Across the B2B spectrum, companies that say they are “progressive” or “forward thinking” are a confused lot. They go to extreme lengths for their lead generation and appointment setting programs. But no matter what they do or what tools they implement, they still won’t get close to attaining any of their long-term goals, particularly increased revenue.
Now, truly progressive and forward-thinking businesses hire lead generation and appointment setting contractors.
This is not because outsourcing is a fad, but because of the whole range of benefits it brings, the same reason which led close to 70% of top performing B2B companies to hire independent providers of multi-channel B2B marketing services.
With survival and revenue being the most important priorities every business shouldn’t neglect, outsourcing your marketing and sales functions can serve as an excellent catalyst for better revenue influx in the future. And it does that by realizing these conveniences.
It is a general fact that marketing and sales involve a lot of hard work. You will need to expend tremendous energy in order to get the results you wanted, but in the process, you will most likely to ignore other equally important aspects of the business. At least with an outsourced B2B lead generation campaign, you can spare some time for equally important administrative concerns.
Companies fear that outsourcing costs too much. But compare it with developing an in-house lead generation system, the price makes it all worthwhile. There are service providers out there that offer packages depending on the size of the company as well as its needs.
Access to competencies
The good thing about outsourcing is that your business won’t need to hire additional personnel, which also adds to extra HR work. You won’t even need to train new recruits as you are already supplied with competent and experienced people.
Access to better tools
When you make profitability the center of your business, having the right tools instantly becomes a priority. You will need to get your hands on the latest in lead generation and prospecting tools. This, as we have already mentioned, takes a long time and indeed a large amount of money to setup. Having someone to handle these functions also entails accessing the tools employed by the company to which you outsource your activities.
Eager to experience more that outsourcing has to offer? Talk to us today and we’ll discuss your campaign.