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12 Easy Methods You Can Accomplish Massive CRM Success Rates

( Interacting with customers is key for CRM success)

Vision, Objectives, and Strategy are the pillars of achieving customer relationship management (CRM) success. You also have to choose the right technology to be competitive and efficient. But, is that enough? In today’s world which is glued to social media, consumers are more likely to question or compliment about your business, product or service on social networks like Facebook and Twitter.

Social media management and CRM have become almost inseparable. But just offering a social CRM for the sake of it is not enough. You have to manage and engage the customers in a way that will benefit your company the most. The following tips are sure to help in your course to achieving CRM success.

#1 Choose An Apt Platform

Select a social media platform that will help you increase your engagement online. It will be very helpful for your business if you refer this post and choose the social media platforms that will benefit the most. The social network you select should help you market and boost your sales. The world is customer-centric, and you should use the technology to connect with them.

#2 Identify And Engage Your Social Influencers

Use social media analytics tools to see who is promoting your brand the most. Then reach out to those loyal customers and build a good relationship with them.

#3 Reward Loyal Clients

12 Easy Methods You Can Accomplish Massive CRM Success Rates

( Rewarding loyal customers will make them feel more welcome)

How are you planning to keep your loyal customers? Customers who are engaging on social media positively about your brand should be rewarded appropriately. Providing discounts and sending them thank you notes are examples of these.

#4 Use List And Group Features

Create lists in the categories of clients, prospects, positive feedback and influencers. Add people to each list and devise social media campaigns to keep them engaged.

#5 Your Social Media Presence Should Be Consistent With Your Brand Image

12 Easy Methods You Can Accomplish Massive CRM Success Rates

(Entertainment companies like Netflix engage in a lighter tone with the audience)

Your fans and followers want to have a regular conversation with your brand on social media. So be as human as possible while engaging your fans. Provide your representatives with guidelines that are in accordance with the vision and attributes of your company.

Make sure that you engage customers only through the company’s official account. Also, your employees should opt to put their name at the end of their replies. This way, your customers can relate more to an individual rather than a faceless brand at the other end.

But, your tone on social media should play to the brand image. For example, if you are a gaming company or a restaurant, you can use an informal tone to address and engage your followers. But, if you are a law firm or a data company, then your replies should be courteous and informational.

#6 Talk With Your Customers, Not At Them

Social media is a two-way street. So instead of pushing information to them, try to build a conversation that will keep them loyal in the long run.

Related: 5 Social Media Trends for Businesses in 2016

#7 Respond To Customers Timely

How fast you respond is as crucial as the response itself at winning the customers over. Try to engage the customers as soon as you can.

If they have a query or a complaint, offer them a very personalized response quickly. It might not be easy to be up to date across all social media platforms, but if done, your customers will appreciate you. It will go a long way in building a bond of trust and loyalty between you and your clients.

#8 Post A Frequently Asked Questions Section

12 Easy Methods You Can Accomplish Massive CRM Success Rates

( Example of an FAQ section)

It is tiring and time-consuming to answer repetitive questions personally. An FAQ section on your Facebook page or website is the ideal solution. This way, your followers will be able to get the answers they are looking for without much hassle. But, do offer personalized solutions to the customers if the query is not listed in the FAQ or if they need further information.

#9 Monitor Social Media Profiles

How do you get to know more about your customers? How do you cater to their needs? Well, social media is the answer. It provides us with psychographic and demographic information and data about your niche audience. This way, you will be able to hit the target and also identify the trends among your consumers.

Related:  SOCIAL INFLUENCERS: The Powers-That-Be

#10 Right Resources Are The Key

Social media can become the villain of your CRM if your team is not equipped to solve potential problems. A general approach is to hire marketing and PR professionals for this purpose, but make sure that they are capable of solving the problems thus relieving the customer of frustrations.

#11 Don’t Just Bank On Social Media

The customer should have a unified and centralized experience. If a very loyal customer of yours is facing a significant problem, then a call would do more good than a tweet.

#12 Do Not Ignore Basic CRM Functions

The old-school CRM functions are instrumental in achieving CRM success rates. Dividing tasks, managing accounts, managing marketing campaign, logging call notes, tracking sales activity and other essential CRM functions are as crucial as ever.

Customer relationship management plays a huge role in deciding the future of your company. Try to keep the whole process simple rather than having unnecessary complications.  Choosing the right platform enables you to cater to the audience more efficiently and rewarding your loyal customers will make sure that they remain loyal. A timely response will give you a good word of mouth. The right resources will help you keep a check on efficiency, quality, and professionalism. Make sure that you talk to the customers rather than pushing information on them and also maintain consistency in the way you engage with your audience. Remember, even though- fast growing, social media is not the only platform you should focus on as basic CRM functions done on conventional platforms are also important.

Many businesses fail to hit their CRM targets because they do not have a unified or simple approach. Identify the metrics and focus on the things that matter because you can’t manage what you can’t measure.

 

 What have you missed: AskCallbox: Why would I work any lead generation company when I have an in-house marketing person and my own CRM?

 

Author Bio:

Sara George from iDigic has been writing about social media ever since she can remember. Articles mostly touch upon how you can better your social media presence and get more out of your social feed.

 

 

 

Get a targeted sales leads or a sample sales and telemarketing script

Contact us or Dial 888.810.7464

 

 

Grab a FREE copy of 40 B2B Sales Email Templates for Every Situation! These 40 examples have all been hand-picked from a variety of sources that tested these templates in terms of opens, click-throughs, and replies


40 B2B Sales Email Templates for Every Situation {Free PDF}

Creative Tactics for Software Lead Generation (Featured Image)

12 Easy Methods You Can Accomplish Massive CRM Success Rates

( Interacting with customers is key for CRM success)

Vision, Objectives, and Strategy are the pillars of achieving customer relationship management (CRM) success. You also have to choose the right technology to be competitive and efficient. But, is that enough? In today’s world which is glued to social media, consumers are more likely to question or compliment about your business, product or service on social networks like Facebook and Twitter.

Social media management and CRM have become almost inseparable. But just offering a social CRM for the sake of it is not enough. You have to manage and engage the customers in a way that will benefit your company the most. The following tips are sure to help in your course to achieving CRM success.

#1 Choose An Apt Platform

Select a social media platform that will help you increase your engagement online. It will be very helpful for your business if you refer this post and choose the social media platforms that will benefit the most. The social network you select should help you market and boost your sales. The world is customer-centric, and you should use the technology to connect with them.

#2 Identify And Engage Your Social Influencers

Use social media analytics tools to see who is promoting your brand the most. Then reach out to those loyal customers and build a good relationship with them.

#3 Reward Loyal Clients

12 Easy Methods You Can Accomplish Massive CRM Success Rates

( Rewarding loyal customers will make them feel more welcome)

How are you planning to keep your loyal customers? Customers who are engaging on social media positively about your brand should be rewarded appropriately. Providing discounts and sending them thank you notes are examples of these.

#4 Use List And Group Features

Create lists in the categories of clients, prospects, positive feedback and influencers. Add people to each list and devise social media campaigns to keep them engaged.

#5 Your Social Media Presence Should Be Consistent With Your Brand Image

12 Easy Methods You Can Accomplish Massive CRM Success Rates

(Entertainment companies like Netflix engage in a lighter tone with the audience)

Your fans and followers want to have a regular conversation with your brand on social media. So be as human as possible while engaging your fans. Provide your representatives with guidelines that are in accordance with the vision and attributes of your company.

Make sure that you engage customers only through the company’s official account. Also, your employees should opt to put their name at the end of their replies. This way, your customers can relate more to an individual rather than a faceless brand at the other end.

But, your tone on social media should play to the brand image. For example, if you are a gaming company or a restaurant, you can use an informal tone to address and engage your followers. But, if you are a law firm or a data company, then your replies should be courteous and informational.

#6 Talk With Your Customers, Not At Them

Social media is a two-way street. So instead of pushing information to them, try to build a conversation that will keep them loyal in the long run.

Related: 5 Social Media Trends for Businesses in 2016

#7 Respond To Customers Timely

How fast you respond is as crucial as the response itself at winning the customers over. Try to engage the customers as soon as you can.

If they have a query or a complaint, offer them a very personalized response quickly. It might not be easy to be up to date across all social media platforms, but if done, your customers will appreciate you. It will go a long way in building a bond of trust and loyalty between you and your clients.

#8 Post A Frequently Asked Questions Section

12 Easy Methods You Can Accomplish Massive CRM Success Rates

( Example of an FAQ section)

It is tiring and time-consuming to answer repetitive questions personally. An FAQ section on your Facebook page or website is the ideal solution. This way, your followers will be able to get the answers they are looking for without much hassle. But, do offer personalized solutions to the customers if the query is not listed in the FAQ or if they need further information.

#9 Monitor Social Media Profiles

How do you get to know more about your customers? How do you cater to their needs? Well, social media is the answer. It provides us with psychographic and demographic information and data about your niche audience. This way, you will be able to hit the target and also identify the trends among your consumers.

Related:  SOCIAL INFLUENCERS: The Powers-That-Be

#10 Right Resources Are The Key

Social media can become the villain of your CRM if your team is not equipped to solve potential problems. A general approach is to hire marketing and PR professionals for this purpose, but make sure that they are capable of solving the problems thus relieving the customer of frustrations.

#11 Don’t Just Bank On Social Media

The customer should have a unified and centralized experience. If a very loyal customer of yours is facing a significant problem, then a call would do more good than a tweet.

#12 Do Not Ignore Basic CRM Functions

The old-school CRM functions are instrumental in achieving CRM success rates. Dividing tasks, managing accounts, managing marketing campaign, logging call notes, tracking sales activity and other essential CRM functions are as crucial as ever.

Customer relationship management plays a huge role in deciding the future of your company. Try to keep the whole process simple rather than having unnecessary complications.  Choosing the right platform enables you to cater to the audience more efficiently and rewarding your loyal customers will make sure that they remain loyal. A timely response will give you a good word of mouth. The right resources will help you keep a check on efficiency, quality, and professionalism. Make sure that you talk to the customers rather than pushing information on them and also maintain consistency in the way you engage with your audience. Remember, even though- fast growing, social media is not the only platform you should focus on as basic CRM functions done on conventional platforms are also important.

Many businesses fail to hit their CRM targets because they do not have a unified or simple approach. Identify the metrics and focus on the things that matter because you can’t manage what you can’t measure.

 

 What have you missed: AskCallbox: Why would I work any lead generation company when I have an in-house marketing person and my own CRM?

 

Author Bio:

Sara George from iDigic has been writing about social media ever since she can remember. Articles mostly touch upon how you can better your social media presence and get more out of your social feed.

 

 

 

Get a targeted sales leads or a sample sales and telemarketing script

Contact us or Dial 888.810.7464

 

 

Grab a FREE copy of 40 B2B Sales Email Templates for Every Situation! These 40 examples have all been hand-picked from a variety of sources that tested these templates in terms of opens, click-throughs, and replies


40 B2B Sales Email Templates for Every Situation {Free PDF}

Creative Tactics for Software Lead Generation (Featured Image)

Callbox completes Lead Nurturing Tool

Callbox Completes Lead Nurturing Tool

Adaptable marketing automation platform designed for efficient lead generation through multiple channels available with Callbox campaign packages

 

Encino, CA ­ January 22, 2016 ­ Callbox announces the completion of its marketing automation platform as a value­ added service for sales managers looking to increase their supply of leads. The Lead Nurturing Tool is the latest addition to Callbox’s Pipeline CRM software which is included in the standard Callbox lead generation and appointment setting campaign package.

The Lead Nurturing Tool frees a user from manually queueing and performing mechanical tasks involved in timing and initiating contact with prospects. It works by executing a programmed flow chart of actions and triggers called a schema. Sending emails to contacts unreachable by phone and prioritizing calls to contacts who have opened an email or visited a landing page are among the many possible actions that can be automated with a schema.

With its drag­and­drop interface, a client can create a customized schema from scratch. Alternatively, a client can use the handy Master Schemas created by Callbox. Each Master Schema has been designed, tested and optimized to suit a specific situation or goal. The platform unites existing Pipeline CRM technologies for database, email and messaging, predictive dialling, and social media integration. Its ability to coordinate over 1300 contact attempts a day through phone calls, email, LinkedIn, SMS, web and postal mail allows a Callbox account team to run a Multi­ Touch Multi­Channel campaign efficiently.

Do you know that Callbox is powered up and Salesforce ready? Find out here.

Originally designed and developed by Callbox’s marketing software team for the company’s internal lead generation efforts, the Lead Nurturing Tool is the result of over six months of real- world testing and optimization.

“Letting our software deal with the repetitive processes that we used to do by hand allowed our sales and marketing people to be five times more productive,” says Rom Agustin, chief executive officer. “I wanted our clients to experience the same success we’ve had with marketing automation by making the platform available with every campaign package.”

Callbox clients can access the Lead Nurturing Tool by logging in to their cloud ­based Pipeline account. Reports and logs of all marketing automation activity are available on Pipeline for tracking and transparency. For Sales managers looking to learn more about the Lead Nurturing Tool’s features you can view the five ­minute video demo or request information at sales@callboxinc.com.

 

About Callbox

Callbox is an industry award-winning full service sales and marketing firm that provides global market access via direct marketing, web marketing, sales support, database services, and advanced sales force management.

 

Media Contact:

Mycha Arquiza

mychaa@callboxinc.com

+1 310­634­1412

 

 

The Seven Steps To Effective Telemarketing For CRM Companies

 

Despite what B2B lead generation pundits are saying, telemarketing still plays an important role in the prospecting, generation, nurturing, and conversion of potential sales leads. This is because such a direct marketing tool can provide positive results in the shortest possible time.

The only issue, so far, that makes CRM companies doubt its effectiveness deals mostly with the methodology used by B2B telemarketers. With the multitude of sales strategies being used, it can be a confusing process. Still, they need not become befuddled over this. You see, there are only seven steps in telemarketing. Follow these, and there would be no problem at all. These are:

    1. Dial – obviously, this is the first step. But this is also the one step that must be done correctly if you want to generate B2B leads properly. Calling the wrong person in the wrong company will not only waste your time, but will also create a bad impression in terms of your professionalism.

 

    1. Connect – after making the call, you will be connected to someone. While the person answering the phone may not be the intended, it is still a connection with your prospects. In case you never get connected, no matter how many times you dial, you might want to check your sales list.

 

    1. Converse – once you are able to connect with someone, you should make sure that a conversation takes place. Communication plays a crucial role in your B2B appointment setting efforts. It may be a long or short one, but what matters is that you are talking to someone.

 

    1. Reach – reaching your intended targets is also an important part of the marketing process. For you to make a sale, you need to get someone who actually holds the purse to make a purchase from you.  It will also help you decide whether to pursue this prospect or not.

 

    1. Qualify – once you see potentials in getting sales leads out of these prospects, you should see if the prospect is really capable of making a deal with you. In that case, you can have a sales representative work on it and nurture this connection.

 

    1. Understand – in marketing, you need to understand the problems that your business prospects face. If they do, then it is time to ask them if they have a solution in place. If not, then you can offer your own solution. This is a good way to turn them into B2B leads.

 

  1. Readying – at this point, it is expected that you have spent time and effort in nurturing a relationship with your prospects. Once you have done that, it would be easier for you to ask for their business. There is really no need to be hesitant about this. If you have done the sales leads nurturing process right, then you would be able to make a sale.

CRM companies, with the use of effective telemarketing strategies, can find new customers. As long as they follow these seven steps, then they will be in the right path.