Leads in the commercial cleaning sector are not discovered simply by a reference or a cold-call. Cleaning service leads are nurtured from simple possible interest in services right until the final purchase decision. In traditional janitorial leads generation, the target could be anyone from a low level employee to a CEO, and you can span the entire range of B2B. In targeting carpet cleaning leads, for example, the target market is almost exclusively B2B, and the target individuals are usually decision makers high up the corporate ladder. Identifying the target isn’t always difficult, but reaching them can be.
In the search for commercial cleaning leads, it is important to identify and reach the key influencers, evaluators, and recommenders, or you stand no chance of moving towards a sale. To get quality janitorial leads, you will need to understand the systems and processes of your potential clients. In order to accomplish this, you will need not only a broad understanding of cleaning services technologies, but also a broad understanding of the underlying business issues and goals of your potential client.
Sales lead generation for cleaning service leads is an effective method of driving revenue, increasing sales, and growing your company. However, the sales lead generation strategy is only as effective as the analysis, design, and implementation stages that are undertaken to put the strategy into action and to get a good amount of commercial cleaning leads. If you carefully manage the process on an ongoing basis, and ensure you have effective sales pipeline management, then you should see a significant increase in cleaning service leads being nurtured and more closed sales.