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4 Signs That You Badly Need a Lead Generation Team

Lead generation is simple. Just find leads and turn them into sales. Now, if the term “easier said than done” has a poster boy, it’s good old lead generation, hands down.

Lead generation may be simple, but surely, it isn’t easy. Especially if only one or two people in an organization are tasked to do it. Realistically, lead generation requires a diverse pool of specialists – be it in analytics, marketing or writing. If you’re generally having a tough time producing leads, then it’s either you’re doing it wrong, or you don’t have a team that does it – which, technically, also falls under the doing-it-wrong category.

It’s not enough to know you’re not doing it right, however. What you need to know are the signs that yell “YOU NEED A LEAD GENERATION TEAM!”. Here they are.

Sign #1: Your Sales Process is Sluggish

“Sales process” refers to a set of steps your organization takes to move the prospect from “lead” to “customer”. Because it’s a process, it repeats itself perpetually like clockwork. It follows that it also has to be systematic and efficient. The usual sales process is as follows:

  • Prospecting – The process of sourcing new leads. Prospecting may involve online research to find net new prospects, or looking into an existing database of contacts. Read more about The Line Between Lead Generation and Lead Prospecting.
  • Connecting – This is one of the most critical stages in the sales process because it can make or break a deal. This is where a lead generation representative makes initial contact with a prospect, gathering relevant information and assessing the quality of the lead.
  • Researching – More specifically, it’s learning more about a prospect and their company. This is necessary in order for the representative to craft and offer more customized experience to the lead.
  • Demonstrating – This is in the latter stage of the sales process, where formal presentation or demonstration of a product or service is done. Usually, only those prospects that are rated as “qualified” earn this privilege. Here’s the usual digital downloads used in in convincing prospects even more.
  • Closing – A lead is just nothing but a lead until a deal is closed.

Related: What to Tell Clients Who Say “You’re too expensive.”

It’s a tedious process to say the least, and sluggish when done by people who need to multitask. But done right and with the right system, it becomes simple, fast, and efficient. In order to do it, an organization needs a team of experts on each stage to carry out the task proficiently and for each stage to progress as seamlessly as possible.

Sign #2: Your Sales Costs are Skyrocketing

The first instance you notice that costs are moving up faster than the price of petroleum when there’s war in the Middle East, your basic instinct tells you it’s time to fire some people.  After all, a huge percentage of costs goes to salaries. But before you do that, ask yourself.  Which services can’t I live without?  Do I really have to fire people, or just make them work like a solid, cohesive group? Understanding this allows companies to focus sales resources where they are needed and to cut waste, not value. The key addressing this issue is to promote efficiency in the sales organization.

Related: Top 5 Sales Blind Spots in the IT and Software Industry

Sign #3: You Have Poor Brand Visibility

Have you heard of this phenomenon called social media? Yes? Cool, right? How about blogging and other marketing channels? Do you take advantage of them like you ought to? Yes? Nice. With optimum use, you can achieve maximum brand visibility using these tools. But let me tell you, if taking advantage of all these means you only have one person doing all the writing and blogging and vlogging and posting on social media, then either you’re extremely lucky to have found a human version of the Swiss Army knife, or you’re setting yourself up for failure. 

Here are just some fine examples:

 

Sign #4: Lacking High-Quality, Qualified leads

What do you expect from a one-man army? Chances are, this guy’s spreading himself too thin to get all the bases covered. You can’t blame poor Mr. Smith for prioritizing quantity over quality because, hey, it’s the numbers that matter. Or so you believed. With a team of dedicated and relentless individuals who clearly know what they’re doing. You’re putting your organization in the best position to achieve all its marketing goals.

There are so many proverbs that emphasize the value of team work, but my favorite is (and perhaps the corniest of all), “There is no ‘I’ in ‘team’. Oftentimes, we marvel at the height of achievement individuals can reach singularly. But more marvelous still are the limits individuals collectively break. That’s the essence of the human spirit – in sports, in marketing, in life.

 

Get help with our Expert Lead Generation Team

Talk with our Marketing Consultant, Dial 888.810.7464

3 Review Sites Name Callbox Among the Best in Lead Generation Services

 

 

 

Grab a copy of our FREE EBOOK, The Ultimate Lead Generation Kit Ebook! Updated with links to the best and latest techniques that will help generate quality sales leads for your business

 The Ultimate Lead Generation Kit Ebook

 

Is Outsourcing Lead Generation Really Cost-effective?

Today, business partnerships have taken on easier routes via communication channels. Social media platforms have streamlined lead generation processes and new business possibilities are introduced. This amid increased demand for better sales and marketing operations.

Recently, many decision-makers resort to outsourcing as an answer to increasing competition among industry players. This is because outsourcing one’s lead generation and appointment setting activities is seen as more cost-efficient.

With outsourcing, business executives can save time and effort, allowing them to focus on administrative work. But the question remains: Is outsourcing really cost-effective as many experienced marketers want you to believe?

There’s room for doubt here. Not all marketing strategies guarantee absolute gains after all. Certain factors need to be taken into account before outsourcing one’s business processes.

Consider these following points.

#1: Location

Indeed, giving complex tasks to a service provider in another country entails a lot of risk. For one, managing your processes can be very difficult, considering you are physically detached from the production floor. You will need to rely on accurate and timely reporting from a competent service provider.

#2: Extra costs

So, many marketers believe that outsourced lead generation operations are more cost-effective than handling them directly. This is simultaneously true and false. While there are initial costs, you will also need to cover additional costs.

#3: Control

Having your basic lead generation processes handled by an offshore company deprives you of direct control over such processes. Outsourcing is mainly a “set it and leave it” venture. Reliability has always been an issue, so you should make sure that you have the appropriate service provider for your activities.

#4: Data security

Allowing someone else to execute your marketing plans involves giving them vital information about your business. Sensitive data, in this respect, can be used positively for lead management tasks, particularly lead scoring. It also entails negative consequences, since you are exposing such data to an external party.

#5: Communication barriers

Even if you utilize advanced communication channels, you will still experience difficulties in relaying your insights and instructions to your service provider. Misunderstanding happens in numerous cases, making it difficult to foster harmonious information-sharing.

Given these factors, will you still take your chances with outsourcing? Well, it never hurts if you try it out with a competent B2B lead generation services company that knows only the best practices in landing quality leads.


Do you know that 3 Review Sites Name Callbox Among the Best in Lead Generation Services?


Learn more about Callbox and how we Generate Customers for our Clients!

Dial +1 888.810.7464 / 310.439.5814

3 Review Sites Name Callbox Among the Best in Lead Generation Services

Your Checklist before Outsourcing B2B Appointment Setting

Before you decide to outsource your b2b appointment setting campaign to an appointment setting service provider, you have to take note of these 7 factors. Knowing these things about your BPO of choice is a must if you want your appointment setting campaign to be successful and ensure your ROI.

 

More Reasons Why You Need to Outsource your Lead Generation [INFOGRAPHIC]

Updated: May 15, 2019

We’re bringing new life to this article with relevant and up-to-date information. Enjoy!

Apparently, businesses outsource to reliable B2B lead generation companies for three things; it conserves time, money and effort.

This is an advantage for IT and Software companies for instead of minding the strenuous work of hiring and training people for their marketing department, they would just focus on their elevating their products and services. Now that, competitors are like mushroom that sprouts everywhere, they have more reasons why to outsource their lead generation campaign to someone else.

In fact, according to Customercarebg.com, outsourcing your lead generation to external company means giving the responsibility to professionals that have the right tools, knowledge and plan to deliver leads that have far greater chance to turn into contracts.

More Reasons Why You Need to Outsource your Lead Generation
 

Grab a copy of our FREE EBOOK, The Ultimate Lead Generation Kit Ebook! Updated with links to the best and latest techniques that will help generate quality sales leads for your business

Download the Ultimate Lead Generation Kit eBook

 

4 Signs That You Badly Need a Lead Generation Team

Lead generation is simple. Just find leads and turn them into sales. Now, if the term “easier said than done” has a poster boy, it’s good old lead generation, hands down.

Lead generation may be simple, but surely, it isn’t easy. Especially if only one or two people in an organization are tasked to do it. Realistically, lead generation requires a diverse pool of specialists – be it in analytics, marketing or writing. If you’re generally having a tough time producing leads, then it’s either you’re doing it wrong, or you don’t have a team that does it – which, technically, also falls under the doing-it-wrong category.

It’s not enough to know you’re not doing it right, however. What you need to know are the signs that yell “YOU NEED A LEAD GENERATION TEAM!”. Here they are.

Sign #1: Your Sales Process is Sluggish

“Sales process” refers to a set of steps your organization takes to move the prospect from “lead” to “customer”. Because it’s a process, it repeats itself perpetually like clockwork. It follows that it also has to be systematic and efficient. The usual sales process is as follows:

  • Prospecting – The process of sourcing new leads. Prospecting may involve online research to find net new prospects, or looking into an existing database of contacts. Read more about The Line Between Lead Generation and Lead Prospecting.
  • Connecting – This is one of the most critical stages in the sales process because it can make or break a deal. This is where a lead generation representative makes initial contact with a prospect, gathering relevant information and assessing the quality of the lead.
  • Researching – More specifically, it’s learning more about a prospect and their company. This is necessary in order for the representative to craft and offer more customized experience to the lead.
  • Demonstrating – This is in the latter stage of the sales process, where formal presentation or demonstration of a product or service is done. Usually, only those prospects that are rated as “qualified” earn this privilege. Here’s the usual digital downloads used in in convincing prospects even more.
  • Closing – A lead is just nothing but a lead until a deal is closed.

Related: What to Tell Clients Who Say “You’re too expensive.”

It’s a tedious process to say the least, and sluggish when done by people who need to multitask. But done right and with the right system, it becomes simple, fast, and efficient. In order to do it, an organization needs a team of experts on each stage to carry out the task proficiently and for each stage to progress as seamlessly as possible.

Sign #2: Your Sales Costs are Skyrocketing

The first instance you notice that costs are moving up faster than the price of petroleum when there’s war in the Middle East, your basic instinct tells you it’s time to fire some people.  After all, a huge percentage of costs goes to salaries. But before you do that, ask yourself.  Which services can’t I live without?  Do I really have to fire people, or just make them work like a solid, cohesive group? Understanding this allows companies to focus sales resources where they are needed and to cut waste, not value. The key addressing this issue is to promote efficiency in the sales organization.

Related: Top 5 Sales Blind Spots in the IT and Software Industry

Sign #3: You Have Poor Brand Visibility

Have you heard of this phenomenon called social media? Yes? Cool, right? How about blogging and other marketing channels? Do you take advantage of them like you ought to? Yes? Nice. With optimum use, you can achieve maximum brand visibility using these tools. But let me tell you, if taking advantage of all these means you only have one person doing all the writing and blogging and vlogging and posting on social media, then either you’re extremely lucky to have found a human version of the Swiss Army knife, or you’re setting yourself up for failure. 

Here are just some fine examples:

 

Sign #4: Lacking High-Quality, Qualified leads

What do you expect from a one-man army? Chances are, this guy’s spreading himself too thin to get all the bases covered. You can’t blame poor Mr. Smith for prioritizing quantity over quality because, hey, it’s the numbers that matter. Or so you believed. With a team of dedicated and relentless individuals who clearly know what they’re doing. You’re putting your organization in the best position to achieve all its marketing goals.

There are so many proverbs that emphasize the value of team work, but my favorite is (and perhaps the corniest of all), “There is no ‘I’ in ‘team’. Oftentimes, we marvel at the height of achievement individuals can reach singularly. But more marvelous still are the limits individuals collectively break. That’s the essence of the human spirit – in sports, in marketing, in life.

 

Get help with our Expert Lead Generation Team

Talk with our Marketing Consultant, Dial 888.810.7464

3 Review Sites Name Callbox Among the Best in Lead Generation Services

 

 

 

Grab a copy of our FREE EBOOK, The Ultimate Lead Generation Kit Ebook! Updated with links to the best and latest techniques that will help generate quality sales leads for your business

 The Ultimate Lead Generation Kit Ebook

 

Is Outsourcing Lead Generation Really Cost-effective?

Today, business partnerships have taken on easier routes via communication channels. Social media platforms have streamlined lead generation processes and new business possibilities are introduced. This amid increased demand for better sales and marketing operations.

Recently, many decision-makers resort to outsourcing as an answer to increasing competition among industry players. This is because outsourcing one’s lead generation and appointment setting activities is seen as more cost-efficient.

With outsourcing, business executives can save time and effort, allowing them to focus on administrative work. But the question remains: Is outsourcing really cost-effective as many experienced marketers want you to believe?

There’s room for doubt here. Not all marketing strategies guarantee absolute gains after all. Certain factors need to be taken into account before outsourcing one’s business processes.

Consider these following points.

#1: Location

Indeed, giving complex tasks to a service provider in another country entails a lot of risk. For one, managing your processes can be very difficult, considering you are physically detached from the production floor. You will need to rely on accurate and timely reporting from a competent service provider.

#2: Extra costs

So, many marketers believe that outsourced lead generation operations are more cost-effective than handling them directly. This is simultaneously true and false. While there are initial costs, you will also need to cover additional costs.

#3: Control

Having your basic lead generation processes handled by an offshore company deprives you of direct control over such processes. Outsourcing is mainly a “set it and leave it” venture. Reliability has always been an issue, so you should make sure that you have the appropriate service provider for your activities.

#4: Data security

Allowing someone else to execute your marketing plans involves giving them vital information about your business. Sensitive data, in this respect, can be used positively for lead management tasks, particularly lead scoring. It also entails negative consequences, since you are exposing such data to an external party.

#5: Communication barriers

Even if you utilize advanced communication channels, you will still experience difficulties in relaying your insights and instructions to your service provider. Misunderstanding happens in numerous cases, making it difficult to foster harmonious information-sharing.

Given these factors, will you still take your chances with outsourcing? Well, it never hurts if you try it out with a competent B2B lead generation services company that knows only the best practices in landing quality leads.


Do you know that 3 Review Sites Name Callbox Among the Best in Lead Generation Services?


Learn more about Callbox and how we Generate Customers for our Clients!

Dial +1 888.810.7464 / 310.439.5814

3 Review Sites Name Callbox Among the Best in Lead Generation Services

Your Checklist before Outsourcing B2B Appointment Setting

Before you decide to outsource your b2b appointment setting campaign to an appointment setting service provider, you have to take note of these 7 factors. Knowing these things about your BPO of choice is a must if you want your appointment setting campaign to be successful and ensure your ROI.

 

More Reasons Why You Need to Outsource your Lead Generation [INFOGRAPHIC]

Updated: May 15, 2019

We’re bringing new life to this article with relevant and up-to-date information. Enjoy!

Apparently, businesses outsource to reliable B2B lead generation companies for three things; it conserves time, money and effort.

This is an advantage for IT and Software companies for instead of minding the strenuous work of hiring and training people for their marketing department, they would just focus on their elevating their products and services. Now that, competitors are like mushroom that sprouts everywhere, they have more reasons why to outsource their lead generation campaign to someone else.

In fact, according to Customercarebg.com, outsourcing your lead generation to external company means giving the responsibility to professionals that have the right tools, knowledge and plan to deliver leads that have far greater chance to turn into contracts.

More Reasons Why You Need to Outsource your Lead Generation
 

Grab a copy of our FREE EBOOK, The Ultimate Lead Generation Kit Ebook! Updated with links to the best and latest techniques that will help generate quality sales leads for your business

Download the Ultimate Lead Generation Kit eBook