The Client offers property management solutions and greatly invests in product and customer experience to make property management simpler and easy to control.
The Client simply wanted to widen its service to customers who need to streamline accounting, business operations and leasing for both property managers and homeowners.
The Callbox Solution
Callbox designed an Account-Based Marketing Lead Generation and Appointment Setting campaign package which consisted of:
- Account-Based Multi-Channel Lead Management which utilized Voice, Email, Chat, Social Media and Mobile channels
- Sales Enablement & Support that was composed of an end-to-end service coverage from Training, Setup and Back Office Sales Support
- Tools & Subscriptions to Callbox Pipeline and HubSpot CRMs
- Account Management which includes Strategy Building, Reporting and Product Knowledge
Below is the two-step campaign process:
Account Research and Selection
- The Client specified their target industries, location and decision makers.
- Callbox refined the Client’s ideal customer profile (ICP) which served as a basis for identifying qualified accounts.
- Callbox came up with a list of potential contacts to target which was reviewed and approved by the Client.
Account and Prospect Profiling
- The Client provided buyer persona profiles of the prospects that they want the outbound campaign to target. The profiles consisted of detailed demographic and firmographic segmentations.
- Identified as the campaign’s primary targets: Property Managers, Property Owners, Directors, HOA Managers
- The master contact list was segmented based on these personas, and was further grouped according to industry type.
The Account-Based Marketing Lead Generation and Appointment Setting campaign delivered 83 Sales Appointments,107 Marketing Qualified Leads, and 228 Social Media Connections.