click here.
— Aaron Bouren (@AaronBouren) February 18, 2015
Strengthen your offers
Make no mistake. With hundreds of B2B suppliers sprouting like mushrooms in a desolate forest, competition can be tough even for a veteran company that has been through the toughest. Still, the hostile landscape shouldn’t be enough to demoralize you. You can always strengthen your brand. Your competitors are clawing for a large share of the industry. But know that the modern B2B buyer is wiser, a tougher nut that would take a compelling hit from a consistent multi-channel marketing campaign to crack.
— Jennifer Meehan (@JEMLuxury) February 18, 2015
If you want concrete sales results, look no further than a competent company you can outsource your lead generation and appointment setting functions to. Now that’s two cents’ worth of wisdom for you.