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Believe it or not! You can get More Leads without Generating Web Traffic

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Believe it or not! You can get More Leads without Generating Web Traffic

In B2B marketing, perhaps no two words are as important as Traffic and Conversion. These two spell the difference between being in the black and being in the red. But you probably already know this by now: More web traffic does not always mean more leads. Traffic that does not convert is useless. That’s really unfortunate. Luckily, you can still increase your leads production without necessarily increasing your web traffic. Convenient, right?

Here are surefire ways to increase your conversion – meaning, turning traffic into leads – without actually increasing your web traffic.

Amplify your Unique Selling Point

I said amplify. Not just state or declare or put it there for all to see. Maximize and optimize it by making sure it grabs the viewers’ or readers’ attention the moment they see it, or at least, creates a strong connection with them. A convincing declaration of your unique selling point can build trust and keep prospects on the page longer than they originally intended.

Pro tip: Use “action” words, not just passive words. And yes, sell the solution to their problem, not your product. Don’t be too salesy like a snake oil salesman.

Related: Threesome Tactics To Generate Sales-Ready Leads Through Inbound Marketing

Simplify your Home Page

Really, just KISS it, or “Keep It Short and Simple”. Or “Keep it Simple, St****.” The simpler your homepage is, the easier for the viewers to navigate through it and find what they need and want. Just make sure it answers these questions:

#1: What does your product or service offer? 

Callbox - Best Sales Lead Generation Services

 

#2: How will your product or service solve my problem? Explain the benefits you provide, not the features.

HOW WE HELP BUSINESSES SUCCEED - Callbox

Don’t make the common mistake of talking about yourself at length. Harping about your accomplishments will bore, if not totally turn off your viewer.

Pro tip: Remember, the homepage is yours, but it’s about the customer or client or guest. If it’s about them, they’ll stay longer.

Related: Inbound and Outbound Strategies is a Match Made in Marketing Heaven

Make your Headlines & Contact Information Visible

It’s the goal of the webpage to at least generate inquiries. If your headlines can’t be seen, what do you think would make any visitor want to learn more from it? Make sure your headlines attract the visitors’ attention as soon as their eyes land on the page. And that “Contact Us” page? It’s not just for display. You really have to make an effort to make it as user-friendly as possible – make it visible and easy to read. No fancy fonts, please. If can make your contact number(s) so conspicuous the visitor doesn’t have to look for it, so much the better.

Pro tip: You have to make the visitors feel confident in you, in your product or service or whatever you’re selling.

Related: What to Tell Clients Who Say “You’re too expensive.”

Offer Incentives

What sounds better than freebies? Rewards! Incentives! Bonuses! Use the psychology of free stuff. I don’t know, but there’s something about those words that give them a really nice ring when spoken. Positive reinforcement almost always works, and it’s true especially in marketing. When you add something extra – like a reward or bonus – to your unique selling point, it’s easier to close the deal with the visitor. Offer a “money-back guarantee” or “free replacement” or “lifetime warranty” and chances are, you’ll clinch the sale.

While you have already effectively differentiated your product or service from the competition through your unique selling point, the incentive to bonus or reward adds value to the whole thing, and even builds a deeper client-business relationship.

Pro tip: Your message should be “You can’t get from others what I’m offering you.”

Related: How to Defend a Higher Price: 3 Steps


Grab a copy of our FREE EBOOK, The Ultimate Lead Generation Kit Ebook! Updated with links to the best and latest techniques that will help generate quality sales leads for your business.


Focus on Outbound

The previous four tips focus on optimizing the webpage. This last one is a no-brainer in terms of increasing leads without increasing web traffic volume. Why not try some of the most effective outbound marketing strategies?

Event marketing is a simple and easy way to interact with prospects and turn them into leads. Experiential event marketing is even better, as it goes beyond the mere physical presence of people at an event. Here are some unconventional event marketing campaigns, find out why they totally worked.

 

You can also try email marketing if you’re on a shoestring budget.

Watch our Email marketing video series now.

Email Marketing Series: How to Make Emails your Impossible to Ignore [Video]

And of course, there’s good old targeted telemarketing if you want fast results. Whatever medium you choose, the most important thing is choosing an efficient and effective third-party service provider.

Pro tip: Do not settle. When you’re outsourcing, you simply do not settle for mediocre results. 

Related: Is there such thing as a good B2B lead Generation Company?

Conclusion

One key takeaway here is, when you implement something new, make sure it’s measurable so you’ll know what works for you and what doesn’t. More importantly, don’t stop trying testing new things. Observe what your competitors are doing successfully that you may apply to your own. If you don’t think imitation is the highest form of flattery, then just make it your inspiration.

Case Study: Giant Software Solutions Provider Improves Lead Capture and Conversion with Callbox

 

 

Learn more lead generation lessons and tips at The Savvy Marketer’s Blog!

Love to know how we generate qualified leads?

Get in touch with our Marketing Consultant or Dial +1 888.810.7464  or 310.439.5814

The Ultimate Lead Generation Kit - FREE Ebook

 

 

Believe it or not! You can get More Leads without Generating Web Traffic

/in //by:

Believe it or not! You can get More Leads without Generating Web Traffic

In B2B marketing, perhaps no two words are as important as Traffic and Conversion. These two spell the difference between being in the black and being in the red. But you probably already know this by now: More web traffic does not always mean more leads. Traffic that does not convert is useless. That’s really unfortunate. Luckily, you can still increase your leads production without necessarily increasing your web traffic. Convenient, right?

Here are surefire ways to increase your conversion – meaning, turning traffic into leads – without actually increasing your web traffic.

Amplify your Unique Selling Point

I said amplify. Not just state or declare or put it there for all to see. Maximize and optimize it by making sure it grabs the viewers’ or readers’ attention the moment they see it, or at least, creates a strong connection with them. A convincing declaration of your unique selling point can build trust and keep prospects on the page longer than they originally intended.

Pro tip: Use “action” words, not just passive words. And yes, sell the solution to their problem, not your product. Don’t be too salesy like a snake oil salesman.

Related: Threesome Tactics To Generate Sales-Ready Leads Through Inbound Marketing

Simplify your Home Page

Really, just KISS it, or “Keep It Short and Simple”. Or “Keep it Simple, St****.” The simpler your homepage is, the easier for the viewers to navigate through it and find what they need and want. Just make sure it answers these questions:

#1: What does your product or service offer? 

Callbox - Best Sales Lead Generation Services

 

#2: How will your product or service solve my problem? Explain the benefits you provide, not the features.

HOW WE HELP BUSINESSES SUCCEED - Callbox

Don’t make the common mistake of talking about yourself at length. Harping about your accomplishments will bore, if not totally turn off your viewer.

Pro tip: Remember, the homepage is yours, but it’s about the customer or client or guest. If it’s about them, they’ll stay longer.

Related: Inbound and Outbound Strategies is a Match Made in Marketing Heaven

Make your Headlines & Contact Information Visible

It’s the goal of the webpage to at least generate inquiries. If your headlines can’t be seen, what do you think would make any visitor want to learn more from it? Make sure your headlines attract the visitors’ attention as soon as their eyes land on the page. And that “Contact Us” page? It’s not just for display. You really have to make an effort to make it as user-friendly as possible – make it visible and easy to read. No fancy fonts, please. If can make your contact number(s) so conspicuous the visitor doesn’t have to look for it, so much the better.

Pro tip: You have to make the visitors feel confident in you, in your product or service or whatever you’re selling.

Related: What to Tell Clients Who Say “You’re too expensive.”

Offer Incentives

What sounds better than freebies? Rewards! Incentives! Bonuses! Use the psychology of free stuff. I don’t know, but there’s something about those words that give them a really nice ring when spoken. Positive reinforcement almost always works, and it’s true especially in marketing. When you add something extra – like a reward or bonus – to your unique selling point, it’s easier to close the deal with the visitor. Offer a “money-back guarantee” or “free replacement” or “lifetime warranty” and chances are, you’ll clinch the sale.

While you have already effectively differentiated your product or service from the competition through your unique selling point, the incentive to bonus or reward adds value to the whole thing, and even builds a deeper client-business relationship.

Pro tip: Your message should be “You can’t get from others what I’m offering you.”

Related: How to Defend a Higher Price: 3 Steps


Grab a copy of our FREE EBOOK, The Ultimate Lead Generation Kit Ebook! Updated with links to the best and latest techniques that will help generate quality sales leads for your business.


Focus on Outbound

The previous four tips focus on optimizing the webpage. This last one is a no-brainer in terms of increasing leads without increasing web traffic volume. Why not try some of the most effective outbound marketing strategies?

Event marketing is a simple and easy way to interact with prospects and turn them into leads. Experiential event marketing is even better, as it goes beyond the mere physical presence of people at an event. Here are some unconventional event marketing campaigns, find out why they totally worked.

 

You can also try email marketing if you’re on a shoestring budget.

Watch our Email marketing video series now.

Email Marketing Series: How to Make Emails your Impossible to Ignore [Video]

And of course, there’s good old targeted telemarketing if you want fast results. Whatever medium you choose, the most important thing is choosing an efficient and effective third-party service provider.

Pro tip: Do not settle. When you’re outsourcing, you simply do not settle for mediocre results. 

Related: Is there such thing as a good B2B lead Generation Company?

Conclusion

One key takeaway here is, when you implement something new, make sure it’s measurable so you’ll know what works for you and what doesn’t. More importantly, don’t stop trying testing new things. Observe what your competitors are doing successfully that you may apply to your own. If you don’t think imitation is the highest form of flattery, then just make it your inspiration.

Case Study: Giant Software Solutions Provider Improves Lead Capture and Conversion with Callbox

 

 

Learn more lead generation lessons and tips at The Savvy Marketer’s Blog!

Love to know how we generate qualified leads?

Get in touch with our Marketing Consultant or Dial +1 888.810.7464  or 310.439.5814

The Ultimate Lead Generation Kit - FREE Ebook

 

 

Proper Listening Skills: Secrets for Lead Generation

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How to make your lead generation campaign successful depends on a lot of things. You have to have a good product that will get the attention of your business prospects, a marketing campaign that maximizes audience impact, as well as a few other tricks that will help you bring in the sales leads that you need. Of course, while it is true that the above three factors, there is also another factor that can affect your success in generating B2B leads, and it so happens to be the most basic, the most important, of all: your listening skills.

Really, with good listening skills, you can be effective in your appointment setting efforts. Unfortunately, that is precisely the skill that a lot of marketers these days tend to forget. With their desire to get their sales volume up, they take on an overly aggressive and pushy stance in increasing their sales volume. Not only does this actually push prospects away from you, it is also counter-intuitive to what proper marketing is all about.

To be effective, you need to listen properly. But how will you do that?

  1. Be focused – you need to concentrate on your work. Getting distracted or letting your mind wander will not do well, especially if you are having a discussion with appointment setting prospects.
  2. Get clues for emotions – this is especially when you are talking to prospects on the phone. Since you do not see them personally, you have to listen carefully to how the talk, as well as the tone of their voice.
  3. Ask proper questions – you cannot just go fill in blanks on your own, since this will only create misunderstandings. You have to ask right in order to understand right what your prospects really need.
  4. Do not interrupt – this is especially true when using telemarketing as your communication medium. You need to keep the flow of information going.
  5. Never assume – assumptions are never good during a business, since there is a great likelihood that whatever you are thinking that the prospect needs is wrong.
  6. Keep a pen and paper close by – in case your office is a paperless one, have a notepad application running, instead. Write down all the key details said, in order to remove the need for repeats.
  7. Review all the details – you need to check that all the data you collected is right, and that you understood what exactly the prospects’ issues are.
  8. Ask for a repeat – during those moments that you fail to get the details at first, it does not hurt to politely ask your B2B prospects to repeat their point. Just make sure you do not do that all the time, since that would make you look incompetent.
  9. Do not stereotype – this is the one common error of marketers. When they stereotype, they end up closing their minds during the conversation. This, in turn, affects their ability to comprehend what the talk was all about.

See? These are not that hard to follow, and are guaranteed to help make your lead generation campaign more effective.

Maximize Sales Leads Generation In Three Ways

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Maximize Sales Leads Generation In Three Ways

Selling can be a pain, especially for people not used to this kind of work. Well, even veterans still find this profession a challenge. With the way markets move and trends change, adapting constantly can be a daunting chore. Even so, there are plenty of strategies that you can use to consistently stay at the top of the lead generation business. Generating sufficient sales leads is not that hard at all, as long as you keep in mind the following three tips:

  1. Set you bar too high – yes, this is unrealistic, but if you constantly push yourself to reach impossible goals, especially ones that exceed the average of your appointment setting colleagues, then you will find yourself improving way better.
  2. Keep yourself motivated – basically speaking, have an end in sight. Once you have reached that end, try creating another goal. Maintaining a proper motivation will help you reach your B2B leads goals much better.
  3. Believe in yourself – this can be a real game-changer. How can you make people believe in what you are offering if you do not believe in it yourself? Before you go marketing your product to prospective sales leads, you should market to yourself first.

Another thing you should remember would probably be the content. Regardless of whatever marketing tool you use, be it social media or telemarketing, you need to stay consistent in your message. This would be the first thing your prospects would be looking for. As for the other three, well, now you know them, it would be easier to do it.

The Seven Deadly Sins Of Lead Generation

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The Seven Deadly Sins Of Lead Generation

 

Starting your own business can be the most exciting chapter of your life. Finally, you can be your own boss, managing people under you, and exploring lead generation possibilities that can help improve your bottom line. It all seems rosy, right? But once you put things into practice, well, you might discover some things that can give you problems. Make a mistake, and all your efforts can unravel. That can affect your ability to generate sales leads. So what kind of errors can you commit in your B2B leads efforts? For easy reference, we could classify them according to the seven cardinal sins, since these can reflect the kind of negative actions you might make:

 

  1. Greed – maximizing profits is good, but too much of a good thing is bad. Never take on business leads that may give you profits now, but can prove to be a headache to your business later on. Greed compels marketers to chase short-term rewards, without regards to what the future has in store.
  2. Gluttony – trying to collect all the sales leads that you want may result to a glut in your pipeline, slowing performance down, as well as failing to deliver promised services to your clients. Remember, there is a limit to how many accounts you can handle. Too many, and you will not be able to serve all.
  3. Lust – being the business owner presents a lot of temptations, like buying a few luxuries here and there. While rewarding yourself is fine, spending on extras can reduce the available funds that might be needed for your appointment setting campaign. This is very risky for business.
  4. Sloth – just because you are the business owner does not mean you can just sit back and relax. Truth to be told, this position is exactly where the most work is required. Besides, you have to take the lead for your employees to follow, right? You have to push yourself, even if it means joining your telemarketing team so as to reach your quota.
  5. Pride – ego is not that bad, especially if you want to create a strong image for your business. But if you let all go out of hand, you will fail to see the truth. Sometimes, you just have to swallow the bitter pill and admit that maybe, your current business set-up is not the best.
  6. Wrath – showing passion for your business is great, but it must not devolve into an emotional train wreck. People who get carried away by their passion tend to think irrationally, often going into destructive actions that, ultimately, destroy their business.
  7. Envy – comparing your business to others can be useful in setting benchmarks to reach, but if it begins to get into your nerves, then you are probably doing it the wrong way. People who let envy get the better of them often use their time and resources to sabotage their competition, neglecting their own potentials to grow and prosper.

 

So, which of these lead generation sins are you guilty of?

 

Thinking Strategically In Lead Generation

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Thinking Strategically In Lead Generation

 

Handling a small scale business can be a challenge for entrepreneurs like you. It will not be surprising if you juggle between manager, accountant, promoter, travel agent, and auditor all at the same time. It does make you wonder if you still need to add strategist for lead generation. But that is the one thing you should never do without. Companies that lack a strategic approach in management weaken their ability to generate B2B leads. This, in turn, makes it harder for them to find additional sales leads that could keep their business afloat. So, how does one think strategically?

  1. Do not assume that the current thinking is correct – there is such a thing as market evolution. Yes, your appointment setting process may work, but it may not be effective today. You might have to reexamine your current strategy.
  2. Be ready to explore – even if you reach a dead end, you must be ready to explore all avenues in business. If it means adopting a different communication medium (like telemarketing) or tap a different market, you should do so.
  3. Have a little confidence – strategic thinking requires that you look into the unknown. You will not reach anything if your insecurity prevents you from taking the first step.
  4. You are always faced with choices – you always have to make a choice in actions. Strategic thinking is never a straight path. You have to constantly make the right decisions.

All these play a key role in strategic planning for your lead generation campaign.

Secret In Innovative Lead Generation – The Inclusivity

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Secret In Innovative Lead Generation – The Inclusivity

Too often, people fall victim to the notion that innovations in lead generation must come out of a closed room, from only a small number of people. Well, that would be a warranted mistake if they think of the likes of Steve Jobs, Thomas Edison, Henry Ford, etc. but those people belong to the surprising minority.  If you want to have real innovation in generating B2B leads, you just need to open your doors and let others enter the picture. Believe it or not, the people around you might be the best source of innovative ideas in finding more sales leads.

Remember, true innovation does not come from one man alone, nor does it require the input of only a few managers. Think of how Samsung got into the top in smartphone sales. They did not have that extensive innovation team to come up with revolutionary designs. What they did is analyze customer buying behavior. They studied which phone designs and software fit the tastes of the market. From there, they came up with newer and better designs (in the fastest way possible) to capitalize on those customer tastes. You can do that, too. You can try having a telemarketing survey to figure out what you need to meet your customer needs.

Letting others have a say in what you do is not a bad idea at all. In fact, it can be a liberating experience for you. It can give you fresher idea on how to go about your appointment setting campaign or some new product or service in the future.