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A Rundown of the Benefits of Marketing Automation for Healthcare Services

A Rundown of the Benefits of Marketing Automation for Healthcare Services

Health is wealth, and we can never really deny the fact that we have to invest a great deal on efficient diagnostic and treatment tools to better address important medical concerns. Now more than ever, people are looking towards the healthcare sector for innovations that will lower costs and bring better results.

It is against this backdrop that major players in the field of medical technology are putting more emphasis on quality care to meet an ever-increasing demand for specific services and equipment for specialty care. In fact, in the United States, overall healthcare expenditures have reached a whopping $3 trillion in 2014. In the pharmaceutical sector, spending for prescription drugs is expected to reach $400 billion by 2020.

These numbers drive home the point that that major healthcare providers are compelled to do more in terms of getting a good share of the market. For this, planning an effective means to generating quality healthcare sales leads is an important step to achieving higher revenues and securing a good position in the marketplace for healthcare services and products.

B2B lead generation is essential to achieving these objectives, but setting up a campaign that’s designed to attract more buyers is better said than done. In fact, there are several obstacles that get in the way of healthcare companies. For EConsultancy.com, these challenges include handling CRM data and tracking the most important marketing metrics.

In terms of data, the site points out that 44 percent of healthcare organizations “are not even prepared to use their CRM data in marketing campaigns.” Meanwhile, most companies in the industry are facing increasing difficulties in tracking their gains across multiple marketing platforms, often using the wrong metrics to gauge the performances of their digital campaigns.

Related: 5 New Year’s Resolutions to Refine Your Marketing Analytics Stack

Apparently, this disconnect from achieving better revenues adds to the complexity of the healthcare market.

This is where the magic of marketing automation comes in. Such a tool is nothing new to the world of B2B, although it has been regarded as a major game-changer in the contest to get more healthcare leads. No doubt about it, innovations in the way marketers reach out to their audiences has made it possible for large-scale (and even small-fry) companies to create compelling propositions. What’s more, these innovations provide an essential way out from handling big data.

There’s no questioning the benefits of marketing automation to healthcare companies. And although there are those are still reluctant to make use of such a technology, they will eventually give in on account of these reasons.

Related: 17 Lead Generation Stats that Prove Marketing Automation Works [VIDEO]

 

Simplifying the sales process

From generating interest down to setting a sales appointment, you can bet that the process of turning leads into clients is a tricky task. With marketing automation, you are able to shorten the time it takes to qualify a lead and have it ready for an appointment.

Related: The B2B Buying Process Has Changed: Here’s How Not to Get Left Behind

Ensuring quality

How do you know if a lead is ready for a sales appointment in the first place? Well, you can use an effective lead scoring system to seek out potential buyers. Marketing automation lets you filter out the best leads faster using your own specifications saving you precious time and resources which you can use elsewhere.

Related: The Remedy for Unqualified Leads: Nurture Them Until They’re Ready

Better outreach

Being able to score leads means zeroing in on those opportunities that need a little more goading before a decision to purchase is reached. This comes as an advantage since you will be focusing only on those leads with a high chance to end up in a sale. You will be able to improve your messaging and achieve a better way to engage your potential clients.

Related: How Marketing Automation Helps You Outgrow Your Competitors

Securing revenue faster

By being able to focus your resources on high priority prospects, you can eventually increase your sales numbers faster. To accelerate sales for healthcare, you only have to know where to concentrate your marketing efforts, and marketing automation doesn’t fail in this respect.

Becoming consistent

In order to improve your position in the healthcare market, you only need to be consistent with the type of messaging you produce for your audience. From blog posts to you e-newsletters, marketing automation provides you an easier way to manage these approaches, making sure that you won’t stray from your core message. Only then can you become a sought-after institution in the healthcare industry.

 

Author Bio:

Rebecca Matias

Rebecca Matias is a Business Development Manager at Callbox. She is a proactive marketer who is willing to share her passion, leadership principles and craft in marketing. Follow Rebecca on Twitter, Facebook, and Google+.

 

 

Read the latest updates on The Savvy Marketer’s Blog

Get Healthcare Leads or Learn more about Callbox Multi-Channel Marketing Strategy

Ready to talk? Contact us 

or Dial 888.810.7464 | WhatsApp +65 8232 2417

 

 

Grab a copy of our FREE EBOOK, Targeted B2B Marketing: Guide, Checklists, and Worksheets! A comprehensive guide to targeted marketing to help organizations get in front of the right people at the right time through the right channels with the right message to influence a purchase.

Download Targeted B2B Marketing Guide, Checklists and Worksheets [Free eBook] CTA

B2B Chatbots and How This Tech Can Improve Your Conversions
4 Fathers Who Shaped the Evolution of B2B Marketing

A Rundown of the Benefits of Marketing Automation for Healthcare Services

A Rundown of the Benefits of Marketing Automation for Healthcare Services

Health is wealth, and we can never really deny the fact that we have to invest a great deal on efficient diagnostic and treatment tools to better address important medical concerns. Now more than ever, people are looking towards the healthcare sector for innovations that will lower costs and bring better results.

It is against this backdrop that major players in the field of medical technology are putting more emphasis on quality care to meet an ever-increasing demand for specific services and equipment for specialty care. In fact, in the United States, overall healthcare expenditures have reached a whopping $3 trillion in 2014. In the pharmaceutical sector, spending for prescription drugs is expected to reach $400 billion by 2020.

These numbers drive home the point that that major healthcare providers are compelled to do more in terms of getting a good share of the market. For this, planning an effective means to generating quality healthcare sales leads is an important step to achieving higher revenues and securing a good position in the marketplace for healthcare services and products.

B2B lead generation is essential to achieving these objectives, but setting up a campaign that’s designed to attract more buyers is better said than done. In fact, there are several obstacles that get in the way of healthcare companies. For EConsultancy.com, these challenges include handling CRM data and tracking the most important marketing metrics.

In terms of data, the site points out that 44 percent of healthcare organizations “are not even prepared to use their CRM data in marketing campaigns.” Meanwhile, most companies in the industry are facing increasing difficulties in tracking their gains across multiple marketing platforms, often using the wrong metrics to gauge the performances of their digital campaigns.

Related: 5 New Year’s Resolutions to Refine Your Marketing Analytics Stack

Apparently, this disconnect from achieving better revenues adds to the complexity of the healthcare market.

This is where the magic of marketing automation comes in. Such a tool is nothing new to the world of B2B, although it has been regarded as a major game-changer in the contest to get more healthcare leads. No doubt about it, innovations in the way marketers reach out to their audiences has made it possible for large-scale (and even small-fry) companies to create compelling propositions. What’s more, these innovations provide an essential way out from handling big data.

There’s no questioning the benefits of marketing automation to healthcare companies. And although there are those are still reluctant to make use of such a technology, they will eventually give in on account of these reasons.

Related: 17 Lead Generation Stats that Prove Marketing Automation Works [VIDEO]

 

Simplifying the sales process

From generating interest down to setting a sales appointment, you can bet that the process of turning leads into clients is a tricky task. With marketing automation, you are able to shorten the time it takes to qualify a lead and have it ready for an appointment.

Related: The B2B Buying Process Has Changed: Here’s How Not to Get Left Behind

Ensuring quality

How do you know if a lead is ready for a sales appointment in the first place? Well, you can use an effective lead scoring system to seek out potential buyers. Marketing automation lets you filter out the best leads faster using your own specifications saving you precious time and resources which you can use elsewhere.

Related: The Remedy for Unqualified Leads: Nurture Them Until They’re Ready

Better outreach

Being able to score leads means zeroing in on those opportunities that need a little more goading before a decision to purchase is reached. This comes as an advantage since you will be focusing only on those leads with a high chance to end up in a sale. You will be able to improve your messaging and achieve a better way to engage your potential clients.

Related: How Marketing Automation Helps You Outgrow Your Competitors

Securing revenue faster

By being able to focus your resources on high priority prospects, you can eventually increase your sales numbers faster. To accelerate sales for healthcare, you only have to know where to concentrate your marketing efforts, and marketing automation doesn’t fail in this respect.

Becoming consistent

In order to improve your position in the healthcare market, you only need to be consistent with the type of messaging you produce for your audience. From blog posts to you e-newsletters, marketing automation provides you an easier way to manage these approaches, making sure that you won’t stray from your core message. Only then can you become a sought-after institution in the healthcare industry.

 

Author Bio:

Rebecca Matias

Rebecca Matias is a Business Development Manager at Callbox. She is a proactive marketer who is willing to share her passion, leadership principles and craft in marketing. Follow Rebecca on Twitter, Facebook, and Google+.

 

 

Read the latest updates on The Savvy Marketer’s Blog

Get Healthcare Leads or Learn more about Callbox Multi-Channel Marketing Strategy

Ready to talk? Contact us 

or Dial 888.810.7464 | WhatsApp +65 8232 2417

 

 

Grab a copy of our FREE EBOOK, Targeted B2B Marketing: Guide, Checklists, and Worksheets! A comprehensive guide to targeted marketing to help organizations get in front of the right people at the right time through the right channels with the right message to influence a purchase.

Download Targeted B2B Marketing Guide, Checklists and Worksheets [Free eBook] CTA

B2B Chatbots and How This Tech Can Improve Your Conversions
4 Fathers Who Shaped the Evolution of B2B Marketing

3 Keys to Influencer Marketing in the Healthcare Industry [GUEST POST]

3 Keys to Influencer Marketing in the Healthcare Industry

Even before the advent of social media and the wireless revolution, the healthcare sector was already utilizing a form of influencer marketing. Think back to the legacy forms of advertising such as television commercials and radio spots: do you remember recall phrases such as “nine out of ten dentists recommend”?

By the late 20th century, such marketing strategies had become a sort of television trope; however, they were often based on surveys conducted by professional organizations such as the American Dental Association.

It is only natural for the healthcare sector to lean towards influencer marketing for its success. First of all, this is a highly regulated industry that must tread carefully when it comes to advertising, particularly with regard to the pharmaceutical sector; to this effect, influencers are often experts who can deliver results while remaining compliant and ethical. Here are three keys to influencer marketing in the healthcare industry:

Vetting the Experts

Let’s say you are a physician with a small family practice serving populous communities. Your patients will likely expect you to have a social media presence. As a busy doctor, it may be in your best interest to utilize influencer marketing to keep your patients abreast of important issues related to your practice and their health. The last thing you want to do is turn over the username and password combinations to your social media accounts to someone who is not really the expert he or she purports to be.

According to the University of Cincinnati, having a master’s degree in healthcare administration is a good way to “combine your clinical knowledge with leadership skills,” which could be a helpful characteristic of managers you hire.

Related: Top Healthcare Marketing Trends to Expect in 2017

 Choosing the Right Media Channels

You may think that influencers mostly operate in social networks such as LinkedIn, Twitter and Facebook. You would be surprised to learn that print media is still very effective when it comes to the healthcare sector. If you pay attention to television commercials, you will see that pharmaceutical companies are still using this advertising outlet extensively. Influencers do not limit their work to creating content; they are also known to reach out to journalists and colleagues who can elevate the names of their clients through the right channels.

Related: The Advantages of Medical Tourism: Why Aren’t You Hopping on a Plane Yet?

 Communications and Engagement

If you read a medical research study on The Lancet that you feel must be shared with your patients, you can rely on an influencer to take that complex medical information and turn it into content that average readers will not only understand but also enjoy and share with their peers. This is the key to engagement, and it is something that influencers do very well.

Related: The Crucial Benefit of Telemarketing Services in the Field of Healthcare

 

In the end, if your healthcare practice needs to get a marketing boost, you should strongly consider consulting with influencers and learn about their services. Marketing is a key aspect of maintaining credibility and a good reputation in the healthcare industry.

 

Author Bio:

Dixie Somers

Dixie Somers  is a freelance writer and influencer.

 

 

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