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Hot Reads and Hot Leads: A List of the Best Free E-Books for Marketers

Hot Reads and Hot Leads: A List of the Best Free E-Books for Marketers

With things constantly evolving in marketing, keeping up with the latest developments can feel like a full-time responsibility. That’s why we publish materials and resources that help you navigate the ever-changing marketing landscape. We want you to gain insights needed to drive results.

Here’s a list of our most popular eBooks. These serve as excellent references on various areas of modern B2B marketing—from how-to guides and best practices, all the way to industry trends and benchmarks.

So, browse through the selection and dive into a topic you like or include all titles into your reading list. These hot reads will help you become a better B2B marketer.

 


#1 Weeding Out Junk Leads With Predictive Lead Scoring


Not all leads are created equal. At any given moment, some leads are more qualified and sales-ready than others, while some will never become your customers. Assigning lead scores helps you manage and engage leads effectively. But, as the buying cycle becomes ever more complex, traditional ways of scoring and ranking leads are now starting to grow obsolete.

This eBook is a short primer to predictive lead scoring. Predictive lead scoring greatly extends what lead scores can do, and this guide teaches you everything you need to know to start using it in your marketing program.

Weeding Out Junk Leads with Predictive Lead Scoring


#2 Why You Should Bet Your Money on Digital Marketing (And Win)


If you’re still holding out on digital marketing for some reason, this eBook will change your mind. Packed with real-world trends and statistics, this guide builds a solid argument for developing and executing a digital marketing strategy right now.

This whitepaper shows the value that digital marketing delivers. It talks about which tactics to focus on for different business stages and strategic goals. Most importantly, this guide helps you build a winning digital marketing strategy from scratch.

Why You Should Bet Your Money on Digital Marketing And Win

 


#3 New and Improved Ultimate Lead Generation Kit to Jumpstart your Business


Modern B2B lead generation can feel overwhelming and daunting to even the most experienced marketers. There’s simply too much in the way of information, tools, tactics, and strategies.

This latest edition of our lead generation kit untangles the complexities in the art and science of acquiring leads. It’s a step-by-step guide to building a fully-functioning lead generation engine. With this eBook, you’ll learn the lead generation process and the role that each lead-generating channel plays, as well as how to tie everything together with the right platform and people.

The Ultimate Lead Generation Kit to Jumpstart Your Business 2018 Edition


#4 15 Brilliant Web Design Hacks That Convert Traffic into Leads


Your website and landing pages are excellent sources of qualified leads. But it takes the right balance between content and design to maximize web conversions.

With the 15 web design practices cited in this eBook, you’ll be able to boost the number of leads generated from your web traffic. The 15 practical tips have been hand-picked based on solid science and concrete results, focusing on various design elements that influence conversions.

15 Brilliant Web Design Hacks That Convert Traffic into Leads


#5 40 B2B Sales Email Templates for Every Situation


Writing email copies for B2B sales takes up time and resources that are better spent elsewhere. To save you the trouble of crafting compelling sales emails, we’ve compiled 40 ready-to-use email templates in this downloadable PDF.

These 40 templates include emails for cold outreach, following up, lead nurturing, influencer marketing, and other situations that require email communications. These are proven email copies that have generated very good open rates, CTRs, reply rates, and conversions.

40 B2B Sales Email Templates for Every Situation


#6 Content Calendar Template


Content calendars translate your content marketing strategy into a workable plan. It’s a crucial component of any modern marketing program. Without it, you’re part of the 34% of marketers who don’t have a documented content marketing plan.

This downloadable content calendar template saves you the trouble of creating one from scratch so that you stay focused on producing compelling content.

Content Calendar Template


#7 150+ Software/Tech Marketing Stats to Help You Plan for 2018


Although we’re already well within 2018, this eBook remains a valuable reference for marketers in the software and technology space. There’s still plenty of insights and ideas that the previous year can teach us.

We compiled this eBook by digging into more than 60 industry reports, selecting numbers that matter in planning and strategy development, and organizing the stats into 35 actionable insights.

Software Tech Marketing Stats to Help You Plan for 2018

 

 

 Read our latest marketing news or Subscribe to our newsletter!

Dial +1 888.810.7464 / 310.439.5814

 

 

Hot Reads and Hot Leads: A List of the Best Free E-Books for Marketers

Hot Reads and Hot Leads: A List of the Best Free E-Books for Marketers

With things constantly evolving in marketing, keeping up with the latest developments can feel like a full-time responsibility. That’s why we publish materials and resources that help you navigate the ever-changing marketing landscape. We want you to gain insights needed to drive results.

Here’s a list of our most popular eBooks. These serve as excellent references on various areas of modern B2B marketing—from how-to guides and best practices, all the way to industry trends and benchmarks.

So, browse through the selection and dive into a topic you like or include all titles into your reading list. These hot reads will help you become a better B2B marketer.

 


#1 Weeding Out Junk Leads With Predictive Lead Scoring


Not all leads are created equal. At any given moment, some leads are more qualified and sales-ready than others, while some will never become your customers. Assigning lead scores helps you manage and engage leads effectively. But, as the buying cycle becomes ever more complex, traditional ways of scoring and ranking leads are now starting to grow obsolete.

This eBook is a short primer to predictive lead scoring. Predictive lead scoring greatly extends what lead scores can do, and this guide teaches you everything you need to know to start using it in your marketing program.

Weeding Out Junk Leads with Predictive Lead Scoring


#2 Why You Should Bet Your Money on Digital Marketing (And Win)


If you’re still holding out on digital marketing for some reason, this eBook will change your mind. Packed with real-world trends and statistics, this guide builds a solid argument for developing and executing a digital marketing strategy right now.

This whitepaper shows the value that digital marketing delivers. It talks about which tactics to focus on for different business stages and strategic goals. Most importantly, this guide helps you build a winning digital marketing strategy from scratch.

Why You Should Bet Your Money on Digital Marketing And Win

 


#3 New and Improved Ultimate Lead Generation Kit to Jumpstart your Business


Modern B2B lead generation can feel overwhelming and daunting to even the most experienced marketers. There’s simply too much in the way of information, tools, tactics, and strategies.

This latest edition of our lead generation kit untangles the complexities in the art and science of acquiring leads. It’s a step-by-step guide to building a fully-functioning lead generation engine. With this eBook, you’ll learn the lead generation process and the role that each lead-generating channel plays, as well as how to tie everything together with the right platform and people.

The Ultimate Lead Generation Kit to Jumpstart Your Business 2018 Edition


#4 15 Brilliant Web Design Hacks That Convert Traffic into Leads


Your website and landing pages are excellent sources of qualified leads. But it takes the right balance between content and design to maximize web conversions.

With the 15 web design practices cited in this eBook, you’ll be able to boost the number of leads generated from your web traffic. The 15 practical tips have been hand-picked based on solid science and concrete results, focusing on various design elements that influence conversions.

15 Brilliant Web Design Hacks That Convert Traffic into Leads


#5 40 B2B Sales Email Templates for Every Situation


Writing email copies for B2B sales takes up time and resources that are better spent elsewhere. To save you the trouble of crafting compelling sales emails, we’ve compiled 40 ready-to-use email templates in this downloadable PDF.

These 40 templates include emails for cold outreach, following up, lead nurturing, influencer marketing, and other situations that require email communications. These are proven email copies that have generated very good open rates, CTRs, reply rates, and conversions.

40 B2B Sales Email Templates for Every Situation


#6 Content Calendar Template


Content calendars translate your content marketing strategy into a workable plan. It’s a crucial component of any modern marketing program. Without it, you’re part of the 34% of marketers who don’t have a documented content marketing plan.

This downloadable content calendar template saves you the trouble of creating one from scratch so that you stay focused on producing compelling content.

Content Calendar Template


#7 150+ Software/Tech Marketing Stats to Help You Plan for 2018


Although we’re already well within 2018, this eBook remains a valuable reference for marketers in the software and technology space. There’s still plenty of insights and ideas that the previous year can teach us.

We compiled this eBook by digging into more than 60 industry reports, selecting numbers that matter in planning and strategy development, and organizing the stats into 35 actionable insights.

Software Tech Marketing Stats to Help You Plan for 2018

 

 

 Read our latest marketing news or Subscribe to our newsletter!

Dial +1 888.810.7464 / 310.439.5814

 

 

‘FREE’ Lead Generation Ebooks From 3 Best Brands

What is with ‘free’  that makes it irresistible and instantly lures customers?

Over the years, it has become one of the most overused term in marketing propaganda and yet it hasn’t lost its magic and continues to captivate attention.

In a joint theory of marketing and psychology, there are two things that might come to a prospect’s mind when “Free” is mentioned:

1) It signals the mind of the buyer to try the free stuff offered because there’s nothing to lose anyway. It’s certainly FREE of charge.

This is even discussed in greater details in  ‘Use the Psychology of Free Stuff to Generate Leads‘.

2)This confuses the prospect though, it leaves them thinking that no great product is of no value.

Let’s break the stereotype. Fortunately, the B2B marketing landscape is changing. Marketing experts are slowly revolutionizing the industry as they demolish bad impression towards costless stuff. They still use ‘free’, but instead of putting mediocre freebies they give out substantial downloadables, more reliable statistics on content and useful guides.

Speaking of which, three lead generation companies have come up with free marketing goodies in the form of ebooks that are surely worth your time and none of your money.

The Definitive Guide to Lead Generation - Marketo

 

1) Here’s Marketo definitive guide to lead generation. In this comprehensive 160-page guide you will learn topics ranging from content marketing, website SEO to telesales and content syndication. It’s packed full with checklists, charts and thought leadership from leading influencers in marketing today.

All that for free. Download the guide here.

 

 

 

Related: 7 Most Effective Market Research Tools for Creating Effective Lead Generation

 

Sales Staff Appointment Setting Ebooks

 

 

2) This downloadable from Salesstaff.com are filled with appointment setting tips that you’ll surely love. It gives a full breakdown of dilemmas you encounter in appointment setting and resolves it with good pieces of advice.

Get much need help with your appointment setting by downloading the guide here.

Get productive through these mobile apps for business!

 

 

 

 

Unbounce 30 Greatest Lead Generation Tips, Tricks and Ideas

 

3) And last but not the least, ‘The Greatest 30 Lead Generation Tips, Tricks and Ideas’ from Unbounce.com. If you’re opting to learn more online marketing strategies, this will surely answer every mind-boggling question you have.

 

Unpuzzle your marketing brain by downloading the tips here.

 

 

 

Indeed, sometimes, the best things in life are free.

Speaking of free stuff, here’s our own guide on how we run a successful marketing campaign.

 

Grab a copy of our FREE EBOOK, The Ultimate Lead Generation Kit Ebook! Updated with links to the best and latest techniques that will help generate quality sales leads for your business

 The Ultimate Lead Generation Kit Ebook