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Like a Rolling Stone: a Mick Jagger approach to Outbound Telemarketing

Like a Rolling Stone - a Mick Jagger approach to Outbound Telemarketing

If someone talks about how those British blokes invaded America through rock and roll during the 60’s, you don’t just think about The Beatles – you also think about The Rolling Stones.

The Stones were a symbol of youth revolt during a time when society was drenched with countless controversies on race, religion, war and drugs. Their songs became a battle-cry for people who just want get away from it all and focus on one important necessity: survival of the fittest.

Borrowing some of their famous song lines, perhaps you can get a better perspective on outbound telemarketing when you’ve got the “moves like Jagger”:

“You can’t always get what you want, but if you try sometime you just might find, you get what you need.”  ( You Can’t Always Get What You Want, 1969)

It’s rather self-explanatory, but if you put it into context, it just talks about finding something useful out of failure. Sometimes, getting that dreaded “no” from a prospect only means there’s something else much more constructive coming your way.

“Let us walk, before they make us run.” (Before They Make Me Run, 1978)

The ironic thing about telemarketing is that despite of how much we rely on identifying “common objections” and work our way through “suggested scripts”, we can never truly predict how a call is going to transpire. There’s really no better way of gaining expertise other than having to learn everything through experience.

“We all need someone we can bleed on, and if you want it, you can bleed on me.”  (Let It Bleed, 1970)

You can look at this in two ways. First, it means that telemarketers can promote collaboration by voicing out their difficulties and challenges to their support group, namely their team leaders and colleagues. It could also mean that telemarketers can encourage prospects to confide in them expressing their desires and aspirations for their companies. Bottom line: a telemarketer should thrive on human communication.

“I’ll fade away and not have to face the facts, it’s not easy facing up when your whole world is black.” (Paint It, Black, 1966)

Although we can’t do away with totally ignoring our human emotions, we also have the obligation to put a distinction between personal and occupational life. Sometimes we do encounter bumps on the road, and that’s something we really cannot control. What we could control, though, is how we perceive these events. If we let them affect how we perform our obligations, it diminishes our sense of duty.

“Time waits for no one and it won’t wait for me.” (Time Waits For No One, 1974)

The most devastating disease in the telemarketing business: procrastination. This does not only impinge on the company’s well-being due to lost opportunities, but it’s also infectious, and it promotes the lack of dedication. In an industry that survives on “hunting” for revenue, procrastination is a terminal illness.

Lead Generation: How to Perform Outbound Telemarketing Without Sounding Like a Telemarketer

Lead Generation: How to Perform Outbound Telemarketing Without Sounding Like a Telemarketer

Lead Generation has come a long way, and as professional telemarketers move towards perfecting the craft, so does the target audience. They, too, become more and more knowledgeable when it comes to dealing with sales and lead generation calls. Basically all the tricks of the trade are already out there, and everything is no secret. Therefore, the standing question: Is it still possible to perform a telemarketer’s task without sounding like one?

First of all, why wouldn’t a telemarketer want to be “tagged” as a telemarketer during calls? The answer is obvious: Not all people like spending time talking to telemarketers. In fact, some would even go as far as paying good money to BLOCK sales calls, especially in Business-to-Business (B2B) Outbound Telemarketing. So naturally, the first thing a telemarketer would not want to happen in a call is when the prospect immediately realizes that he or she is talking to a telemarketer.

The problem is, most telemarketers could (or would) not do away with the standard opening spiel that’s being used in lead generation calls. What else could substitute for introducing one’s name and affiliation? Common phone etiquette dictates that norm, and it would be rude to skip that part. And when a prospect hears an unfamiliar company name, their instinctive response would usually be: “Is this a survey?”

Obviously, it would be difficult to generate sales leads if prospects don’t want to talk. So how to deal with people who have telemarketer-phobia? The trick is to acknowledge, assure and ask.

 

Acknowledge the truth. Even if a telemarketer would lie about being one, eventually the gig would be up and the chance to build a relationship would be lost forever. So why not employ a little honesty and acknowledge the fact that one is indeed a telemarketer? It’s a risky move, but if done smoothly can turn tables and earn the prospect’s trust. It’s all about how to transition.After introducing one’s self and company, the telemarketer would have to cut to the chase and immediately reveal the purpose of the call. And that’s when assurance comes in.

Assure from the heart. Before the prospect can even think about how politely (or otherwise) he or she could end the call, there must be assurance that the call is not in any way invasive, that it would not take much time, and its purpose is not solely to sell things, but also to learn about their company and how they might require assistance in the future. Assurance is often partnered with sincerity and a genuine interest with the prospect’s business needs and welfare.

Ask the right questions. Now that the foundations have been established, it’s time to carry out the main task of extracting information from the prospect. Even in throwing questions, the telemarketer would have to maintain the air of comfort and trust by asking in a way the prospect would feel valued and appreciated.

 

This approach is very rarely used in telemarketing because it’s gutsy and straightforward. It entails practice and determination and it will ultimately help achieve the goal of performing the duties of a telemarketer without sounding like one.

Do You Wanna Know a Secret?

Outbound Telemarketing Tips using Song Titles from The Beatles

Do you wanna know a secret? Outbound Telemarketing Tips using Song Titles from The Beatles

Not counting the unpublished ones, the legendary catalogue of songs by The Beatles contain so many timeless tracks which imprints on world culture can never be faded out. These songs tackle almost all aspects of life, either literally or implied, and are often referenced to by countless writers, speakers and fellow musicians who just want to spread whatever message they have to convey.

Even in outbound telemarketing and lead generation, The Beatles’ songs can serve as a mystical guide to success just by their titles alone; you can create a long-lasting (and easy to remember) mantra for yourself to realize your maximum potential in achieving your sales goals.

Create your own, or take your pick:

Hello, Goodbye – Everything around the communications technology has evolved, but the basic greeting and closing of a phone call remains the same: “hello” and “goodbye” represents both the front and rear ends of a prospective client’s notion towards you as a telemarketer. While a good opening creates positive opportunities, a better ending leaves behind a more long-lasting impression that can be critical for future transactions.

Eight Days a Week – Any endeavor requires dedication. Sales leads don’t just fall down from the skies into your hands. They have to be scouted, qualified, cultivated, nurtured, and most of all, valued. It takes patience and perseverance, and at the end of the day, all efforts – productive or not – will be all worth it.

A Hard Day’s Night – Not all efforts are fruitful, though. There are times when things don’t get rolling, but the important thing is to have a common vision of improvement. After a long day of struggles and difficulties, everyone must take part in knowing what the weaknesses were, and what to do about them.

Let it Be – A professional telemarketer can easily spot the difference between a dead-end prospect and a fruit that’s not yet fully ripened. If things don’t go as planned, there’s no point in pushing things to the limit. Sometimes, you have to let things unfold by themselves so real opportunities can present itself when the right moment comes.

Can’t Buy Me LoveBusiness-to-business telemarketing may sound serious and stern, but still, it all boils down to human relationships. Not everything is measured by how much profit each one would make. It’s also about reputation, integrity, and caring about the clients.

With a Little Help from my Friends – Telemarketing may essentially be a one-on-one conversation, but the entire lead generation campaign is a team game. The collective efforts of the telemarketers, team leaders, quality assurance specialists and researchers bring about the success of any sales operation.

Here Comes the Sun – When the mother ship arrives, don’t twist and shout yet. Everything should not only be about celebrating the success. Find out why you succeeded, and find out how you can improve more. That way you can gain something more important than success: consistency.

There are literally hundreds more in their catalogue that can be learned from. You can use your favorite tunes or explore the unpopular ones. You’d know why their songs are so precious – their messages are universal, certainly not only in outbound telemarketing and lead Generation, but here, there, and everywhere.

The Psychology of Outbound Telemarketing: Assessing Prospects’ Personalities

The Psychology of Outbound Telemarketing: Assessing Prospects’ Personalities

Part of a being a business owner is to know who your clients are. From a psychological standpoint, you will need to know their biases and expectations for the kind of solutions they want to purchase. One thing’s for sure, it is important that you need to understand what enables clients to decide on purchasing a product or solution.

B2B lead generation and appointment setting puts a great deal of emphasis on understanding the attitudes of buyers. In fact, most B2B companies would invest so much of their time and resources on market research and intelligence, hoping to unlock the secrets to a B2B client’s mind. This is so they can create messages that coincide with their clients’ needs and demands. And of course, this would also benefit the bottomline in a lot of ways.

But one challenge remains: not all prospects have the same attitude towards purchasing a specific solution. Try as you may, you can never tell what a buyer thinks – unless of course you know full well the social styles they possess.

Here are four of these styles that you need to know to better engage your clients and secure an advantageous position in terms of generating increased sales.

The Driver

These are basically the type of customers that want to run the whole show. During a telemarketing call, they are usually the ones who want the conversation to go their way. They pose a great challenge since their style is about dominating the conversation on their end and trying to put you in a corner in which you, as the solutions provider, need to figure a way out. The end result is that you make an uneven compromise. Understanding this type of buyer entails giving them the podium and barrage them with information and other details they haven’t known yet.

Related: Keep Prospects Glued on the Phone Like Bees to Honey

The Analytic

If the driver is all talk, the Analytic is all about deconstructing your conversations. He or she is usually is the type who stalks like a ninja. Silent but cunning, the Analytic only engages you seldomly, but with questions that will make you put the call on hold until you come up with an appropriate, less awkward response. Mostly found in the IT sector, Analytics want you to give them expert advice on the things they care the most. A moment’s hesitation in answering a query can eventually turn them off.

Related: The Perfect Response to “We Are Currently Working With Your Competitor”

The Amiable

These are basically your ordinary types that have the conversation style of Drivers but lack the meticulousness of Analytics. The Amiables are your corps of customers who are more than willing to talk anything under the Sun. Expect your telemarketing calls to go off tangent, forcing you to redirect it towards the objective. What’s more, these types are also the least proficient, but with your help, they can get to decide on the right solution for their bottom lines.

Related: Who Says Telemarketing Can’t Drive Leads Further Down the Sales Funnel?

The Expressive

Lastly, Expressives are customers that have all the qualities of the other three social styles. One interesting thing about these types is that like to make queries and change the tone of the conversation when they see fit. They are certainly the most dynamic of the three social styles, which also forces you to become dynamic as well. But one good thing is that Expressives are very much open to ideas and will never hesitate to fill you in need on what is to be done.

Every unique individual deserves a distinctive approach to telemarketing, and it all comes down to having the right knowledge and skills to “assess” common behavior. The last thing a telemarketer wants is to employ a style that would “clash” with the prospective client’s personality, thus reducing chances of a potential business opportunity.

 

Get our FREE sample telemarketing scripts for All Industry types. This includes scripts for appointment setting, event telemarketing, and data profiling:

 

 

A WINNING SCRIPT and S.M.A.R.T Calling strategy is surely the BEST combo!

Get more qualified telemarketing leads today! Dial 888.810.7464

 

 

This ebook walks you through some key questions and tips to help you get started on using a predictive lead scoring system for ranking and classifying leads. Grab a copy here!

Weeding Out Junk Leads With Predictive Lead Scoring - FREE EBOOK

6 Ways a SMART Telemarketing Platform Doubles Sales Productivity
Going Beyond the 500 Mark: How to Integrate Telemarketing with Other Channels to Gain Massive ROI

Like a Rolling Stone: a Mick Jagger approach to Outbound Telemarketing

Like a Rolling Stone - a Mick Jagger approach to Outbound Telemarketing

If someone talks about how those British blokes invaded America through rock and roll during the 60’s, you don’t just think about The Beatles – you also think about The Rolling Stones.

The Stones were a symbol of youth revolt during a time when society was drenched with countless controversies on race, religion, war and drugs. Their songs became a battle-cry for people who just want get away from it all and focus on one important necessity: survival of the fittest.

Borrowing some of their famous song lines, perhaps you can get a better perspective on outbound telemarketing when you’ve got the “moves like Jagger”:

“You can’t always get what you want, but if you try sometime you just might find, you get what you need.”  ( You Can’t Always Get What You Want, 1969)

It’s rather self-explanatory, but if you put it into context, it just talks about finding something useful out of failure. Sometimes, getting that dreaded “no” from a prospect only means there’s something else much more constructive coming your way.

“Let us walk, before they make us run.” (Before They Make Me Run, 1978)

The ironic thing about telemarketing is that despite of how much we rely on identifying “common objections” and work our way through “suggested scripts”, we can never truly predict how a call is going to transpire. There’s really no better way of gaining expertise other than having to learn everything through experience.

“We all need someone we can bleed on, and if you want it, you can bleed on me.”  (Let It Bleed, 1970)

You can look at this in two ways. First, it means that telemarketers can promote collaboration by voicing out their difficulties and challenges to their support group, namely their team leaders and colleagues. It could also mean that telemarketers can encourage prospects to confide in them expressing their desires and aspirations for their companies. Bottom line: a telemarketer should thrive on human communication.

“I’ll fade away and not have to face the facts, it’s not easy facing up when your whole world is black.” (Paint It, Black, 1966)

Although we can’t do away with totally ignoring our human emotions, we also have the obligation to put a distinction between personal and occupational life. Sometimes we do encounter bumps on the road, and that’s something we really cannot control. What we could control, though, is how we perceive these events. If we let them affect how we perform our obligations, it diminishes our sense of duty.

“Time waits for no one and it won’t wait for me.” (Time Waits For No One, 1974)

The most devastating disease in the telemarketing business: procrastination. This does not only impinge on the company’s well-being due to lost opportunities, but it’s also infectious, and it promotes the lack of dedication. In an industry that survives on “hunting” for revenue, procrastination is a terminal illness.

Lead Generation: How to Perform Outbound Telemarketing Without Sounding Like a Telemarketer

Lead Generation: How to Perform Outbound Telemarketing Without Sounding Like a Telemarketer

Lead Generation has come a long way, and as professional telemarketers move towards perfecting the craft, so does the target audience. They, too, become more and more knowledgeable when it comes to dealing with sales and lead generation calls. Basically all the tricks of the trade are already out there, and everything is no secret. Therefore, the standing question: Is it still possible to perform a telemarketer’s task without sounding like one?

First of all, why wouldn’t a telemarketer want to be “tagged” as a telemarketer during calls? The answer is obvious: Not all people like spending time talking to telemarketers. In fact, some would even go as far as paying good money to BLOCK sales calls, especially in Business-to-Business (B2B) Outbound Telemarketing. So naturally, the first thing a telemarketer would not want to happen in a call is when the prospect immediately realizes that he or she is talking to a telemarketer.

The problem is, most telemarketers could (or would) not do away with the standard opening spiel that’s being used in lead generation calls. What else could substitute for introducing one’s name and affiliation? Common phone etiquette dictates that norm, and it would be rude to skip that part. And when a prospect hears an unfamiliar company name, their instinctive response would usually be: “Is this a survey?”

Obviously, it would be difficult to generate sales leads if prospects don’t want to talk. So how to deal with people who have telemarketer-phobia? The trick is to acknowledge, assure and ask.

 

Acknowledge the truth. Even if a telemarketer would lie about being one, eventually the gig would be up and the chance to build a relationship would be lost forever. So why not employ a little honesty and acknowledge the fact that one is indeed a telemarketer? It’s a risky move, but if done smoothly can turn tables and earn the prospect’s trust. It’s all about how to transition.After introducing one’s self and company, the telemarketer would have to cut to the chase and immediately reveal the purpose of the call. And that’s when assurance comes in.

Assure from the heart. Before the prospect can even think about how politely (or otherwise) he or she could end the call, there must be assurance that the call is not in any way invasive, that it would not take much time, and its purpose is not solely to sell things, but also to learn about their company and how they might require assistance in the future. Assurance is often partnered with sincerity and a genuine interest with the prospect’s business needs and welfare.

Ask the right questions. Now that the foundations have been established, it’s time to carry out the main task of extracting information from the prospect. Even in throwing questions, the telemarketer would have to maintain the air of comfort and trust by asking in a way the prospect would feel valued and appreciated.

 

This approach is very rarely used in telemarketing because it’s gutsy and straightforward. It entails practice and determination and it will ultimately help achieve the goal of performing the duties of a telemarketer without sounding like one.

Do You Wanna Know a Secret?

Outbound Telemarketing Tips using Song Titles from The Beatles

Do you wanna know a secret? Outbound Telemarketing Tips using Song Titles from The Beatles

Not counting the unpublished ones, the legendary catalogue of songs by The Beatles contain so many timeless tracks which imprints on world culture can never be faded out. These songs tackle almost all aspects of life, either literally or implied, and are often referenced to by countless writers, speakers and fellow musicians who just want to spread whatever message they have to convey.

Even in outbound telemarketing and lead generation, The Beatles’ songs can serve as a mystical guide to success just by their titles alone; you can create a long-lasting (and easy to remember) mantra for yourself to realize your maximum potential in achieving your sales goals.

Create your own, or take your pick:

Hello, Goodbye – Everything around the communications technology has evolved, but the basic greeting and closing of a phone call remains the same: “hello” and “goodbye” represents both the front and rear ends of a prospective client’s notion towards you as a telemarketer. While a good opening creates positive opportunities, a better ending leaves behind a more long-lasting impression that can be critical for future transactions.

Eight Days a Week – Any endeavor requires dedication. Sales leads don’t just fall down from the skies into your hands. They have to be scouted, qualified, cultivated, nurtured, and most of all, valued. It takes patience and perseverance, and at the end of the day, all efforts – productive or not – will be all worth it.

A Hard Day’s Night – Not all efforts are fruitful, though. There are times when things don’t get rolling, but the important thing is to have a common vision of improvement. After a long day of struggles and difficulties, everyone must take part in knowing what the weaknesses were, and what to do about them.

Let it Be – A professional telemarketer can easily spot the difference between a dead-end prospect and a fruit that’s not yet fully ripened. If things don’t go as planned, there’s no point in pushing things to the limit. Sometimes, you have to let things unfold by themselves so real opportunities can present itself when the right moment comes.

Can’t Buy Me LoveBusiness-to-business telemarketing may sound serious and stern, but still, it all boils down to human relationships. Not everything is measured by how much profit each one would make. It’s also about reputation, integrity, and caring about the clients.

With a Little Help from my Friends – Telemarketing may essentially be a one-on-one conversation, but the entire lead generation campaign is a team game. The collective efforts of the telemarketers, team leaders, quality assurance specialists and researchers bring about the success of any sales operation.

Here Comes the Sun – When the mother ship arrives, don’t twist and shout yet. Everything should not only be about celebrating the success. Find out why you succeeded, and find out how you can improve more. That way you can gain something more important than success: consistency.

There are literally hundreds more in their catalogue that can be learned from. You can use your favorite tunes or explore the unpopular ones. You’d know why their songs are so precious – their messages are universal, certainly not only in outbound telemarketing and lead Generation, but here, there, and everywhere.

The Psychology of Outbound Telemarketing: Assessing Prospects’ Personalities

The Psychology of Outbound Telemarketing: Assessing Prospects’ Personalities

Part of a being a business owner is to know who your clients are. From a psychological standpoint, you will need to know their biases and expectations for the kind of solutions they want to purchase. One thing’s for sure, it is important that you need to understand what enables clients to decide on purchasing a product or solution.

B2B lead generation and appointment setting puts a great deal of emphasis on understanding the attitudes of buyers. In fact, most B2B companies would invest so much of their time and resources on market research and intelligence, hoping to unlock the secrets to a B2B client’s mind. This is so they can create messages that coincide with their clients’ needs and demands. And of course, this would also benefit the bottomline in a lot of ways.

But one challenge remains: not all prospects have the same attitude towards purchasing a specific solution. Try as you may, you can never tell what a buyer thinks – unless of course you know full well the social styles they possess.

Here are four of these styles that you need to know to better engage your clients and secure an advantageous position in terms of generating increased sales.

The Driver

These are basically the type of customers that want to run the whole show. During a telemarketing call, they are usually the ones who want the conversation to go their way. They pose a great challenge since their style is about dominating the conversation on their end and trying to put you in a corner in which you, as the solutions provider, need to figure a way out. The end result is that you make an uneven compromise. Understanding this type of buyer entails giving them the podium and barrage them with information and other details they haven’t known yet.

Related: Keep Prospects Glued on the Phone Like Bees to Honey

The Analytic

If the driver is all talk, the Analytic is all about deconstructing your conversations. He or she is usually is the type who stalks like a ninja. Silent but cunning, the Analytic only engages you seldomly, but with questions that will make you put the call on hold until you come up with an appropriate, less awkward response. Mostly found in the IT sector, Analytics want you to give them expert advice on the things they care the most. A moment’s hesitation in answering a query can eventually turn them off.

Related: The Perfect Response to “We Are Currently Working With Your Competitor”

The Amiable

These are basically your ordinary types that have the conversation style of Drivers but lack the meticulousness of Analytics. The Amiables are your corps of customers who are more than willing to talk anything under the Sun. Expect your telemarketing calls to go off tangent, forcing you to redirect it towards the objective. What’s more, these types are also the least proficient, but with your help, they can get to decide on the right solution for their bottom lines.

Related: Who Says Telemarketing Can’t Drive Leads Further Down the Sales Funnel?

The Expressive

Lastly, Expressives are customers that have all the qualities of the other three social styles. One interesting thing about these types is that like to make queries and change the tone of the conversation when they see fit. They are certainly the most dynamic of the three social styles, which also forces you to become dynamic as well. But one good thing is that Expressives are very much open to ideas and will never hesitate to fill you in need on what is to be done.

Every unique individual deserves a distinctive approach to telemarketing, and it all comes down to having the right knowledge and skills to “assess” common behavior. The last thing a telemarketer wants is to employ a style that would “clash” with the prospective client’s personality, thus reducing chances of a potential business opportunity.

 

Get our FREE sample telemarketing scripts for All Industry types. This includes scripts for appointment setting, event telemarketing, and data profiling:

 

 

A WINNING SCRIPT and S.M.A.R.T Calling strategy is surely the BEST combo!

Get more qualified telemarketing leads today! Dial 888.810.7464

 

 

This ebook walks you through some key questions and tips to help you get started on using a predictive lead scoring system for ranking and classifying leads. Grab a copy here!

Weeding Out Junk Leads With Predictive Lead Scoring - FREE EBOOK

6 Ways a SMART Telemarketing Platform Doubles Sales Productivity
Going Beyond the 500 Mark: How to Integrate Telemarketing with Other Channels to Gain Massive ROI

How to Win in Outbound Telemarketing Just Like Miami Heat Wins the NBA

How to Win in Outbound Telemarketing Just Like Miami Heat Wins the NBA

Miami Heat is currently winning the NBA, 23 times in a row. The 2013 NBA Champions are on a roll and if you can win in telemarketing the same way as they dominate against other strong teams, you are definitely going to be a champion. Telemarketing is a lot like a basketball game, you should keep the ball on your side and keep scoring while battling  the pressure of time and the defense of the other team. In telemarketing you have to take control of the call, score number of sales while taking  the time constraints in consideration.

 

Listen to  the Decision Maker
Miami Heat has a smart coach that the players consult when they need to carry out a play. In telemarketing there is a final decision maker, and it is best that he/she must be contacted regarding the sales effort. Hence he/she is the one you need to impress with the advantages that they will surely be getting.  If you are not contacting the final decision maker your effort will probably go to waste.

 

Just Go Ahead and Score
In basketball there is a 23 second shot clock so as much as possible just don’t go around dribbling the ball.  Aside from it’s going to be a waste of time, it’s going to give you space to make errors.

Telemarketing calls should be concise.  Although the nature of the prospects business may be mentioned do not lengthen the call by engaging the decision maker into a conversation about their company. Time is important in business. Make the offer or the reason for calling detailed and set the decision maker’s expectation. Just go ahead and aim for the goal, which is to score a sale or appointment.

After you have convinced the prospect, try to get a sale or set an appointment. Watch out for the phrases that indicates positive response to your offer and take advantage of it.  Once you get that affirmation, try not to ask more questions that might affect your prospects decision.

 

Focus on the Game Plan
Every call must have a plan and as much as  possible stick to the plan.  Do not let irrelevant topics distract you. Just ask only questions with context to the product or the services that you are offering.  Miami Heat’s strength is their ability to pull off their game plan and close quarters. Stick to the call flow and once you have gained the prospects trust just go ahead and wrap up the call and move on the next. If you are setting an appointment let the prospect choose the time and date of their convenience, if possible give them options.  If the prospect show signs that they are not interested just thank them and end the call and move on the next prospect.

Basketball may be a bit harder than telemarketing marketing actually. Just as long as you have a game plan and skilled sales people that delivers, you have the chance to score big.

Get Better Success On Trade Fairs With Event Telemarketing

Get Better Success On Trade Fairs With Event Telemarketing

Trade fairs are a popular way to network with new and existing clients, and are great places to find hot sales leads. However, it’s no secret that trade shows can be quite expensive, which is why you have to make sure that when you attend or host a trade show, a good quantity of qualified sales leads must be present.

Invitation methods to these events can vary, and there are various options you can choose. One good choice is to hire professional telemarketers to increase the number of attendees of your event. These outbound telemarketing professionals help to make sure that your targeted leads actually attend so that you don’t just end up with a venue full of absentees.

Anyone who’s been through a trade fair before knows that invitees have a tendency to promise an attendance, and yet when the scheduled date arrives, they suddenly have an important matter to attend to instead. Professional telemarketers from a reliable lead generation company can increase the likelihood of your sales leads attending by reminding them of the event a few days or even a few hours prior so that they don’t forget. But that’s not all they can do to help you. These outbound telemarketing professionals can also follow-up on your leads right after the trade show, which further increase your chances of closing a sale with your leads.

So for your next trade fair, find the right telemarketing company that can provide you with professional telemarketers who have years of experience doing event telemarketing, and you will have better ROI on your next event.