Cutting Marketing Spend: When It Works (and When it Doesn’t)
There’s obviously a lot of reasons why companies slash marketing budgets (including tough economic times, shifting priorities, cost-cutting measures, and…
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Marketing Budget
There’s obviously a lot of reasons why companies slash marketing budgets (including tough economic times, shifting priorities, cost-cutting measures, and…
Instead, what many companies need are ways to expand marketing efforts without sacrificing the financial viability of their company. What follows are…