Movie Corner: Marketing Personified through some of Cinema’s most famous lines

Most of the time, we cherish our favorite movie lines not because of the actors who said them or the film where it was said, but because of the message it conveys. When people use movie lines in speeches, blogs or just plain conversations, it becomes a testament that movies have transcended from being a mere form of entertainment to an essential part of human culture.

The American Film Institute (AFI) published a list of American Cinema’s top 100 movie lines. Who knew that some of the best quotes ever uttered on the big screen can give a new perspective on marketing?

You had me at “hello”. (Renée Zellweger in Jerry Maguire, 1996)

There’s only one chance to make a good first impression. Whether it’s through a phone call, an email or a website, marketers should pay attention to the impact of getting off on the right foot and wowing prospects at the very first point of contact.

Fasten your seatbelts. It’s going to be a bumpy ride. (Bette Davis in All About Eve, 1950)

Marketing is often underrated as a vocation. Few people realize the adversities of getting the desired response from a market saturated by demanding, scrutinizing, and hard-to-please consumers. Add to that an intense competitive atmosphere, a struggling economy and the intimidating force of technology. Bumpy ride, indeed.

Carpe diem. (Robin Williams in Dead Poets Society, 1989)

People may know it’s “seize the day”, but perhaps not exactly what it means. It’s a perfect mantra for marketers; it’s about making the most out of every opportunity, not settling with something for what it’s worth, but what its potentials are. Marketers, almost everyday, encounter people and situations that could open doors for amazing things, and they should not let those opportunities pass by.

May the force be with you. (Harrison Ford in Star wars, 1977)

Just like in the movie, the “force” is not something that you can just ask for in real life. It grows inside you based on your decisions, actions, and the burning desires that motivate you to live your life. This “force” is the sense of purpose and determination that drive marketers to do what they do, and can only develop within the person, coupled with adequate external support.

My Mama always said life is like a box of chocolates. You never know what you’re gonna get. (Tom Hanks in Forrest Gump, 1994)

Marketers are not strangers to failure – they accept it, embrace it, learn from it, and gain strength from it. Not all marketing campaigns end on an upbeat note, and it is that understanding of failure and uncertainty that make them become better.

After all, tomorrow is another day! (Vivien Leigh in Gone With The Wind, 1939)

The marketing world is a pond of infinite innovations that make everything dynamic and fast-paced, and the only way to cope is to live one day at a time, with eyes eagerly set on the future.

Seven Sins Successful Marketing Teams Make

Seven Sins Successful Marketing Teams Make

Marketing is a team effort, and everyone in the company should be involved in it. In this day and age, it is not really that hard to make a profit. As long as you have the best sales teams working for you, then it would be all right. The problem starts when the team gets too complacent with their success. The worst that can happen would be them learning some bad behaviors, basically those we consider as big business sins. But what kind of mistake could they possibly make? Heaps, to tell you the truth. Still, to simplify matters, you only need to be wary of at least seven really serious marketing sins:

  1. Lone wolves – these people hide the size of a prospective sales leads and try nurturing it solo. But when they move forward with it, the rest of the marketing team gets left behind. Now that would be a real pain for accounts that need a cohesive and effective team to do the job.
  2. Over ‘committers’ – this happens when your sales teams take in too many deals, making it hard to satisfy each gained account. And since you now have a hard time satisfying each of these accounts, it becomes harder for you to capably handle them.
  3. Obsession – your sales team gets so focused with the opportunity that they find it hard to break away even when it becomes clearly hard to win it. I am sure it took them a lot of resources and time to nurture such opportunity, but you should learn to walk away when the risk is too high.
  4. Jump the gun – it happens when your sales team rushes ahead with the closing of a deal without first understanding what the problem is in the first place, complicating matter later on. This is a bad habit developed by sales people that assume too quickly for their own good.
  5. Pointing fingers – it is a common habit of sales personnel when an opportunity fails to materialize, blaming the other members of the team for the failure (and vice versa as well). Not only is this counterproductive, it also creates enmity and division inside your sales team.
  6. Show boating – your sales team treats the other members poorly, conveniently forgetting that their success actually depends on contributions of the marketing team in general. Basically, this is pride and snobbishness dialed up too high
  7. Stove piping – this happens when your sales team moves ahead of its goals, without duly considering whether the rest of the company is on the same page. When that happens, there is no assurance that the rest of team can back up what these sales people say to clients.

Well, there are also other common faults seen in many sales and marketing teams. And yes, even the best teams can fall into these faults. While these can damage your business too much, you could still change for the better. With regards to dealing with these problems, what more could you add?