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Symptoms of an Unhealthy Email Marketing List (and How to Clean It)

Symptoms of an Unhealthy Email Marketing List (and How to Clean It)

Believe it or not, your email marketing list might not be as healthy as it can possibly be. In essence, an email list is actually pretty organic because, in an ideal sense, you want your emails to reach real people that can lead to conversion.

You know what we’re talking about. The last time you sent a bulk email campaign, how many were actually opened? How many actually replied to you? And, how many of those emails actually work?

In this short article, we’ll examine how you can run diagnostics on contact list health and see what you can do to improve things like CTR (click-through rates) and how you can get more people to check out your correspondence.

So sit back and relax, today we’ll teach you how to be a contact list doctor.

 

What is an unhealthy email marketing list?

Simply put, an unhealthy email marketing list is a list of contacts with emails that are invalid or non-responsive. You get nothing when you send them an email, and in fact, it is actually detrimental for you to send invalid contacts emails.

Related: The Problem with (and Solution to) Database Decay [Slides]

 

Why should I clean up my list?

Email providers track the number of emails that you send and the quality of emails sent. Meaning that the more your emails “bounce,” the more your provider will think that you’re abusing their systems and be downright “spammy.”

You have an “IP reputation” that you have to maintain, and an email list that isn’t clean will affect your ability to penetrate the inbox of your intended recipient and further knock your chances of converting even lower.

Deliverability is affected by some factors, and they include engagement rates, spam trap hits, content and your reputation.

As you can see, there is an actual pressing matter at hand with cleaning up your list.

Related: Slaying Your (Mailer) Daemons and Reducing Email Bounces

 

Steps you can do maximize contact list health

The first thing you can do is to run all the emails that you have through a third-party vendor that can check which of the emails are still valid; this will save your IP reputation from taking a hit if you were to do this yourself and have a list of emails that are invalid.

You have to understand that email address can become dormant over time. This is where you can remove hard bounces from your email marketing list.

Once you have cleaned these emails up, it’s time for you to have a personal look at your contact list. Go through each and determine if it’s still in the right list (if you are using multiple targeted campaigns with different lists), which ones you have to contact again to revive, and which ones never respond to your emails.

If you have noticed that a particular email address gets your email and never interacts with or is classified as the classic non-responder, then you should think about removing them.

Another type of cleanup that you have to make sure that you have to do is removing role accounts. Role accounts are easily identifiable because their prefix usually starts with support@, admin@, info@, etc. These roles can change and you have to remember that these emails are used for a purpose.

You need to keep your email marketing list entirely targeted towards real people that have the potential to convert to your offerings.

 

Don’t forget the test run

There are also instances where some subscribers have stop interacting with your emails; this is where you should try to send them a “wake-up call”. These can be a series of emails that have been crafted especially for them to engage with you.

If they still do not want to do anything with your emails, drop them on the spot.

Related: Marketing and Transactional Emails: How to Leverage Both [VIDEO]

 

The double opt-in

Here’s every marketer’s favorite technique, it involves re-engaging with a client by asking them to confirm their email address with you again. This ensures that the person is actually a responder. It is important to get creative at this point and make sure you give them something in return. It doesn’t have to be something of monetary value.

 

Recheck you content

Times have been changing and content isn’t just your usual press release from the company. Maybe the reason for your poor click-through rate is the content that you are providing. Make sure that your content is always worth looking at. It has to be actionable and should be something engaging.

Remember, even crafting subject lines deserves an article of its own. Get creative with everything that you send your clients.

Related: The Art of Writing Email Copies: How to Make It Stand Out from your Prospects’ Inboxes

 

At the end of the day

The goal is to maximize deliverability and click-through rates. Make sure your list is clean, your content is great, and you have systems in place to maintain good email hygiene.

The good rule of thumb is a clean up every six months, but if you can do more often, then you really should.

 

Author Bio:

Rebecca Matias

Rebecca Matias is a Business Development Manager at Callbox. She is a proactive marketer who is willing to share her passion, leadership principles and craft in marketing. Follow Rebecca on Twitter, Facebook, and Google+.

 

How do you keep you email marketing list healthy?

Share your tips in the comments below! 🙂

 

 

Maximize Your Leads List with Callbox Multi-channel Marketing Strategy

Talk to us, Schedule a consultation

or Dial 888.810.7464 | WhatsApp +65 8232 2417

 

 

Grab a copy of our FREE EBOOK, Targeted B2B Marketing: Guide, Checklists, and Worksheets! A comprehensive guide on targeted marketing to help organizations get in front of the right people at the right time through the right channels with the right message to influence a purchase.

Download Targeted B2B Marketing Guide, Checklists and Worksheets [Free eBook] CTA

Symptoms of an Unhealthy Email Marketing List (and How to Clean It)

Symptoms of an Unhealthy Email Marketing List (and How to Clean It)

Believe it or not, your email marketing list might not be as healthy as it can possibly be. In essence, an email list is actually pretty organic because, in an ideal sense, you want your emails to reach real people that can lead to conversion.

You know what we’re talking about. The last time you sent a bulk email campaign, how many were actually opened? How many actually replied to you? And, how many of those emails actually work?

In this short article, we’ll examine how you can run diagnostics on contact list health and see what you can do to improve things like CTR (click-through rates) and how you can get more people to check out your correspondence.

So sit back and relax, today we’ll teach you how to be a contact list doctor.

 

What is an unhealthy email marketing list?

Simply put, an unhealthy email marketing list is a list of contacts with emails that are invalid or non-responsive. You get nothing when you send them an email, and in fact, it is actually detrimental for you to send invalid contacts emails.

Related: The Problem with (and Solution to) Database Decay [Slides]

 

Why should I clean up my list?

Email providers track the number of emails that you send and the quality of emails sent. Meaning that the more your emails “bounce,” the more your provider will think that you’re abusing their systems and be downright “spammy.”

You have an “IP reputation” that you have to maintain, and an email list that isn’t clean will affect your ability to penetrate the inbox of your intended recipient and further knock your chances of converting even lower.

Deliverability is affected by some factors, and they include engagement rates, spam trap hits, content and your reputation.

As you can see, there is an actual pressing matter at hand with cleaning up your list.

Related: Slaying Your (Mailer) Daemons and Reducing Email Bounces

 

Steps you can do maximize contact list health

The first thing you can do is to run all the emails that you have through a third-party vendor that can check which of the emails are still valid; this will save your IP reputation from taking a hit if you were to do this yourself and have a list of emails that are invalid.

You have to understand that email address can become dormant over time. This is where you can remove hard bounces from your email marketing list.

Once you have cleaned these emails up, it’s time for you to have a personal look at your contact list. Go through each and determine if it’s still in the right list (if you are using multiple targeted campaigns with different lists), which ones you have to contact again to revive, and which ones never respond to your emails.

If you have noticed that a particular email address gets your email and never interacts with or is classified as the classic non-responder, then you should think about removing them.

Another type of cleanup that you have to make sure that you have to do is removing role accounts. Role accounts are easily identifiable because their prefix usually starts with support@, admin@, info@, etc. These roles can change and you have to remember that these emails are used for a purpose.

You need to keep your email marketing list entirely targeted towards real people that have the potential to convert to your offerings.

 

Don’t forget the test run

There are also instances where some subscribers have stop interacting with your emails; this is where you should try to send them a “wake-up call”. These can be a series of emails that have been crafted especially for them to engage with you.

If they still do not want to do anything with your emails, drop them on the spot.

Related: Marketing and Transactional Emails: How to Leverage Both [VIDEO]

 

The double opt-in

Here’s every marketer’s favorite technique, it involves re-engaging with a client by asking them to confirm their email address with you again. This ensures that the person is actually a responder. It is important to get creative at this point and make sure you give them something in return. It doesn’t have to be something of monetary value.

 

Recheck you content

Times have been changing and content isn’t just your usual press release from the company. Maybe the reason for your poor click-through rate is the content that you are providing. Make sure that your content is always worth looking at. It has to be actionable and should be something engaging.

Remember, even crafting subject lines deserves an article of its own. Get creative with everything that you send your clients.

Related: The Art of Writing Email Copies: How to Make It Stand Out from your Prospects’ Inboxes

 

At the end of the day

The goal is to maximize deliverability and click-through rates. Make sure your list is clean, your content is great, and you have systems in place to maintain good email hygiene.

The good rule of thumb is a clean up every six months, but if you can do more often, then you really should.

 

Author Bio:

Rebecca Matias

Rebecca Matias is a Business Development Manager at Callbox. She is a proactive marketer who is willing to share her passion, leadership principles and craft in marketing. Follow Rebecca on Twitter, Facebook, and Google+.

 

How do you keep you email marketing list healthy?

Share your tips in the comments below! 🙂

 

 

Maximize Your Leads List with Callbox Multi-channel Marketing Strategy

Talk to us, Schedule a consultation

or Dial 888.810.7464 | WhatsApp +65 8232 2417

 

 

Grab a copy of our FREE EBOOK, Targeted B2B Marketing: Guide, Checklists, and Worksheets! A comprehensive guide on targeted marketing to help organizations get in front of the right people at the right time through the right channels with the right message to influence a purchase.

Download Targeted B2B Marketing Guide, Checklists and Worksheets [Free eBook] CTA

Easy Tips in Finding and Removing Duplicate Data Using Excel

Duplicate value, duplicate records, multiple contacts, duplicate data, no matter what you call them, they are still considered as one of the biggest problem in having good data quality, not just in a calling list but also in an emailing list.

A successful marketing campaign requires the right data to use. When I say “right data” it means, no same records within the list. If your data consists of duplicate records, it can be a bit frustrating on the side of the Sales Rep as well as the prospect. Having to call the same number, within your list may result to DNC (Do Not Call). Also, by sending the same information on the same email addresses within a list can lead to DNE (Do Not Email).

One of the tools that you can use in finding duplicate records is Microsoft Excel. You have to do it manually though, but it’s as easy as few clicks. However, If you have higher volume of records within your list and you don’t have enough time and resources to do this, you can always outsource a company to profile the list for you or check some resources to get your own marketing list. What’s good about outsourcing is, you don’t only remove duplicate records, you can even ask them to call the list for you and update the information within your list as well.

Here are some tips on how to filter for unique values and remove duplicate contacts within your calling list using Microsoft Excel.

Arrange the company name into alphabetical order (As shown in Figure 1 below).

Figure 1

  • Highlight the column “Company”
  • Click “Sort”
  • Sort on “Column”
  • Sort on “Values”
  • Select “A – Z” to arrange it alphabetically

Highlight the column that you want to check for duplicates (As shown in Figure 2).

Related: The Problem with (and Solution to) Database Decay

Figure 2

  • Highlight the column/s that you want to check for duplicates
  • Click “Home”
  • Click “Conditioning Format”
  • Select “Highlight Cells
  • Choose Duplicate Values
  • Change the Fill Color (If necessary)
  • Click “Ok”
  • All duplicates are highlighted

Now, filter all highlighted contacts so you can view all the duplicate records. (As shown in Figure 3 below)

Related: Global Media Runs on Accurate Market Data

Figure 3

  • Highlight the column with highlighted duplicates
  • Click “Sort”
  • Select “Company”, “Cell Color” and “On Bottom”
  • Click “OK” to see all highlighted duplicates at the top of your worksheet as shown in Figure 4 below.

Related: Callbox Data Profiling A Major Coup for Exhibition Leader

Figure 4

Remove all duplicates as shown in Figure 5 below.

Related: AskCallbox: Where do you get the list?

Figure 5

WARNING: When using “Remove Duplicate” feature, the duplicate data will be deleted permanently. So it’s best to copy the original data to another worksheet before deleting the duplicates so you won’t accidentally lose any information.

After removing the duplicates, you will see companies still highlighted in red. This is normal as they are now considered as unique contacts.

Still don’t have enough time and resources to do a manual segregation of your data? Check these list of tools that you can use to remove unwanted data in your list.

 

 

Have a dedicated team to update your business data!

Learn more about our data cleansing and profiling services.

Dial 888.810.7464

SEE customer profiling checklist in calling and verifying business contacts!

Customer Profiling Checklist in Verifying Business Contacts