Will you Move to Mobile this 2015?

Aside from heavy drinking and firework residue, New Year is also about reinventing one’s self. It is that time when you get to make promises for the succeeding year, whether you want to do away with a bad vice or improve certain aspects of yourself.

Speaking of improvement, B2B companies are sure to list that as one of their priorities for 2015. The year will definitely highlight the need for better digital marketing tactics to coincide with developments in the mobile arena. Hence, companies should consider enhancing their brands for mobile.

But to those who haven’t made the leap yet, it’s not too late to leverage the potentials of mobile B2B lead generation.

With 143 million smartphones and 71 million tablets and counting, moving to mobile would perhaps be the most significant resolution you have ever made.

Then again, like most resolutions, there are challenges and stumbling blocks. Make the mobile experience memorable and consistent by incorporating these top tips to your strategy:

Engage via device

Everyone wants immediacy. For B2B enterprises, they want to satisfy certain issues as urgent as possible. In this sense, providing your mobile site with a click-to-call feature instantly hooks them up to your CRM database without going through gatekeepers.

Take it easy on fill forms

Recent studies suggest that fill forms are not exactly a good thing in mobile marketing. One can barely type in a name without pressing a wrong letter. The process is more tedious than with a laptop or a desktop. Do you insist on a lead capture device? Don’t overdo your fill forms. Ask only for what is necessary: name and email.

Optimize your load times

Long load times can be attributed to the service provider. In most cases however, the mobile is itself the culprit. Poor caching and JavaScript optimization often make it frustratingly difficult to maintain customer retention as nearly half of business prospects never return to a site that never loads properly.

Set up an automated platform

Using a marketing automation platform, you are able to effectively manage your B2B lead generation activities across multiple audience touch points and engagement channels, mobile included. It also makes for easier qualification of sales leads without sacrificing the human side of CRM.

Provide quality content

Most managers depend heavily on web content, particularly blog articles. And by optimizing them for your mobile site would be convenient to your prospects.

Let’s face it: without mobile, you wouldn’t be able to discover better opportunities for quality client interactions and revenue generation. These tips will introduce you to a year of better business possibilities just a tap of a finger away.


Are you on Google+? Connect with Callbox CEO Rom Agustin.


In Case You Missed It: Google Chairman Says “Mobile Has Won”

In Case You Missed It- Google Chairman Says “Mobile Has Won”

Google Executive Chairman Eric Schmidt was recently asked for his predictions for 2014 in an interview with Bloomberg. As the leader of most influential web giant, he surely has the credible foresight, and one of those declarations is that “Mobile has won”.

What does that mean? Well, it only adds to the validity of the claim that mobile purchase and usage has already surpassed that of consumer personal computers. Take note: Schmidt said mobile “has” won – it denotes an event in the past. So how is that a prediction if it already happened?

He was making a prediction on the business aspect. Yes, mobile has won for roughly more than 2 years now, and it’s not news anymore. But its commercial implication is that businesses would need to adjust their traditionally desktop-centered online marketing methods to make more room for mobile.

According to “This 2014, we’ll probably see US smartphone penetration hit 75 percent (from 65 percent today). It’s possible that by next year at this time smartphone ownership will exceed 80 percent of US adults.”

“That doesn’t mean all smartphone-consumer behavior will be uniform but it does mean that for a significant percentage of smartphone (and tablet owners) these devices will be primary and the PC secondary”.

Mobile lead generation

The era of mobile usage should also usher in a major revolution in the B2B lead generation and online marketing world. With mobile, prospects are able to interact faster and timelier than ever, and this could trigger marketers to adapt accordingly by being ‘on-the-go’ themselves.

In the last two years, data have consistently shown that buyers (both consumers and business) are making purchases on mobile devices such as tablets and smartphones.

Lead generation and social media on mobile

Probably the biggest driver of mobile usage among consumers is the accessibility to social media. People want to own mobile devices so they can have constant access to Facebook, Twitter, Instagram or Foursquare. This is also something that online marketers should adjust to.

Using that huge exposure potential effectively can increase a brand’s ability to connect with its target audience, provide customer service and most important of all, to maintain an active presence. With online marketing, it’s all about being ubiquitous, and the rise of mobile usage takes this concept to whole new level.

Schmidt’s statement is just another bullet point in the endless list of reasons why marketers should go mobile – now.