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A Rundown of the Benefits of Marketing Automation for Healthcare Services

A Rundown of the Benefits of Marketing Automation for Healthcare Services

Health is wealth, and we can never really deny the fact that we have to invest a great deal on efficient diagnostic and treatment tools to better address important medical concerns. Now more than ever, people are looking towards the healthcare sector for innovations that will lower costs and bring better results.

It is against this backdrop that major players in the field of medical technology are putting more emphasis on quality care to meet an ever-increasing demand for specific services and equipment for specialty care. In fact, in the United States, overall healthcare expenditures have reached a whopping $3 trillion in 2014. In the pharmaceutical sector, spending for prescription drugs is expected to reach $400 billion by 2020.

These numbers drive home the point that that major healthcare providers are compelled to do more in terms of getting a good share of the market. For this, planning an effective means to generating quality healthcare sales leads is an important step to achieving higher revenues and securing a good position in the marketplace for healthcare services and products.

B2B lead generation is essential to achieving these objectives, but setting up a campaign that’s designed to attract more buyers is better said than done. In fact, there are several obstacles that get in the way of healthcare companies. For EConsultancy.com, these challenges include handling CRM data and tracking the most important marketing metrics.

In terms of data, the site points out that 44 percent of healthcare organizations “are not even prepared to use their CRM data in marketing campaigns.” Meanwhile, most companies in the industry are facing increasing difficulties in tracking their gains across multiple marketing platforms, often using the wrong metrics to gauge the performances of their digital campaigns.

Related: 5 New Year’s Resolutions to Refine Your Marketing Analytics Stack

Apparently, this disconnect from achieving better revenues adds to the complexity of the healthcare market.

This is where the magic of marketing automation comes in. Such a tool is nothing new to the world of B2B, although it has been regarded as a major game-changer in the contest to get more healthcare leads. No doubt about it, innovations in the way marketers reach out to their audiences has made it possible for large-scale (and even small-fry) companies to create compelling propositions. What’s more, these innovations provide an essential way out from handling big data.

There’s no questioning the benefits of marketing automation to healthcare companies. And although there are those are still reluctant to make use of such a technology, they will eventually give in on account of these reasons.

Related: 17 Lead Generation Stats that Prove Marketing Automation Works [VIDEO]

 

Simplifying the sales process

From generating interest down to setting a sales appointment, you can bet that the process of turning leads into clients is a tricky task. With marketing automation, you are able to shorten the time it takes to qualify a lead and have it ready for an appointment.

Related: The B2B Buying Process Has Changed: Here’s How Not to Get Left Behind

Ensuring quality

How do you know if a lead is ready for a sales appointment in the first place? Well, you can use an effective lead scoring system to seek out potential buyers. Marketing automation lets you filter out the best leads faster using your own specifications saving you precious time and resources which you can use elsewhere.

Related: The Remedy for Unqualified Leads: Nurture Them Until They’re Ready

Better outreach

Being able to score leads means zeroing in on those opportunities that need a little more goading before a decision to purchase is reached. This comes as an advantage since you will be focusing only on those leads with a high chance to end up in a sale. You will be able to improve your messaging and achieve a better way to engage your potential clients.

Related: How Marketing Automation Helps You Outgrow Your Competitors

Securing revenue faster

By being able to focus your resources on high priority prospects, you can eventually increase your sales numbers faster. To accelerate sales for healthcare, you only have to know where to concentrate your marketing efforts, and marketing automation doesn’t fail in this respect.

Becoming consistent

In order to improve your position in the healthcare market, you only need to be consistent with the type of messaging you produce for your audience. From blog posts to you e-newsletters, marketing automation provides you an easier way to manage these approaches, making sure that you won’t stray from your core message. Only then can you become a sought-after institution in the healthcare industry.

 

Author Bio:

Rebecca Matias

Rebecca Matias is a Business Development Manager at Callbox. She is a proactive marketer who is willing to share her passion, leadership principles and craft in marketing. Follow Rebecca on Twitter, Facebook, and Google+.

 

 

Read the latest updates on The Savvy Marketer’s Blog

Get Healthcare Leads or Learn more about Callbox Multi-Channel Marketing Strategy

Ready to talk? Contact us 

or Dial 888.810.7464 | WhatsApp +65 8232 2417

 

 

Grab a copy of our FREE EBOOK, Targeted B2B Marketing: Guide, Checklists, and Worksheets! A comprehensive guide to targeted marketing to help organizations get in front of the right people at the right time through the right channels with the right message to influence a purchase.

Download Targeted B2B Marketing Guide, Checklists and Worksheets [Free eBook] CTA

B2B Chatbots and How This Tech Can Improve Your Conversions
4 Fathers Who Shaped the Evolution of B2B Marketing

A Rundown of the Benefits of Marketing Automation for Healthcare Services

A Rundown of the Benefits of Marketing Automation for Healthcare Services

Health is wealth, and we can never really deny the fact that we have to invest a great deal on efficient diagnostic and treatment tools to better address important medical concerns. Now more than ever, people are looking towards the healthcare sector for innovations that will lower costs and bring better results.

It is against this backdrop that major players in the field of medical technology are putting more emphasis on quality care to meet an ever-increasing demand for specific services and equipment for specialty care. In fact, in the United States, overall healthcare expenditures have reached a whopping $3 trillion in 2014. In the pharmaceutical sector, spending for prescription drugs is expected to reach $400 billion by 2020.

These numbers drive home the point that that major healthcare providers are compelled to do more in terms of getting a good share of the market. For this, planning an effective means to generating quality healthcare sales leads is an important step to achieving higher revenues and securing a good position in the marketplace for healthcare services and products.

B2B lead generation is essential to achieving these objectives, but setting up a campaign that’s designed to attract more buyers is better said than done. In fact, there are several obstacles that get in the way of healthcare companies. For EConsultancy.com, these challenges include handling CRM data and tracking the most important marketing metrics.

In terms of data, the site points out that 44 percent of healthcare organizations “are not even prepared to use their CRM data in marketing campaigns.” Meanwhile, most companies in the industry are facing increasing difficulties in tracking their gains across multiple marketing platforms, often using the wrong metrics to gauge the performances of their digital campaigns.

Related: 5 New Year’s Resolutions to Refine Your Marketing Analytics Stack

Apparently, this disconnect from achieving better revenues adds to the complexity of the healthcare market.

This is where the magic of marketing automation comes in. Such a tool is nothing new to the world of B2B, although it has been regarded as a major game-changer in the contest to get more healthcare leads. No doubt about it, innovations in the way marketers reach out to their audiences has made it possible for large-scale (and even small-fry) companies to create compelling propositions. What’s more, these innovations provide an essential way out from handling big data.

There’s no questioning the benefits of marketing automation to healthcare companies. And although there are those are still reluctant to make use of such a technology, they will eventually give in on account of these reasons.

Related: 17 Lead Generation Stats that Prove Marketing Automation Works [VIDEO]

 

Simplifying the sales process

From generating interest down to setting a sales appointment, you can bet that the process of turning leads into clients is a tricky task. With marketing automation, you are able to shorten the time it takes to qualify a lead and have it ready for an appointment.

Related: The B2B Buying Process Has Changed: Here’s How Not to Get Left Behind

Ensuring quality

How do you know if a lead is ready for a sales appointment in the first place? Well, you can use an effective lead scoring system to seek out potential buyers. Marketing automation lets you filter out the best leads faster using your own specifications saving you precious time and resources which you can use elsewhere.

Related: The Remedy for Unqualified Leads: Nurture Them Until They’re Ready

Better outreach

Being able to score leads means zeroing in on those opportunities that need a little more goading before a decision to purchase is reached. This comes as an advantage since you will be focusing only on those leads with a high chance to end up in a sale. You will be able to improve your messaging and achieve a better way to engage your potential clients.

Related: How Marketing Automation Helps You Outgrow Your Competitors

Securing revenue faster

By being able to focus your resources on high priority prospects, you can eventually increase your sales numbers faster. To accelerate sales for healthcare, you only have to know where to concentrate your marketing efforts, and marketing automation doesn’t fail in this respect.

Becoming consistent

In order to improve your position in the healthcare market, you only need to be consistent with the type of messaging you produce for your audience. From blog posts to you e-newsletters, marketing automation provides you an easier way to manage these approaches, making sure that you won’t stray from your core message. Only then can you become a sought-after institution in the healthcare industry.

 

Author Bio:

Rebecca Matias

Rebecca Matias is a Business Development Manager at Callbox. She is a proactive marketer who is willing to share her passion, leadership principles and craft in marketing. Follow Rebecca on Twitter, Facebook, and Google+.

 

 

Read the latest updates on The Savvy Marketer’s Blog

Get Healthcare Leads or Learn more about Callbox Multi-Channel Marketing Strategy

Ready to talk? Contact us 

or Dial 888.810.7464 | WhatsApp +65 8232 2417

 

 

Grab a copy of our FREE EBOOK, Targeted B2B Marketing: Guide, Checklists, and Worksheets! A comprehensive guide to targeted marketing to help organizations get in front of the right people at the right time through the right channels with the right message to influence a purchase.

Download Targeted B2B Marketing Guide, Checklists and Worksheets [Free eBook] CTA

B2B Chatbots and How This Tech Can Improve Your Conversions
4 Fathers Who Shaped the Evolution of B2B Marketing

Humanizing Marketing Automation: A Three Step Plan

Humanizing Marketing Automation- A Three-Step Plan

In the long run, many owners of B2B enterprises want to expand their revenue. Of course, one way to do this is through an effective lead generation program. But there is more to it than flooding a prospect’s inbox.

 

B2B prospects represent human individuals. They are not just numbers in a Google Analytics graph. They are clients willing to spend for offers that are relevant to and in line with their objectives. It is therefore important to effectively humanize one’s lead generation campaign in modern ways.

Recently, many B2B companies are automating their marketing processes due to the benefits it has for personalization. We know for a fact that sending out personalized messages to individual prospects can be a daunting job, but marketing automation software effectively eases this out. After all, automated and personalized marketing campaigns have been proven to increase transaction and revenue rates by six times, according to Experian Marketing Services in a 2013 study. And with 2015 emphasizing more on quality human engagements, more marketers in the B2B field will find it worthwhile to bring personalization to a whole new level.

That is very much possible if one knows how to apply a strategy that realizes quality prospect engagements. The three-step plan below illustrates just that.

 

Step1: Include contact names.

Prospects respond positively to messages that bear their names and the companies they represent. It has also been pointed out that subject lines with recipient names generate better response rates. Simple as it is, taking this tip into account can cement your relations with future clientele.

Related: 10 Marketing Automation Hacks All Businesses Should Be Using

Step 2: Segment your lists.

To bring out the efficiency of your email campaign, segment your list of prospects into groups based on specific data such as company size, location and job title. Marketing automation then manages your communications and delivers personalized messages accordingly.

Related: Say no to Spam! Ways to Avoid Putting your Email Marketing Campaign to the Dumpsite

Step 3: Modify your campaign.

You cannot change how people view your product. You can only learn to adapt. Understanding buyer activities can provide a comprehensive view of what your targets want. To do this would require tracking landing site behaviors and collating data from fill forms.

The three-step plan above would effectively bring out the best in your B2B lead generation campaign. But you may still need competent people to apply it for you.

Managing marketing automation software that improves personalization requires technical proficiencies, which a company with multi-channel marketing capabilities never fails to deliver.  

 

13 Business Goals You Can Achieve Through Email Marketing

Curated: 13 Business Goals You Can Achieve Through Email Marketing

 

 

Using Marketing Automation for Business What’s The Catch

Modern B2B enterprises regard marketing automation as a necessity. When leads freeze over and unable to move towards sales, marketing automation software enters the picture, helping managers fish out qualified sales prospects.

Aside from that, what else do these 211 marketing automation platforms have in store for your business?

Using Marketing Automation for Business What’s The Catch

View infographic transcript here:

  • 14.5 increase in sales productivity
  • 10% or greater in revenue generation in 6 – 9 months
  • Relevant emails drive 18 times more revenue than broadcast emails
  • Nurture leads make 47 percent large purchases
  • 451% increase in qualified leads
  • At least 15% in savings for content production
  • 10% increase in sales pipeline
  • 53% higher conversions from initial responses to marketing qualified leads

There’s really more into marketing automation when used and maximized well.

 

See also:

The Best Marketing Automation Software of 2014

Lead Nurturing Done Right: Introducing Callbox Pipeline’s Lead Nurture Tool

Overcome Marketing Automation Challenges for 2015 with One Simple Word: Relevance

10 Marketing Automation Hacks All Businesses Should Be Using

 

Taking cloud-based lead management and marketing automation to new heights. Callbox integrates with Salesforce! 

Callbox and Salesforce Integration

 

Overcome Marketing Automation Challenges for 2015 with One Simple Word: Relevance

Overcome Marketing Automation Challenges for 2015 with One Simple Word- Relevance

What’s not to love in marketing automation?

For a fact, some businesses feel odd with the idea. They do not seem to be satisfied when they let computer software systems do their lead management for them, as though B2B lead generation is gradually losing its human face. Personalization gave itself away to synthetic emails and content – or so we are made to believe.

It is clear that marketing automation has succeeded where hands-on lead management didn’t. But this has not necessarily rung the death knell of personalization. In fact, creating tailored-messages is still top priority among many B2B companies, considering that it improves transaction and revenue rates by at least six times.


But let us be frank: personalization will continue to be a challenge in 2015. B2B buyers have become more articulate in their choice for business solutions. What’s more, businesses will need to optimize their marketing automation systems to effectively handle those pesky gatekeepers and reach intended contacts.


The idea now is to combine the human function of personalization with the analytical function of marketing software. But more than that is the need to be relevant.

Equip your staff with expertise.

Like a ship, marketing automation software should be manned only by expert hands. B2B multi-channel marketing is after all akin to maneuvering in troubled waters, where the slightest human error would result in the vessel capsizing – or in the case of B2B companies, a failure to realize important revenue goals.

Dig Deeper: Marketing Automation and Why You’ll Need a Healthy Dose of It

Aim for quality.

So, you have a bulk of leads. What are you suppose to do with them? Determine if they fit your client profiling criteria of course. You will need to single out those that do not meet your desired audience profile and track those who indicate a high inclination to purchase your product. Integrating your own set of rules in terms of finding qualified leads enhances your marketing automation program.

Deliver dynamic content.

Content is still king. But dynamic content is emperor. Using marketing automation, you can grace your customer messaging with content that fits customer preferences, taking into account the activities of your prospects and important persona data.

Dig Deeper: Integrated Campaign for UK’s Leading Workflow Automation Solution

Add value to your offers.

Nothing does keep audiences interested quite like value. Apparently, value is valuable when it comes to offering solutions to people who need them. So, whenever you are using marketing automation to initiate an email campaign, never deviate from promoting the value of your products towards our clients.

 

Harnessing the Gift of Automation: What Every B2B Company should wish for this Christmas

Harnessing the Gift of Automation- What Every B2B Company should want for Christmas

Perhaps what make Christmas the most anticipated occasion are the presents. Everyone is eager to unwrap and untie parcels with their name on it. But nothing equals the euphoria seeing that Empire Strikes Back LEGO set you have been wanting since forever.

But let us admit it: we are more excited with receiving gifts than giving them, as long as such gifts provide immense satisfaction. In the case of B2B marketers, marketing automation provides just that. Therefore, it should be something every enterprise wants.

But what makes marketing automation a satisfying venture? For one, it provides businesses with easier access to analytics tools. Meticulous marketing metrics can be organized and calculated through simple operations.

Whether developed in-house or bought “off-the-shelf”, marketing automation rids managers of immense stress. Nothing comes off as satisfying as that.

Clearly, more benefits await businesses venturing into the world of marketing automation. And some of them are:

Easier lead nurturing

Before qualifying such personalities, it is vital to maintain communication lines with the prospect. Emails can be considered for stimulating audience interests, but distributing content within a planned time frame can be meticulous work. Luckily, automation tools ensure effective segmentation and distribution of content to individual targets.

Effective personalization

When it comes to engaging B2B leads, personalization serves a significant purpose. Decision-makers are more responsive to messages that are tailored specifically for them. Crafting such messages however is subject to a lot of factors such as prospect activity and the industry to which it belongs. With a marketing system in place, one does not have to worry about satisfying the needs of individual decision-makers.

Streamlined tracking

Lead generation is also about accuracy in terms of data. Gauging buyer behaviors is crucial if one wants to target the appropriate people to enter the sales funnel. Apparently, numbers play a role in business success, and it makes a positive difference if a business is supplied with only accurate statistics pertaining to page visits, conversions and ROI.

Satisfied prospects

Effective automation of one’s lead generation activities is not only good for the business. It is also beneficial for decision-makers. Enhancements made through effective marketing software can give prospects a better experience in choosing solutions appropriate for their present needs and forming decisions for a purchase.

This Christmas, reward yourself by considering marketing automation for long-term profitability and improved sales performance, the satisfaction of which a Star Wars LEGO set cannot top.

 

Marketing Automation and Why You’ll Need a Healthy Dose of It

Marketing Automation and Why You’ll Need a Healthy Dose of It

As we all know, marketing automation has become a leading trend among modern businesses, particularly for B2B lead generation.

Since the 70s, marketers are wary of the huge potential brought by new communication channels. They are also aware of the huge responsibility with regards leveraging such channels.

Indeed, considering that various industries and markets are experiencing incessant growth of B2B customers, digitizing complex B2B marketing functions has become a necessity.

However, marketing automation as an effective lead management tool is still subjected to skepticism. First of all, we can say that relying too much on automation diminishes the humanistic aspect of prospect engagements. In another way, automation has been seen time and again to restrict the distribution of tailored-content to individual prospects. Other than that, small-scale businesses seem reluctant to purchase marketing automation materials due to their price tags.

You can give more reasons about automated marketing’s downsides, but its positive aspects are also worth investigating.

Lead qualification

Many times, sales teams point to poor quality leads as the main culprits of poor close volumes. For this reason, marketers need to install an effective database for managing leads and identify them according to their “sales-readiness.” This entails a great deal of tracking individual leads and paying attention to the type of information they want in order to form better decisions.

Lead scoring

Tracking individual leads is a daunting task. A business cannot simply divide its attention among a plethora of prospects. Of course, a successful lead qualification of B2B leads is highlighted by effective lead scoring, which effectively determines which leads are most qualified for sales using an effective point system.

Lead nurturing

Another feature of automation to take note is lead nurturing. Leads that are not ready to buy your products should not be let off easily. Instead, it is important for businesses to pursue them using an effective system that automatically distributes emails. The issue with content personalization on the other hand can be managed based on individual prospect data (e.g. keywords, industry, and content consumption).

Lead analytics.

Also, it is importantto track lead activity and interaction. Automation also allows for effective ROI tracking which determines whether your campaign is gaining enough to fulfill its main objectives.

Marketing automation makes it possible for businesses to enjoy cost-efficient business functions. However, relying heavily on automation could pull your campaign down. You might still need hands-on expertise from a competent team of lead generation-savvy individuals.

Source: http://www.crmsearch.com/why-marketing-automation-software.php

Lead Generation Stats that Prove Marketing Automation Works [VIDEO]

 

 

Investing in marketing automation can be a hard thing to decide on for a marketer, especially now that a lot of people are seriously doubting its value.

Marketing automation has always been about enabling marketers to set off messages based on visitors’ actions on a site, sending messages when they are most relevant rather than spammy. On paper, it looks like a huge deal of help for email marketers to boost lead generation efforts, and people are starting to buy into it. But despite its promising advantages, marketing automation still leaves a lot of reservations and uncertainties to those who are still on the fence.

To help you make a decision, here’s a collection of lead generation statistics that testify to the utility of marketing automation:

1) 28% of marketers saw an increase in revenue per sale attributable to marketing automation – Chief Marketer

2) 75% of companies using marketing automation see ROI within 12 months, 44% within 6 months – Focus Research

3) Companies using marketing automation source 45% more pipeline than those who don’t use marketing automation – Marketo

Related: Using Marketing Automation for Business What’s The Catch

4) Sales agents spend 22% more time selling when marketing automation is deployed – Marketo 

5) Marketing automation drives a 14.5% increase in sales productivity and a 12.2% reduction in marketing overhead – Nucleus Research 

6) 70% companies declare that marketing automation met or exceeded ROI expectations – Focus

7) Mature marketers achieve 32% greater revenue through the use of marketing automation than non-mature marketers – Marketo

8) Full deployment of marketing automation reduces close rates from 1:221 to 1:20 – Marketo 

9) Companies using marketing automation for nurturing experience a 451% increase in qualified leads – The Annuitas Group  

10) 350% return on investment and 100% annual revenue growth while saving $400K and generating $2MM in incremental gross revenue – Acteva

11) Marketing automation provides 225% increase in prospect volume that convert to sales opportunities – ShipServ

12) Using marketing automation causes 3x more leads passed to sales after one month – Marketo

13) Marketing automation reduces ignored leads from 80% to 25% – Bulldog Solutions Twitter_bird_icon

14) Companies that automate lead management see over 10% increase in revenue in 6-9 months – Gartner Research  Twitter_bird_icon

15) 47% of marketing automation-nurtured leads make larger purchases than non-nurtured leads – The Annuitas Group

16) Companies achieve a 15% savings on creative productions with marketing automation – Gartner ResearchTwitter_bird_icon

17) Marketing automation-generated personalized emails improve click-through rates by 14% and conversion rates over 10% – The Aberdeen Group

 

 

 

Check out our Marketing Automation and Lead Nurture Tool!

 

Grab a copy of our FREE EBOOK, Why You Should Bet Your Money on Digital Marketing (And Win)! We brainstormed ideas, analyzed data, and interpreted recent developments vis-à-vis previous trends before coming up with a realistic view of this year’s marketing trends.Why You Should Bet Your Money on Digital Marketing (And Win)

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