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Creating a Content Upgrade and Using Them to Grow Your Email List

Creating a Content Upgrade and Using Them to Grow Your Email List

Content upgrades can be likened to Thanos becoming an all-powerful being after he gathered all the Infinity Stones. While there might be limitations to what content upgrades can do to your marketing campaign, there’s no denying the benefits they have when you utilize them.

You have heard of marketers talking about how content upgrades grew their email list 10X faster than before, and you wonder whether they are exaggerating the numbers.

The truth? They are not joking.

A lot of big-name marketers like Brian Dean and Devesh Khanai have utilized the power of content upgrades with amazing results.

Brian, who has made a name for himself with his Skyscraper technique, said he was able to grow his email conversion rate from 0.54% to 4.82%.

Khanai, on the other hand, was able to boost the conversion rate of one Growth Everywhere blog post by 492% using content upgrade.

How did they do it? Let’s look at some ideas on how to utilize the power of a content upgrade to increase your email conversion rate.

 

Get the Content Upgrade Started

Consider content upgrades as bribes or lead magnets. They come in different forms, and they are easy to make. They are in-depth versions of a piece of content that your readers are already interested in.

For example, you have read the recipe of your favorite dessert on a website. While you were reading, there’s a pop-up that says you can have a full step-by-step video of that recipe. All you have to do is enter your email address, and they will send the video link straight to your inbox.

What did you do? You did it right away without any hesitation.

Aside from the video, below are some other examples of a content upgrade:

1. Report

If you specialize in a particular topic and conducted in-depth research about it, you can use this as a content upgrade to educate your audience.

Take for example this report created by Social Media Examiner. The report shows their visitors how marketers are using social media nowadays. Then, it highlights the important phrases and sentences, such as “70+ charts” and “join 450,000 of your peers.”

Who can resist those chart-rich report? And surely, you don’t want to be the only one who hasn’t have this inside information.

How can you get this report? By simply giving them your email.

2. Blog Post PDF version

This is the easiest content upgrade to make. Write a blog post and save your final draft as a PDF version. If the information you gave is truly valuable, your readers would want that. Download this post in PDF

3. Podcast Transcript

You might have a podcast which generated a lot of attention. Double the interest as well as your mailing list by providing a transcript of that podcast.

4. Cheat Sheet

A cheat sheet is a type of content upgrade where you put together all the vital information from a related piece of content.

A great example of this is Neil Patel’s new SEO strategy where he talked about his new tool that boosts his traffic furthermore. Then there’s a popup that suggests people can have the cheat sheet to know more about the tool.

 

Those are content upgrades, now what?

 

Knowing what a content upgrade is one thing but implementing them is another. So what do you do? How do you start?

First, find out the best-performing pages on your website with the help of Google Analytics. Another method of identifying the most popular is through the number of social shares each of your posts have.

Next, find out what type of content upgrade complements your post. Aside from the examples given above, there are other types of content upgrades you can utilize. Once you have those two figured out, create the resource you will use and place it on your site.

Related: Essential Components of a Lead-generating Website

 

The Making of a Powerful Content Upgrade

Content upgrades are powerful and here are some strategies to further boost its efficacy.

Headlines

Your headline is the first thing your readers see; thus, it only makes sense to create one that catches their attention. No, we’re not talking about those clickbait types of headlines, but one that communicates the value readers can get from your piece of content.

Quality

There’s a lot of emphasis over long forms and large content these days. However, if you can convey your message in just two pages of content, don’t stretch it to ten pages. Quality is more important than the size, and the value your readers can get is your primary goal. Lastly, don’t forget to make your content evergreen, always relevant to what they need.

Related: How To Utilize A High-quality Blog As A Springboard To Success

Location

You have to place your opt-in button in several strategic locations, not just in one place. The best place is to put your bonus content on top, at the bottom, and in the middle of the content.

Button

Aside from creating an eye-catching button for your opt-in, make sure that it blends or complements your website theme.

Share

Make sure that you share your content upgrade on your different social media channels. Another strategy to reach a new audience is to write a guest post to other blogs or sites and link it to the page where your content upgrade is.

Related: How To Write Content That Gets Read And Shared

 

Conclusion

Just like all other marketing strategies, creating a content upgrade takes a lot of work. However, all the hard work is worth it because the results are exponential.

 

And don’t forget to employ proper lead nurturing to maximize your email list.

 

Author Bio:

Rebecca Matias

Rebecca Matias is a Business Development Manager at Callbox. She is a proactive marketer who is willing to share her passion, leadership principles and craft in marketing. Follow Rebecca on Twitter, Facebook, and Google+.

 

 

Improve Your Sales Pipeline with Lead Generation

Request a Proposal. Talk to an Expert!

or Dial 888.810.7464 | WhatsApp +65 8232 2417

 

 

Grab a copy of our FREE EBOOK, Targeted B2B Marketing: Guide, Checklists, and Worksheets! A comprehensive guide to targeted marketing to help organizations get in front of the right people at the right time through the right channels with the right message to influence a purchase.

Download Targeted B2B Marketing Guide, Checklists and Worksheets [Free eBook] CTA

Creating a Content Upgrade and Using Them to Grow Your Email List

Creating a Content Upgrade and Using Them to Grow Your Email List

Content upgrades can be likened to Thanos becoming an all-powerful being after he gathered all the Infinity Stones. While there might be limitations to what content upgrades can do to your marketing campaign, there’s no denying the benefits they have when you utilize them.

You have heard of marketers talking about how content upgrades grew their email list 10X faster than before, and you wonder whether they are exaggerating the numbers.

The truth? They are not joking.

A lot of big-name marketers like Brian Dean and Devesh Khanai have utilized the power of content upgrades with amazing results.

Brian, who has made a name for himself with his Skyscraper technique, said he was able to grow his email conversion rate from 0.54% to 4.82%.

Khanai, on the other hand, was able to boost the conversion rate of one Growth Everywhere blog post by 492% using content upgrade.

How did they do it? Let’s look at some ideas on how to utilize the power of a content upgrade to increase your email conversion rate.

 

Get the Content Upgrade Started

Consider content upgrades as bribes or lead magnets. They come in different forms, and they are easy to make. They are in-depth versions of a piece of content that your readers are already interested in.

For example, you have read the recipe of your favorite dessert on a website. While you were reading, there’s a pop-up that says you can have a full step-by-step video of that recipe. All you have to do is enter your email address, and they will send the video link straight to your inbox.

What did you do? You did it right away without any hesitation.

Aside from the video, below are some other examples of a content upgrade:

1. Report

If you specialize in a particular topic and conducted in-depth research about it, you can use this as a content upgrade to educate your audience.

Take for example this report created by Social Media Examiner. The report shows their visitors how marketers are using social media nowadays. Then, it highlights the important phrases and sentences, such as “70+ charts” and “join 450,000 of your peers.”

Who can resist those chart-rich report? And surely, you don’t want to be the only one who hasn’t have this inside information.

How can you get this report? By simply giving them your email.

2. Blog Post PDF version

This is the easiest content upgrade to make. Write a blog post and save your final draft as a PDF version. If the information you gave is truly valuable, your readers would want that. Download this post in PDF

3. Podcast Transcript

You might have a podcast which generated a lot of attention. Double the interest as well as your mailing list by providing a transcript of that podcast.

4. Cheat Sheet

A cheat sheet is a type of content upgrade where you put together all the vital information from a related piece of content.

A great example of this is Neil Patel’s new SEO strategy where he talked about his new tool that boosts his traffic furthermore. Then there’s a popup that suggests people can have the cheat sheet to know more about the tool.

 

Those are content upgrades, now what?

 

Knowing what a content upgrade is one thing but implementing them is another. So what do you do? How do you start?

First, find out the best-performing pages on your website with the help of Google Analytics. Another method of identifying the most popular is through the number of social shares each of your posts have.

Next, find out what type of content upgrade complements your post. Aside from the examples given above, there are other types of content upgrades you can utilize. Once you have those two figured out, create the resource you will use and place it on your site.

Related: Essential Components of a Lead-generating Website

 

The Making of a Powerful Content Upgrade

Content upgrades are powerful and here are some strategies to further boost its efficacy.

Headlines

Your headline is the first thing your readers see; thus, it only makes sense to create one that catches their attention. No, we’re not talking about those clickbait types of headlines, but one that communicates the value readers can get from your piece of content.

Quality

There’s a lot of emphasis over long forms and large content these days. However, if you can convey your message in just two pages of content, don’t stretch it to ten pages. Quality is more important than the size, and the value your readers can get is your primary goal. Lastly, don’t forget to make your content evergreen, always relevant to what they need.

Related: How To Utilize A High-quality Blog As A Springboard To Success

Location

You have to place your opt-in button in several strategic locations, not just in one place. The best place is to put your bonus content on top, at the bottom, and in the middle of the content.

Button

Aside from creating an eye-catching button for your opt-in, make sure that it blends or complements your website theme.

Share

Make sure that you share your content upgrade on your different social media channels. Another strategy to reach a new audience is to write a guest post to other blogs or sites and link it to the page where your content upgrade is.

Related: How To Write Content That Gets Read And Shared

 

Conclusion

Just like all other marketing strategies, creating a content upgrade takes a lot of work. However, all the hard work is worth it because the results are exponential.

 

And don’t forget to employ proper lead nurturing to maximize your email list.

 

Author Bio:

Rebecca Matias

Rebecca Matias is a Business Development Manager at Callbox. She is a proactive marketer who is willing to share her passion, leadership principles and craft in marketing. Follow Rebecca on Twitter, Facebook, and Google+.

 

 

Improve Your Sales Pipeline with Lead Generation

Request a Proposal. Talk to an Expert!

or Dial 888.810.7464 | WhatsApp +65 8232 2417

 

 

Grab a copy of our FREE EBOOK, Targeted B2B Marketing: Guide, Checklists, and Worksheets! A comprehensive guide to targeted marketing to help organizations get in front of the right people at the right time through the right channels with the right message to influence a purchase.

Download Targeted B2B Marketing Guide, Checklists and Worksheets [Free eBook] CTA

Symptoms of an Unhealthy Email Marketing List (and How to Clean It)

Symptoms of an Unhealthy Email Marketing List (and How to Clean It)

Believe it or not, your email marketing list might not be as healthy as it can possibly be. In essence, an email list is actually pretty organic because, in an ideal sense, you want your emails to reach real people that can lead to conversion.

You know what we’re talking about. The last time you sent a bulk email campaign, how many were actually opened? How many actually replied to you? And, how many of those emails actually work?

In this short article, we’ll examine how you can run diagnostics on contact list health and see what you can do to improve things like CTR (click-through rates) and how you can get more people to check out your correspondence.

So sit back and relax, today we’ll teach you how to be a contact list doctor.

 

What is an unhealthy email marketing list?

Simply put, an unhealthy email marketing list is a list of contacts with emails that are invalid or non-responsive. You get nothing when you send them an email, and in fact, it is actually detrimental for you to send invalid contacts emails.

Related: The Problem with (and Solution to) Database Decay [Slides]

 

Why should I clean up my list?

Email providers track the number of emails that you send and the quality of emails sent. Meaning that the more your emails “bounce,” the more your provider will think that you’re abusing their systems and be downright “spammy.”

You have an “IP reputation” that you have to maintain, and an email list that isn’t clean will affect your ability to penetrate the inbox of your intended recipient and further knock your chances of converting even lower.

Deliverability is affected by some factors, and they include engagement rates, spam trap hits, content and your reputation.

As you can see, there is an actual pressing matter at hand with cleaning up your list.

Related: Slaying Your (Mailer) Daemons and Reducing Email Bounces

 

Steps you can do maximize contact list health

The first thing you can do is to run all the emails that you have through a third-party vendor that can check which of the emails are still valid; this will save your IP reputation from taking a hit if you were to do this yourself and have a list of emails that are invalid.

You have to understand that email address can become dormant over time. This is where you can remove hard bounces from your email marketing list.

Once you have cleaned these emails up, it’s time for you to have a personal look at your contact list. Go through each and determine if it’s still in the right list (if you are using multiple targeted campaigns with different lists), which ones you have to contact again to revive, and which ones never respond to your emails.

If you have noticed that a particular email address gets your email and never interacts with or is classified as the classic non-responder, then you should think about removing them.

Another type of cleanup that you have to make sure that you have to do is removing role accounts. Role accounts are easily identifiable because their prefix usually starts with support@, admin@, info@, etc. These roles can change and you have to remember that these emails are used for a purpose.

You need to keep your email marketing list entirely targeted towards real people that have the potential to convert to your offerings.

 

Don’t forget the test run

There are also instances where some subscribers have stop interacting with your emails; this is where you should try to send them a “wake-up call”. These can be a series of emails that have been crafted especially for them to engage with you.

If they still do not want to do anything with your emails, drop them on the spot.

Related: Marketing and Transactional Emails: How to Leverage Both [VIDEO]

 

The double opt-in

Here’s every marketer’s favorite technique, it involves re-engaging with a client by asking them to confirm their email address with you again. This ensures that the person is actually a responder. It is important to get creative at this point and make sure you give them something in return. It doesn’t have to be something of monetary value.

 

Recheck you content

Times have been changing and content isn’t just your usual press release from the company. Maybe the reason for your poor click-through rate is the content that you are providing. Make sure that your content is always worth looking at. It has to be actionable and should be something engaging.

Remember, even crafting subject lines deserves an article of its own. Get creative with everything that you send your clients.

Related: The Art of Writing Email Copies: How to Make It Stand Out from your Prospects’ Inboxes

 

At the end of the day

The goal is to maximize deliverability and click-through rates. Make sure your list is clean, your content is great, and you have systems in place to maintain good email hygiene.

The good rule of thumb is a clean up every six months, but if you can do more often, then you really should.

 

Author Bio:

Rebecca Matias

Rebecca Matias is a Business Development Manager at Callbox. She is a proactive marketer who is willing to share her passion, leadership principles and craft in marketing. Follow Rebecca on Twitter, Facebook, and Google+.

 

How do you keep you email marketing list healthy?

Share your tips in the comments below! 🙂

 

 

Maximize Your Leads List with Callbox Multi-channel Marketing Strategy

Talk to us, Schedule a consultation

or Dial 888.810.7464 | WhatsApp +65 8232 2417

 

 

Grab a copy of our FREE EBOOK, Targeted B2B Marketing: Guide, Checklists, and Worksheets! A comprehensive guide on targeted marketing to help organizations get in front of the right people at the right time through the right channels with the right message to influence a purchase.

Download Targeted B2B Marketing Guide, Checklists and Worksheets [Free eBook] CTA