Posts

Amplify Your Leads with These Content Distribution Tips

Amplify Your Leads with These Content Distribution Tips

We have heard this often – CONTENT IS KING!

 

So what do you do?

 

Create tons of content we think our readers will read and place it on the World Wide Web.

 

But how come, your content hasn’t received the love they’re supposed to get from the audience you want to target?

 

Let’s have a content checklist:

  • Well-researched – ✔
  • Findable – ✔
  • Readable – ✔
  • Understandable – ✔
  • Actionable – ✔
  • Shareable – ✔
  • Optimized – ✔

 

But why does the content you put out there hasn’t gained the traction you want it to have?   

 

Here’s another question: How’s your content distribution strategy?

 

Well, we spend a lot of time promoting ….. hold it right there. Did you say promote? That’s where the problem lies.

 

As you read that short conversation, you might be scratching already and asking what’s wrong with promoting your content. But you heard it right because the solution you’ve been looking for is not found in content promotion but content distribution.

 

Content Promotion vs Content Distribution

There is a thin line with regards to the definition of content promotion and content distribution. In fact, most marketers use them interchangeably. Both terms mean making your content available to the public, but that’s where the similarity ends.

Content promotion means you only throw the content you created in public and wait for people to find it. Content distribution, on the other hand, has more specific goals. Instead of just throwing it out for anyone, you deliver it to a specific group of people – people you want to read your content.

Since you have a specific group in mind, the content you create is also more specific and personal to the needs and desires of your target audience. When they find your content, it ‘speaks’ to them; thus, there’s a higher percentage of engagement.

Now, that eye-opener might leave you more questions than answers. What kind of strategy should I use for my content distribution? What type of content should I write?

Asking those questions shows that you are on the right track. Here are more content distribution tips that will surely increase your engagement and eventually, your leads.

Related: The Secret to Content Marketing Lies in Distribution

 

Content Distribution Tips to Increase Your Leads

The success of your content distribution lies in 3 basic things – your strategy, your goal, and your audience.

 

#1 Your Strategy

The maxim, “fail to plan and you plan to fail,” has never been apt than in content distribution. And when it comes to planning, nothing beats creating a content cluster for all your topics.

Content clusters are simply a set of pages that revolves around one topic. For example, a marketing blog will have a page that talks about lead generation. Each subtopic can be variations of that topic.

 

Lead Nurturing to Boost Conversion

 

Most Effective Lead Generation Strategies

 

All of these things are an improvisation of the central keyword but delves deeper into that specialist part. There should be at least 15 cluster pages to give more juice to the topic pillar page.

While you’re doing this, don’t forget your on-page optimization and internal linking structure. The cluster gives your content strategy power while the internal linking tells Google how these clusters are important.

#2 Your Goal

While you are creating your strategy, you also have to define what your goals are in creating your content.

  • Do you want to engage your users more?
  • Do you want to drive more leads?
  • Is it to increase brand awareness?
  • Do you want them to sign up for your newsletter so they get notified of upcoming events or product discounts?
  • Do you want them to visit your online store and check out what you have?

Before any activity can commence, your goals must be clear first because they will guide your content distribution strategies – how you’re going to promote them, where you’re going to distribute them, and when are you going to promote them?

Aside from giving you a clear direction, these goals will eliminate any distractions that will steer you away from activities that are irrelevant to achieving those goals.

#3 Your Audience

To get the exposure and engagement you want by targeting your most engaged users – people who are most likely to buy from you. In fact, these people can become your brand advocates as well, saving you money and time in your marketing efforts.

Use your best effort to keep your engaged audience and regularly send them valuable content. Utilize different media format, such as podcasts, videos, and infographics, to reach your target audience.

Related: How to Reach Influencers and Grow Your Content Audience [VIDEO]

 

And now, to our tips…

 

Utilize Content Republishing Hubs

Utilize Content Republishing Hubs

Republishing your content might sound absurd but consider the reach of such republishing sites like Medium and LinkedIn, which already has access to millions of users all over the world. Just don’t forget to source your original blog at the bottom so your readers will have a clear call to action to funnel readers to your site.

 

Improve Your Social Scheduling

Improve Your Social Scheduling

Promoting your content on social media networks is not a one-time deal. Don’t expect all your readers and followers to pounce on your content when you tweet about it once. In fact, the chance is high that it might get buried under the hundreds of new tweets that are posted every hour on your readers’ news feed. Thus, scheduling your content is an effective strategy to make sure your content is more visible to your audience.

Related: 12 Tools to Hack Your Content Creation Workflow [Plus Free Content Calendar]

 

Be Visual

Be Visual

Readers have become more visual. Therefore, a blog with an infographic or video that summarizes that content gets more attention than those that come in plain text. Not only are these types of content more interesting but they are also new avenues of content distribution.

Related: 3 Best Practices to Fine-Tune Your Next Content for Visual Learners

 

What does Your Content Distribution Strategy Look Like?

It’s time to assess your strategy – what avenues do you have for your content distribution? What does your content look like? What are your goals?

Use the guidelines and tips in this article to help you with your assessment and good luck with your content distribution success.

 

Author Bio:

Rebecca Matias

Rebecca Matias is a Business Development Manager at Callbox. She is a proactive marketer who is willing to share her passion, leadership principles and craft in marketing. Follow Rebecca on Twitter, Facebook, and Google+.

 

Share other content distribution tips you know in the comments! 🙂

 

 

Ready to get started? Book a call with our marketing consultant. 

or Dial 888.810.7464 | WhatsApp +65 8232 2417

 

 

Grab a copy of our FREE EBOOK, Targeted B2B Marketing: Guide, Checklists, and Worksheets! A comprehensive guide to targeted marketing to help organizations get in front of the right people at the right time through the right channels with the right message to influence a purchase.

Download Targeted B2B Marketing Guide, Checklists and Worksheets [Free eBook] CTA

Why-Businesses-Struggle-With-Lead-Generation

Amplify Your Leads with These Content Distribution Tips

Amplify Your Leads with These Content Distribution Tips

We have heard this often – CONTENT IS KING!

 

So what do you do?

 

Create tons of content we think our readers will read and place it on the World Wide Web.

 

But how come, your content hasn’t received the love they’re supposed to get from the audience you want to target?

 

Let’s have a content checklist:

  • Well-researched – ✔
  • Findable – ✔
  • Readable – ✔
  • Understandable – ✔
  • Actionable – ✔
  • Shareable – ✔
  • Optimized – ✔

 

But why does the content you put out there hasn’t gained the traction you want it to have?   

 

Here’s another question: How’s your content distribution strategy?

 

Well, we spend a lot of time promoting ….. hold it right there. Did you say promote? That’s where the problem lies.

 

As you read that short conversation, you might be scratching already and asking what’s wrong with promoting your content. But you heard it right because the solution you’ve been looking for is not found in content promotion but content distribution.

 

Content Promotion vs Content Distribution

There is a thin line with regards to the definition of content promotion and content distribution. In fact, most marketers use them interchangeably. Both terms mean making your content available to the public, but that’s where the similarity ends.

Content promotion means you only throw the content you created in public and wait for people to find it. Content distribution, on the other hand, has more specific goals. Instead of just throwing it out for anyone, you deliver it to a specific group of people – people you want to read your content.

Since you have a specific group in mind, the content you create is also more specific and personal to the needs and desires of your target audience. When they find your content, it ‘speaks’ to them; thus, there’s a higher percentage of engagement.

Now, that eye-opener might leave you more questions than answers. What kind of strategy should I use for my content distribution? What type of content should I write?

Asking those questions shows that you are on the right track. Here are more content distribution tips that will surely increase your engagement and eventually, your leads.

Related: The Secret to Content Marketing Lies in Distribution

 

Content Distribution Tips to Increase Your Leads

The success of your content distribution lies in 3 basic things – your strategy, your goal, and your audience.

 

#1 Your Strategy

The maxim, “fail to plan and you plan to fail,” has never been apt than in content distribution. And when it comes to planning, nothing beats creating a content cluster for all your topics.

Content clusters are simply a set of pages that revolves around one topic. For example, a marketing blog will have a page that talks about lead generation. Each subtopic can be variations of that topic.

 

Lead Nurturing to Boost Conversion

 

Most Effective Lead Generation Strategies

 

All of these things are an improvisation of the central keyword but delves deeper into that specialist part. There should be at least 15 cluster pages to give more juice to the topic pillar page.

While you’re doing this, don’t forget your on-page optimization and internal linking structure. The cluster gives your content strategy power while the internal linking tells Google how these clusters are important.

#2 Your Goal

While you are creating your strategy, you also have to define what your goals are in creating your content.

  • Do you want to engage your users more?
  • Do you want to drive more leads?
  • Is it to increase brand awareness?
  • Do you want them to sign up for your newsletter so they get notified of upcoming events or product discounts?
  • Do you want them to visit your online store and check out what you have?

Before any activity can commence, your goals must be clear first because they will guide your content distribution strategies – how you’re going to promote them, where you’re going to distribute them, and when are you going to promote them?

Aside from giving you a clear direction, these goals will eliminate any distractions that will steer you away from activities that are irrelevant to achieving those goals.

#3 Your Audience

To get the exposure and engagement you want by targeting your most engaged users – people who are most likely to buy from you. In fact, these people can become your brand advocates as well, saving you money and time in your marketing efforts.

Use your best effort to keep your engaged audience and regularly send them valuable content. Utilize different media format, such as podcasts, videos, and infographics, to reach your target audience.

Related: How to Reach Influencers and Grow Your Content Audience [VIDEO]

 

And now, to our tips…

 

Utilize Content Republishing Hubs

Utilize Content Republishing Hubs

Republishing your content might sound absurd but consider the reach of such republishing sites like Medium and LinkedIn, which already has access to millions of users all over the world. Just don’t forget to source your original blog at the bottom so your readers will have a clear call to action to funnel readers to your site.

 

Improve Your Social Scheduling

Improve Your Social Scheduling

Promoting your content on social media networks is not a one-time deal. Don’t expect all your readers and followers to pounce on your content when you tweet about it once. In fact, the chance is high that it might get buried under the hundreds of new tweets that are posted every hour on your readers’ news feed. Thus, scheduling your content is an effective strategy to make sure your content is more visible to your audience.

Related: 12 Tools to Hack Your Content Creation Workflow [Plus Free Content Calendar]

 

Be Visual

Be Visual

Readers have become more visual. Therefore, a blog with an infographic or video that summarizes that content gets more attention than those that come in plain text. Not only are these types of content more interesting but they are also new avenues of content distribution.

Related: 3 Best Practices to Fine-Tune Your Next Content for Visual Learners

 

What does Your Content Distribution Strategy Look Like?

It’s time to assess your strategy – what avenues do you have for your content distribution? What does your content look like? What are your goals?

Use the guidelines and tips in this article to help you with your assessment and good luck with your content distribution success.

 

Author Bio:

Rebecca Matias

Rebecca Matias is a Business Development Manager at Callbox. She is a proactive marketer who is willing to share her passion, leadership principles and craft in marketing. Follow Rebecca on Twitter, Facebook, and Google+.

 

Share other content distribution tips you know in the comments! 🙂

 

 

Ready to get started? Book a call with our marketing consultant. 

or Dial 888.810.7464 | WhatsApp +65 8232 2417

 

 

Grab a copy of our FREE EBOOK, Targeted B2B Marketing: Guide, Checklists, and Worksheets! A comprehensive guide to targeted marketing to help organizations get in front of the right people at the right time through the right channels with the right message to influence a purchase.

Download Targeted B2B Marketing Guide, Checklists and Worksheets [Free eBook] CTA

Why-Businesses-Struggle-With-Lead-Generation

6 Most Important and Untold Benefits of Repurposing Old Content

It is no secret that in this business, information, tips, and tricks evolve and change, quite literally, faster than one can convert a quality lead into a sale. What may be a novel idea now will be reduced to an afterthought in a matter of months. That’s why every content marketer strives to make their blogs and articles not just relevant and useful and timely, but timeless as well. Yes. As if consistently creating great content isn’t challenging enough, you also have to make sure they’re timeless, or if they age, at least they do so gracefully.

But only wine and people age gracefully, and a great writer can only do so much when it comes to timelessness. As you publish more and more content, your audience will naturally prefer the newer, fresher blogs or slideshows to the older articles and podcasts, however timeless they may seem. So don’t feel bad when your most-shared vlog six months ago isn’t getting any double-takes nowadays – that’s just how things work.

Fortunately, there’s this thing called repurposing content. Frankly speaking, it’s glorified recycling of ideas, only this time you try to create content of a higher quality or value than the original. Or at least, make it sound fresh. So that most-shared vlog six months ago? It’s not stale. You can tweak, expand, cut, or even present it using a different perspective or add something new to it to make it a fresh piece of content altogether.

Here are the six most important benefits of repurposing old content:

Easier to create.

Repurposed content is easier and faster to create because there are already certain elements like images or quotes that need not be changed. When you tweak content, you can do so by just adding new information or presenting it in a new angle. You don’t have to overhaul the whole thing.

Related: How do B2B Marketers Craft an Industry Related Content

Good for SEO.

Yes, SEO isn’t just about numbers, but numbers play a huge part in SEO. That means when you repurpose content, you send out as many materials of various themes and forms to the world that would attract search traffic. By repurposing content you are making friends with Google because Google likes quality content. 

“Most of our website visitors get dissatisfied whenever they landed on our old and low quality blogs. So we have backtracked all these content with high unique visits, repurposed them by adding latest and relevant information, add call-to-action and improve the user experience of each piece.” says one of the SEO Specialist

Thus, repurposing content is a blessing to your SEO efforts.

Maximizes multi-channel marketing.

By now, you already know the importance of multi-channel marketing in lead generation. But, surprise, surprise! Content marketing can be maximized to benefit multi-channel marketing as well, by expanding one idea into several varied content pieces. Have a blog post? Make an infographic out of it. Get the important parts, include some graphs, numbers, and images, and create a slideshow. Summarize that “How-To” article and turn it into a video, or just use the audio for a podcast.

Here’s one example we got:

Email Marketing Series: How to Make Emails Impossible to Ignore [VIDEO]

Email Marketing Series: How to Make Emails Impossible to Ignore [VIDEO]

 

Related: The Recipe for an Award-Winning Content Dish [INFOGRAPHIC]

Reach more prospects.

Let’s face it. People consume information in different ways. Most people are visual, others would rather read. Others have relatively short attention spans, while those who won’t admit to the attention span issue, say they’re more busy than others. Some prefer a long article, while there are those who just want to go over the whole thing, pause on the images and quotes and infographics. Content repurposing helps you reach more prospects and customers across different mediums.

Related: 5 Perky Blogs in the Payroll Industry: Which Content Strategy Stands Out?

Increases retention and brand credibility.

Repetition is a key tactic in marketing, but people get tire of hearing and seeing the same thing over and over again. To be effective, you want to deliver your message in different ways and sustain it for a considerable amount of time. Repurposing content allows you to this, which is one way to increase recall, authority, and credibility in the market.

Related: How NOT to Market your Product: 9 of the Worst Branding Failures

Increases contents’ shelf-life and value.

Tens of thousands of content are being published every day and tens of thousands of content become stale because once the audience reads them, they’ve essentially gotten what they wanted from it.  But through repurposing, the same audience may come across your content after it has been tweaked, or via a different medium, and for them, it’s a new experience altogether. Priceless!

Repurposing content is a great way to squeeze every juice out of your content marketing efforts, save time and money, and expand your reach, too. You just have to know how to do it and do it well. And that deserves an entirely different article.

Got ideas of your own? Share them with us!

Read the latest updates on The Savvy Marketer’s Blog

 

 

  Check out this content marketing guide inside our FREE Lead Generation Ebook

Six Most Important Benefits of Repurposing Old Content

 

5 Perky Blogs in the Payroll Industry: Which Content Strategy Stands Out?

It’s true that blog posts are effective tools in driving website traffic while indirectly promoting brand awareness for the IT and Software industries (that wouldn’t be one hot topic if they don’t).

But a few questions are boggling my mind:

Will it do the same for the payroll industry?

What topics would mostly grab the reader’s attention and gain more clickthroughs?

Are there any other themes that can be discussed other than HR and Finance?

I wanted to find out the answers myself so I googled some top payroll software providers to see how they managed to stand out among the crowd by optimizing blog posts with useful content and keywords that put them ahead of the race. Here are a few things I learned from scraping the search results. Indeed no industry is boring in blogging even payroll software can be perky in some ways.

Check out their blogs and get FREE tips!

Blogging Tip #1: Share ideas on how your clients can leverage time

The idea was clearly pointed out in the article. Simple as it may look, Quickbooks presented ideas and used keywords about finding apps that would best fit their business, attract their target audience, and showed how to optimize time using these apps.

Unleash the Power of Quickbooks Apps - 5 Perky Blogs in the Payroll Industry: Which Content Strategy Stand Out?

Title: Unleash the Power of Quickbooks Apps

To figure out which apps would be most useful, think about where the bottleneck is in your accounting. What’s taking so much time? Where do you see a vulnerability? Whatever your motivation for exploring apps is, I recommend that you spend some time initially thinking through these questions. Ultimately, apps will help you save time by unleashing the power of QuickBooks in a way that is specifically customized for your business needs. ” Read the article here.

Related: Content Marketing Hacks: 5 Things You Should Be Writing for Cloud Buyers

 

Blogging Tip #2: Promote Work-Life Balance

They call themselves “HR for Humans”, and this is magnified through blog topics that strongly put people and culture together to the fore, by providing notable links to relatively important and beneficial facts in the article  – good move to gain more clickthroughs to increase website traffic.

Employees Go Gaga For These Two Parental Leave Policies - 5 Perky Blogs in the Payroll Industry: Which Content Strategy Stand Out?

Title: Employees Go Gaga For These Two Parental Leave Policies

“A thoughtful solution to paid family leave doesn’t mean productivity ceases. It means employees are ready to give even more to your company and your brand because of how much you commit to them. That is, once they’re able to catch a good night’s sleep.”

Namely has done a great job in drawing a reader’s emotional attraction into their content about parental leave. It featured facts regarding the different HR benefits among companies and the employees’ high hopes on the approval of the proposed extended sick and parental leave. 

Genuine are the companies who never forget to value the family element. Check out this inspiring post by our CEO, Rom Agustin, The Family Element: The Most Important Factor for Callbox’s Success.

 

Blogging Tip #3: Dare to Compare

What’s best about the content is the formatted presentation between FSA and HSA that enables the reader to distinguish each account’s features that fit his needs. The article also used keywords that provide insights to employees on their options of which savings accounts to go with and tips on how employers should manage their employee’s deductions without taking so much from their take-home pays.

FSA vs. HSA: What’s the Difference? - 5 Perky Blogs in the Payroll Industry: Which Content Strategy Stand Out?

Title: FSA vs. HSA: What’s the Difference?

“Some companies offer both an FSA and HSA option for the employees on their small business payroll, depending on which health insurance plan they select.  Compare the options between FSA vs. HSA:”

Patriot Software shed light on the difference between Flexible Spending Accounts (FSA) and Health Savings Accounts (HSA). The blog discussed each account’s features like Eligibility, Annual Dollar Contribution Limits, Account Ownership,  Access to your Money, Usability, Substantiation and Options to Change Contributions. Read the article here.

Check out! Is Quality B2B Content DEAD? Do you believe this?

 

Blogging Tip #4: Bring sunshine. Start off with a positive tone

Workday gives us light and easy to read content about aligning HR and business leaders or operations’ views and processes. Most of their blog titles have fancy positive tones. The introductory paragraph did well in stating a common scenario between the two groups, which was supported by research regarding each one’s priorities for process improvement, but each was given a fair conclusion of how they could affect and support each other to gain streamlined workflow as a whole.

Better Together: Areas Where HR and Business Leaders Can Align in 2016 - 5 Perky Blogs in the Payroll Industry: Which Content Strategy Stand Out?

 

Title: Better Together: Areas Where HR and Business Leaders Can Align in 2016

HR must now do more to help the business understand how engagement initiatives matter, given that this was not an area of focus for other business leaders in this year’s report. HR leaders must connect the dots: Strong employee engagement is critical to achieving business leaders’ main priority of increased customer focus. Read the article here…

Featured Blog: 7 Essential Keys to a Winning Content Marketing Strategy in 2016

 

Blogging Tip #5: Appeal to Reader’s Emotion

Blog writing for the payroll industry is not just about producing technical and jargon-filled content. This particular article about recognizing your employees’ work and worth in the company uses ideas and keywords that emotionally appeal to both leaders and subordinates, connote positive thoughts and actions, and injects a deeper motivation to the employees to perform better over time.

Happy Employee Appreciation Day! - 5 Perky Blogs in the Payroll Industry: Which Content Strategy Stand Out?

Title: Happy Employee Appreciation Day!

“A high five. A heartfelt thank-you note. A quick acknowledgment at an all-hands meeting. These ordinary things can bring out the extraordinary in people. When you take a moment to recognize someone’s work, it helps them feel proud of the work they do.”

Gusto stands out in graphics – nice and simple yet vivid representations of the what, how or who the article is all about. Ideas were presented in such a way that a reader could easily picture it out in his mind and likely to recall. Read the article here.

 

Also never forget to relate the content with the trending topics like:

Why Best Actor Leonardo DiCaprio is “King of the World” After his Speech at Oscars

Mark Zuckerberg’s Best and Inspiring Response to Grandma Becomes Viral

What IT Leaders can Learn from (the fall of) Nokia

 

The companies I have searched and the blogs that I have read proved that there are just so many stories to tell and topics to discuss with other than minimum salary wage laws and tax advisories. Like any other major industries as IT and Software, cogent blogs attract website traffic and promote branding awareness for the Payroll industry just the same.

…making them more “marketable” and stand out among the boring blogging crowd.

 

Learn how Callbox successfully generates leads for Payroll and other software companies!

 Dial +1 888.810.7464 or email us at info@callboxinc.com.

Successful Multi Channel Marketing for Payroll and Software Companies

Check out! Our FREE Lead Generation Consultation.