Every business would want to start a year with a bang, or at least start it off with making amends to last year’s flaws and lapses in your B2B lead generation campaigns. As a marketer, you should be able to identify these necessary adjustments so mistakes won’t be repeated and improvement would be maximized.
If you’re still not doing the following things in your operations, they are the best place to focus on when coming up with your marketing team’s new year’s resolutions:
1. Send more e-mail!
The rule of thumb is one email per week. Perhaps 2014 is high time to double that frequency, but that change also entails making sure your content is fresh, shareable and compelling. If your prospects are currently not really delighted with your once-a-week content, you would just be annoying them more by.
2. Visit more blogs, contribute more guest articles.
Creating high-quality content for your own website or blog is helpful, but that’s only half the battle. You also need to get links to your website, and you can achieve that by appearing on other people’s sites. Aside from the exposure, you’ll also be gaining reputation, especially if a popular blog accepted and published your post.
3. Be more interesting on Facebook (and all the other social media sites).
Imagine yourself as someone from outside your company, and take an objective look at your Facebook business page. Is it attractive? Would you read some of its content? Would you post a comment or ‘like’ something? Facebook is a powerful tool, and it would be a shame if you’re not taking advantage of its full potential to engage your prospects. Perhaps in 2014 you should really get into ‘Facebook-ing’.
4. Optimize your website for mobile.
You should’ve done this about 2-3 years ago, but if you’re not planning to do this in 2014, you might as well shutdown your site. Smartphones and tablets are outpacing PC use, and more prospects are making decisions and making purchases via mobile devices. You don’t want your audience to see an un-optimized desktop version of your site on their iPad and not know where to click.
5. Know your audience more!
If you’ve been ignoring your audience for the past few years, you need to put an end to that next year. Business relationships have evolved from mere transactions to a more personalized bond, and without making an effort to really get to know your potential business partners, you might find it difficult to build ties. Make 2014 a year of relationships.