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Sample Cold Calling Scripts for Key Buyer Personas in Managed IT

Sample Cold Calling Scripts for Key Buyer Personas in Managed IT

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Sample Cold Calling Scripts for Key Buyer Personas in Managed IT

MSP vendors need to engage multiple decision makers in an organization to win high-value accounts. As non-IT stakeholders continue to play a more important role alongside IT specialists in driving tech buying decisions, your messaging also needs to appeal to this new target audience.

This downloadable guide shows you how to put this idea into action. We compiled a number of sample cold calling scripts that target different buyer personas involved in the typical MSP purchase process, including end users, technical buyers, influencers, and economic buyers.

With this free resource, you’ll be able to:

  • Identify which job titles and positions have the biggest impact on MSP purchases
  • Tailor your phone outreach according to each persona’s communication style and preferences
  • Refine your value proposition based on the benefits and pain points that each persona cares about
  • Learn specific tactics to make your cold calls more engaging, compelling, and productive

This is a must-have reference for MSP vendors and channel partners today. Get your sample scripts now.

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Callboxinc.com - B2B Lead Generation Company


ABM Telemarketing Scripts for Cold Calling Key Software Personas

ABM Telemarketing Scripts for Cold Calling Key Software Personas

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ABM Telemarketing Scripts for Cold Calling Key Software Personas

ABM is built on personalized, one-on-one connections with the right stakeholders. That’s exactly what telemarketing lets you do, at scale. This is why targeted phone calls form a vital component of a successful ABM program.

This free resource helps you leverage telemarketing in your ABM efforts by providing you with a practical reference guide using:

  • Detailed sample buyer persona templates for key software buyer roles
  • Actual cold calling scripts tailored for each buyer persona
  • In-depth focus on four buyer personas: Champion, Influencer, Ratifier, and Economic Buyer
  • Clear instructions, explanations, and accompanying notes

In short, this is a must-have resource for anyone looking to take their ABM strategy to the next level.

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Callboxinc.com - B2B Lead Generation Company


By the Numbers: Marketing Stats that Drive Top B2B Industries in 2019

By the Numbers: Marketing Stats that Drive Top B2B Industries in 2019 eBook Cover

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By the Numbers: Marketing Stats that Drive Top B2B Industries in 2019

It’s easy to see that the whole marketing world is changing at warp speed. What’s not so obvious is how exactly these rapid changes impact different marketers. This eBook takes an in-depth look at developments in nine key B2B industries and considers how these trends affect marketing strategy and results.

Packed with the latest data and statistics from various leading industry reports, the eBook serves as a handy resource for B2B marketers that specialize in:

  • Cyber Security Software
  • B2B FinTech
  • IT Managed Storage
  • Cloud Solutions
  • Advertising / Marketing Agency
  • Healthcare
  • Management Consulting
  • Manufacturing and Distribution
  • Telecom

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Callboxinc.com - B2B Lead Generation Company


6-Day Lead Management Bootcamp [Email Course]

6-Day Lead Management Bootcamp [Free Email Course]

Take our free email course today!

6-Day Lead Management Bootcamp [Free Email Course]

Lead management is a vital part of today’s B2B marketing and sales processes. When done right, it ensures that you engage leads consistently throughout the funnel and helps you maximize conversions at each stage.

Our Lead Management Bootcamp is a free, 6-part email course that offers in-depth discussions, practical advice, and hands-on activities to help you create and implement a solid lead management program.

Whether you’re a lead management expert or just getting started, this course teaches you all the key concepts and ideas for managing prospects and leads in a multi-touch, multi-channel pipeline:

  • Creating clear and precise lead definitions using ideal customer profiles (ICPs) and buyer personas
  • Choosing the right data points that best determine prospects’ fit and intent
  • Setting up and applying a lead scoring model
  • Defining relevant lead nurture paths for each prospect segment
  • Laying the ground work for smooth lead handoff
  • Implementing a system for tracking leads and results

Master lead management in 6 easy steps. Enroll now!

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Callboxinc.com - B2B Lead Generation Company


Targeted B2B Marketing Handbook: Guide, Checklists and Worksheets

Targeted B2B Marketing Handbook (EBOOK COVER)

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Targeted B2B Marketing Handbook: Guide, Checklists and Worksheets

B2B marketers face a bazillion challenges every day, but all these boil down to four main issues: getting in front of the right decision makers, connecting with decision makers at the right time, leveraging the right channels to reach the target audience, and crafting the right message.

To meet these challenges head on, marketers need to develop and execute a robust targeted marketing strategy. This is where Callbox’s new downloadable eBook Targeted B2B Marketing Handbook can help.

This eBook provides step-by-step guides, detailed checklists, and actionable worksheets to help you create a targeted marketing initiative from scratch (or refine your current program). The information and materials in this handbook let you:

  • Identify and classify potential buyers that have the biggest impact
  • Align your sales funnel with your target customers’ path to purchase
  • Optimize your marketing channel mix
  • Maximize engagement and conversions with relevant message/content

Fill out the form and get your copy of the Targeted B2B Marketing Handbook today.

We keep any info you share with us private and confidential. For more on how we process and protect your data, please review Callbox’s Privacy Policy


Callboxinc.com - B2B Lead Generation Company


150+ Software / Tech Marketing Stats to Help You Plan for 2019

150+ Software / Tech Marketing Stats to Help You Plan eBook Cover

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150+ Software / Tech Marketing Stats to Help You Plan for 2019

Looking for solid stats to support your 2019 marketing plan? We’ve got you covered. Having ploughed through the mountain of software/tech marketing data available, we’ve compiled all the essential numbers in this free eBook.

This eBook features over 150 data points hand-picked from more than 60 reputable whitepapers, slide-decks, industry reports, and other published materials. These stats cover recent trends, usage, strategies/tactics, benchmarks, budget/spending, and barriers/challenges tech marketers face. Plus, the eBook provides practical insights drawn from the numbers, taking each modern marketing component into account:

  • Overall Strategy
  • Content Marketing
  • Email Marketing
  • Social Media
  • Organic and Paid Search
  • Other Channels/Strategies

Get the free eBook now and start beefing up your marketing plan.

We keep any info you share with us private and confidential. For more on how we process and protect your data, please review Callbox’s Privacy Policy


Callboxinc.com - B2B Lead Generation Company


Content Calendar Template [Free Download]

Content Calendar Template

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Content Marketing Calendar Template [Free Download]

All the tips, best practices, and how-to guides for achieving content marketing success can be summed up in just six words: “publish quality content regularly and consistently”. A content marketing calendar is the best tool to make this happen.

Our ready-to-use template helps you quickly build an actionable one-year content marketing calendar. The downloadable Excel file includes hints and examples, so that you’ll be able to complete your calendar with just a few easy edits. The template lets you:

  • Set content themes to follow each month
  • Flesh out weekly and daily content topics and formats
  • Keep track of content objectives and benchmarks
  • Monitor tasks, activities, and projects

We keep any info you share with us private and confidential. For more on how we process and protect your data, please review Callbox’s Privacy Policy


Callboxinc.com - B2B Lead Generation Company


40 B2B Email Templates For Every Situation

40 B2B Sales Email Templates for Every Situation eBook Cover

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40 B2B Sales Email Templates for Every Situation

Still not sure whether to send that sales email even after revising it for the 100th time already? They say that writing is rewriting, but shouldn’t you be spending your time on phone calls or face-to-face meetings with prospects?

That’s why we’ve put together this compilation of 40 highly-effective B2B sales email templates that work well for almost every situation including:

  • Cold Outreach
  • Follow-ups
  • Lead Nurturing and Engagement
  • Referrals and Recommendations

These 40 examples have all been hand-picked from a variety of sources that tested these templates in terms of opens, click-throughs, and replies.

We keep any info you share with us private and confidential. For more on how we process and protect your data, please review Callbox’s Privacy Policy


Callboxinc.com - B2B Lead Generation Company


15 Brilliant Web Design Hacks That Convert Traffic into Leads

15 Brilliant Web Design Hacks That Convert Traffic into Leads eBook Cover

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15 Brilliant Web Design Hacks That Convert Traffic into Lead

The secret to consistently turn web traffic into leads is to find the right balance between content and design. In this eBook, we’ll focus on the latter and check out fifteen (15) proven web design ideas you can quickly put into use to move more visitors of your website and landing pages into the next stage of your funnel.

The best practices we’ll go over in this guide cover five (5) key areas of your website’s look and feel that you need to carefully tweak to transform it into an effective lead generation tool:

  • Overall design/layout
  • Text
  • Images and graphics
  • Calls-to-action (CTAs)
  • Lead capture forms

To get your copy, simply sign up to receive the Callbox newsletter, The Savvy Marketer, and get even more insights and practical tips for B2B marketing!

We keep any info you share with us private and confidential. For more on how we process and protect your data, please review Callbox’s Privacy Policy


Callboxinc.com - B2B Lead Generation Company


Weeding Out Junk Leads with Predictive Lead Scoring [FREE EBOOK]

Weeding Out Junk Leads With Predictive Lead Scoring eBook Cover

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Weeding Out Junk Leads With Predictive Lead Scoring

If you’re having a hard time figuring out which among the thousands of leads in your pipeline should be passed to sales and which ones should be nurtured further, then predictive lead scoring may just be the right tool for the job. This eBook is a primer on predictive lead scoring. It walks you through some key questions and tips to help you get started on using a predictive lead scoring system for ranking and classifying leads.

Read this eBook to find out:

  • What is lead scoring and why does it matter?
  • Will lead scoring work for you?
  • Should you choose traditional or predictive lead scoring?
  • How exactly does predictive lead scoring work?
  • What are the things you should keep in mind?

To get your copy, simply sign up to receive the Callbox newsletter, The Savvy Marketer, and get even more insights and practical tips for B2B marketing!

We keep any info you share with us private and confidential. For more on how we process and protect your data, please review Callbox’s Privacy Policy


Callboxinc.com - B2B Lead Generation Company


Ultimate Lead Generation Kit to Jumpstart your Business [2019 Edition]

The Ultimate Lead Generation Kit eBook Cover

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The Ultimate Lead Generation Kit to Jumpstart Your Business – 2019 Edition

The sales process begins with lead generation. To acquire customers, you first need to attract leads. But with all the changes happening in marketing today, modern lead generation can easily overwhelm most marketers and marketing teams out there.

This free guide helps you cut through the noise and focus on the essentials of lead generation.It teaches you everything you need to develop and execute campaigns that consistently produce the right quality and quantity of leads. After reading the eBook, you’ll:

  • Master each step in the modern lead generation cycle, from setting goals to tracking results
  • Learn how to reach new customers through email, social media, telemarketing, content marketing, and search channels
  • Find out how to optimize your campaigns with the right process, people, and platform

Whether you’re starting from scratch or reviewing yourlead generation strategy, this guide is a valuable marketing resource. So get your free copy today.

We keep any info you share with us private and confidential. For more on how we process and protect your data, please review Callbox’s Privacy Policy


Callboxinc.com - B2B Lead Generation Company