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Event Marketing: Four Important Tips to Push Attendances

Corporate events are strictly the best avenues to source qualified B2B sales leads.

Whether it’s a trade show or a conference, corporate events function to get your brand the exposure it deserves. But beyond that, events can also boost your enterprise’s ability to engage its target market and, of course, improve its revenue generation through the high-quality leads that such events can produce.

But before everything else, you need to make sure that the right people will be attending your event. And for this, event marketing is an essential factor that makes the difference between a successful event and a lackluster one.

In terms of drawing guiding people into your event, you may want to consider a few reminders first before marketing your event or trade show.


#1. Profile your attendees


 Low confirmations can only mean one thing: An abandoned event! And more often than not, this is the result of ineffective profiling of attendees. To hold an event that can truly deliver stellar results, you will need to ensure that you are finding the right people to invite. For this, you need to consider the profiles of every attendee and make sure that their information jibes with your ideal audience.

Related: Get your First Tradeshow Clients with these Marketing Ideas


#2. Get your audience woke!


 And by that, we mean to get them to listen to you. One thing about effective event planning, in general, is to trigger your audience into confirming. Corporate events are not just there to make you a part of the “in” crowd. Far from it, events are there to educate and to produce something valuable for your audience. And you can bet that they will join in on the fun if you show the event as something relevant they wouldn’t want to miss.

Related: How to get Tangible ROI in Joining Events!


#3. Engage and influence


More important than discussing what the event is all about, make time for listening to your prospects. Actually hearing them out and filling them in on what to expect in the event. You will have to create relevant talking points that will instantly catch capture their interest and win them over. Relevance is key here, and it pays greatly when you consider all the subjects that are close to your audience’s heart. That way, they will turn upon the date of the event and have a smashing good time!

Related: EVENT PLANNING AND MANAGEMENT: DELEGATE YOUR TASKS


#4. Follow-up with good content


Oftentimes, you may not secure that resounding “yes.” A prospect may need a little more encouragement to actually come up on the day of the event. And sometimes, a prospect may not have the convenience to engage you in a telephone call. This is where online content comes in handy. Send the prospect a newsletter leading up to the event and showing what he or she can expect from it. You may also encourage them to engage via an exclusive social media page or profile for the event. Learn how to use content to build business relationship and drive event attendees

 

 

Learn more about our effective event marketing process

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Daily Stat Feed: How do Trade Shows and Event Marketing Fare Nowadays?

Daily Stat Feed: How do Trade Shows and Event Marketing fare nowadays?

In a recent study conducted by Live Marketing, a firm that focuses on “integrated engagement”, they determined the current standing of hosting events and shows as a means of outside physical marketing.

Up until today, majority of the budget for the overall marketing efforts of a company is allocated for events. It’s one of the few surviving strategies that require marketers to actually go out into the field and engage with prospects. Because of this subsequent pressure (the company must gain positive ROI for its expenses in putting up such gatherings), it’s important to know how this strategy is still up to its hype.

Let’s see exactly how much companies have spent in the last year for events: an enormous amount of $24 billion. Take that for pressure.

Can we still rely on events and trade shows to meet our marketing goals?

First of all, what are these goals? According to the report, 83% say that the goal is to increase sales. Fair enough. However, 73% of them also say that it’s also about increasing the public’s awareness of their brand, and 53% says it enhances product knowledge.

The study also revealed the Business-to-Business (B2B) events capture the largest share of budget among companies who do this kind of marketing. It has become the second most prevalent and prioritized marketing tactic and is expected to grow more in the next two years.

What type of events do B2B marketers usually employ? According to the study, the most popular type is social gatherings, which could be golf tournaments, a mini-ball at a good hotel, or a simple get together at the local beach club. Next to social gatherings, marketers also host classes, workshops and seminars in different locales. Fundraising events and retreats are the least used types.

How do they promote events? As it turns out, Email is the most prevalent method of spreading the word about upcoming events, followed by word of mouth, and mailed invites. Magazine and newspaper ads are not so popular among event marketers. And even though social media is among the tools they use to promote their events, it’s not something that they put much of their efforts on.

Do they charge? Not likely. Only 10% of the respondents revealed that they charge a fee during events, and most of that 10% come from non-profit companies. B2B companies, on the other hand, almost never charge.

Lastly, it was found out that their biggest challenge is getting people to respond to invites and minimizing no-shows. Apparently, their experiences in managing the event, food/venue planning, or tracking the results leave them no difficulties – but they cannot always control their event turnout.