Online Marketing 101: Tips for Choosing a Domain Name

Online Marketing 101 - Tips for Choosing a Domain Name

1 – Name Your Brand

The first thing you should do is to consider what urls are available to you–then choose your brand name accordingly if you can. Be creative–do your research and see who else is using that name or anything similar. Be original, exciting and innovative when naming your brand— the same way you should be with your product.

2 – Tie Your Brand to the Domain Name
Your domain name should match your brand. Always choose one that doesn’t need explanation.

3 – Don’t choose a domain based just on keywords in the URL
Main keywords are not the key for high ranking in your domain name, although this is a factor. Think out a memorable, brand-related and available domain name, but don’t get obsessed with it. And keep it short and simple if you can, like JANE. One of the biggest problems with buying domain names is domain abuse. Existing backlinks in Google (“”) should always be checked beforehand (Wayback Machine is great to ensure clean domain names).

4 – Don’t Try to be Clever
Forget about hard-to-spell, long and clever words or anything too complex–unless you want to make it hard for people to remember your url. Do yourself a favor: dump the cutesy names and don’t use numbers–they won’t help. Best practice? A name with only one possible spelling.

5 – Extensions Matter (.com, .org, .net, etc.)
As of June 2013, there are 110 million .COM, 15 million .NET and 10 million .ORG domains on the web. Because most people still assume that .COM is the only possible choice, it’s the better option.

Attention Small Businesses: Here’s Your Online Marketing Checklist this Year

Attention Small Businesses- Here’s Your Online Marketing Checklist this Year

For a small business, generating online buzz and presence can dictate the future. Through sharing content, blog commenting, SEO, social media posts and other online strategies, brand awareness becomes easier and lead generation becomes more feasible.

But a small business also needs to be kept abreast with the current standards of internet marketing as well as with the working tactics that could be used to attract prospective buyers. According to, these are 14 basic tactics for small businesses to do in 2014:

Claim Your Pages: Most brands have many rogue pages living online. It’s time that you claim them as your own. This gives you the ability to merge with your current page if it is a duplicate or to keep the page instead of starting from scratch if you don’t have a page on that platform yet.

Google Yourself: The first thing people do when they hear your name or company name is Google it!  We all do it, but do you know what comes up in the search results? Give it a try!

Do a Source Search: Knowing what’s already popular can really steer you in a direction that will help you get more exposure.  A favorite tool for this is to see what people are already pinning from your site.  Just type this url, but of course, use your url.

Check Search Inquiries: Similar to a Source Search on Pinterest, this search tells you what people are searching for on your site. If there is a popular search that you don’t have content for, it is the perfect opportunity to create popular content and to rank higher on Google.

Do a Keyword Search: Knowing what people are searching for helps you pinpoint your content strategy. The simplest way to do this is to access Google’s Keyword Tool and look for keywords and phrases with a high amount of searches and low competition.

Look at Your Open Rates: Check out what has been popular content from your email marketing efforts.

Know Your Analytics: Google has a suite of helpful tools for small businesses. One of these tools is Google Analytics. This shows how many people visit your site, where they come from before they get to your site and what they do on your site–very helpful information for developing your online strategy.

Check Review Sites: There are many review sites out there; the most common being Yelp!, TripAdvisor and Urbanspoon. Take a look at those sites to see what people are saying. It’s likely there are positive and negative reviews. The negative reviews are a great way to find areas to improve for the new year.

Do a Related Search: This one is fun!  It’s always helpful to know what your competitors are (and aren’t) doing. Pull up a Google search page and type related: When you click search, Google will pull up pages that are similar to yours.

List Influencers: Influencers are powerful. These are people who are already in front of your target market.  People (and your target market) are spending hours a day online. What blogs, websites, thought leaders, brands, local pages and celebrities do your audiences already follow?

 Invite Email Subscribers: It’s no surprise that email is still very powerful. People on your list have already raised their hand to say that they love your brand and they want to hear more!

Set Up Monitoring: Every day there are millions of tweets and posts going non-stop. In your Hootsuite account, add a panel that searches for your keywords. This will help you know what people are saying about your industry and brand.

Search Tweet Chats: Tweet chats are a wonderful way to connect with like-minded influencers. This opens the door to partnerships and gets you in front of their audience, too.

Subscribe to Alerts: Another option in Google’s suite of business tools is Google Alerts. When you sign up for this, Google will send you an email whenever there is an article for a specific topic.

See more at: 14 Basic Small Business Online Marketing Tactics To Do In 2014