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Points to Ponder: Quotes from the Best Minds in B2B to Get you Through the Year (or What’s Left of It)

About to say goodbye to July and hello August! And also, hello to the second half of the year!

Time flies insanely fast! And it feels as if we have just finished shovelling up the last snow piles of March when summer comes along with that glorious burst of sun. An exaggeration, yes. But really, who can ever ignore the fact that we’re just months away from the end of the year.

This, of course, signals a handful of brands in the B2B industry to increase their efforts and hit those statistical goals for the year.

As a service to B2B companies, we have compiled some of the most important and inspiring quotes to instill a bit of motivation as we tread the second half of 2015.

The question is, "is the world different now?

The question is, “is the world different now?”

Seth Godin

For Seth Godin, success can only be achieved by adapting to one’s surroundings. In other words, marketers shouldn’t be contented with a certain strategy or approach if it works because one thing’s for sure: they can’t work all the time. As buyer perceptions change as drastically as search engine algorithms, marketing has to sing with current tunes for it to stay productive.

Related Post: The Times are A-Changin’, and your Marketing Strategy Should Too

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 Standing out from the pack takes innovation and Creativity. Create experiences for your customers that are worth posting and reposting to Instagram. And Twitter. And Facebook. And Tumblr. And SnapChat Standing out from the pack takes innovation and Creativity. Create experiences for your customers that are worth posting and reposting to Instagram. And Twitter. And Facebook. And Tumblr. And SnapChat. Jackie Huba What Jackie wants to say is that if you want to engage people on the long run, set out and plant yourself on this new and popular thing called social media. A simple daily tweet containing 140 characters worth of relevant marketing advice gives the impression that you are all in for educating your market rather than make money off of it – which is of course a good thing. Related Post: Why B2B Social Media Marketing Still Deserves Attention  Follow Jackie on Twitter:

 

Often, B2B content is written to represent the company. Swell. Except your audience is most likely your customer base and prospects. To that end, write your posts with your customer’s usage in mind.

“Often, B2B content is written to represent the company. Swell. Except your audience is most likely your customer base and prospects. To that end, write your posts with your customer’s usage in mind.”

Chris Brogan

Value marketing should be everyone’s favorite term because when it comes down to getting customers to buy a certain product, it is important to speak to them about the product’s consistency to specific concerns (better cybersecurity and business productivity, for instance).

Content production that focuses primarily on such needs is an important to getting high quality leads that sales can approve of.

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Top Five Inspiring Marketing Quotes to Get you Through the Second Quarter

What are your plans for the second quarter?

By now, you would have implemented them already along with a renewed thirst for more sales prospects. But the amount of enthusiasm you inject does not prepare you for the several elements that will challenge your lead generation ideas.

In such instances also observed in certain fantasy films, sagely advice often comes in handy.

Here are the top five pieces of marketing and sales advice from thought leaders and famous personalities who have known quite a lot about making it big, in business and in life.

 

Top Five Inspiring Marketing Quotes to Get you Through the Second Quarter

“What helps people, helps business.” – Leo Burnett

As managers, we tend to forget that the real score of B2B is to provide long-term solutions that can benefit other businesses. Everything is harmoniously connected, with client satisfaction being directly related to revenue growth. In this sense, a solutions-provider should focus on the things that matter most to target clients. For as things go right now, customer-centric relationships have become the most important drivers of revenue.

 

Top Five Inspiring Marketing Quotes to Get you Through the Second Quarter

 

“The purest treasure mortal times can afford is a spotless reputation.” – William Shakespeare

Say anything about Shakespeare as an overrated playwright, but the guy did pen mighty words holding some form of truth when applied to any subject, including business. You can also count on him to provide the best PR advice, starting with the importance of securing your credibility in this era where every piece of information is doubted and weighed.

 

“Marketing is too important to be left to the marketing department

 

 

“Marketing is too important to be left to the marketing department.” – David Packard

Which is true. There is an increasing need to emphasize the integration of marketing with sales. These days, delegating exclusive roles to these departments only provides mediocre results. Marketing needs sales for a precise description of a qualified lead, while sales depend on marketing for the right people to sell. The moment you realize this opens up a new window of business possibilities.

 Related Post: You Say Potato, I Say Patato: The Real Score Between Telemarketing and Telesales

 

Top Five Inspiring Marketing Quotes to Get you Through the Second Quarter

 

“Content is king.” – Bill Gates

Just in case you have forgotten the prevailing importance of arming yourself with the right kind of content. Because how else are you going to acquire B2B leads if not through blog posts and creative CRM? The Microsoft exec himself owes much of his brand’s success to a consistently effective content marketing campaign.

Related Post: Social Content and SEO: A Curious yet Competent Combo

 

Top Five Inspiring Marketing Quotes to Get you Through the Second Quarter

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” – Peter F. Drucker

Again, customer-centric marketing is the way to go in an era where people talk as much about revenue as they do about having a highly effective brand. Invest in market research and improve your lead scoring and client profiling as a way to enrich your messages for acquiring quality leads.

 

Get inspired more: 22 Best Marketing Quotes To Drive Your Marketing Strategy