Posts

B2B Chatbots and How This Tech Can Improve Your Conversions

Ladies and gentlemen, this is the future. No, we haven’t colonized Mars – yet – and we don’t have personal housekeeping robots, but digital marketing has undoubtedly had some developments that we would have never thought possible. We do have a different kind of bot; let’s all welcome B2B chatbots!

Bots are taking over the many different ways that you can interact with your existing and potential clients, and even at this rate, that opportunities still seem to be limitless if you ask us.

We’ve all heard of bots answering customer service requests, but now you are seeing them sell, update, disseminate information and make life generally interesting for everyone.

 

A Couple of B2B Chatbots Statistics

Did you know that if you want a chatbot right now, you are not alone? According to a survey conducted by the folks at Oracle, 80 percent of businesses would want a chatbot by 2020.

It gets better; too, some companies have been reporting major successes. From companies who do makeup reporting more than 10 percent increased appointments being booked via chatbot, with coffee sales being boosted by 20 percent via instantaneous replies. It is undeniable that chatbots are indeed helping with the business.

Related: 5 Pieces of Advice for Live Chat That you Can Never Live Without

 

How Can B2B Chatbots Help My Business?

A lot of people started using chatbots in the hopes of answering customer service requests, but then we saw the applications become limitless. Chatbots are now present in these areas:

  • Human Resources
  • Finance
  • Sales
  • Recruitment
  • Personal Assistants
  • Marketing
  • Hospitality
  • Travel

It is undeniable that a lot of industries have already been penetrated and nothing is stopping them from penetrating even further.

There is also a cost efficiency calculation when employing a chatbot, they can now replace specific roles that have previously cost money and made human resource requirements too onerous and burdensome for the company. They can also be used to augment what the staff have right now and allow them to handle more significant things in general.

Related: 5 Surprising Benefits of Live Chat Software

 

How Do Chatbots Work for my Business?

Before you jump on the bandwagon, it is essential first to understand the potential and limitations of chatbots. Chatbots allow you to instantly respond to a customer or a client’s request via some variations in the algorithm or responses being used. This will enable chatbots to immediately fix problems and answer queries.

You can connect them to a database and use them to extract information. For instance, you want to check what credit card transactions you made on a particular date, a chatbot that is linked to your bank’s database can answer your queries.

People like interaction and the way chatbots are designed makes them interactive, isn’t asking questions about your banking statement better than logging into your account online?

However, they also have limitations. They are limited by what is programmed into them, so that means you have to predict responses and how your bot will answer queries.

Don’t fear though, as long as you have been tracking customer requests, it should not be that hard to do at all.

 

What Can I Use a Chatbot For?

The most obvious use for a chatbot is to answer frequent queries that your customers have, but you can also use it for many other things.

Content can be given a significant interactive boost if you add a bot that can answer queries right then and there, or make things more interactive by providing more insight to the already “rich” content that you have.

Are you planning on selling a product? The people who were marketing the last Call of Duty game used a chatbot to preview the video game to potential buyers of their product, the last time we checked, it was a success.

Information dissemination is also great with a chatbot. Take for example companies that offer a travel service; they can use a chatbot to send information about a customer’s flight and other details about itineraries. Imagine having the company chat with you and remind you about your trip, instead of having to rummage for that PDF in your inbox.

So as long you have to interact with your customers and you can either predict their replies or “control” their responses, then you can always find a way to insert a chatbot into the whole experience.

Related: How Marketing Automation Helps You Outgrow Your Competitors

 

The Future is Here

Believe it or not, there are guides available if you want to create your chatbot from scratch. You do not even have to spend a ton of money in the process. The way you use a chatbot is highly dependent on what you want to do, and as detailed in our little article, there are a lot of ways you can use them.

The bottom-line is that the playing field is changing. How is your business going to adapt to it at the soonest?

Related: 5 Marketing Technologies to Invest In 2018

 

Author Bio:

Rebecca Matias

Rebecca Matias is a Business Development Manager at Callbox. She is a proactive marketer who is willing to share her passion, leadership principles and craft in marketing. Follow Rebecca on Twitter, Facebook, and Google+.

 

Like chatbots, what other technologies do you think will impact B2B marketing?

We’d love to hear your insights in the comments below! 🙂

 

 

Check out our recent Client Success Stories!

Micro Market Provider Forecasts Pipeline Value Growth After Campaign

Ready to talk? Contact us 

or Dial 888.810.7464 | WhatsApp +65 8232 2417

 

 

Grab a copy of our FREE EBOOK, Targeted B2B Marketing: Guide, Checklists, and Worksheets! A comprehensive guide to targeted marketing to help organizations get in front of the right people at the right time through the right channels with the right message to influence a purchase.

Download Targeted B2B Marketing Guide, Checklists and Worksheets [Free eBook] CTA

Content Intelligence: Leveraging Data and AI to Create Smarter Content

Content Intelligence: Leveraging Data and AI to Create Smarter Content

We live in a time where what were once buzzwords have become pet projects of some of the biggest names in Silicon Valley. Artificial intelligence, content intelligence, and big data are just some of the phrases that are actually turning into realities that we have never realized would become anything apart from buzzwords when they first came out.

As they are becoming “more real” day-by-day, we often ask ourselves the question of how we would be able to leverage these advances in technology in our marketing strategies, especially in the realm of creating content intelligence. In this article, we will be exploring content intelligence and its various implications in the world.

The idea of utilizing big data and creating intelligent content does not even have to involve a million-dollar investment. At the present technology, we only have limited tools available, but we can utilize a lot of these tools in leveraging content for maximum results.

 

Content Intelligence

The tools we have now will allow us to analyze the current content and compare it to what we are planning on producing.

It would be easier for you to think of it this way, content marketing is an expensive process, and it is better for any content marketer to leverage their resources in making sure that the content has the potential to make a difference in the campaigns that are currently being run.

It goes beyond only analyzing the content that we have as we have tools available that can explain the content of our competitors – making placement and competitor research a more intuitive process that allows time for marketers to adapt and create openings for their marketing strategies.

We usually rely on a variety of tools for keyword research, determining densities, checking for statistical feedback on how content is performing and a bunch of other factors. Picking out blog topics has also become technical as we can now do competitor research and find out what’s working for the rest of the pack.

However, in the future imagine if everything from content research, keyword planning and boosting content is produced automatically by some form of artificial intelligence.

For other applications, we know that the linking of big data and statistical modeling combined with artificial intelligence yields actionable decision-making data. So imagine all of this applied to the field of Internet marketing and content creation.

We are probably looking at a world where writers and marketers don’t have to bend over backward to determine content that sells.

Related: Amplify Your Leads with These Content Distribution Tips

 

Problems with AI and Big Data

It might sound like a hot topic, and nothing can bring it down, but we have to face an inevitable reality, the technology has not advanced that far. However, there is a “yet.” Although the technology is still in its infancy, the current predictions for the future look great, and the ball is already rolling.

We might now have a system that tells you what to produce and create next, but we are working towards that goal. Multinationals such as IBM, Google, and Amazon are all in the process of developing systems in the future, and there is a lot of investment being made in big data and AI. Big data has already been making more significant strides than AI.

However, even if we do not have anything as advanced as what they show in Tinseltown just yet, we seem to be almost there. The problems that we are having now are just reminiscent of the issues that we had with prior technologies before.

Related: 4 Sales Call Rapport-Building Techniques That AI Can’t Yet Do [VIDEO]

 

The Future of Content Intelligence

In the future, we are all expecting that we can have tools that can analyze current and competitor content for us and make decisions on our next course of actions. Of course, we would indeed be delighted if there was also an artificially intelligent system that would create the content for us.

However, a more realistic overview is if the content can be analyzed and some predictive form of performance can be generated based on the current needs that we have. This allows for content marketers to have more control over the content that they push out and provides for predictive analytics. This aids in the overall preparation of the business in the work that has to be done.

Ideally, in the future, we can probably expect that we would have access to big data analytics that can predict future performance through the automatic analysis of past indicators. Of course, it will still require the human touch to perfect these products, but we believe that it is more than just a possibility.

Related: 5 New Year’s Resolutions to Refine Your Marketing Analytics Stack

 

The possibility of doing the computational analysis for your content determining the next set of actions for your marketing campaign, now that’s any content marketer’s dream indeed.

 

Author Bio:

Rebecca Matias

Rebecca Matias is a Business Development Manager at Callbox. She is a proactive marketer who is willing to share her passion, leadership principles and craft in marketing. Follow Rebecca on Twitter, Facebook, and Google+.

 

We’d love to hear your thoughts on Content Intelligence.

Comment down below! 🙂

 

 

Gain insight into information drawn from Callbox past campaigns

Try out our new My Industry Insights tool

My Industry Insights - Callbox Interactive Marketing Tool

Ready to talk? Contact us 

or Dial 888.810.7464 | WhatsApp +65 8232 2417

 

 

Grab a copy of our FREE EBOOK, Targeted B2B Marketing: Guide, Checklists, and Worksheets! A comprehensive guide to targeted marketing to help organizations get in front of the right people at the right time through the right channels with the right message to influence a purchase.

Download Targeted B2B Marketing Guide, Checklists and Worksheets [Free eBook] CTA

B2B Chatbots and How This Tech Can Improve Your Conversions

Ladies and gentlemen, this is the future. No, we haven’t colonized Mars – yet – and we don’t have personal housekeeping robots, but digital marketing has undoubtedly had some developments that we would have never thought possible. We do have a different kind of bot; let’s all welcome B2B chatbots!

Bots are taking over the many different ways that you can interact with your existing and potential clients, and even at this rate, that opportunities still seem to be limitless if you ask us.

We’ve all heard of bots answering customer service requests, but now you are seeing them sell, update, disseminate information and make life generally interesting for everyone.

 

A Couple of B2B Chatbots Statistics

Did you know that if you want a chatbot right now, you are not alone? According to a survey conducted by the folks at Oracle, 80 percent of businesses would want a chatbot by 2020.

It gets better; too, some companies have been reporting major successes. From companies who do makeup reporting more than 10 percent increased appointments being booked via chatbot, with coffee sales being boosted by 20 percent via instantaneous replies. It is undeniable that chatbots are indeed helping with the business.

Related: 5 Pieces of Advice for Live Chat That you Can Never Live Without

 

How Can B2B Chatbots Help My Business?

A lot of people started using chatbots in the hopes of answering customer service requests, but then we saw the applications become limitless. Chatbots are now present in these areas:

  • Human Resources
  • Finance
  • Sales
  • Recruitment
  • Personal Assistants
  • Marketing
  • Hospitality
  • Travel

It is undeniable that a lot of industries have already been penetrated and nothing is stopping them from penetrating even further.

There is also a cost efficiency calculation when employing a chatbot, they can now replace specific roles that have previously cost money and made human resource requirements too onerous and burdensome for the company. They can also be used to augment what the staff have right now and allow them to handle more significant things in general.

Related: 5 Surprising Benefits of Live Chat Software

 

How Do Chatbots Work for my Business?

Before you jump on the bandwagon, it is essential first to understand the potential and limitations of chatbots. Chatbots allow you to instantly respond to a customer or a client’s request via some variations in the algorithm or responses being used. This will enable chatbots to immediately fix problems and answer queries.

You can connect them to a database and use them to extract information. For instance, you want to check what credit card transactions you made on a particular date, a chatbot that is linked to your bank’s database can answer your queries.

People like interaction and the way chatbots are designed makes them interactive, isn’t asking questions about your banking statement better than logging into your account online?

However, they also have limitations. They are limited by what is programmed into them, so that means you have to predict responses and how your bot will answer queries.

Don’t fear though, as long as you have been tracking customer requests, it should not be that hard to do at all.

 

What Can I Use a Chatbot For?

The most obvious use for a chatbot is to answer frequent queries that your customers have, but you can also use it for many other things.

Content can be given a significant interactive boost if you add a bot that can answer queries right then and there, or make things more interactive by providing more insight to the already “rich” content that you have.

Are you planning on selling a product? The people who were marketing the last Call of Duty game used a chatbot to preview the video game to potential buyers of their product, the last time we checked, it was a success.

Information dissemination is also great with a chatbot. Take for example companies that offer a travel service; they can use a chatbot to send information about a customer’s flight and other details about itineraries. Imagine having the company chat with you and remind you about your trip, instead of having to rummage for that PDF in your inbox.

So as long you have to interact with your customers and you can either predict their replies or “control” their responses, then you can always find a way to insert a chatbot into the whole experience.

Related: How Marketing Automation Helps You Outgrow Your Competitors

 

The Future is Here

Believe it or not, there are guides available if you want to create your chatbot from scratch. You do not even have to spend a ton of money in the process. The way you use a chatbot is highly dependent on what you want to do, and as detailed in our little article, there are a lot of ways you can use them.

The bottom-line is that the playing field is changing. How is your business going to adapt to it at the soonest?

Related: 5 Marketing Technologies to Invest In 2018

 

Author Bio:

Rebecca Matias

Rebecca Matias is a Business Development Manager at Callbox. She is a proactive marketer who is willing to share her passion, leadership principles and craft in marketing. Follow Rebecca on Twitter, Facebook, and Google+.

 

Like chatbots, what other technologies do you think will impact B2B marketing?

We’d love to hear your insights in the comments below! 🙂

 

 

Check out our recent Client Success Stories!

Micro Market Provider Forecasts Pipeline Value Growth After Campaign

Ready to talk? Contact us 

or Dial 888.810.7464 | WhatsApp +65 8232 2417

 

 

Grab a copy of our FREE EBOOK, Targeted B2B Marketing: Guide, Checklists, and Worksheets! A comprehensive guide to targeted marketing to help organizations get in front of the right people at the right time through the right channels with the right message to influence a purchase.

Download Targeted B2B Marketing Guide, Checklists and Worksheets [Free eBook] CTA

Content Intelligence: Leveraging Data and AI to Create Smarter Content

Content Intelligence: Leveraging Data and AI to Create Smarter Content

We live in a time where what were once buzzwords have become pet projects of some of the biggest names in Silicon Valley. Artificial intelligence, content intelligence, and big data are just some of the phrases that are actually turning into realities that we have never realized would become anything apart from buzzwords when they first came out.

As they are becoming “more real” day-by-day, we often ask ourselves the question of how we would be able to leverage these advances in technology in our marketing strategies, especially in the realm of creating content intelligence. In this article, we will be exploring content intelligence and its various implications in the world.

The idea of utilizing big data and creating intelligent content does not even have to involve a million-dollar investment. At the present technology, we only have limited tools available, but we can utilize a lot of these tools in leveraging content for maximum results.

 

Content Intelligence

The tools we have now will allow us to analyze the current content and compare it to what we are planning on producing.

It would be easier for you to think of it this way, content marketing is an expensive process, and it is better for any content marketer to leverage their resources in making sure that the content has the potential to make a difference in the campaigns that are currently being run.

It goes beyond only analyzing the content that we have as we have tools available that can explain the content of our competitors – making placement and competitor research a more intuitive process that allows time for marketers to adapt and create openings for their marketing strategies.

We usually rely on a variety of tools for keyword research, determining densities, checking for statistical feedback on how content is performing and a bunch of other factors. Picking out blog topics has also become technical as we can now do competitor research and find out what’s working for the rest of the pack.

However, in the future imagine if everything from content research, keyword planning and boosting content is produced automatically by some form of artificial intelligence.

For other applications, we know that the linking of big data and statistical modeling combined with artificial intelligence yields actionable decision-making data. So imagine all of this applied to the field of Internet marketing and content creation.

We are probably looking at a world where writers and marketers don’t have to bend over backward to determine content that sells.

Related: Amplify Your Leads with These Content Distribution Tips

 

Problems with AI and Big Data

It might sound like a hot topic, and nothing can bring it down, but we have to face an inevitable reality, the technology has not advanced that far. However, there is a “yet.” Although the technology is still in its infancy, the current predictions for the future look great, and the ball is already rolling.

We might now have a system that tells you what to produce and create next, but we are working towards that goal. Multinationals such as IBM, Google, and Amazon are all in the process of developing systems in the future, and there is a lot of investment being made in big data and AI. Big data has already been making more significant strides than AI.

However, even if we do not have anything as advanced as what they show in Tinseltown just yet, we seem to be almost there. The problems that we are having now are just reminiscent of the issues that we had with prior technologies before.

Related: 4 Sales Call Rapport-Building Techniques That AI Can’t Yet Do [VIDEO]

 

The Future of Content Intelligence

In the future, we are all expecting that we can have tools that can analyze current and competitor content for us and make decisions on our next course of actions. Of course, we would indeed be delighted if there was also an artificially intelligent system that would create the content for us.

However, a more realistic overview is if the content can be analyzed and some predictive form of performance can be generated based on the current needs that we have. This allows for content marketers to have more control over the content that they push out and provides for predictive analytics. This aids in the overall preparation of the business in the work that has to be done.

Ideally, in the future, we can probably expect that we would have access to big data analytics that can predict future performance through the automatic analysis of past indicators. Of course, it will still require the human touch to perfect these products, but we believe that it is more than just a possibility.

Related: 5 New Year’s Resolutions to Refine Your Marketing Analytics Stack

 

The possibility of doing the computational analysis for your content determining the next set of actions for your marketing campaign, now that’s any content marketer’s dream indeed.

 

Author Bio:

Rebecca Matias

Rebecca Matias is a Business Development Manager at Callbox. She is a proactive marketer who is willing to share her passion, leadership principles and craft in marketing. Follow Rebecca on Twitter, Facebook, and Google+.

 

We’d love to hear your thoughts on Content Intelligence.

Comment down below! 🙂

 

 

Gain insight into information drawn from Callbox past campaigns

Try out our new My Industry Insights tool

My Industry Insights - Callbox Interactive Marketing Tool

Ready to talk? Contact us 

or Dial 888.810.7464 | WhatsApp +65 8232 2417

 

 

Grab a copy of our FREE EBOOK, Targeted B2B Marketing: Guide, Checklists, and Worksheets! A comprehensive guide to targeted marketing to help organizations get in front of the right people at the right time through the right channels with the right message to influence a purchase.

Download Targeted B2B Marketing Guide, Checklists and Worksheets [Free eBook] CTA