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Better Content Means Better Leads: Make the Most Out of Your Content

Better Content Means Better Leads: Make the Most Out of Your Content

There is no magic bullet to everything, even for B2B marketing. In terms of acquiring high-quality sales leads, enterprises will always emphasize the need for the usual stuff: better content.


Well, there is really no denying the fact that content is king, but marketers should also consider creating content that will direct fresh leads into the pipeline. And we are not talking “just” leads, but potential customers that will determine revenue forecasts.


First of all, content is not there just to “beautify” your brand. Sure, it says a lot about your brand’s identity, but its role goes beyond that. Even more so, content should always be seen as a conduit from which an enterprise determines its audience’s expectations. More importantly, content is supposed to act as a bridge that connects a service or a solution to a certain issue.

Now, without highlighting the educational function of content, enterprise’s will have to deal with bad leads entering their pipeline. 

Related: The Five Elements of Quality Content (According to an End-user)


Quoting Neil Patel, the Content Marketing Institute makes a pretty good case about the importance of effective content marketing, pointing out that content leaders get 7x more on-site traffic than their competitors.


Meanwhile, IBM Digital Experience also notes how personalized content benefits brands by way of encouraging engagements from audiences.

Such successes, however, are only possible if marketers make good use of their multi-channel campaign. Successful lead generation is often tied up with successful content marketing, so it makes perfect sense to create content strategies that do not only spread the word out about your brand but also establish a solid following from your audience.

One thing’s for sure, there are no stopping marketers from creating effective campaigns – not even finances. Today, it has become cheaper to set up a blog, a social media account, or initiate an email campaign. Outbound strategies sure have the edge in acquiring quality leads, but it takes too long a time. 

Going digital with your content, on the other hand, may cost a lot less, but it makes up for this by directing three times more leads into the pipeline, according to the Content Marketing Institute.

Related: Inbound and Outbound Strategies are Match Made in Marketing Heaven


This succinctly explains why 88 percent of B2B marketers focus their resources on developing more effective content.


A lot of campaigns make use of an influencer-centered approach alongside content production. A case in point is software solutions company SAP. Through influencers, SAP was able to effectively promote its Sapphire event to hundreds of eager attendees.

marketeer.kapost.com

Image Source: marketeer.kapost.com

That, coupled with the production of engaging content as well as effective live streaming, resulted in drawing in more attendees – at 80,000 people. Think about all the sales opportunities that come along! So, apparently, it makes sense to use the right strategies in terms of content marketing. Here are some articles that might just help you:

And if you happen to have a better grasp of what it takes to make a robust campaign, you also know that it matters to have the right tools and the right people to handle it.

 

 

Learn more content marketing and lead generation tips at The Savvy Marketer’s Blog!

Love to know how we generate qualified leads?

Get in touch with our Marketing Consultant or Dial +1 888.810.7464  or 310.439.5814

 

 

Grab a copy of our FREE EBOOK, Why You Should Bet Your Money on Digital Marketing (And Win)! We brainstormed ideas, analyzed data, and interpreted recent developments vis-à-vis previous trends before coming up with a realistic view of this year’s marketing trends.

Why You Should Bet Your Money on Digital Marketing (And Win)

Better Content Means Better Leads: Make the Most Out of Your Content

Better Content Means Better Leads: Make the Most Out of Your Content

There is no magic bullet to everything, even for B2B marketing. In terms of acquiring high-quality sales leads, enterprises will always emphasize the need for the usual stuff: better content.


Well, there is really no denying the fact that content is king, but marketers should also consider creating content that will direct fresh leads into the pipeline. And we are not talking “just” leads, but potential customers that will determine revenue forecasts.


First of all, content is not there just to “beautify” your brand. Sure, it says a lot about your brand’s identity, but its role goes beyond that. Even more so, content should always be seen as a conduit from which an enterprise determines its audience’s expectations. More importantly, content is supposed to act as a bridge that connects a service or a solution to a certain issue.

Now, without highlighting the educational function of content, enterprise’s will have to deal with bad leads entering their pipeline. 

Related: The Five Elements of Quality Content (According to an End-user)


Quoting Neil Patel, the Content Marketing Institute makes a pretty good case about the importance of effective content marketing, pointing out that content leaders get 7x more on-site traffic than their competitors.


Meanwhile, IBM Digital Experience also notes how personalized content benefits brands by way of encouraging engagements from audiences.

Such successes, however, are only possible if marketers make good use of their multi-channel campaign. Successful lead generation is often tied up with successful content marketing, so it makes perfect sense to create content strategies that do not only spread the word out about your brand but also establish a solid following from your audience.

One thing’s for sure, there are no stopping marketers from creating effective campaigns – not even finances. Today, it has become cheaper to set up a blog, a social media account, or initiate an email campaign. Outbound strategies sure have the edge in acquiring quality leads, but it takes too long a time. 

Going digital with your content, on the other hand, may cost a lot less, but it makes up for this by directing three times more leads into the pipeline, according to the Content Marketing Institute.

Related: Inbound and Outbound Strategies are Match Made in Marketing Heaven


This succinctly explains why 88 percent of B2B marketers focus their resources on developing more effective content.


A lot of campaigns make use of an influencer-centered approach alongside content production. A case in point is software solutions company SAP. Through influencers, SAP was able to effectively promote its Sapphire event to hundreds of eager attendees.

marketeer.kapost.com

Image Source: marketeer.kapost.com

That, coupled with the production of engaging content as well as effective live streaming, resulted in drawing in more attendees – at 80,000 people. Think about all the sales opportunities that come along! So, apparently, it makes sense to use the right strategies in terms of content marketing. Here are some articles that might just help you:

And if you happen to have a better grasp of what it takes to make a robust campaign, you also know that it matters to have the right tools and the right people to handle it.

 

 

Learn more content marketing and lead generation tips at The Savvy Marketer’s Blog!

Love to know how we generate qualified leads?

Get in touch with our Marketing Consultant or Dial +1 888.810.7464  or 310.439.5814

 

 

Grab a copy of our FREE EBOOK, Why You Should Bet Your Money on Digital Marketing (And Win)! We brainstormed ideas, analyzed data, and interpreted recent developments vis-à-vis previous trends before coming up with a realistic view of this year’s marketing trends.

Why You Should Bet Your Money on Digital Marketing (And Win)

Ultimate Lead Generation Kit to Jumpstart your Business [2019 Edition]

The Ultimate Lead Generation Kit eBook Cover

Download our free ebook:

The Ultimate Lead Generation Kit to Jumpstart Your Business – 2019 Edition

The sales process begins with lead generation. To acquire customers, you first need to attract leads. But with all the changes happening in marketing today, modern lead generation can easily overwhelm most marketers and marketing teams out there.

This free guide helps you cut through the noise and focus on the essentials of lead generation.It teaches you everything you need to develop and execute campaigns that consistently produce the right quality and quantity of leads. After reading the eBook, you’ll:

  • Master each step in the modern lead generation cycle, from setting goals to tracking results
  • Learn how to reach new customers through email, social media, telemarketing, content marketing, and search channels
  • Find out how to optimize your campaigns with the right process, people, and platform

Whether you’re starting from scratch or reviewing yourlead generation strategy, this guide is a valuable marketing resource. So get your free copy today.

We keep any info you share with us private and confidential. For more on how we process and protect your data, please review Callbox’s Privacy Policy


Callboxinc.com - B2B Lead Generation Company


Writing Authentic Content the Proper Way

Proper Way of Writing Content

 

Your company blog and website are in the forefront of your content marketing campaign.

In fact, it is what you put in your blog that creates the difference between success and failure of your lead generation campaign.

Creating content isn’t all about writing a copy based on what you have read from English Basics manual. The dominating discipline here is SEO.

This leads us to a standoff between using keywords effectively and creating posts that are compelling and authoritative. It is thus imperative for a lead generation blog to wield Google’s limitations appropriately.

We should not look far in search of a peace treaty for the two. The following pointers would suffice.

Catchy Headlines. The titles for your articles should be expressed in as few words as possible and should be intriguing enough to catch anyone’s attention. No one would go through the trouble of reading a paragraph-long headline that has the structure and intentions of a film synopsis.

Be True as a Writer. There’s a quote that goes, “Good artists copy; great artists steal.” Okay, it says a lot about surviving in the highly competitive realm of fine art. But in the equally grueling world of demand generation, authenticity is an abiding principle. This is especially true if we consider the lawsuits that would pile up should you haphazardly plagiarized from another source. At least paraphrase or, better yet, credit the original source of used information.

Read the Copy to Yourself. Serious writers make a great deal of effort trying to sound human in their pieces. It’s important because your primary intention is to engage other humans who are a great source of leads and future sales. No one would like to read something as bland as an instruction manual of a fax machine. Make your articles both informative and personal.

Offer Something New. Repetition is an important technique in maintaining customer retention. But it wouldn’t make sense if you keep on insisting your target market to swallow redundant messages. It’s annoying and it drives prospects away. Instead of beating around the bush, cultivate your online garden with innovative bonsai.

Keyword Analysis. And here, we can see how repetition is taboo. When writing your posts, make sure that important keywords are distributed between 1 percent and 3 percent. Going beyond that would render you a sitting duck to Google’s search engine algorithm.

Generating content for the web can be a mind-boggling affair. But if you keep these tips in mind, you may be a step closer to the top of the results page.

 

Source: http://www.jeffbullas.com/2013/02/27/5-questions-to-ask-when-writing-content/

Pages

Ultimate Lead Generation Kit to Jumpstart your Business [2019 Edition]

The Ultimate Lead Generation Kit eBook Cover

Download our free ebook:

The Ultimate Lead Generation Kit to Jumpstart Your Business – 2019 Edition

The sales process begins with lead generation. To acquire customers, you first need to attract leads. But with all the changes happening in marketing today, modern lead generation can easily overwhelm most marketers and marketing teams out there.

This free guide helps you cut through the noise and focus on the essentials of lead generation.It teaches you everything you need to develop and execute campaigns that consistently produce the right quality and quantity of leads. After reading the eBook, you’ll:

  • Master each step in the modern lead generation cycle, from setting goals to tracking results
  • Learn how to reach new customers through email, social media, telemarketing, content marketing, and search channels
  • Find out how to optimize your campaigns with the right process, people, and platform

Whether you’re starting from scratch or reviewing yourlead generation strategy, this guide is a valuable marketing resource. So get your free copy today.

We keep any info you share with us private and confidential. For more on how we process and protect your data, please review Callbox’s Privacy Policy


Callboxinc.com - B2B Lead Generation Company