Sales Enablement Essentials: Tools, Materials and Tactics for Winning Deals
Being able to successfully close more deals over a shorter period of time is considered a great success for a salesperson. With the business world constantly changing and with it also the purchase process of our buyers, it’s important that we keep improving and updating our way of selling as well.
In this free eBook, we will delve into the different sales tools, resources, and strategies that will help you optimize your selling techniques in order for it to fit and cater to today’s customer’s buying standards and provide you leverage over your competitors.
In-depth explanation of different sales tools, resources, and strategies.
Discussion on how to effectively implement each strategy.
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A Hands-on Guide to B2B Social Selling on LinkedIn, Facebook and Twitter in 2020
Modern Marketing cannot be without Social Media as it has become an integral part of it. It is a powerful tool to build meaningful connections and relationships with your customers and other businesses in order to successfully present your sales pitches.
This free eBook serves as a hands-on guide for you on how to gain B2B leads by optimizing each of the major social media platforms used for marketing today and how new key features will give you leverage in this new decade:
In-depth discussions on each platform’s strength, new key features, and their impact on B2B marketing
Strategies on how to successfully sell on each platform
Clear guidelines and accompanying infographics
https://i0.wp.com/www.callboxinc.com/wp-content/uploads/2020/01/A-Hands-On-Guide-to-Gaining-B2B-Leads-from-Social-Media-in-2020-blog.jpg?fit=800%2C450&ssl=1450800Guesthttps://www.callboxinc.com/assets/callbox-logo.svgGuest2020-01-08 02:20:322020-04-12 18:34:23A Hands-on Guide to B2B Social Selling on LinkedIn, Facebook and Twitter
Sample Cold Calling Scripts for Key Buyer Personas in Managed IT
MSP vendors need to engage multiple decision makers in an organization to win high-value accounts. As non-IT stakeholders continue to play a more important role alongside IT specialists in driving tech buying decisions, your messaging also needs to appeal to this new target audience.
This downloadable guide shows you how to put this idea into action. We compiled a number of sample cold calling scripts that target different buyer personas involved in the typical MSP purchase process, including end users, technical buyers, influencers, and economic buyers.
With this free resource, you’ll be able to:
Identify which job titles and positions have the biggest impact on MSP purchases
Tailor your phone outreach according to each persona’s communication style and preferences
Refine your value proposition based on the benefits and pain points that each persona cares about
Learn specific tactics to make your cold calls more engaging, compelling, and productive
This is a must-have reference for MSP vendors and channel partners today. Get your sample scripts now.
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ABM Telemarketing Scripts for Cold Calling Key Software Personas
ABM is built on personalized, one-on-one connections with the right stakeholders. That’s exactly what telemarketing lets you do, at scale. This is why targeted phone calls form a vital component of a successful ABM program.
This free resource helps you leverage telemarketing in your ABM efforts by providing you with a practical reference guide using:
Detailed sample buyer persona templates for key software buyer roles
Actual cold calling scripts tailored for each buyer persona
In-depth focus on four buyer personas: Champion, Influencer, Ratifier, and Economic Buyer
Clear instructions, explanations, and accompanying notes
In short, this is a must-have resource for anyone looking to take their ABM strategy to the next level.
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By the Numbers: Marketing Stats that Drive Top B2B Industries in 2020
It’s easy to see that the whole marketing world is changing at warp speed. What’s not so obvious is how exactly these rapid changes impact different marketers. This eBook takes an in-depth look at developments in nine key B2B industries and considers how these trends affect marketing strategy and results.
Packed with the latest data and statistics from various leading industry reports, the eBook serves as a handy resource for B2B marketers that specialize in:
Cyber Security Software
IT Managed Storage
Advertising / Marketing Agency
Manufacturing and Distribution
https://i1.wp.com/www.callboxinc.com/wp-content/uploads/2018/12/By-The-Numbers-Marketing-Stats-that-Drive-Top-B2B-Industries-in-2019-BLOG.jpg?fit=800%2C450&ssl=1450800Guesthttps://www.callboxinc.com/assets/callbox-logo.svgGuest2018-12-20 09:31:482020-04-12 18:39:29By the Numbers: Marketing Stats that Drive Top B2B Industries in 2020
6-Day Lead Management Bootcamp [Free Email Course]
Lead management is a vital part of today’s B2B marketing and sales processes. When done right, it ensures that you engage leads consistently throughout the funnel and helps you maximize conversions at each stage.
Our Lead Management Bootcamp is a free, 6-part email course that offers in-depth discussions, practical advice, and hands-on activities to help you create and implement a solid lead management program.
Whether you’re a lead management expert or just getting started, this course teaches you all the key concepts and ideas for managing prospects and leads in a multi-touch, multi-channel pipeline:
Creating clear and precise lead definitions using ideal customer profiles (ICPs) and buyer personas
Choosing the right data points that best determine prospects’ fit and intent
Setting up and applying a lead scoring model
Defining relevant lead nurture paths for each prospect segment
Laying the ground work for smooth lead handoff
Implementing a system for tracking leads and results
Master lead management in 6 easy steps. Enroll now!
https://i1.wp.com/www.callboxinc.com/wp-content/uploads/2018/10/The-6-Day-Lead-Management-Bootcamp-Free-Email-Course.jpg?fit=800%2C450&ssl=1450800Guesthttps://www.callboxinc.com/assets/callbox-logo.svgGuest2018-10-16 06:44:242020-04-12 19:16:036-Day Lead Management Bootcamp [Email Course]
Targeted B2B Marketing Handbook: Guide, Checklists and Worksheets
B2B marketers face a bazillion challenges every day, but all these boil down to four main issues: getting in front of the right decision makers, connecting with decision makers at the right time, leveraging the right channels to reach the target audience, and crafting the right message.
To meet these challenges head on, marketers need to develop and execute a robust targeted marketing strategy. This is where Callbox’s new downloadable eBook Targeted B2B Marketing Handbook can help.
This eBook provides step-by-step guides, detailed checklists, and actionable worksheets to help you create a targeted marketing initiative from scratch (or refine your current program). The information and materials in this handbook let you:
Identify and classify potential buyers that have the biggest impact
Align your sales funnel with your target customers’ path to purchase
Optimize your marketing channel mix
Maximize engagement and conversions with relevant message/content
Fill out the form and get your copy of the Targeted B2B Marketing Handbook today.
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150+ Software / Tech Marketing Stats to Help You Plan for 2020
Looking for solid stats to support your 2020 marketing plan? We’ve got you covered. Having ploughed through the mountain of software/tech marketing data available, we’ve compiled all the essential numbers in this free eBook.
This eBook features over 150 data points hand-picked from more than 60 reputable whitepapers, slide-decks, industry reports, and other published materials. These stats cover recent trends, usage, strategies/tactics, benchmarks, budget/spending, and barriers/challenges tech marketers face. Plus, the eBook provides practical insights drawn from the numbers, taking each modern marketing component into account:
Organic and Paid Search
Get the free eBook now and start beefing up your marketing plan.
https://i2.wp.com/www.callboxinc.com/wp-content/uploads/2019/05/Software-Tech-Marketing-Stats-to-Help-You-Plan.jpg?fit=800%2C450&ssl=1450800Guesthttps://www.callboxinc.com/assets/callbox-logo.svgGuest2017-11-17 09:07:142020-04-12 18:43:30150+ Software / Tech Marketing Stats to Help You Plan for 2020
All the tips, best practices, and how-to guides for achieving content marketing success can be summed up in just six words: “publish quality content regularly and consistently”. A content marketing calendar is the best tool to make this happen.
Our ready-to-use template helps you quickly build an actionable one-year content marketing calendar. The downloadable Excel file includes hints and examples, so that you’ll be able to complete your calendar with just a few easy edits. The template lets you:
Set content themes to follow each month
Flesh out weekly and daily content topics and formats
Keep track of content objectives and benchmarks
Monitor tasks, activities, and projects
Still not sure whether to send that sales email even after revising it for the 100th time already? They say that writing is rewriting, but shouldn’t you be spending your time on phone calls or face-to-face meetings with prospects?
That’s why we’ve put together this compilation of 40 highly-effective B2B sales email templates that work well for almost every situation including:
Lead Nurturing and Engagement
Referrals and Recommendations
These 40 examples have all been hand-picked from a variety of sources that tested these templates in terms of opens, click-throughs, and replies.
https://i0.wp.com/www.callboxinc.com/wp-content/uploads/2019/05/BLOG-40-B2B-Sales-Email-Templates-for-Every-Situation.jpg?fit=800%2C450&ssl=1450800Guesthttps://www.callboxinc.com/assets/callbox-logo.svgGuest2017-07-04 02:08:272020-04-12 18:45:2040 B2B Email Templates For Every Situation
15 Brilliant Web Design Hacks That Convert Traffic into Lead
The secret to consistently turn web traffic into leads is to find the right balance between content and design. In this eBook, we’ll focus on the latter and check out fifteen (15) proven web design ideas you can quickly put into use to move more visitors of your website and landing pages into the next stage of your funnel.
The best practices we’ll go over in this guide cover five (5) key areas of your website’s look and feel that you need to carefully tweak to transform it into an effective lead generation tool:
Images and graphics
Lead capture forms
To get your copy, simply sign up to receive the Callbox newsletter, The Savvy Marketer, and get even more insights and practical tips for B2B marketing!
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Weeding Out Junk Leads With Predictive Lead Scoring
If you’re having a hard time figuring out which among the thousands of leads in your pipeline should be passed to sales and which ones should be nurtured further, then predictive lead scoring may just be the right tool for the job. This eBook is a primer on predictive lead scoring. It walks you through some key questions and tips to help you get started on using a predictive lead scoring system for ranking and classifying leads.
Read this eBook to find out:
What is lead scoring and why does it matter?
Will lead scoring work for you?
Should you choose traditional or predictive lead scoring?
How exactly does predictive lead scoring work?
What are the things you should keep in mind?
To get your copy, simply sign up to receive the Callbox newsletter, The Savvy Marketer, and get even more insights and practical tips for B2B marketing!
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Founded in 2004, Callbox is the largest provider of outsourced B2B marketing and sales support services for businesses and organizations worldwide. Using an account-based marketing approach in reaching a global database of contacts from over 35 million businesses, Callbox enables companies to establish and expand markets by connecting with prospects through six lead generation avenues: voice, email, social, chat, website and webinars.
To increase sales productivity, Callbox provides support to its clients by giving their sales teams access to a full stack of sales and marketing tools that drive up lead conversion. Equipped with decades of marketing expertise and powered by intuitive sales technology, Callbox helps companies grow their business exponentially.
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