You spent ages crafting and perfecting your content marketing masterpiece, and then you hit the publish button. Hours, days, weeks go by, and yet your engagement metrics still haven’t breached the low double digits. So, you went back to the old drawing board and posted an even more compelling piece of content, but still got the same dismal results.
This is an all-too-familiar situation that many marketers face today. Consider this: 76% of marketers blog, while another 73% produce case studies. That’s just for written content. There’s an entire ocean of infographics, whitepapers, social media posts, videos, and other materials that your target audience has to navigate in order to find your content.
Influencers can give your content the needed boost to reach a wider audience and, more importantly, drive action. This video series gives an overview on influencer outreach, going over some quick tips and ideas you can use, plus a brief walk-through of how we were able to successfully work with influencers in one of our content projects.
Episode 1: Why Reach Out to Influencers?
Influencers are what your content needs to achieve escape velocity and generate the right kind of response. But before we talk about the “how” of influencer outreach, let’s first find out the “why”.
Learn more content marketing and lead generation tips at The Savvy Marketer’s Blog!
Love to know how we generate qualified leads?
Get in touch with our Marketing Consultant or Dial +1 888.810.7464 or 310.439.5814
Grab a copy of our FREE EBOOK, Why You Should Bet Your Money on Digital Marketing (And Win)! We brainstormed ideas, analyzed data, and interpreted recent developments vis-à-vis previous trends before coming up with a realistic view of this year’s marketing trend